Reveal Design
Reveal Design is a Chicago-based, founder-owned landscape design-and-build firm founded in 2011 that delivers custom outdoor living projects—pergolas, decks, kitchens, lighting, screens, saunas, and cold plunges—to residential homeowners across the Chicagoland area using a consultative, two-phase design process.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reveal Design does
Reveal Design LLC is a full-service landscape design-and-build boutique founded in 2011 and headquartered in the Chicagoland area, owned and operated by founder Sean Kelley. The firm provides custom outdoor living solutions spanning louvered pergolas, retractable screens, decks, patios and walkways, outdoor kitchens, rooftop decks, landscape lighting, Umbrosa umbrellas, saunas, and cold plunges, addressing homeowners ranging from compact urban rooftops (25'x80') to 100-acre suburban estates and multi-unit complexes. Its approach is consultative: an information-gathering questionnaire feeds a budget-based phone consultation, followed by a two-phase design process using 3D visual models, with full permit and zoning handling in-house. The firm has earned HGTV and Chicago Luxe Interiors Magazine features and reports 1,000+ Google reviews at a 99% five-star rating.
The underlying technology stack is largely sourced through partnerships rather than developed in-house. Louvered pergola systems come from a curated portfolio of 8 brands and 20+ configurations including StruXure, Pratic, Apollo, and Renson, complemented by proprietary-branded R-Blade, R-Breeze, and R-Shade systems. Retractable screens are supplied via a MagnaTrack partnership (announced February 2025) with magnetic track technology rated to 75 MPH wind resistance. Composite decking spans Trex, TimberTech AZEK, and Lumberock, while saunas and cold plunges are sourced exclusively in Chicago from Canadian manufacturer LeisureCraft (Pure Cube, Barrel, and Georgian Cabin saunas; Baltic, Arctic, Polar, and Glacier cold plunges). A rooftop showroom supports pre-installation product viewing.
Revenue is generated through project-based design-build contracts (one-time project fees for design and installation) plus hardware resale of premium saunas, cold plunges, and Umbrosa umbrellas. Pricing is quote-based with free consultations, typical project timelines of 2-6 weeks from design to completion, and primary customer concentration in residential homeowners across Chicagoland with secondary exposure to multi-unit urban complexes and out-of-state summer-home buyers. The company is privately held with no external funding or institutional investors disclosed.
Reveal Design firmographics
Firmographics- Name
- Reveal Design
- Legal name
- Reveal Design LLC
- Website
- https://revealdesignchicago.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reveal Design is a Chicago-based, founder-owned landscape design-and-build firm founded in 2011 that delivers custom outdoor living projects—pergolas, decks, kitchens, lighting, screens, saunas, and cold plunges—to residential homeowners across the Chicagoland area using a consultative, two-phase design process.
- Ownership category
- akta.pro rank
Reveal Design industry classification
Industry- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Landscape Lighting Design & Layout (HSAIAHAA)
Keywords
Where Reveal Design is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reveal Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design-Build Outdoor Living Projects: Custom outdoor living space design and construction services including decks, patios, louvered pergolas, outdoor kitchens, rooftop decks, and landscape lighting. Revenue generated through project-based fees for design and installation services.
- Sauna and Cold Plunge Sales and Installation: Sale and installation of LeisureCraft saunas and cold plunges as exclusive Chicago provider. Products include barrel saunas, cube models, and various cold plunge configurations.
- Premium Shade Solutions: Sale and installation of Umbrosa umbrella products including cantilever umbrellas, center post umbrellas, and sun shade sails for residential and commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Deck Design and Installation |
| Other | Multi-year contract | Louvered Pergola Systems |
| Other | Multi-year contract | Sauna and Cold Plunge Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reveal Design product offering
Product offeringCore offering
Reveal Design is a full-service landscape design-and-build company that designs and constructs custom outdoor living spaces for residential clients in the Chicagoland area. Its core offerings include louvered pergolas, retractable screens, decks, patios and walkways, outdoor kitchens, rooftop decks, pergolas, landscape lighting, outdoor TVs and heating, premium umbrellas, saunas, and cold plunges, delivered through a two-phase design process with 3D visualizations and full permit handling. The company also sells and installs exclusive partner products including LeisureCraft saunas/cold plunges and MagnaTrack retractable screens.
Product overview
Reveal Design is a full-service landscape design-build company offering custom outdoor living solutions in the Chicagoland area. The company's core offering combines design consultation services with construction expertise across a diverse product portfolio. Primary products include louvered pergolas (adjustable and fixed systems including R-Blade, R-Breeze, and R-Shade product lines), retractable screens with MagnaTrack technology, landscape lighting with smart controls, custom decks (wood, composite, porcelain), outdoor kitchens, rooftop decks, patios and walkways, outdoor TVs and heating solutions, Umbrosa premium umbrellas, cold plunges, and saunas. The portfolio positions the company as a comprehensive outdoor living space provider, integrating multiple product categories into cohesive residential and commercial projects.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% Five-Star Reviews
- +3 more outcomes
Companies that use Reveal Design
Customer profileNamed customers5 records
Segments3 records
Reveal Design technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reveal Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MagnaTrack ScreenscoreStrategic partnership announced February 2025 for motorized retractable screening solutions. MagnaTrack is the largest screen manufacturer worldwide with magnetic track technology offering 75 MPH wind resistance, obstacle detection motors, and ability to operate in 20 MPH winds. Products include solar shades, vinyl screens, and insect barriers.
