Secure with L&R

What Secure with L&R does

Secure with L&R is a UK-based, founder-owned security systems installer and maintenance provider operating from Ibstock, Leicestershire. Founded in March 2017 by Richard Clark after 18+ years at one of the UK's largest alarm and security companies, the firm installs and services intruder/burglar alarms (wired, wireless, pet-friendly, smart-home), CCTV surveillance, door-entry and access-control systems, and fire-detection systems. It complements security work with NAPIT-accredited electrical services including lighting, consumer-unit upgrades, EICR testing, and rewiring, allowing it to bundle electrical and security scopes in a single visit. The company holds SSAIB certification and NAPIT accreditation, validating it for insurer-recognized and police-compliant monitored alarm work, and is multi-vendor across Texecom, Scantronic, Risco, Pyronix, Honeywell, HIK Vision, and Dahua, among others.

The business serves two principal markets: residential customers (homeowners, landlords, HMOs, Airbnb hosts) and commercial customers (medical practices, hotels, pubs, factories, warehouses, workshops, offices, shops). It runs a direct-to-consumer, field-sales model covering Leicestershire, Coventry, Derbyshire, Nottinghamshire, and Northamptonshire, with a three-step funnel (initial chat via phone/WhatsApp/email, on-site appointment booking, on-property visit). Customer acquisition is concentrated in organic channels: the company website, a Google Business profile featuring verified testimonials, and word-of-mouth/referrals. Pricing is fully quote-based with multiple budget tiers, and the positioning emphasizes lower overheads versus larger national security firms as the basis for cost competitiveness.

Revenue is generated from four streams: one-time security system installations, recurring maintenance and servicing contracts (annual servicing and ongoing support), one-time electrical jobs, and ad-hoc repair/troubleshooting work. The recurring maintenance layer provides some revenue durability, but the bulk of activity is project-based installations in a defined regional footprint. Operationally the firm is a micro-business (1-10 employees) dependent on its founder as the principal installer and customer interface, with no disclosed external funding, no parent or subsidiary structure, and no public listing or stock-exchange registration.

Name

Secure with L&R

Legal name

Secure with L&R

Website

https://securewithlr.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Secure with L&R is a UK-based, founder-owned security systems installer and servicer providing burglar alarms, CCTV, door entry, fire alarms, and NAPIT-accredited electrical services to homeowners, landlords, and commercial customers across the East Midlands.

Ownership category

akta.pro rank

Product category

Security System Installation & Maintenance

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Facilities Support Services (56121)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Commercial-Grade Access for Small Businesses (Light Commercial Entry Systems) (HSAHAEAK), Maintenance, Monitoring & Support Services for Smart Locks/Access Systems (HSAHAEAL)

Keywords

• Security system installation
• Alarm systems maintenance
• CCTV surveillance services
• Door entry systems
• Fire alarm servicing

Headquarters

HQ city

Ibstock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Security System Installation: Installation of new security systems including burglar alarms, CCTV, door entry systems, and fire alarms for homes and businesses. Provides equipment, professional installation, and configuration services.
2. Maintenance and Servicing: Ongoing maintenance contracts and servicing for installed security systems to ensure proper function and compliance. Includes annual servicing and support services.
3. Electrical Services: Additional electrical work including outdoor/indoor lighting, power points, consumer unit upgrades, electrical testing and certification, rewiring, and fault finding.
4. Repairs and Troubleshooting: Diagnosis and repair services for existing security systems experiencing faults, false alarms, or compatibility issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Secure with L&R installs and maintains physical security systems for homes and small-to-mid-sized commercial premises across the East Midlands. Core offerings include burglar/intruder alarm systems (wired, wireless, pet-friendly, smart home), CCTV surveillance, door entry and access control, and fire detection systems, alongside NAPIT-accredited electrical services. The company provides one-time installations, recurring maintenance/servicing contracts, and troubleshooting/repair services for both its own and existing third-party installations.

Product overview

Secure with L&R is a local security system installation and maintenance company offering a portfolio of interconnected security products and services. The core offering consists of Alarm Systems (burglar/intruder alarms for homes and businesses), CCTV Systems (surveillance cameras for homes and commercial properties), Door Entry Systems (access control, video doorbells, and wired entry systems), and Fire Alarms (fire detection, control panels, and compliance servicing). Electrical Services are offered as a complementary addition to security installations. All services can be maintained on an ongoing basis through their Alarm Support/Maintenance offering. The company operates primarily in Leicestershire, Coventry, Derbyshire, Nottinghamshire, and Northamptonshire, installing and maintaining equipment from brands including Texecom, Scantronic, Risco, Pyronix, Honeywell, HIK Vision, and Dahua.

