What Wildlife does

Wildlife EST OÜ is a privately held Estonian e-commerce company operating the direct-to-consumer online store wildlife.ee. It sells a broad, multi-category assortment of hardware products to Estonian individual consumers and small businesses, including solar energy systems (panels, inverters, charge controllers, frequency converters), automotive supplies, garden and yard equipment, professional and DIY tools, home appliances, CNC machines and robotics, commercial and consumer ice cream machines, outdoor and camping gear, office supplies, and pet supplies. The storefront is built on WooCommerce/WordPress, with product pages, a shopping cart, checkout, customer accounts, a blog for content marketing, and email-based customer service available weekdays 9-17.

The business model is purely transactional: Wildlife generates revenue through one-time unit-priced hardware sales with no subscription component, no recurring billing, and no enterprise contracts. Pricing is publicly disclosed in euros and ranges from €7.99 for low-end accessories to €6,195.89 for premium equipment such as the Creality X1 3D scanner. Distribution is entirely direct-to-consumer through the company's own storefront, with no marketplace listings, physical retail, reseller network, or wholesale channels identified. The company ships domestically with 1-2 day delivery on in-stock items, offers free shipping on qualifying orders above a threshold, and provides a 14-day return policy.

Wildlife's customer base spans two segments: a primary segment of Estonian individual consumers purchasing for personal use (homeowners, hobbyists, outdoor enthusiasts), and a secondary segment of small business owners buying commercial-grade equipment such as ice cream machines, autoclaves, and CNC routers. The company is independently operated with no disclosed institutional investors, parent company, management team, or external funding relationships, and operates exclusively within Estonia with no evidence of international expansion.

Name

Wildlife

Legal name

Wildlife EST OÜ

Website

https://wildlife.ee

Company type

Private

Operating status

Operating

Short description

Wildlife is an Estonian direct-to-consumer e-commerce retailer (wildlife.ee) selling a broad assortment of hardware — including solar energy systems, automotive supplies, garden equipment, tools, CNC machines, ice cream machines, and outdoor gear — to Estonian consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Estonia

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Product Sales (B2C): Wildlife generates revenue through one-time product sales via its e-commerce platform. Customers purchase individual items at listed prices with no subscription component. Revenue comes from diverse product categories including solar energy equipment, auto supplies, home goods, outdoor/leisure equipment, and tools. The model is entirely transactional with no recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wildlife EST OÜ operates a direct-to-consumer Estonian e-commerce store (wildlife.ee) selling a broad, horizontal assortment of physical goods including solar energy equipment, automotive accessories, garden and yard tools, DIY and professional tools, home appliances, leisure/outdoor gear, CNC and robotics equipment, ice cream machines, office supplies (including 3D printers and scanners), pet supplies, and measurement devices. Customers purchase items individually at listed euro prices with no subscriptions, free shipping on qualifying orders, a 14-day return policy, and Estonian customer support available on weekdays.