- LeisureCraftcoreExclusive Chicago provider of LeisureCraft saunas and cold plunges. Products include Pure Cube series saunas, barrel saunas, Georgian cabin saunas, and various cold plunge models (Baltic, Arctic, Polar, Glacier). All products handcrafted in Canada using Western Red Cedar and Eastern White Cedar.
- UmbrosaminorPremium shade solutions partner offering stylish, luxurious, and sustainable umbrellas for residential and project markets. Products include cantilever umbrellas (Eclipsum, Icarus, Versa), center post umbrellas (Infina, Nata, Nano), and sun shade sails (Ingenua). Reveal Design offers expert installation and customization.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Reveal Design competitors and assessment
Company assessmentDirect peers
- Pratic: Italian louvered pergola manufacturer. Comparable as a Reveal Design partner brand offering premium pergola systems in the same product category, with overlapping end customers and dealer relationships.
- StruXure Outdoor: Manufacturer and installer of louvered pergolas and outdoor structures. Directly comparable as Reveal Design's exclusive StruXure channel partner and a direct competitor in the Chicago louvered pergola market.
- Mariani Landscape: Large residential and estate landscape design-build firm serving affluent clients. Comparable in offering high-end landscape design, construction, and outdoor living installations through a similar boutique service model.
- Scott Byron & Co. Chicago-based landscape design-build firm serving the Chicagoland market. Comparable as a regional competitor offering design, installation, and outdoor living solutions to residential clients in the same geography.
- Hoerr Schaudt Landscape Architecture: Landscape architecture and design firm based in Chicago. Comparable as a Chicago-based design firm working with high-end residential and commercial clients on premium outdoor environments.
- Renson: Belgian manufacturer of louvered pergolas, outdoor structures, and screens. Comparable as one of Reveal Design's core pergola partners (Renson-branded systems) and a brand competing in the same premium outdoor structure category.
Broad incumbents
- TruGreen: National lawn care and landscape services company. Comparable as a broad incumbent in the landscape services industry, though focused on maintenance rather than high-end design-build.
- Davey Tree Expert Company: Established national landscape and tree care services company. Comparable as a broad incumbent in the landscape services space, with overlapping capabilities but a much broader portfolio and scale.
- BrightView Landscapes: Large national landscape services company. Comparable as a broad incumbent operating in the same landscape services industry, though it primarily serves commercial clients rather than Reveal Design's residential niche.
Others
- LeisureCraft: Canadian manufacturer of saunas and cold plunges. Comparable as Reveal Design's exclusive Chicago product partner for the sauna and cold plunge category, providing the supply that feeds Reveal Design's installation business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Reveal Design social profiles
Digital presenceReveal Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reveal Design leadership team
Management profileNumber of profiles
Reveal Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reveal Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reveal Design
What does Reveal Design do?
Reveal Design is a full-service landscape design-and-build company that designs and constructs custom outdoor living spaces for residential clients in the Chicagoland area. Its core offerings include louvered pergolas, retractable screens, decks, patios and walkways, outdoor kitchens, rooftop decks, pergolas, landscape lighting, outdoor TVs and heating, premium umbrellas, saunas, and cold plunges, delivered through a two-phase design process with 3D visualizations and full permit handling. The company also sells and installs exclusive partner products including LeisureCraft saunas/cold plunges and MagnaTrack retractable screens.
Is Reveal Design a public or private company?
Reveal Design is a private company. It is currently operating.
When was Reveal Design founded?
Reveal Design was founded in 2011. It employs 11 to 50 people.
Where is Reveal Design based?
Reveal Design is headquartered in Chicago, United States, in the North America region.
How does Reveal Design make money?
Three revenue lines are on record. Design-Build Outdoor Living Projects are the primary driver. The others are sauna and Cold Plunge Sales and Installation and premium Shade Solutions.
Who are Reveal Design's main competitors?
Direct peers on record are Pratic, StruXure Outdoor, Mariani Landscape, Scott Byron & Co., Hoerr Schaudt Landscape Architecture and Renson. Broad incumbents are TruGreen, Davey Tree Expert Company and BrightView Landscapes. LeisureCraft is listed as an others.
Does Reveal Design have an API?
No public API is recorded for Reveal Design.
What industry is Reveal Design in?
Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of HSAPALAF, Sunrooms, Screen Rooms & Enclosures. Its NAICS code is 541320.