7UP
7UP is a globally distributed lemon-lime carbonated soft drink brand owned by Dr Pepper/Seven Up, Inc., a subsidiary of Keurig Dr Pepper. It serves mass-market consumers through retail, convenience, and food-service channels with Original, Cherry, Tropical, and Zero Sugar variants.
- Company typePrivate
- Founded1986
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What 7UP does
7UP is a globally recognized lemon-lime carbonated soft drink brand, owned by Dr Pepper/Seven Up, Inc., a wholly-owned subsidiary of publicly traded Keurig Dr Pepper (NYSE: KDP), and headquartered in Plano, Texas. The brand traces its corporate origin to the 1986 merger of Dr Pepper and Seven Up Company. 7UP's product portfolio spans six core variants — Original, Cherry, Tropical, and the corresponding Zero Sugar versions — plus the newly announced 7UP Shirley Temple limited-time offering for 2026. Products are manufactured using conventional carbonated soft drink formulation: filtered carbonated water, citric acid, high fructose corn syrup or non-caloric sweeteners (aspartame and acesulfame potassium), natural flavors, and preservatives, marketed under the "uptimism" brand philosophy that promotes optimistic, positive lifestyle messaging.
The business operates on a traditional consumer packaged goods (CPG) model: revenue is generated through one-time purchase transactions at retail point-of-sale across grocery chains, convenience stores, and food service establishments globally, leveraging Keurig Dr Pepper's extensive distribution infrastructure. Pricing is set independently by retailers and varies by pack size and location; no subscription or direct-to-consumer pricing model is in evidence. Customer reach is horizontal across the general consumer market — families, health-conscious consumers (via the zero-sugar line), and social drinkers — with secondary use cases in cooking, baking, and cocktail/mocktail mixing. Marketing is multi-channel and digital-centric, using a brand website, a recipe content library, and active social media presence on Facebook, Instagram, TikTok, X, YouTube, and Pinterest.
Brand-level financials are not separately disclosed by Keurig Dr Pepper; 7UP operates as one of multiple brands within KDP's broader beverage portfolio of more than 125 owned, licensed, and partner brands. The headcount figure of 101–250 appears to reflect the broader Dr Pepper/Seven Up, Inc. entity rather than 7UP-specific staff, as no dedicated 7UP management team is disclosed. The brand's strategic direction is set within the parent company's portfolio decisions, including the 2026 expansion slate of more than 35 new drinks across soda, tea, water, juice, and energy categories.
7UP firmographics
Firmographics- Name
- 7UP
- Legal name
- Dr Pepper/Seven Up, Inc.
- Website
- https://7up.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 7UP is a globally distributed lemon-lime carbonated soft drink brand owned by Dr Pepper/Seven Up, Inc., a subsidiary of Keurig Dr Pepper. It serves mass-market consumers through retail, convenience, and food-service channels with Original, Cherry, Tropical, and Zero Sugar variants.
- Ownership category
- akta.pro rank
7UP industry classification
Industry- Product category
- Carbonated Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
Keywords
Where 7UP is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
7UP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Beverage Product Sales: 7UP generates revenue through the sale of its carbonated soft drink products to consumers via retail distribution channels including grocery stores, convenience stores, and food service establishments. Revenue is generated through one-time purchase transactions at point of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
7UP product offering
Product offeringCore offering
7UP manufactures and sells carbonated soft drinks under the 7UP brand, including the iconic lemon-lime Original 7UP, Cherry 7UP, Tropical 7UP (mango and peach), and corresponding zero-sugar variants sweetened with aspartame and acesulfame potassium. Products are packaged in cans and bottles and sold through grocery stores, convenience stores, food service outlets, and online retailers worldwide. The brand is expanding its portfolio with the launch of 7UP Shirley Temple in 2026.
Product overview
7UP is a carbonated soft drink brand owned by Dr Pepper/Seven Up, Inc. The product portfolio consists of six main soda variants: Original 7UP (the iconic lemon-lime flavor), Cherry 7UP (with natural cherry flavor), and their respective zero sugar counterparts, plus the TROPICAL line featuring mango and peach flavors in both regular and zero sugar versions. All products are marketed under the 'uptimism' brand philosophy and are made with high-quality ingredients delivering crisp, clean, refreshing taste.
Differentiator
Problem solved
Functional benefit
Brands
- 7UP Shirley Temple: A limited-time offering featuring the classic Shirley Temple mocktail flavor made with 7UP
- 7UP Tropical
- 7UP Cherry
- 7UP Zero Sugar
Products and services
- Cherry 7UP Cherry-flavored 7UP soda made with all-natural cherry flavor, delivering a crisp, clean, refreshing taste. Contains 140 calories per 12 fl oz serving. Targeted at consumers seeking flavored soft drinks.
- Original 7UP The iconic lemon-lime flavored carbonated soft drink made with filtered carbonated water, high fructose corn syrup, citric acid, and natural flavors. Delivers a crisp, clean, refreshing taste. Contains 140 calories per 12 fl oz serving.
- 7UP Zero Sugar Zero sugar version of the classic lemon-lime 7UP soda delivering the balanced taste of 7UP without sugar. Uses aspartame and acesulfame potassium as sweeteners. Contains 0 calories per 12 fl oz serving. Targeted at health-conscious consumers.
- 7UP Cherry Zero Sugar Zero sugar cherry-flavored 7UP suitable for cocktails, mocktails, and cherry floats. Ideal for mixing at social get-togethers. Contains 0 calories per 12 fl oz serving.
- 7UP TROPICAL Tropical 7UP combining the iconic lemon-lime flavor with tropical mango and peach flavors. Contains 140 calories and 38g carbohydrates per 12 fl oz serving. Targeted at consumers seeking tropical-flavored beverages.
- 7UP TROPICAL ZERO SUGAR Zero sugar version of Tropical 7UP combining the iconic lemon-lime flavor with tropical mango and peach flavors. Contains 0 calories per 12 fl oz serving. Targeted at health-conscious consumers seeking tropical-flavored beverages.
- 7UP Shirley Temple A limited-time offering in Keurig Dr Pepper's 2026 portfolio featuring the classic Shirley Temple mocktail flavor made with 7UP. Part of an expansion covering over 35 new drinks across soda, tea, water, juice, and energy brands.
Companies that use 7UP
Customer profileSegments2 records
Ideal customer profiles1 record
7UP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
7UP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keurig Dr Peppercore7UP is owned and operated by Dr Pepper/Seven Up, Inc., a subsidiary of Keurig Dr Pepper. The brand leverages Keurig Dr Pepper's distribution, marketing, and operational infrastructure for product development, manufacturing, and global distribution.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
7UP competitors and assessment
Company assessmentDirect peers
- Sprite: Sprite is Coca-Cola's lemon-lime carbonated soft drink and the closest direct competitor to 7UP, occupying the same flavor/flavor-positioning slot globally. Both target the same mixers, mocktails, and everyday refreshment occasions and are marketed as lifestyle brands with strong youth appeal.
- Dr Pepper: Dr Pepper is a sibling CSD brand owned by the same parent (Keurig Dr Pepper via Dr Pepper/Seven Up, Inc.), offering a comparable carbonated soft drink experience under identical distribution and operational infrastructure. Useful for benchmarking SKU cadence, retail presence, and category performance.
- Mountain Dew: Mountain Dew is another Keurig Dr Pepper carbonated soft drink franchise, sharing 7UP's bottling, distribution, and retail channels. Comparable in targeting younger demographics and gaming/cultural positioning, though differentiated by citrus flavor profile.
- Canada Dry: Canada Dry is a sibling Keurig Dr Pepper brand specializing in ginger ale and dry mixers, occupying the cocktail-mixer occasion that overlaps materially with 7UP's mixer positioning. Comparable in distribution channels and retail execution under KDP.
- A&W Root Beer: A&W is another KDP carbonated soft drink brand sharing 7UP's parent, distribution, and manufacturing backbone. Direct product-format peer for benchmarking shelf placement, fountain presence, and flavor-extension innovation across the same parent portfolio.
- Schweppes: Schweppes is a Keurig Dr Pepper-owned mixer and carbonated soft drink brand that, like 7UP, leverages the KDP distribution system to reach foodservice and retail. Direct comparable for mixer-occasion demand and restaurant/bar account economics.
Broad incumbents
- Coca-Cola: Coca-Cola is the global category leader in carbonated soft drinks and competes with 7UP across nearly every retail occasion globally through Sprite and other CSDs. As a publicly traded broad incumbent, it anchors competitive context for pricing, shelf share, and category trends.
- Pepsi: PepsiCo is a broad incumbent that competes with 7UP through Pepsi, Mountain Dew, and Bubly across multiple beverage segments. Provides a benchmark for marketing scale, retailer negotiation leverage, and portfolio diversification strategy.
Emerging players
- LaCroix: LaCroix (National Beverage Corp.) is a leading sparkling water brand competing for the same refreshment occasions and demographic as 7UP, but positioned as a healthier alternative. Comparable for tracking the substitution threat from zero-sugar sparkling water to traditional CSDs.
- Bubly: Bubly is PepsiCo's sparkling water brand that competes with both 7UP and 7UP Zero Sugar for the zero-calories refreshment occasion. Comparable as a competitive benchmark for packaging innovation, flavor extension cadence, and youth-occasion marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
7UP social profiles
Digital presence7UP financial estimates
Financial estimateRevenue estimate
Valuation estimate
7UP leadership team
Management profileNumber of profiles
7UP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7UP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7UP
What does 7UP do?
7UP manufactures and sells carbonated soft drinks under the 7UP brand, including the iconic lemon-lime Original 7UP, Cherry 7UP, Tropical 7UP (mango and peach), and corresponding zero-sugar variants sweetened with aspartame and acesulfame potassium. Products are packaged in cans and bottles and sold through grocery stores, convenience stores, food service outlets, and online retailers worldwide. The brand is expanding its portfolio with the launch of 7UP Shirley Temple in 2026.
Is 7UP a public or private company?
7UP is a private company. It is classified as corporate owned and is currently operating.
When was 7UP founded?
7UP was founded in 1986. It employs 101 to 250 people.
Where is 7UP based?
7UP is headquartered in Plano, United States, in the North America region.
How does 7UP make money?
One revenue line is on record: beverage Product Sales.
Who are 7UP's main competitors?
Direct peers on record are Sprite, Dr Pepper, Mountain Dew, Canada Dry, A&W Root Beer and Schweppes. Broad incumbents are Coca-Cola and Pepsi. Emerging players are LaCroix and Bubly.
Does 7UP have an API?
No public API is recorded for 7UP.
What industry is 7UP in?
7UP's product category is Carbonated Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFAGAA, Soft Drink & Carbonated Beverage Syrups. Its NAICS code is 312111 and its SIC code is 2086.