Differentiator

Problem solved

Functional benefit

Products and services

• Alarm Systems Burglar and intruder alarm systems for homes and businesses, including wired and wireless options, pet-friendly systems, smart home alarm systems, installation, repairs, and monitored alarm maintenance services. Covers house alarm and business alarm installations and repairs.
• CCTV Systems Home and business CCTV surveillance systems including outdoor security cameras, commercial camera security systems, and privacy-compliant installations for residential and commercial premises.
• Door Entry Systems Access control and door entry systems including business access control, video doorbells, wired door entry systems, and fob/code/video entry systems for landlords, homeowners, and businesses.
• Fire Alarms Fire detection and alarm systems including fire alarm repairs, alarm control panels, fire alarm servicing, installation, and compliance with British Standards (BS 5839).
• Electrical Services NAPIT-accredited electrical services including outdoor and indoor lighting, power points, consumer unit upgrades, electrical testing and certification, rewiring, and fault finding.
• Alarm Support and Maintenance Recurring maintenance and servicing contracts covering burglar alarms, fire alarms, access control systems, CCTV, and other security systems for homes, businesses, and organisations. Includes annual servicing, repairs, and technical support.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• TexecomcoreTechnology or IntegrationBrand they regularly install and support. Manufacturer of alarm control panels and security equipment. One of the product brands shown on their homepage.
• PyronixcoreTechnology or IntegrationBrand they regularly install and support. Manufacturer of alarm systems with WiFi connectivity. Featured on homepage and supported for WiFi reconnection troubleshooting.
• HIK VisioncoreTechnology or IntegrationCCTV manufacturer brand they regularly work with. Featured on homepage as one of their supported product brands.
• Dahua TechnologycoreTechnology or IntegrationCCTV and security equipment manufacturer. Listed on homepage and alarm support page as a supported brand.
• HoneywellcoreTechnology or IntegrationSecurity equipment manufacturer whose products they install and maintain. Featured on homepage.
• RiscocoreTechnology or IntegrationSecurity systems manufacturer. Listed on homepage and alarm support page as a supported brand.
• ScantroniccoreTechnology or IntegrationAlarm system brand they regularly install and support. Featured on homepage logo section.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kingswood Fire & Security: UK regional SSAIB-certified installer of intruder alarms, CCTV, fire alarms, and access control. Comparable in size, product scope, and service model to L&R's offering.
• Britannia Fire & Security: Midlands-based fire and security systems installer covering alarms, CCTV, access control, and fire alarms for homes and businesses. Highly comparable regional installer with overlapping geographic coverage and similar product portfolio.
• Banham: London-based security specialist offering locks, door entry, CCTV, and alarm installation plus maintenance. Comparable product mix (door entry, access control, alarms) with a strong service-led brand identity, though concentrated in London/south.
• Verisure: Major UK monitored alarm provider offering professionally installed intruder alarm systems with monthly subscription monitoring. Closest direct competitor to L&R's residential and small-business alarm installation plus ongoing service model.
• Sunfish Services: UK-based fire and security installer covering commercial and residential customers with alarms, CCTV, access control, and fire detection — directly comparable to L&R's product set.
• ClearView Communications: UK installer of CCTV, access control, intruder, and fire alarm systems for commercial and residential clients. Direct peer in the security systems installation and maintenance segment.

Others

• Texecom: UK-based manufacturer of professional intruder alarm control panels and security products. Listed by L&R as a core technology partner they install and support; relevant as an upstream supplier and category-defining player.

Broad incumbents

• ADT (Securitas UK): One of the UK's largest monitored alarm and security system providers. Direct competitor in alarm/CCTV installation and maintenance for residential and commercial customers, but operates nationally at much greater scale with call-center operations.
• Yale (door entry and smart locks): Major residential door entry, smart lock, and home security brand. Competitor in the residential door entry/access control segment L&R serves, though primarily a manufacturer selling through retail and installers.

Regional players

• Crime Prevention Services: UK locksmith and security installer providing alarm, CCTV, door entry, and access control installations. Comparable product mix though more concentrated in locksmithing than L&R's broader security focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Securewithlr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure with L&R