Surfitlocker
Surfitlocker is a Raleigh-based outdoor recreation technology company, founded in 2016, offering smart equipment matching and rental management solutions. The private firm operates a 1-10 person team and runs an e-commerce-enabled website serving the outdoor recreation rental market.
- Company typePrivate
- Founded2016
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Surfitlocker does
Surfitlocker is a private, for-profit outdoor recreation technology company headquartered in Raleigh, North Carolina, founded in 2016. The firm positions itself in the equipment rental value chain, offering smart equipment matching and rental management solutions targeted at the outdoor recreation market — a functional description suggesting it connects renters to appropriate gear and/or provides tooling for rental operators to manage their inventory and transactions.
The company operates a small team of 1-10 employees and maintains a consumer-facing website at surfitlocker.com equipped with e-commerce cart functionality. A redirect from the primary domain to surfitos.polsia.app indicates the matching/rental product is hosted at least partially on a third-party application platform, rather than as a fully native deployment. No product catalog, pricing model, service tiers, or technology stack details are disclosed in the available source material.
From a business model standpoint, the input provides no specifics on revenue mechanics, pricing, customer segments, or go-to-market approach. There are no recorded funding rounds, no management team disclosures, no partnerships, and no customer logos. The firm has been operating for nine years without visible scaling of headcount or capital, suggesting a self-funded, lifestyle or micro-venture scale of operation rather than a venture-backed growth profile. As a result, revenue, profitability, customer base composition, and competitive positioning cannot be substantiated beyond the descriptive label provided.
Surfitlocker firmographics
Firmographics- Name
- Surfitlocker
- Website
- https://surfitlocker.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Surfitlocker is a Raleigh-based outdoor recreation technology company, founded in 2016, offering smart equipment matching and rental management solutions. The private firm operates a 1-10 person team and runs an e-commerce-enabled website serving the outdoor recreation rental market.
- Ownership category
- akta.pro rank
Surfitlocker industry classification
Industry- Product category
- Outdoor Recreation Rental Software
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
- akta.pro secondary industries
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK), Surf Schools & Surf Camps (THAAAKAC)
Keywords
Where Surfitlocker is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Surfitlocker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Surfitlocker product offering
Product offeringCore offering
Surfitlocker is an outdoor recreation technology company that provides smart equipment matching and rental management solutions for outdoor gear. The company operates an e-commerce-enabled website and appears to offer technology tools that connect users with outdoor recreation equipment through matching and rental workflow management.
Product overview
Surfitlocker operates an e-commerce website at https://www.surfitlocker.com/ with cart functionality. Based on the available source data, no detailed product catalog, service offerings, or product portfolio information is available for extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Equipment Matching Technology feature that matches users with appropriate outdoor recreation equipment based on need, skill level, or other criteria. Intended for outdoor recreation businesses and consumers seeking gear.
- Rental Management Solutions Software tools for managing outdoor recreation equipment rentals, including inventory, bookings, and rental workflows. Aimed at rental operators and outdoor recreation businesses.
Companies that use Surfitlocker
Customer profileIdeal customer profiles1 record
Surfitlocker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surfitlocker partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Surfitlocker competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Commerce: Lightspeed is a broad commerce and POS platform with strong penetration in surf, bike, and outdoor retail. While not a pure rental tool, it provides booking, inventory, and payments functionality that overlaps with the workflow Surfitlocker targets at surf rental shops.
- Peek: Peek is a leading online booking platform for tours, activities, and outdoor experiences, including surf lessons and water-sports rentals. It is a broad incumbent that addresses part of the surf rental/booking workflow that Surfitlocker's matching layer also targets.
- FareHarbor: FareHarbor, a BookingHub product, provides reservation and inventory software to tour and activity operators worldwide, including surf schools and water-sports rentals. It competes with Surfitlocker for the booking-and-equipment portion of the surf rental stack.
Direct peers
- Cheqroom: Cheqroom provides equipment rental and asset tracking software used by outdoor recreation, sports, and media organizations. It overlaps directly with Surfitlocker on rental management, equipment matching, and reservation workflows for small operators.
- Rentman: Rentman is a cloud-based rental management platform for event and production rental companies, with growing adoption among outdoor and water-sports rental operators. It is comparable to Surfitlocker as a SaaS rental management solution for businesses managing physical equipment.
- Booqable: Booqable is a vertical rental software platform widely used by surf shops, kayak rental operators, and outdoor recreation businesses to manage bookings, equipment availability, and payments. It competes head-on with Surfitlocker's rental management functionality for the same customer profile.
- Current RMS: Current RMS offers rental management software for AV, event, and equipment rental businesses, including functionality for equipment availability, quoting, and reservations. It is comparable to Surfitlocker in providing cloud-based rental workflows for small-to-mid rental operators.
Emerging players
- Resova: Resova is an online booking and rental management platform aimed at activity providers and rental businesses. It offers surf- and water-sports-friendly booking flows, making it a partial-overlap emerging competitor to Surfitlocker's rental management focus.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Surfitlocker social profiles
Digital presenceSurfitlocker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surfitlocker leadership team
Management profileNumber of profiles
Surfitlocker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surfitlocker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surfitlocker
What does Surfitlocker do?
Surfitlocker is an outdoor recreation technology company that provides smart equipment matching and rental management solutions for outdoor gear. The company operates an e-commerce-enabled website and appears to offer technology tools that connect users with outdoor recreation equipment through matching and rental workflow management.
When was Surfitlocker founded?
Surfitlocker was founded in 2016. It employs 1 to 10 people.
Where is Surfitlocker based?
Surfitlocker is headquartered in Raleigh, United States, in the North America region.
Who are Surfitlocker's main competitors?
Broad incumbents on record are Lightspeed Commerce, Peek and FareHarbor. Direct peers are Cheqroom, Rentman, Booqable and Current RMS. Resova is listed as an emerging player.
Does Surfitlocker have an API?
No public API is recorded for Surfitlocker.
What industry is Surfitlocker in?
Surfitlocker's product category is Outdoor Recreation Rental Software. Its primary akta.pro industry code is THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing), with a secondary code of THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its SIC code is 7350.