Product overview

Wildlife is an Estonian e-commerce company (Wildlife EST OÜ) operating a multi-category online retail store. The product portfolio includes solar energy solutions (solar panels, inverters, charge controllers), automotive supplies, garden equipment, tools, home appliances, CNC/robotics equipment, ice cream machines, outdoor/camping gear, office supplies, and pet supplies. The company offers both consumer and commercial-grade products through its online store at wildlife.ee, with categories spanning from electronics and power equipment to leisure products.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Energy Products Solar energy solutions for homes, cabins, and recreational vehicles including photovoltaic solar panels (rigid, flexible, portable), inverters (MPPT/PWM charge controllers), frequency converters, and related solar accessories from brands such as EcoFlow, SOLARFAM, Sunman, UGREEN, FoxESS, Green Cell, KEMOT, Epever, and Lumiax. Sold per-unit at euro prices ranging from approximately €69.99 to €1,019.99 across the sub-categories.
• Automotive Supplies Automotive accessories and workshop equipment including batteries and accessories, breathalyzers, diagnostic devices, headlight and wheel alignment equipment, brake system components, pneumatic and mechanical jacks, engine hoists, tire changers, wheel balancers, car fridges, interior accessories, fluids and lubricants, car tents, and towable travel trailers/caravans. Targeted at private vehicle owners and small auto-service operators.
• Garden and Yard Equipment Outdoor power equipment and garden tools for homeowners including lawn mowers, chainsaws, hedge trimmers, line trimmers, garden drills, wood chippers/shredders, snow tubes, generators and pumps, compressors, pressure washers and cleaning equipment, hoses and systems, greenhouses and garden structures, and garden furniture. Sold individually on wildlife.ee.
• Tools and Hardware Professional and DIY tools including hydraulic equipment and tripods, welding machines, and power tool accessories (impact drills, cordless drill/drivers for Makita 18V batteries visible on the homepage at €134.89–€179.99). Targeted at tradespeople and serious DIY users in Estonia.
• Home Appliances Home and kitchen appliances including autoclaves, distillers, electric heaters, air conditioners, vacuum cleaners, ultrasonic cleaners, grills and grill accessories, home security, kitchenware, sinks and shower sets, and engines. Sold per unit for household use.
• Leisure and Outdoor Products Camping, hiking, and outdoor recreation gear including tents, hiking equipment, bicycles, hammocks, glamping yurt tents (e.g., 4m 4-season Jurta tent with 300gsm cotton canvas), travel and hiking accessories, hobby and military collectibles. Targeted at Estonian outdoor enthusiasts.
• CNC and Robotics Equipment CNC machines, laser engravers, and robotics kits for educational and hobby use, including the CNC 3018 PRO milling machine with integrated 500MW laser and GRBL control. Positioned for hobbyists, students, and small makers.
• Ice Cream Machines Ice cream machines from home countertop units (e.g., 1L 4-in-1 smart countertop model with built-in compressor) to commercial soft-serve machines (2 hoppers, 3L each, 18L/h output, 1200W compressor). Pricing ranges from €389.99 to €1,289.99. Targeted at households and small food businesses.
• Office Supplies and 3D Printing Equipment Office equipment and supplies for business use, including 3D printers (e.g., Creality Sermoon P1 3D scanner at €3,399.89 and Creality X1 3D scanner at €6,195.89 visible on homepage) and massage chairs. Targeted at Estonian small businesses and professional users.
• Pet Supplies Pet care products including electronic/self-cleaning cat litter boxes, grooming tools, and pet transport carriers. Sold per unit to Estonian pet owners.
• Measurement Equipment Measurement and testing devices including amateur radio equipment (e.g., SOS emergency radios with hand crank, solar panel, AM/FM/NOAA, LED flashlight, 2000mAh power bank). Sold individually to hobbyists and households.
• Trail Camera 4G 4G trail camera with 14MP sensor, night vision up to 20m, PIR motion detection, and IP66 waterproof rating, intended for wildlife monitoring and outdoor surveillance.
• SOS Radio Emergency radio with hand crank, USB charging, solar panel, AM/FM/NOAA bands, LED flashlight, and 2000mAh power bank for emergency preparedness and outdoor use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• 1A.ee: Estonian online department store operating as a multi-category retailer with broad assortment across home, garden, electronics, and tools. Directly comparable business model and Estonian DTC focus.
• Bauhof: Estonian hardware and building materials retail chain with a strong e-commerce presence, selling tools, garden equipment, and home improvement products. Overlaps significantly with Wildlife's tools and garden categories.
• Decora: Estonian home and garden retailer selling furniture, interior items, garden supplies, and household goods. Comparable focus on home/garden segments within the Estonian market.
• Kaup24: One of Estonia's largest online marketplaces/department stores selling home goods, electronics, tools, sports equipment, and household items direct to Estonian consumers. Comparable multi-category DTC approach and Baltic geographic focus.
• OOM (Oot OÜ / OOM e-pood): Estonian tools and hardware online retailer, comparable in the tools category with Wildlife. Competes for the same Estonian DIY and professional buyer segment.
• WestSport: Estonian outdoor and camping equipment retailer offering tents, hiking gear, bicycles, and leisure products online. Directly comparable in Wildlife's leisure/outdoor segment within Estonia.
• Ehituse ABC: Estonian construction and hardware retailer (Saint-Gobain-affiliated) selling building materials, tools, and DIY supplies online. Comparable in the tools and hardware segment with Estonian DTC focus.
• Hansapost: Estonian online retailer (part of Hobby Hall Group) selling a broad assortment of household goods, electronics, and hobby products. Comparable multi-category Estonian DTC retailer.

Broad incumbents

• Amazon: Global e-commerce incumbent with broad multi-category assortment and growing Estonian/Baltic reach via Amazon.de. Competes with Wildlife for non-urgent, price-sensitive purchases across virtually every category.

Regional players

• Jysk: Danish home goods retailer with significant Estonian store and online presence, selling furniture, mattresses, and household items. Adjacent competitor in the home goods segment of Wildlife's assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife