Seepia Interactive
Seepia Interactive is a Helsinki-based studio that designs and produces HTML5 playable ads and interactive promotional content for mobile gaming publishers, iGaming operators, and consumer brands, deploying across all major ad networks.
- Company typePrivate
- Founded2012
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Seepia Interactive does
Seepia Interactive is a Helsinki-headquartered, bootstrapped gaming studio founded in 2012 that specializes in high-performance HTML5 playable ads and interactive promotional content. The company operates two business units: Playable Ads (the core offering, serving mobile gaming studios with network-optimized creatives deployed across Meta, TikTok, Google, AppLovin, Unity, ironSource, and Mintegral) and iGaming (interactive slot demos, casino mechanics, and bespoke gamified experiences for licensed operators). Production is built on Pixi.js and Three.js with proprietary tooling, MRAID 2.0/3.0 compliance, and per-network variant optimization.
The studio sells project-based work on a four-tier pricing ladder: AI-assisted prototypes (under $2,000), simple playables ($5,000–$15,000), mid-core playables ($15,000–$30,000), and custom flagship builds ($30,000–$80,000). Its customer base includes Supercell, Rovio, Zynga, Wooga, Playrix, Voodoo, Moon Active, Rollic, and Fingersoft in mobile gaming, alongside non-gaming logos such as Lendi, New Balance, and Nike. Seepia markets through its own Insights blog, a live in-browser showcase of 17+ playable demos, and direct enterprise outreach via HubSpot-booked demo calls. The team comprises 50+ remote-first creators across 12 nationalities, with 400+ projects completed since inception.
Seepia Interactive firmographics
Firmographics- Name
- Seepia Interactive
- Legal name
- Seepia Interactive
- Website
- https://seepia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seepia Interactive is a Helsinki-based studio that designs and produces HTML5 playable ads and interactive promotional content for mobile gaming publishers, iGaming operators, and consumer brands, deploying across all major ad networks.
- Ownership category
- akta.pro rank
Seepia Interactive industry classification
Industry- Product category
- Interactive Advertising Services
- NAICS
- Other Gambling Industries (71329), Gambling Industries (7132)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
Keywords
Where Seepia Interactive is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Seepia Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Playable Ad Production Services: Project-based production of playable ads across four tiers: AI-assisted prototypes (under $2,000), simple playables ($5,000–$15,000), mid-core playables ($15,000–$30,000), and custom flagship builds ($30,000–$80,000). Revenue driven by mechanic complexity, asset sourcing, network coverage requirements, variant production, and localization needs.
- iGaming Interactive Content: Build interactive promotional content, gamified mechanics, and bespoke experiences for iGaming operators including slot demos, casino mechanics, and social casino content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AI-assisted prototypes under $2,000 — useful for concept validation but require human refinement for network QA |
| One time/ perpetual license | Pay-as-you-go | Simple playables $5,000–$15,000 — single mechanic, one gameplay loop, standard three-phase structure |
| One time/ perpetual license | Pay-as-you-go | Mid-core playables $15,000–$30,000 — multiple interaction stages, custom art, branching outcomes, per-network optimized builds |
| One time/ perpetual license | Multi-year contract | Custom flagship builds $30,000–$80,000 — fully bespoke experiences with 3D rendering, physics, adaptive difficulty |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Seepia Interactive product offering
Product offeringCore offering
Seepia Interactive is a Helsinki-based studio that designs and produces high-performance HTML5 playable ads and interactive creative experiences for mobile gaming publishers, consumer brands, and iGaming operators. The company builds network-optimized playables deployed across Meta, TikTok, Google, AppLovin, Unity, and ironSource, with a secondary business unit producing gamified mechanics and bespoke content for licensed gambling operators.
Product overview
Seepia Interactive is a Helsinki-based studio that creates high-performance playable ads and interactive HTML5 experiences for the world's top gaming and eCommerce brands. The core offering is Playable Ads Production, which encompasses Mobile Games Playables (interactive mini-games that encourage game installs), eCommerce Playables (product simulation experiences), and Consumer Brand Playables (interactive brand activations). Through its iGaming Development division, the company also builds gamified mechanics and promotional content for iGaming operators. The Playable Ad Showcase provides 17+ in-browser playable demos across genres including match-3, puzzle, shooter, racing, farming, solitaire, and hidden-object formats. Seepia Insights Blog serves as an industry resource covering benchmarks, design strategies, and cost guides. The company operates with a 50+ person remote-first team across 12 nationalities, building experiences optimized for Meta, TikTok, Google, AppLovin, Unity, and ironSource ad networks.
Differentiator
Problem solved
Functional benefit
Brands
- iGaming Division: Interactive promotional content, gamified mechanics, and bespoke experiences for iGaming operators
Products and services
- Playable Ads Production High-quality playable ads and interactive HTML5 experiences built for gaming and performance-driven apps, optimized for deployment across major ad networks including Meta, TikTok, Google, AppLovin, Unity, and ironSource. Includes concept design, full-loop mechanic development, IEC content, and creative testing at scale.
- Mobile Games Playables Interactive mini-games that encourage users to install mobile games, featuring full game loop mechanics, IEC (In-App Experience) content, and network-optimized delivery for user acquisition campaigns. Targets mobile gaming studios and publishers.
- eCommerce Playables Playable ad experiences for eCommerce brands that simulate product interactions to drive engagement and conversion, including product configurators and shopping simulations. Built for performance-driven retail and consumer brands.
- Consumer Brand Playables Interactive brand experiences for consumer products, featuring configurable and engaging playable mechanics for retail and lifestyle brands seeking higher engagement than traditional static and video ads.
- iGaming Development Interactive promotional content, gamified mechanics, and bespoke HTML5 game experiences for licensed iGaming operators, including slot demos, casino mechanics, and social casino content built using Pixi.js and Three.js with proprietary production tools.
Quantifiable outcome
- 20-35% lower CPI vs video baseline for gaming clients
- +7 more outcomes
Companies that use Seepia Interactive
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Seepia Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seepia Interactive partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Seepia Interactive competitors and assessment
Company assessmentEmerging players
- Kidoz: Kid-safe mobile ad network and SDK with its own interactive playable ad formats; a smaller, more specialized peer that intersects Seepia's space with a regulated vertical focus.
Broad incumbents
- AppLovin: Major mobile ad network and monetization platform whose ad network Seepia deploys through; also operates creative tooling and is both a customer and a potential in-house competitor to playable studios.
- Unity Technologies: Operator of Unity Ads (including the former ironSource) — a primary distribution channel for Seepia's playables. A larger incumbent that could vertically integrate creative production at any time.
- Liftoff: Mobile ad tech and user acquisition platform offering creative services, programmatic UA, and post-IDFA optimization for gaming and app advertisers. Adjacent incumbent that competes for the same marketing-services budget.
Others
- AppsFlyer: Mobile measurement and attribution platform; part of the same ecosystem that Seepia's playables plug into for downstream attribution, incrementality, and SKAdNetwork measurement.
- Zoomd: Mobile user acquisition and martech platform with managed-services UA offerings. Comparable end-customer (mobile gaming publishers) and overlapping workflow with Seepia's service offering.
- Adjust: Mobile attribution and analytics company acquired by Applovin. Adjacent ecosystem participant that, along with Seepia, forms part of the modern mobile UA technology stack.
Direct peers
- Playable Factory: Tel Aviv-based playable ad production studio offering HTML5 interactive playable ads and creative tools for mobile gaming and app UA. Closely comparable to Seepia in format, target customer (mobile gaming publishers), and deployment model across major ad networks.
- AdInCube: Mobile ad tech and playable ad specialist offering interactive playable ad formats and cross-network distribution for gaming and app clients. Comparable offering, scale, and customer base to Seepia.
- MyPlayable: Boutique playable ad studio producing HTML5 playable creatives for mobile games and apps, with deployment across Meta, Google, TikTok, and Unity. Direct head-to-head competitor on the same project-based, per-creative pricing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Seepia Interactive social profiles
Digital presenceSeepia Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seepia Interactive leadership team
Management profileNumber of profiles
Seepia Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seepia Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seepia Interactive
What does Seepia Interactive do?
Seepia Interactive is a Helsinki-based studio that designs and produces high-performance HTML5 playable ads and interactive creative experiences for mobile gaming publishers, consumer brands, and iGaming operators. The company builds network-optimized playables deployed across Meta, TikTok, Google, AppLovin, Unity, and ironSource, with a secondary business unit producing gamified mechanics and bespoke content for licensed gambling operators.
Is Seepia Interactive a public or private company?
Seepia Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seepia Interactive founded?
Seepia Interactive was founded in 2012. It employs 51 to 100 people.
Where is Seepia Interactive based?
Seepia Interactive is headquartered in Helsinki, Finland, in the Europe region.
How does Seepia Interactive make money?
Two revenue lines are on record. Playable Ad Production Services are the primary driver. The others are iGaming Interactive Content.
Who are Seepia Interactive's main competitors?
Kidoz is listed as an emerging player. Broad incumbents are AppLovin, Unity Technologies and Liftoff. Others are AppsFlyer, Zoomd and Adjust. Direct peers are Playable Factory, AdInCube and MyPlayable.
Does Seepia Interactive have an API?
No public API is recorded for Seepia Interactive.
What industry is Seepia Interactive in?
Seepia Interactive's product category is Interactive Advertising Services. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 71329 and its SIC code is 7311.