The Joshua Tree House

What The Joshua Tree House does

The Joshua Tree House is a privately held vacation rental and lifestyle brand founded in 2015 by Sara and Rich Combs, operating under The Joshua Tree House, LLC and JTH Studio LLC. The company runs a portfolio of design-forward desert retreats: three private rentals in Joshua Tree, California (a 1949 hacienda, a 1958 casita, and a 1958 cabin and hacienda) and a five-suite inn (JTH Tucson / Posada) on 40 acres near Saguaro National Park in Tucson, Arizona. The business extends beyond lodging into a curated ecosystem of wellness and culinary add-ons (massage, sound baths, astrology readings, private chef meals, charcuterie, picnics, bath house sessions, and a $2,500 group pottery workshop), an e-commerce shop selling digital desert photography prints ($25), Lightroom presets ($40, co-created with Modern Market), naturally-dyed bandanas ($30) illustrated by Jen Mussari, apparel such as a JTH Tucson cropped tee ($65), and the founders' book "At Home in Joshua Tree" ($28). The company also operates an artist residency program running since 2016, gift cards from $100 to $1,000, and contributes a portion of revenue to desert conservation (Mojave Desert Land Trust and Friends of the Sonoran Desert).

The technology backbone is a TheHost.co-powered proprietary reservations platform (reservations.thejoshuatreehouse.com) for direct bookings, with Stripe handling checkout for merchandise and gift cards; Airbnb serves as a third-party distribution channel for the same properties. The brand has received editorial features in Travel + Leisure It List 2020, Architectural Digest, Sunset Magazine, Dwell, and Cool Hunting. Revenue is generated through nightly vacation rental stays, full-inn buyouts for groups of up to 18 guests (retreats, micro-weddings, elopements), ancillary on-site experiences, and direct-to-consumer e-commerce. Target customers are design-oriented leisure travelers, wellness seekers, intimate wedding and retreat groups, and lifestyle consumers purchasing brand merchandise.

Name

The Joshua Tree House

Legal name

The Joshua Tree House, LLC and JTH Studio LLC

Website

https://thejoshuatreehouse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Joshua Tree House operates a design-focused desert vacation rental portfolio in Joshua Tree, California and Tucson, Arizona, complemented by wellness experiences, an e-commerce shop, a published book, and gift cards, serving aesthetic-driven leisure travelers, retreat groups, and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Vacation Rentals and Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGANAG

Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles)

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

SECONDARYTHAMAAAD

Cabins & Cottages

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYBPAJAFAI

Vacation & Short-Term Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Desert vacation rentals
• Design-focused hospitality
• Wellness retreat experiences
• Lifestyle brand merchandise
• Private inn bookings

Headquarters

HQ city

Joshua Tree

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vacation Rentals: Nightly rental of private desert retreats in Joshua Tree, CA (Joshua Tree House, Casita, Cabin, Hacienda) and Tucson, AZ (JTH Tucson Inn - multiple suites). Properties available for nightly stays or photoshoots.
2. Merchandise Sales: E-commerce sales of digital prints ($25), Lightroom presets ($40), clothing (bandanas $30, t-shirts $65), books ($28), and gift cards ($100-$1,000).
3. Guest Experiences: On-site wellness and experience services including massage ($180+), sound baths ($255+), astrology readings ($176+), photography sessions ($475-$700), private chef meals ($280-$516), charcuterie boards ($65+), private picnics ($336+), bath house sessions ($75+), and workshops ($2,500).
4. Gift Cards: Gift cards redeemable for stays and merchandise, sold in denominations from $100 to $1,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Joshua Tree House operates private design-focused vacation rentals in Joshua Tree, CA (Joshua Tree House, Casita, Cabin, Hacienda) and a five-suite inn (JTH Tucson/Posada) in Tucson, AZ. The business also runs an e-commerce storefront selling branded merchandise (bandanas, apparel), digital products (Lightroom presets, digital art prints), a published book on desert living, and curated on-site guest experiences such as massage, sound baths, and private chef meals.

Product overview

The Joshua Tree House is a vacation rental and lifestyle brand operating three private properties in Joshua Tree, CA (The Joshua Tree House, Casita, Cabin/Hacienda) and a five-suite inn (Posada) in Tucson, AZ. The portfolio also includes a comprehensive e-commerce shop offering digital products (Lightroom presets, digital art prints), physical merchandise (bandanas, apparel, books), and curated guest wellness experiences (massages, sound baths, astrology readings, chef meals, pottery workshops). Properties can be booked for nightly stays, photoshoots, or full buyouts for retreats and intimate weddings. The business was founded in 2015 by Sara and Rich Combs and has been featured in Travel + Leisure, Architectural Digest, Sunset Magazine, and Dwell.

Differentiator

Problem solved

Functional benefit

Brands

• At Home in Joshua Tree: A Field Guide to Desert Living - a book published by Sara and Rich Combs covering design, entertaining, recipes, gardening, and mindful everyday practices inspired by desert living.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Crain + CominorImplementation/ SI/ Consulting PartnerRequired wedding planner partner for intimate weddings at JTH Tucson. Couples must work with this preferred vendor for event planning.
• Konsider it DoneminorImplementation/ SI/ Consulting PartnerRequired wedding planner partner for intimate weddings at JTH Tucson. Couples must work with this preferred vendor for event planning.
• Mojave Desert Land TrustminorOthers10% of online profits from Joshua Tree bandana sales go to local conservation efforts supporting this organization.
• Friends of the Sonoran DesertminorOthers10% of online profits from Saguaro bandana sales go to local conservation efforts supporting this organization.
• Modern MarketminorStrategic or Co-development PartnerCollaborated on The Joshua Tree House Lightroom Presets collection - 10 presets for various Adobe Lightroom products designed for desert landscapes and interiors.
• Jen MussariminorOthersIllustrator of Joshua Tree and Saguaro bandanas and JTH Tucson Cropped Tee, featuring desert wildlife and Sonoran plants.
• ApprvlminorOthersNatural dye company that hand-dyes the Joshua Tree and Saguaro bandanas using myrobalan, cochineal, and iron.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Under Canvas: Luxury glamping and outdoor hospitality brand with safari-inspired tents near national parks. Comparable multi-property, design-led outdoor lodging operator with premium pricing and group/event capability.
• AutoCamp: Design-forward outdoor lodging brand (Airstreams, cabins, tents) in Yosemite, Russian River, Cape Cod, and Zion. Highly comparable: small portfolio of unique, premium-priced units in nature destinations, brand-led marketing, and strong lifestyle press positioning.
• AvantStay: Tech-enabled boutique vacation rental brand and management company focused on design-led, high-end short-term rental properties. Comparable premium positioning, multi-market portfolio, and brand-driven approach to vacation rentals.
• Habitas: Experiential hospitality brand operating design-led accommodations and wellness retreats in nature destinations globally. Highly comparable as a brand-first, experience-led, multi-location outdoor hospitality concept with strong design and wellness positioning.
• Getaway Houses: Operates a network of design-forward tiny cabins outside major cities for nature-immersed short stays. Comparable in offering private, small-format, design-conscious vacation rentals as a direct-to-consumer brand.
• Collective Retreats: Luxury outdoor hospitality brand offering design-forward, nature-immersed accommodations in iconic US locations. Closely comparable to JTH's premium design-led stays in distinctive landscapes, with a similar small-portfolio, brand-centric operating model.
• Plum Guide: Curated marketplace for design-quality vacation rentals with strict vetting standards. Comparable in targeting design-conscious travelers willing to pay a premium for aesthetically vetted, quality-controlled short-term rentals.

Broad incumbents

• Proper Hospitality: Design-led boutique hotel group with properties in Austin, Santa Monica, San Francisco, and Miami. Comparable design-forward, brand-led boutique hospitality operator at a larger scale; relevant for benchmarking JTH's positioning and scale-up pathway.
• Vacasa: Large-scale vacation rental management company operating tens of thousands of homes across the US. Broad incumbent comparison: same short-term rental product category, but at mass scale and without JTH's curated design-brand positioning.
• Casago (Casago & Vacasa brands): Vacation rental property management company serving the Southwest US, including Arizona and California. Same geography and short-term rental category as JTH, but operating as a broad professional property manager rather than a curated lifestyle brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thejoshuatreehouse
• Facebookfacebook.com/thejoshuatreehouse
• LinkedInlinkedin.com/company/thejoshuatreehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Joshua Tree House