Swaay.Health

What Swaay.Health does

Swaay.Health is a privately held, niche B2B media and community platform serving healthcare marketing, public relations, and communications professionals. It is a subsidiary of Healthcare Scene, founded in 2023 by John Lynn (who also founded the parent company) and operated by a core team of approximately three editorial staff including Chief Editor Colin Hung and Editor Brittany Quemby. The platform publishes daily editorial content across categories such as B2B marketing, B2C marketing, branding, events, patient experience, PR and media, and AI in healthcare marketing, distributed via the swaay.health website, an email newsletter to 4.1K subscribers, an active LinkedIn group, and a YouTube channel.

Its core products are a WordPress-based content publishing platform, the weekly Swaay.Health Podcast (hosted via Blubrry and distributed across Apple Podcasts, Spotify, YouTube Music, iHeartRadio, Pandora, and Amazon Music), the annual Swaay.Health LIVE conference, and the annual Swaay.Health Awards program recognizing excellence across more than 20 categories. The platform also offers a Quote Alert media inquiry service and an Op-Ed guest article submission program.

Swaay.Health monetizes primarily through advertising, sponsored content, and event/awards sponsorship, all sold via custom quote-based multi-year contracts. Customer segments are weighted toward Health IT companies (40% of audience) and Healthcare Providers (30%), with healthcare marketing agencies and industry associations/non-profits as secondary segments. The company operates from Henderson, Nevada (US headquarters) and Markham, Ontario (Canadian office), and serves a global audience despite its small team and undisclosed revenue.

Name

Swaay.Health

Legal name

Swaay.Health

Website

https://swaay.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Swaay.Health is a niche B2B media and community platform serving healthcare marketing, PR, and communications professionals through editorial content, a weekly podcast, an annual conference, and an industry awards program. It monetizes via advertising, sponsorships, and events targeting Health IT, providers, and agencies.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAD

Healthcare & Life Sciences PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPACADAJ

Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & Distribution

SECONDARYBPAFADAJ

Healthcare & Life Sciences PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Healthcare marketing media
• Medical PR content
• Healthcare industry events
• Healthcare thought leadership
• Medical communications platform

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising and Sponsorship: Swaay.Health offers advertising packages including display ads, newsletter features, social posts, content promotion, dedicated emails, podcast sponsorship, event branding, event sponsorship, and awards sponsorship. The platform serves businesses looking to reach healthcare marketing and patient experience leaders.
2. Content Services: Revenue generated through sponsored content including articles, videos, podcasts, and eBooks. Guest contributors and sponsored content help reach the platform's audience of healthcare marketing professionals.
3. Event Revenue: Annual Swaay.Health LIVE conference generates revenue through event sponsorships, event branding, and attendance. The 2026 conference was held in Foxborough, Massachusetts with Gold Sponsors like MWW Health.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Swaay.Health operates an online healthcare marketing media platform that publishes daily editorial articles, produces The Swaay.Health Podcast, and runs the annual Swaay.Health Awards program and Swaay.Health LIVE conference targeting healthcare marketing, PR, and communications professionals. The company monetizes its owned audience through advertising and sponsorship packages (display ads, newsletter features, podcast sponsorship, event branding/sponsorship, awards sponsorship) plus sponsored content such as articles, videos, podcasts, and eBooks.

Product overview

Swaay.Health is a healthcare marketing media and content platform operating as a single unified offering rather than a platform-plus-modules architecture. The core product consists of a content website publishing daily articles on healthcare marketing topics (B2B, B2C, Branding, Events, Patient Experience, PR & Media, AI, Strategy), complemented by The Swaay.Health Podcast distributed across major platforms (Apple Podcast, Spotify, YouTube Music, iHeartRadio, Pandora, Amazon Music). Additional offerings include the annual Swaay.Health Awards program recognizing excellence in healthcare marketing, the annual Swaay.Health LIVE Conference, an email newsletter, advertising/promotion services for brands, the Quote Alert media inquiry service, and guest article (Op-Ed) submission opportunities. The platform is part of the Healthcare Scene family and positions itself as the go-to resource for healthcare marketing, PR, and communications professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Swaay.Health LIVE: Annual healthcare marketing conference held in Foxborough, Massachusetts
• Swaay.Health Awards
• The Swaay.Health Podcast

Products and services

• Swaay.Health Website Platform Online healthcare marketing community and editorial platform publishing daily articles, videos, job listings, and editorial calendar content across B2B Marketing, B2C Marketing, Branding, Events, Patient Experience, PR & Media, AI, Agency, and Strategy categories; serves healthcare marketing, PR, and communications professionals.
• The Swaay.Health Podcast Weekly healthcare marketing podcast featuring the latest news, strategies, and trends with insights from industry experts; hosted by Colin Hung, Brittany Quemby, and John Lynn and distributed across Apple Podcast, YouTube Music, Spotify, iHeartRadio, Pandora, and Amazon Music; aimed at healthcare marketing, PR, and communications professionals.
• Swaay.Health Awards Program Annual awards program celebrating outstanding work in healthcare marketing, PR, communications, and patient experience, with awards given to individuals, teams, and organizations across Health IT companies, healthcare providers, agencies, associations, and non-profit categories.
• Swaay.Health LIVE Conference Annual in-person healthcare marketing conference that brings together marketing, PR, and communications leaders from across healthcare, featuring curated sessions, networking, and the annual Swaay.Health Awards ceremony; available to healthcare brands, agencies, and technology companies through sponsorships, booth space, and event branding.
• Advertising and Promotion Services Multi-channel advertising and sponsorship offering including content sponsorships (articles, videos, podcasts, eBooks, event sessions), lead generation (display ads, newsletter features, social posts, content promotion), and reach (dedicated emails, podcast sponsorship, event branding, event sponsorship, and awards sponsorship); sold directly to brands, agencies, and technology companies seeking to reach healthcare marketing and patient experience leaders.
• Swaay.Health Newsletter Email newsletter delivering the latest news, trends, innovators, technologies, and success stories for the healthcare marketing community to ~4,100 subscribers.

Quantifiable outcome

• 27K social followers across LinkedIn, YouTube, and Instagram
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MWW HealthcoreGTM or Marketing Partner · 3 March 2026MWW Health, the healthcare division of independent PR firm MikeWorldWide, is a Gold Sponsor of Swaay.Health LIVE 2026. The firm has an expanded presence at HIMSS 2026 and engages with healthcare leaders through curated sessions at the Swaay.Health Lounge focused on digital transformation, commercialization, and reputation management.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HIT Consultant: Digital media publication covering healthcare IT and digital health news; directly comparable in business model (digital publishing, advertising, events) and overlapping health IT audience.
• Ragan Communications: Media and training company serving PR, communications, and marketing professionals with content, awards, and events; directly comparable as a vertical professional media and community business serving communicators, including healthcare-specific programs.
• Health IT Today: Direct peer as a sister publication under Healthcare Scene covering health IT, with overlapping editorial team (Colin Hung co-hosts its podcast) and a similar digital-media/community-led model targeting adjacent healthcare technology professionals.

Broad incumbents

• Becker's Hospital Review: Established healthcare media brand serving hospital executives with news, lists, and conferences; comparable as a healthcare vertical media platform selling advertising and event sponsorships, but with a much larger editorial operation and broader executive audience.
• Healthcare Dive: B2B healthcare industry news publisher covering providers, health IT, and policy; comparable digital-media business model selling advertising and event sponsorships to healthcare marketers and executives.
• Healthcare IT News: Established HIMSS Media publication covering health IT; comparable vertical healthcare technology media outlet with similar B2B advertising-supported model reaching health IT decision-makers.
• PRWeek: Industry-leading media brand for PR and communications professionals; comparable as a vertical media platform serving the PR community with editorial content, events, and awards, though broader than healthcare.
• Adweek: Major advertising and marketing industry media brand with content, events, and awards; comparable business model of vertical media serving marketing professionals, though broader and far larger than Swaay.Health's healthcare focus.
• MedCity News: Healthcare business and innovation news outlet with events and a subscriber base among healthcare executives; comparable as a vertical healthcare media business with advertising, events, and editorial content.

Others

• PR Newswire (Cision): PR distribution and media services company used by healthcare PR professionals (including Swaay.Health's award announcements); adjacent ecosystem participant in healthcare PR workflows rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SwaayHealth
• LinkedInlinkedin.com/company/swaayhealth
• Instagraminstagram.com/swaayhealth
• Xx.com/SwaayHealth
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swaay.Health