What Cheqroom does

Cheqroom (legally CHECKROOM NV) is a Belgian-headquartered SaaS company, founded in 2013, that sells an equipment operations platform to organizations whose work depends on shared physical assets. The platform combines multi-mode asset identification (RFID, barcode, QR codes, and GPS), a native mobile application with offline check-in/check-out capability, and an AI-powered orchestration layer branded as Intelligent Resource Orchestration (IRO) that automates scheduling, approvals, maintenance, and compliance workflows. Customers manage full equipment lifecycles — procurement, assignment, reservations, audits, calibration, logistics, invoicing, and disposal — through configurable modules, with a REST API and an enterprise integration stack spanning Slack, Microsoft Teams, Google Workspace, SAP, NetSuite, ServiceNow, Okta, and Azure AD.

The company operates a sales-led go-to-market with an enterprise field-sales motion for large accounts and inside sales for mid-market, complemented by a product-led growth layer through its self-service mobile app and external Booking Portal. Pricing is quote-based and billed annually, and an Enterprise tier adds SSO, SOC 2 Type II attestation, and custom approval workflows. Cheqroom reports 1,400+ customer organizations globally managing over $15 billion in assets, with 350+ higher education institutions and named enterprise users including Bloomberg, PGA Tour, ESPN, Disney/ABC, Fox Sports, Google, Amazon, Netflix, Dell, Walmart, Shell, Stryker, Bayer, and Nikon. The company has raised a $15 million Series A from Level Equity in March 2022 and has expanded operations into the United States and Spain beyond its Ghent headquarters.

Name

Cheqroom

Legal name

CHECKROOM NV

Website

https://cheqroom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Cheqroom (CHECKROOM NV) is a Belgian SaaS company founded in 2013 that provides an asset operations platform combining IoT tracking, mobile check-in/check-out, and AI-powered workflow orchestration to manage equipment lifecycles for 1,400+ organizations across broadcast, sports, education, and enterprise verticals.

Ownership category

akta.pro rank

Product category

Asset Operations / Equipment Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Asset operations platform
• Equipment management software
• Inventory tracking system
• IoT asset tracking
• CMMS software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cheqroom operates on a Software-as-a-Service subscription model, charging organizations recurring fees for platform access, maintenance, support, and updates. Pricing is typically based on organizational size and feature requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cheqroom sells a cloud-based Asset Operations Platform (SaaS) that gives equipment-powered organizations real-time visibility, intelligent workflow orchestration, and full compliance across the equipment lifecycle from procurement to disposal. The platform combines IoT-based asset identification (RFID, barcode, QR, GPS), an AI-driven Intelligent Resource Orchestration (IRO) engine, mobile check-in/out, reservations, maintenance, audits, and reporting, and is sold primarily through annual subscriptions to enterprise and mid-market organizations.

Product overview

Cheqroom is an Asset Operations Platform providing a unified system for managing the full equipment lifecycle from procurement to disposal. The core platform offers real-time visibility, intelligent workflow orchestration (via IRO), and compliance tracking with capabilities spanning inventory management, equipment tracking, reservations, check-in/checkout, maintenance, audits, and reporting. The platform architecture includes the core Asset Operations Platform, a Mobile App for field operations, a Booking Portal for external equipment requests, and an Asset Tag Store for physical identification. Industry-specific solutions (Broadcast, Entertainment/Production, Higher Education, Worship, Device Manufacturers, Corporate, Sports, Government, Industrial) operate as specialized modules within the same platform. Enterprise tier adds SSO, SOC 2 Type II attestation, and advanced approval workflows. Integrations with Slack, Microsoft Teams, Zapier, ERP systems (SAP, NetSuite), and identity providers (Okta, Azure AD) extend the platform's connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Operations Platform Cheqroom's core SaaS platform that delivers real-time equipment visibility, intelligent workflow orchestration via IRO, and compliance tracking across inventory, tracking, reservations, check-in/out, maintenance, audits, and reporting. Sold primarily as annual subscriptions to enterprise and mid-market organizations in broadcast, sports, higher education, entertainment, worship, industrial, corporate, government, and device manufacturer verticals.
• Cheqroom Mobile App Native mobile application for iOS and Android that lets field teams manage, track, and book equipment on the go, including check-in/out, scanning, reservations, and maintenance flagging with offline capabilities.
• Booking Portal Web-based self-service booking portal that enables external users or team members to request and reserve equipment independently of the full Cheqroom workspace, supporting product-led growth and self-serve onboarding.
• Cheqroom Asset Tag Store Direct-to-customer online store (store.cheqroom.com) selling physical asset labels (QR codes, barcodes, RFID labels) that are used together with the Asset Operations Platform to identify and track equipment.

Quantifiable outcome

• 45% fewer lost assets
• +2 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationNative integration with Slack enables equipment notifications, status updates, and workflow automation within Slack channels. Users receive real-time alerts and can manage equipment-related tasks directly from Slack.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration provides equipment management capabilities within the Teams environment, including notifications, booking workflows, and collaboration features for equipment operations.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace enables equipment management workflows within Google Calendar, Drive, and other Google productivity tools for seamless equipment booking and tracking.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Asset Panda: Asset Panda is a cloud-based asset tracking and management platform serving enterprise and education customers. It competes directly with Cheqroom in configurable asset tracking, check-in/check-out workflows, and mobile field operations.
• EZOfficeInventory: EZOfficeInventory is a leading equipment and asset management SaaS focused on tracking, reservations, and check-outs for offices, schools, and equipment-heavy teams. It is a direct Cheqroom competitor with overlapping feature set including barcode/QR tracking and integrations.
• UpKeep: UpKeep is a mobile-first CMMS and asset operations platform for maintenance teams and facility managers. Comparable to Cheqroom on maintenance workflow automation, asset tracking, and mobile-first field operations across similar verticals.
• Fiix: Fiix is a CMMS for maintenance and asset management, now part of Rockwell Automation, serving manufacturing, facilities, and fleet-heavy teams. Competes with Cheqroom's maintenance management module and broader equipment operations platform.
• Sortly: Sortly is a visual inventory and asset tracking app for SMBs and mid-market, with QR/barcode-centric workflows. Overlaps with Cheqroom on equipment check-in/out, mobile scanning, and inventory visibility for smaller teams.

Broad incumbents

• ServiceNow IT Asset Management: ServiceNow's ITAM module handles hardware asset tracking within its broader ITSM platform used by large enterprises. As a broad incumbent, it competes with Cheqroom on enterprise IT and operational asset management and is also an integration partner.
• IBM Maximo Application Suite: IBM Maximo is a long-standing enterprise asset management platform serving utilities, manufacturing, transportation, and government. It is a broad incumbent Cheqroom competes against when selling into large industrial and public-sector accounts.
• SAP Asset Performance Management: SAP's asset management and ERP modules handle equipment tracking and maintenance for global enterprises. Functions as a broad incumbent competitor and integration partner; could absorb Cheqroom's niche via enterprise bundle deals.
• Samsara: Samsara provides IoT-based asset and fleet tracking with hardware sensors and a software platform for industrial customers. It is a broad incumbent with stronger capital base that overlaps with Cheqroom's IoT-enabled tracking and GPS positioning capabilities.

Emerging players

• TrackAbout: TrackAbout specializes in rental asset tracking and equipment management for rental companies and shared-asset operations. Comparable to Cheqroom on workflow automation, mobile check-in/out, and IoT-enabled tracking in narrower rental-heavy use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cheqroom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheqroom