The Kitchen - Indoor Pickleball Courts

What The Kitchen - Indoor Pickleball Courts does

The Kitchen - Indoor Pickleball Courts is a privately held indoor pickleball venue operator headquartered in Woods Cross, Utah. Founded by Britton and Jamie Black in 2017, the company operates six temperature-controlled facilities in Utah (Woods Cross, Kaysville, Roy, Pleasant View, Mountain Green, and Ballard) totaling 26 indoor courts built with outdoor surfacing and professional stationary nets, all open 24 hours through a CourtReserve-integrated booking system. The core customer is the individual pickleball player, ranging from youth to adult competitive (4.5+ leagues), served via a tiered membership model — Free, Gold ($80/year), Platinum ($120/year), Platinum Plus ($250/year across 5 Utah locations), and Callie Jo Smith Exclusive ($15/month) — plus usage-based court rentals at $14-$28/hour depending on tier. Layered services include private coaching, the Jr. Academy youth program, leagues and tournaments, private/corporate event hosting, sponsored events, and an e-commerce shop carrying CRBN paddles and apparel.

The business generates revenue across seven streams: recurring membership subscriptions, usage-based court time rentals, professional coaching fees, youth program tuition, advertising and sponsorships, franchise/licensing income from the March 2024 nationwide franchise launch (with DIY, DWY, and DFY tiers), and merchandise/hardware sales. The go-to-market is direct-to-consumer plus community-led, supported by Facebook and Instagram presence, a dedicated franchise consulting microsite, and venue-side sponsorship activations. Distribution blends a self-serve online booking channel with a franchised/licensed operator channel intended to expand beyond Utah.

The company is family-owned (The Kitchen, LLC), reports 1-10 employees, has raised no external capital, and lists no AI capabilities, patents, or regulatory actions. Strategic differentiation rests on a proven 3+ year Utah operating track record, an exclusive relationship with professional pickleball player Callie Jo Smith, dense Wasatch Front real-estate coverage, and a templateable, automated, low-overhead franchise playbook designed for replication across the U.S.

Name

The Kitchen - Indoor Pickleball Courts

Legal name

The Kitchen, LLC

Website

https://thekitchenpb.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kitchen operates six temperature-controlled indoor pickleball facilities across Utah, totaling 26 courts, offering tiered memberships, 24-hour CourtReserve-powered court bookings, leagues, coaching, youth programs, private events, and a nationwide franchise program targeting individual players, families, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Indoor Pickleball Facilities

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Indoor pickleball facilities
• Pickleball court rentals
• Pickleball memberships
• Pickleball leagues tournaments
• Youth pickleball programs

Headquarters

HQ city

Woods Cross

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Tiered membership model with Free, Gold ($80/year), Platinum ($120/year), Platinum Plus ($250/year), and Callie Jo Smith ($15/month) tiers. Each tier provides different advance booking windows, hours per week, courts per day limits, and court rates.
2. Court Time Rentals: Pay-per-use court rental revenue. Non-member rate is $28/hour; Gold members pay $24/hour; Platinum members pay $22/hour. Available 24 hours at all locations.
3. Coaching Services: Private coaching sessions for both groups and individuals offered at all locations by experienced coaches.
4. Jr. Academy Programs: Youth pickleball programs including competitive ladder format leagues, MLP Style Draft Leagues, Clinics, and youth tournaments.
5. Sponsorships: Both local and national (title) sponsorship opportunities for businesses to reach pickleball players. Current sponsors include 7UP, Bailey's Moving & Storage, America First Credit Union, Ed Kenley Ford, Prospex, Better Air Duct Care, Utah Court Surfacing, and others.
6. Franchise and Consulting: Revenue from franchise fees and consulting services. Three programs: DIY Course Modules (self-paced), DWY Coaching (8-week live training), and DFY Franchise (full brand support). A franchisee testimonial mentions breaking six figures in first year.
7. E-commerce / The Kitchen Shop: Online shop for pickleball gear and merchandise. Partnership with CRBN for paddles with wholesale pricing available to Callie Jo Smith members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Kitchen operates indoor pickleball facilities across Utah, renting court time by the hour through a tiered membership program (Free, Gold, Platinum, Platinum Plus, and Callie Jo Smith exclusive tiers). It supplements court access with private and group coaching, Jr. Academy youth programs, organized adult leagues and tournaments, private/corporate event hosting, and merchandise sales, and sells franchise and consulting packages for entrepreneurs seeking to replicate the model.

Product overview

The Kitchen operates as a premier indoor pickleball facility chain offering a multi-tiered membership model (FREE, GOLD, PLATINUM, Platinum PLUS, and Callie Jo Smith Exclusive) layered with supplementary services. The core offering is 26 indoor courts across 5 Utah locations (Kaysville, Woods Cross, Roy, Pleasant View, Mountain Green, and Ballard), which customers access through membership tiers that determine booking privileges and hourly court rates. The product portfolio extends to coaching programs (Private Coaching and Jr Academy for youth), competitive programming (Leagues and Tournaments), event hosting (Private Events for parties and corporate gatherings), and retail (The Kitchen Shop for merchandise). The company also offers business consulting through franchise opportunities, DIY course modules, DWY Coaching, and DFY Franchise programs for entrepreneurs looking to launch their own pickleball facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Callie Jo Smith Membership: Exclusive membership offering partnered with Callie Jo Smith, one of the top pickleball players in the world. Includes monthly Zoom calls, exclusive merchandise discounts, quarterly practice sessions, access to events and retreats, and prize giveaways.
• Jr Academy

Quantifiable outcome

• Franchisees on track to break 6 figures in first year
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Callie Jo SmithcoreStrategic or Co-development Partner · 1 March 2024Callie Jo Smith is one of the top pickleball players in the world and has partnered with The Kitchen as the face of their exclusive membership tier. She provides monthly Zoom calls with members, hosts practice sessions, organizes retreats, and has merchandise/apparel available through the partnership.
• CRBNminorGTM or Marketing PartnerCRBN is a paddle brand partnered with The Kitchen Shop for merchandise sales. The Kitchen Shop offers CRBN paddles with wholesale pricing available to Callie Jo Smith members.
• CourtReservecoreTechnology or IntegrationCourtReserve is the booking platform integrated into The Kitchen's website for 24-hour online court reservations. Each location has a unique CourtReserve account for member logins and bookings.
• 7UPminorGTM or Marketing Partner7UP appears as a sponsor in The Kitchen's sponsors page, one of the visible national brand logos.
• Bailey's Moving & StorageminorGTM or Marketing PartnerLocal moving and storage company sponsoring The Kitchen facilities.
• America First Credit UnionminorGTM or Marketing PartnerCredit union sponsoring The Kitchen, appears on sponsors page.
• Ed Kenley FordminorGTM or Marketing PartnerCar dealership sponsoring The Kitchen facilities.
• ProspexminorGTM or Marketing PartnerBrand sponsor listed on The Kitchen's sponsors page.
• Better Air Duct CareminorGTM or Marketing PartnerLocal service business sponsoring The Kitchen facilities.
• SWCTminorGTM or Marketing PartnerOrganization sponsor appearing on The Kitchen's sponsors page.
• True Pros PHAminorGTM or Marketing PartnerPickleball-related organization sponsor.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• iPickle: Indoor pickleball club operator offering memberships, open play, leagues, and tournaments in dedicated pickleball facilities. Directly competes for the same member and league customer profile in overlapping geographies.
• Pickleball Kingdom: Indoor pickleball facility franchise with a growing national footprint. Closely comparable on operating model (membership tiers, league play, court rentals, coaching) and on franchise expansion strategy that mirrors The Kitchen's DIY/DWY/DFY approach.
• Dill Dinkers: Indoor pickleball club franchise with a multi-state footprint and membership-based model. Directly comparable to The Kitchen's franchise strategy, member tiers, and league programming, and a near-direct competitor for new franchisees and end customers.
• The Pickle Pad: Indoor pickleball club chain with locations in multiple states, offering memberships, open play, lessons, and tournaments. Comparable operating model to The Kitchen with similar tiered membership and league programming.
• Chicken N Pickle: Multi-state indoor pickleball operator combining courts with a full bar/restaurant and games yard. Highly comparable to The Kitchen as a destination indoor pickleball venue, though Chicken N Pickle is far more capital-intensive due to its F&B operations.

Others

• CRBN Pickleball: Pickleball paddle and gear brand already partnered with The Kitchen Shop. Adjacent rather than competitive — a supplier whose brand is resold through The Kitchen's retail channel and whose partner economics shape The Kitchen's paddle revenue.

Broad incumbents

• Life Time Group Holdings: National upscale fitness club chain rapidly adding dedicated pickleball and padel courts across its portfolio. A broad incumbent with deeper capital, brand, and ancillary amenities, competing indirectly for pickleball enthusiast spending and corporate event dollars.
• Topgolf: Large-scale sports entertainment venue operator. A broad incumbent whose technology-enabled, food-and-beverage-driven entertainment concept competes for the same leisure-spend wallet, group events, and corporate bookings that The Kitchen courts target.
• DICK'S Sporting Goods: National sporting goods retailer carrying pickleball equipment, apparel, and accessories. Adjacent competitor for pickleball gear spend that flows through The Kitchen Shop, and increasingly a player in in-store pickleball programming and facility partnerships.

Emerging players

• Selkirk Sport: Leading pickleball paddle and equipment brand with growing owned-club ambitions. Comparable via direct equipment partnership economics — analogous to The Kitchen's CRBN wholesale deal — and as an emerging vertically-integrated operator that could compete for premium members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thekitchenpb
• Instagraminstagram.com/the_kitchen_pb
• LinkedInlinkedin.com/company/the-kitchen-indoor-pickleball-courts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kitchen - Indoor Pickleball Courts