Sustenir
Sustenir Agriculture (Singapore) Pte. Ltd. is a Singapore-based indoor vertical farming company founded in 2013 that grows premium leafy greens — anchored by its flagship 'Kinky Kale' — and sells them direct-to-consumers in Singapore via its e-commerce website, targeting health-conscious consumers seeking locally grown super foods.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sustenir does
Sustenir Agriculture (Singapore) Pte. Ltd. is a Singapore-based private food and agriculture company that operates indoor vertical farms to grow premium leafy greens, anchored by its flagship product 'Kinky Kale', marketed as a differentiated super food offering. The company was founded in 2013 and is headquartered at 76 Sungei Tengah Rd, Singapore, where its production facility is co-located, employing between 51 and 100 staff. Its core technology is controlled-environment vertical farming, which enables year-round cultivation of leafy greens independent of local weather conditions and reduces dependence on imported produce with extended shelf times.
The business model is direct-to-consumer: Sustenir sells fresh produce through its own e-commerce website, with the website's contact form, email ([email protected]), and phone (+65 6681 6688) functioning as the primary order intake mechanism rather than a fully transactional checkout. Pricing is not publicly disclosed and customers are directed to contact the company directly. The primary customer segment is health-conscious Singapore-based consumers seeking locally grown, fresh super foods and specialty leafy greens, with the company also inviting brand collaboration inquiries that may indicate nascent B2B activity.
The company maintains a narrow product portfolio centered on Kinky Kale, with a broader 'See All Products' catalog referenced on the site but not enumerated in the source data. Sustenir holds no disclosed patents, trademarks, awards, partnerships, or institutional funding rounds, and operates exclusively in the Singapore domestic market with no confirmed global footprint. The legal entity is a Singapore private limited company (Pte. Ltd.) with no parent company, no disclosed subsidiaries, and no senior management team or board information available in the provided source material.
Sustenir firmographics
Firmographics- Name
- Sustenir
- Legal name
- Sustenir Agriculture (Singapore) Pte. Ltd.
- Website
- https://sustenir.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sustenir Agriculture (Singapore) Pte. Ltd. is a Singapore-based indoor vertical farming company founded in 2013 that grows premium leafy greens — anchored by its flagship 'Kinky Kale' — and sells them direct-to-consumers in Singapore via its e-commerce website, targeting health-conscious consumers seeking locally grown super foods.
- Ownership category
- akta.pro rank
Sustenir industry classification
Industry- Product category
- Vertical Farming Produce
- NAICS
- Other Food Crops Grown Under Cover (111419), Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)
Keywords
Where Sustenir is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sustenir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D
Revenue model
- Fresh Produce Sales: Direct B2C sales of vertically farmed leafy greens, including their signature Kinky Kale product. Products are sold directly to consumers through the company website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sustenir product offering
Product offeringCore offering
Sustenir grows and sells premium leafy greens, particularly its flagship Kinky Kale product, using indoor vertical farming and hydroponic technology. The company cultivates produce in controlled indoor environments in Singapore and sells it directly to consumers as a locally grown super food alternative to imported produce.
Product overview
Sustenir is an indoor vertical farming company specializing in premium leafy greens and super foods. The company operates with a single-product-focused approach anchored by its flagship product, Kinky Kale, with additional products available through the products catalog. The company grows produce in Singapore and sells directly to consumers and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinky Kale A signature leafy green vegetable and Sustenir's flagship product, marketed as 'the kinkiest kale' and positioned as a premium, differentiated super food offering for health-conscious consumers in Singapore.
Companies that use Sustenir
Customer profileSegments1 record
Ideal customer profiles1 record
Sustenir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sustenir partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Sustenir competitors and assessment
Company assessmentEmerging players
- Farm.One: Smaller-scale urban vertical farm producing specialty herbs and microgreens for restaurants and consumers. Comparable CEA technology and direct-to-consumer model to Sustenir, though focused on a narrower specialty crop range.
Direct peers
- AeroFarms: US vertical farming pioneer producing leafy greens via aeroponic CEA systems. Closely comparable technology stack and crop focus to Sustenir, though serving US markets at enterprise scale.
- Bowery Farming: US indoor vertical farm producing leafy greens, herbs, and berries for retail. Direct functional peer to Sustenir with same CEA technology and leafy-greens focus, but serving the US market at significantly larger scale.
- BrightFarms: US-based indoor farming company producing leafy greens for retail grocery chains. Comparable product portfolio and CEA approach to Sustenir, though with a stronger B2B retail distribution model.
- Comcrop: Singapore urban farming company operating rooftop greenhouses producing leafy greens and herbs. Directly comparable to Sustenir as a Singapore-based CEA leafy-greens producer with similar local-market focus.
- Kalera: Vertical farming company producing leafy greens and microgreens for retail and foodservice. Comparable CEA technology and product mix to Sustenir, operating across multiple US and international sites.
- Plenty: US-based vertical farming company producing leafy greens via indoor CEA. Highly comparable technology and product mix to Sustenir, though operating at much greater scale and primarily serving the US market.
- Infarm: Germany-based vertical farming company producing leafy greens and herbs for retail across Europe. Similar CEA technology and product portfolio to Sustenir, though operating across multiple European countries at larger scale.
- 80 Acres Farms: US-based vertical farming company producing leafy greens, microgreens, and herbs using indoor CEA. Comparable product mix and technology to Sustenir, primarily serving US retail and foodservice channels.
- Sky Greens: Singapore-based vertical farm operator producing leafy greens using rotating tier systems. Direct domestic peer to Sustenir, competing in the same Singapore market with similar CEA-grown fresh produce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Sustenir social profiles
Digital presenceSustenir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustenir leadership team
Management profileNumber of profiles
Sustenir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustenir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustenir
What does Sustenir do?
Sustenir grows and sells premium leafy greens, particularly its flagship Kinky Kale product, using indoor vertical farming and hydroponic technology. The company cultivates produce in controlled indoor environments in Singapore and sells it directly to consumers as a locally grown super food alternative to imported produce.
Is Sustenir a public or private company?
Sustenir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sustenir founded?
Sustenir was founded in 2013. It employs 51 to 100 people.
Where is Sustenir based?
Sustenir is headquartered in Singapore, Singapore, in the Asia region.
How does Sustenir make money?
One revenue line is on record: fresh Produce Sales.
Who are Sustenir's main competitors?
Farm.One is listed as an emerging player. Direct peers are AeroFarms, Bowery Farming, BrightFarms, Comcrop, Kalera, Plenty, Infarm, 80 Acres Farms and Sky Greens.
Does Sustenir have an API?
No public API is recorded for Sustenir.
What industry is Sustenir in?
Sustenir's product category is Vertical Farming Produce. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 111419 and its SIC code is 100.