What KIDOZ does

KIDOZ Inc. is a publicly traded mobile advertising platform (TSXV: KIDZ; OTCQB: KDOZF) headquartered in Vancouver, Canada, with secondary operations in Netanya, Israel. The company operates a privacy-first adtech stack purpose-built for advertising to children and family audiences in mobile gaming environments. Its platform combines a 40,000+ kid-safe mobile game SDK network with a proprietary contextual AI engine (Kite IQ), a COPPA/GDPR-K compliance enforcement layer (Kidoz Privacy Shield), and an in-house creative studio (Kidoz Studio). The company holds PRIVO COPPA Safe Harbor certification and is Google-certified and Apple-approved, and reports zero compliance issues over more than a decade of operation.

KIDOZ monetizes through three core streams: programmatic advertising revenue via Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals; direct brand partnerships with 150+ global advertisers including LEGO, Disney, McDonald's, Mattel, Nintendo, and Netflix; and revenue-share arrangements with mobile game publishers accessing kid-safe demand through its lightweight iOS/Android/Unity SDK. Distribution occurs through direct brand sales (anchored by a VP of Sales for North America), SDK integration via mediation partners LevelPlay (ironSource) and AdMob, and 24/7 global support across 14 time zones. The company also operates the Prado sub-brand, extending its privacy-first platform to all-ages audiences beyond kids' media.

Revenue grew from US$4.5M in fiscal 2019 to US$18.4M in fiscal 2025 (32% YoY growth), with the company achieving its second consecutive profitable year (net income of US$456,817 in FY2025). FY2025 gross profit was US$4.36M against US$18.4M revenue, and Q1 2026 revenue of US$2.95M represented 7.6% YoY growth, with a pre-tax loss reflecting elevated sales expansion and AI infrastructure investment.

Name

KIDOZ

Legal name

Kidoz Inc.

Website

https://kidoz.net

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

KIDOZ is a publicly-traded mobile advertising platform enabling global brands and mobile game publishers to safely reach children and family audiences through privacy-first, COPPA-compliant contextual advertising across a proprietary 40,000+ game SDK network.

Ownership category

akta.pro rank

Product category

Mobile AdTech / Kid-Safe Advertising Platform

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industry

Kids & Education Tablets (CRACAMAG)

Keywords

• Kid-safe mobile advertising
• Programmatic ad tech
• Contextual ad targeting
• Publisher SDK monetization
• COPPA compliant advertising

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Programmatic Advertising Revenue: Programmatic ad serving through real-time bidding (RTB) with Private Marketplace (PMP) and Programmatic Guaranteed (PG) deal types. Revenue from brands buying impressions across 40,000+ vetted mobile games.
2. Direct Brand Partnerships: Direct-to-brand revenue from 150+ global brands including LEGO, Disney, McDonald's, Mattel. Premium brand-safe placements with custom creative solutions and campaign management.
3. Publisher SDK Network Fees: Revenue share with mobile game publishers monetizing through Kidoz SDK. Publishers receive 40,000+ kid-safe games access with 95%+ fill rates and 3.5x higher returns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

KIDOZ is a privacy-first mobile advertising technology platform purpose-built for kids and family audiences. The company provides brand-safe programmatic advertising across 40,000+ vetted mobile games through a proprietary SDK, a contextual AI targeting engine (Kite IQ), a COPPA/GDPR-K enforcement layer (Kidoz Privacy Shield), and in-house creative production (Kidoz Studio). It sells programmatic and direct ad inventory to 150+ global brands and offers mobile game publishers SDK-based monetization integrated with LevelPlay and AdMob mediation.

Product overview

KIDOZ is a privacy-first mobile advertising platform specializing in kid-safe advertising for brands and mobile game developers. The platform operates as a unified ecosystem combining four core products: the Kidoz Network (SDK Reach) for direct brand-safe inventory access, Kidoz Privacy Shield for COPPA/GDPR-K compliant programmatic buying, Kite IQ contextual AI engine for intelligent ad placement, and Kidoz Studio for high-impact playable creatives. The platform is complemented by Prado, a sub-brand extending reach to all-ages audiences beyond children's media. The full-stack programmatic ecosystem supports Private Auction and Programmatic Guaranteed deal types with 40,000+ mobile games and reaches 49M+ monthly users across 70+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Prado: All-ages mobile advertising network extending Kidoz's reach beyond kids' media into broader audiences.
• Kidoz Network
• Kidoz Shield
• Kite IQ
• Kidoz Studio

