Brilliance Financial Solutions

What Brilliance Financial Solutions does

Brilliance Financial Solutions (legal name: Solutions Financières Brilliance Inc.) is a Canadian independent insurance brokerage and financial services firm headquartered in Montreal, Quebec, founded in 2020 by Jacinthe Panganiban (CEO and Co-Founder) and Maithely Navaneethan (Vice President). The firm provides insurance, investment, and holistic financial planning services to individual Canadians and Canadian businesses through a distributed network of licensed financial security advisors, mortgage brokers, and insurance agents operating across 8 provinces (Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Quebec, and Saskatchewan). Its core technology stack is a standard financial services toolset for client management and mortgage applications, with no proprietary AI or platform architecture disclosed; the digital presence is built on Wix.

The company's product portfolio spans individual insurance (life, health, disability, critical illness, travel, non-medical), registered savings and investment vehicles (RRSP, TFSA, RESP, RDSP, segregated funds, GICs, retirement income products), mortgage brokerage via Dominion Lending Centres, real estate brokerage in Quebec through a Century 21 affiliation, and business services including group benefits, business tax planning, and corporate investments. As an independent brokerage, the firm has access to more than 20 insurance carrier partnerships, including BMO Assurance, Canada-Vie (Canada Life), Empire Vie, Industrielle Alliance (iA Financial Group), Manuvie (Manulife), and SSQ Assurance, allowing advisors to place business with multiple carriers rather than being captive to a single provider.

The business model is primarily transaction-fee based, generating revenue through insurance commissions on placed policies, mortgage brokerage fees from lender placements, and professional services fees from group benefits consulting for businesses. The go-to-market is sales-led and field-based, with advisors meeting clients in person or virtually across the 8 provinces. Pricing is quote-based and not publicly disclosed, with services customized to individual client needs. The firm is privately held with no disclosed institutional investors, no funding rounds, and founder-controlled ownership. "Brilliance Financial Solutions" is a registered trademark under Canadian and Quebec governing law.

Name

Brilliance Financial Solutions

Legal name

Solutions Financières Brilliance Inc.

Website

https://fr.brilliancefsi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilliance Financial Solutions is a Canadian independent insurance brokerage and financial services firm offering insurance, investment, mortgage, and group benefits products to individual Canadians and businesses across 8 provinces through a network of licensed advisors.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Insurance brokerage services
• Group benefits administration
• Mortgage brokerage services
• Financial planning services
• Retirement savings products

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Commissions earned from selling insurance products (life, health, disability, critical illness, travel insurance) through multiple partner insurance carriers. As an independent brokerage, they earn commissions from insurers when policies are placed and maintained.
2. Mortgage Brokerage Fees: Fees and commissions from mortgage brokerage services, including residential and commercial mortgage brokering through their network of licensed mortgage brokers.
3. Group Benefits Consulting: Revenue from designing and placing group insurance plans for businesses, including health, dental, vision, life, and disability coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brilliance Financial Solutions is an independent Canadian insurance and financial services brokerage that places individual insurance policies (life, health, disability, critical illness, travel, non-medical), savings and investment products (RRSP, TFSA, RESP, RDSP, segregated funds, GICs), mortgages, real estate, and group benefits plans on behalf of clients. It earns commissions from over 20 partner insurance carriers and fees from mortgage brokering and business financial planning, with advisors licensed across Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Quebec, and Saskatchewan.

Product overview

Brilliance Financial Solutions is a Canadian insurance brokerage and financial services firm offering a comprehensive suite of products and services. The core offerings include individual insurance products (life, health, disability, critical illness, travel, and non-medical insurance), savings and investment solutions (RRSP, TFSA, RESP, RDSP, investment funds), retirement income products, mortgage brokerage, and real estate brokerage. For businesses, they provide group benefits, tax planning, and corporate investment services. The company operates through a network of financial advisors across multiple Canadian provinces and maintains partnerships with over 20 insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Individual life insurance placement including term, permanent, participating, universal, and guaranteed issue coverage that provides tax-free death benefits to beneficiaries; for individuals and families seeking financial protection.
• Health Insurance Personalized supplemental health insurance coverage including dental, vision, prescription drugs, intensive care, and other extended healthcare benefits; for individuals and families seeking coverage beyond provincial healthcare plans.
• Disability Insurance Monthly income replacement coverage for individuals unable to work due to injury or serious illness, including long-term and short-term disability options; for working professionals and business owners seeking income protection.
• Travel Insurance Travel insurance covering medical emergencies, trip cancellation, and baggage loss, including super visa, expatriate, and student travel coverage; for individuals and families traveling internationally.
• Non-Medical Insurance Simplified-issue life insurance without medical examinations or blood tests, providing same-day coverage; for individuals with health issues or those seeking quick coverage without underwriting delays.
• Critical Illness Insurance Lump-sum tax-free payment upon diagnosis of covered critical illnesses such as cancer, stroke, or heart attack; for families, retirees, and business owners seeking financial protection during serious illness.
• Savings and Investments Comprehensive savings and investment solutions including RRSP, TFSA, RESP, RDSP, locked-in retirement accounts, segregated funds, non-registered accounts, GICs, and other investment fund options; for individuals and families seeking tax-advantaged retirement, education, and disability savings.
• Retirement Income Products Retirement income solutions including RRIF, Life Income Fund, and annuities that provide guaranteed regular payments; for retirees converting accumulated savings into ongoing retirement income.
• Mortgage Brokerage Mortgage brokering services that help residential and commercial clients find optimal mortgage rates and terms through access to multiple lenders across Canada; for homebuyers, homeowners refinancing, and businesses seeking real estate financing.
• Real Estate Brokerage Residential and commercial real estate brokerage services in Quebec, operated by founder Jacinthe Panganiban through a Century 21 affiliation; for buyers and sellers of real estate in Quebec.
• Group Benefits Group insurance plans for businesses covering life, disability, critical illness, travel, vision, health, dental, and prescription drug benefits; for Canadian employers seeking employee benefits packages.
• Business Tax and Insurance Planning Tax efficiency planning and corporate insurance solutions for business owners, focused on reducing tax obligations and maximizing exemptions; for Canadian business owners seeking tax-optimized structures.
• Business Investments Corporate investment strategy planning for long-term objectives, including growth investments, equities, real estate, defensive investments, and fixed income; for business owners and corporations managing corporate investment portfolios.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• BMO AssuranceminorOthersInsurance carrier partner providing life, health, and general insurance products through Brilliance's brokerage network.
• Canada-Vie (Canada Life)minorOthersInsurance carrier partner offering life insurance, group benefits, and wealth management products.
• Plan de protection du CanadaminorOthersInsurance provider partner in the Brilliance brokerage network.
• Empire VieminorOthersInsurance carrier partner providing individual and group insurance products.
• Vie équitable (Equitable Life)minorOthersInsurance partner offering life and health insurance solutions.
• Forestiers (Foresters)minorOthersInsurance fraternal organization partner providing life insurance products.
• Industrielle Alliance (iA Financial Group)minorOthersMajor insurance and wealth management company partner serving Brilliance clients.
• Manuvie (Manulife)minorOthersLeading insurance and financial services company partner providing comprehensive insurance and investment products.
• SSQ AssuranceminorOthersInsurance partner offering group benefits and individual insurance products.
• Assurance vie spécialiséeminorOthersSpecialized life insurance provider for complex coverage needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IG Wealth Management: One of Canada's largest independent financial services firms offering multi-product wealth, insurance, and mortgage solutions through a national advisor network. Directly comparable distribution model and product breadth to Brilliance, though at materially larger scale.
• Assante Wealth Management: Canadian independent wealth management firm distributing insurance, investments, and financial planning through a national advisor network. Directly comparable advisor-channel distribution and product mix including insurance-integrated wealth.
• Worldsource Wealth Management: Canadian independent financial advisor network providing wealth, insurance, and group benefits through affiliated advisors. Closely matches Brilliance's multi-carrier brokerage and holistic planning model at similar independent-brokerage scale.
• Quadrus Investment Services: Canadian mutual fund dealer affiliated with London Life/Great-West Lifeco offering investment, insurance, and group benefits through a national advisor network. Comparable product breadth and independent-advisor distribution.
• Edward Jones Canada: Branch-based independent advisory network in Canada providing investment, insurance, and financial planning services. Similar advisor-led holistic financial services model with deep provincial presence.

Emerging players

• PolicyMe: Toronto-based digital life insurance platform enabling direct online purchase of term life insurance. Represents the direct-to-consumer trend that pressures traditional brokerage commission economics relevant to Brilliance's core line.

Broad incumbents

• Co-operators Financial Services: Canadian multi-line insurer and financial services co-operative offering life, home, auto, and group benefits through a national advisor network. Larger incumbent serving overlapping personal and commercial insurance needs.
• Sun Life Financial: Major Canadian life insurer offering individual insurance, group benefits, retirement, and wealth management. Competes for the same individual and employer clients Brilliance serves.
• Manulife Financial Advisors: Insurance and wealth division of Manulife distributing life, health, group benefits, and investments through tied and independent advisors across Canada. Overlaps Brilliance's carrier partnerships and product set.

Regional players

• Desjardins Insurance: Quebec-headquartered insurance and financial services arm of the Desjardins Group offering life, health, group, and investment products with strong Quebec retail penetration. Comparable to Brilliance's Quebec base but with regional concentration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrillianceFSI
• Facebookfacebook.com/brilliancefinancial
• LinkedInlinkedin.com/company/brilliance-financial-solutions
• Instagraminstagram.com/brilliancefsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliance Financial Solutions