What Safe Haven Pet Sanctuary does

Safe Haven Pet Sanctuary, Inc. is a 501(c)(3) no-kill, cage-free nonprofit animal rescue organization founded in 2016 by Elizabeth Feldhausen and headquartered at 151 N Broadway in Green Bay, Wisconsin (EIN 81-2120475). The organization's mission is to rescue, rehabilitate, and rehome cats and dogs with special needs, disabilities, abuse/neglect/hoarding backgrounds, or terminal conditions (FIV+, FELV+, blindness, paralysis, missing limbs), with euthanasia reserved only for untreatable suffering. The primary service lines are Adoption Services, a Foster Care Program, and a Volunteer Program, supported by an on-site used bookstore (Haven Books at 153 N Broadway), branded merchandise via Bonfire, event-space rentals, recurring community events (Yoga With Kitties, Cat Camp, Book Club With Cats, benefit concerts), and periodic low-cost veterinary clinics offering $25 wellness exams, vaccinations, microchipping, and grooming.

The business model is 100% donation-funded, with revenue drawn from individual donations, sponsorships, recurring giving via a Donor Dashboard, fundraising events, retail and service-fee income, and affiliate programs (Amazon Smile at 0.5% of eligible purchases; ResQwalk mile-tracking app). Pricing on community events ranges from $3–$45 per participant, the vet clinic is unit-priced at $25 for exams with $7–$40 add-ons, and the surrender/rehoming fee is $150. Distribution is direct to consumers through the sanctuary, the Pawffee Shop Cat Cafe rescue partnership in Appleton, WI (the only satellite site; 200+ cats adopted since 2019), Bonfire online merchandise, and on-site event rentals. The organization relies on a small staff (11–50 employees), a large volunteer base, and earned media (Good Morning America, People, BuzzFeed, Business Insider) for awareness.

The current operating status is disrupted: in 2025, a storm caused the sanctuary's roof to collapse, rendering the building condemned and forcing a temporary closure while cats are relocated and a new facility is sought. Active recovery is supported by a GoFundMe campaign and a coalition of local commercial fundraising partners. There is no proprietary technology, no AI/ML capability, no mobile app owned by the organization, no patents or trademarks disclosed, and no institutional funding rounds; the organization is entirely independent and founder-led.

Name

Safe Haven Pet Sanctuary

Legal name

Safe Haven Pet Sanctuary Inc.

Website

https://safehavenpet.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Haven Pet Sanctuary is a 501(c)(3) no-kill, cage-free nonprofit in Green Bay, Wisconsin that rescues, rehabilitates, and finds homes for cats and dogs with special needs and disabilities, funded entirely by donations, community events, and retail.

Ownership category

akta.pro rank

Product category

Animal Rescue and Sanctuary Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal rescue services
• Pet adoption services
• Special needs pets
• Nonprofit animal sanctuary
• Pet rehabilitation services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Safe Haven operates 100% on donations from individuals, sponsors, and supporters. The organization is a 501(c)(3) no-kill nonprofit.
2. Event Space Rental: Rents out event space for birthday parties, bridal showers, meetings, and other gatherings. Booking fees are donated directly towards rescue efforts.
3. Haven Books Used Bookstore: Operates Haven Books, a used bookstore inside the sanctuary. Proceeds benefit the organization's rescue mission.
4. Merchandise Sales: Sells SHPS merchandise through Bonfire including apparel featuring Cat Grandpa Terry's motto and classic logo.
5. Low-Cost Veterinary Clinic Services: Hosts low-cost vet clinics offering wellness exams ($25), vaccines, microchipping, and grooming services. Proceeds support nonprofit operations.
6. Amazon Smile Program: Receives 0.5% of Amazon purchase prices through Amazon Smile program when supporters shop through smile.amazon.com.
7. ResQwalk App: Participates in ResQwalk app where supporters track walking, running, or biking miles that are converted into donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Safe Haven Pet Sanctuary is a 501(c)(3) no-kill, cage-free nonprofit sanctuary that rescues, rehabilitates, and finds forever homes for cats and dogs with special needs and disabilities, including cases of abuse, neglect, hoarding, FIV+, FELV+, blindness, paralysis, and missing limbs. The organization also operates a used bookstore, branded merchandise store, low-cost veterinary clinic, community event programming, and an event-space rental, all of which generate proceeds that fund its animal rescue mission.

Product overview

Safe Haven Pet Sanctuary operates as a 501(c)(3) nonprofit animal rescue organization offering a portfolio of services centered on rescuing, rehabilitating, and finding homes for cats and dogs with special needs and disabilities. Core offerings include an Adoption Services program connecting special needs animals with forever homes, a Foster Care Program for temporary placements, and a Volunteer Program. The sanctuary runs several revenue-generating activities: Haven Books is a used bookstore inside the sanctuary venue that hosts events; SHPS Merch sells branded merchandise via Bonfire; and Event Space Rental allows private bookings with proceeds going to rescue efforts. Community engagement is facilitated through recurring events including Yoga With Kitties, Cat Camp for children, and Book Club With Cats. The sanctuary also partners with external fundraising platforms like ResQwalk and Amazon Smile, and offers a Low-Cost Vet Clinic providing affordable veterinary services to the community. The organization operates as a cage-free, no-kill sanctuary.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoption Services Finding forever homes for cats and dogs with special needs and disabilities (FIV+, FELV+, blindness, paralysis, missing limbs, abuse/neglect/hoarding cases) through adoption applications and meet-and-greet processes. A $150 surrender/rehoming fee applies for owners surrendering animals.
• Foster Care Program Temporary in-home housing program for animals in need, particularly neonates, senior cats and dogs, and special needs cases, supported through foster applications submitted to the sanctuary.
• Event Space Rental Rental of the sanctuary event space for birthday parties, bridal showers, meetings, and other kitty-loving gatherings; booking fees are donated directly to rescue efforts.
• Low-Cost Vet Clinic Periodic low-cost veterinary services offering wellness exams ($25), vaccinations, microchipping, dewormer, nail trim, ear cleaning, anal glands, and grooming for small dogs and cats, held at Badgerland Gallery or Haven Books.
• Yoga With Kitties Yoga class held at the sanctuary with rescue cats present, taught by Unknown Yogi, priced at $15 per person. No prior yoga experience needed.
• Cat Camp Educational summer camp for children ages 4-12, priced at $45 per child, covering pet care education, animal rescue careers, beginner yoga with kitties, snacks and drinks; non-refundable.
• Book Club With Cats Pop-up book club featuring James Herriot's Cat Stories held at Haven Books, priced at $10 per person, with rescue cats free-roaming during discussions; coffee and tea provided.
• Haven Books Used bookstore located at 153 N Broadway inside the sanctuary selling affordable books, with all proceeds benefiting the rescue mission; also serves as event space for book clubs, children's story hours, and community gatherings.
• SHPS Merch Branded merchandise including apparel featuring Cat Grandpa Terry's motto and classic logo, sold online through Bonfire.

Quantifiable outcome

• Over 200 cats adopted through cat cafe partnership since 2019
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• The Pawffee Shop Cat CafecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Rescue partner relationship where Safe Haven cats are available for adoption at The Pawffee Shop Cat Cafe in Appleton, WI. Over 200 cats have been adopted through this partnership since 2019. The cat cafe serves as a satellite adoption location extending Safe Haven's reach.
• Haven BookscoreStrategic or Co-development PartnerUsed bookstore operated inside the sanctuary that sells affordable books benefiting the organization's mission. Serves as event space for book clubs, children's story hours, and community gatherings. Located at 153 N Broadway adjacent to the main sanctuary.
• Kathy Feldhausen REALTORminorOthersSponsor acknowledged on the organization's website sponsor section.
• Executive MortgageminorOthersSponsor acknowledged on the organization's website sponsor section.
• NBC 26minorOthersMedia sponsor acknowledged on the organization's website sponsor section.
• Nicolet BankminorOthersSponsor acknowledged on the organization's website sponsor section.
• Nicholas Hopp Web Development & DesignminorOthersWebsite design sponsor credited on the organization's footer. Website designed by Nicholas Hopp.
• Wicks Fur ChangeminorGTM or Marketing PartnerCandle company that donates 100% of net profits from their 'Whiskers & Waves' limited-edition fundraiser candle to Safe Haven Pet Sanctuary to help with recovery efforts after the roof collapse.
• Jenn's JavaminorGTM or Marketing PartnerCoffee shop in Manitowoc, WI hosting fundraiser cookie sales. Paint-your-own kitty cat cookies with $5 from each $8 cookie donated to Safe Haven.
• Zambaldi BeerminorGTM or Marketing PartnerHosting 'Pints with a Purpose' fundraiser event. $1 donated for every pint flight and to-go beer to support Safe Haven's recovery after building damage.
• Baskin RobbinsminorGTM or Marketing PartnerHosting fundraiser event where 20% of sales during specified hours are donated back to Safe Haven Pet Sanctuary.
• Civic Symphony of Green BayminorGTM or Marketing PartnerVolunteering their time and talents for 'Cadenzas For Cats' benefit concerts. Chamber music groups perform for the kitties and attendees with all funds raised going directly to the sanctuary.
• Lion's Mouth BookstoreminorGTM or Marketing PartnerLocal Green Bay bookstore recommended for purchasing books used in Safe Haven's Book Club With Cats events.
• Main Street Pub & GrillminorGTM or Marketing PartnerHosting Safe Haven Benefit Dart Tournaments. Added prize money to pot and raffle proceeds benefit the sanctuary.
• Unknown YogiminorGTM or Marketing PartnerYoga instructor leading 'Yoga With Kitties' events at the sanctuary. Proceeds benefit the kitties.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Pawffee Shop Cat Cafe: The Pawffee Shop is Safe Haven's primary channel partner — a cat cafe in Appleton, WI that has facilitated over 200 adoptions since 2019. It is a directly comparable cat-focused, community-driven operation with overlapping audience and adoption mission, and a current operational partner.
• Alley Cat Allies: Alley Cat Allies is a national advocacy and rescue organization focused on cats, including feral and special-needs cat populations. It overlaps with Safe Haven's cat-focused rescue mission and community education work, though it is primarily an advocacy and policy organization rather than a brick-and-mortar sanctuary.
• Helen Woodward Animal Center: Helen Woodward Animal Center is a no-kill adoption, education, and therapeutic animal organization in San Diego County offering adoption, humane education, and pet-assisted therapy services. It shares Safe Haven's no-kill adoption model and educational programming targeting youth and community audiences.
• Best Friends Animal Society: Best Friends Animal Society is a national no-kill animal welfare organization operating sanctuaries and adoption programs across the U.S. It shares Safe Haven's cage-free, no-kill philosophy and mission to drive the U.S. to no-kill, making it the most directly comparable peer in mission and operating model, though at vastly larger scale.
• Animal Haven: Animal Haven is a New York-based no-kill animal rescue and adoption organization operating a shelter and adoption programs. It shares Safe Haven's no-kill model, community education events, and small-to-mid sized nonprofit scale, making it a close operational peer despite geographic separation.
• North Shore Animal League America: North Shore Animal League America is a no-kill rescue and adoption organization operating shelter, adoption, mobile adoption, and humane education programs. It shares Safe Haven's no-kill adoption mission, educational programming, and community event approach, though at significantly larger scale.

Broad incumbents

• ASPCA: The ASPCA is a large, established animal welfare organization providing rescue, adoption, veterinary, and advocacy services nationwide. It overlaps with Safe Haven in shelter/rescue services but operates as a broad incumbent with national scope, government partnerships, and a wider portfolio including legislative and anti-cruelty work.
• Petco Love: Petco Love (formerly the Petco Foundation) is a national animal welfare funder supporting adoption, spay/neuter, and lifesaving programs across thousands of partner shelters. It is comparable as a large incumbent funder whose grants and adoption events shape the operating environment for smaller rescues like Safe Haven.

Regional players

• Wisconsin Humane Society: Wisconsin Humane Society operates shelter and adoption facilities across Wisconsin, including Green Bay. It is the closest geographic peer and a likely alternative referral destination when Safe Haven is at capacity, competing for the same local donor and adopter base.

Others

• Maddie's Fund: Maddie's Fund is a major animal welfare foundation that funds no-kill shelter initiatives, community grants, and lifesaving programs. It is comparable as a funder and ecosystem participant that shapes the no-kill landscape in which Safe Haven operates, rather than a direct operational competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/safehavengb
• LinkedInlinkedin.com/company/safehavengb
• Instagraminstagram.com/safehavengb
• TikToktiktok.com/@safehavengb
• Xx.com/SafeHavenGB

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Haven Pet Sanctuary