Products and services

• Kidoz Network (SDK Reach) Brand-safe premium advertising inventory delivered through direct SDK access to curated, family-friendly mobile games. Designed for global brands seeking compliant placements in kids and family mobile gaming.
• Kidoz Privacy Shield Compliance and brand-safety enforcement layer that vets inventory before every auction, strips PII, qualifies publishers for COPPA compliance and fraud risk, and verifies brand safety for programmatic buying in kids' media.
• Kite IQ Contextual Intelligence Engine Proprietary contextual AI engine that analyzes mobile game environments (app themes, audience composition, session context, engagement patterns) to deliver brand-safe, age-appropriate ad placements without personal data collection.
• Kidoz Studio In-house creative team that produces high-impact playable ad creatives designed for kids, including video ads, interactive playable mini-games, immersive video frames, and optimized mobile banner formats.
• Kidoz Publisher SDK Lightweight Software Developer Kit for iOS, Android, and Unity that enables mobile game developers to integrate kid-safe advertising with simple implementation, achieving 95%+ fill rates and 3.5x higher returns versus alternative networks.
• Kidoz Programmatic Ecosystem (PMP & PG) Full-stack programmatic ecosystem offering Private Auction (PMP) and Programmatic Guaranteed (PG) deal types for accessing premium kid-safe inventory, with authorized app-ads.txt records and supply path optimization.
• Prado Wholly-owned sub-brand providing an all-ages mobile advertising network that extends Kidoz's reach beyond kids' media into broader mobile gaming audiences while maintaining privacy-first principles.

Quantifiable outcome

• 85%+ video completion rates in mobile gaming environments
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PRIVOcoreTechnology or IntegrationPRIVO provides COPPA Safe Harbor certification for Kidoz platform. Annual review and certification ensures ongoing compliance with FTC children's privacy requirements. PRIVO oversight includes training, monitoring, and audit functions.
• k-IDcoreTechnology or Integrationk-ID provides AgeKit age-assurance and compliance tools designed to help games and digital services deliver age-appropriate experiences across different jurisdictions. Partners with Kidoz for compliant under-13 monetization.
• LevelPlay (ironSource)coreTechnology or IntegrationLevelPlay mediation platform integration allowing publishers to add Kidoz as a custom network. Network ID 26618dcd for integration. Supports rewarded video, interstitials, and banners with country-specific eCPM rate configuration.
• AdMobcoreTechnology or IntegrationGoogle AdMob mediation adapter supporting Kidoz SDK integration for publishers. Custom adapter for seamless mediation waterfall integration.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Google AdMob: Google AdMob is the dominant mobile ad mediation platform; it both partners with Kidoz via custom adapters and competes broadly by offering family-safe tag features to publishers, making it the most consequential incumbent in this category.
• AppLovin: AppLovin operates one of the largest mobile ad networks and monetization stacks for app developers (including games), overlapping with Kidoz on publisher monetization for kid-safe inventories but at vastly broader scale and all-ages reach.
• Unity Ads (ironSource): Unity's ad business (incorporating ironSource) is a dominant mobile gaming ad mediation and demand platform that partners with Kidoz via LevelPlay but also competes broadly in monetization for game publishers across kids and adult segments.
• Moloco: Moloco runs a machine-learning-driven programmatic ad and monetization platform for mobile apps; relevant as a broader-AI competitor to Kidoz's Kite IQ contextual engine in the mobile-gaming demand side.
• Liftoff (Vungle, Chartboost): Liftoff operates a mobile ad and monetization platform including Vungle and Chartboost networks; competes for game publisher supply with kid-safe features but at broader scale and audience scope than Kidoz.
• Mintegral: Mintegral is a programmatic mobile ad network with strong game-publisher focus and kid-safe modes; competes for the same publisher supply as Kidoz (mobile games) but with broader audience targeting beyond kids.
• InMobi: InMobi is a global mobile ad exchange and platform serving brands and developers across regions; competes broadly in mobile in-app advertising that touches kids' gaming apps but is not purpose-built for under-13 compliance.
• Digital Turbine (AdColony): Digital Turbine and its AdColony unit provide mobile ad delivery and monetization for app publishers globally; comparable to Kidoz on mobile-game ad tech but with broader advertiser and audience reach.

Direct peers

• Playwire: Playwire is a publisher monetization and ad management platform that works with kid-safe and family-friendly content; comparable to Kidoz in its publisher-fintech-advertising model focused on premium, brand-safe inventory.
• SuperAwesome (now Gen / adjoe): SuperAwesome operated the most direct kid-safe digital advertising and engagement platform (COPPA/GDPR-K compliant), serving brands and app developers reaching under-13 audiences - functionally identical to Kidoz's niche focus and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kidoz
• Xx.com/KIDOZ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDOZ