The Reborn London

What The Reborn London does

The Reborn London is a privately held, direct-to-consumer skincare brand operating through a dual-entity corporate structure: Reborn Kozmetik Sanayi ve Ticaret Limited Şirketi in Istanbul, Turkey (primary operating entity) and The Reborn London Lab Ltd in London, UK (secondary entity, Companies House number 15378022). The company sells an eight-SKU skincare portfolio spanning serums (Vitamin C, Hyaluronic Acid + Collagen, Niacinamide 1% + Zinc), an AHA/BHA exfoliating tonic, a foaming facial cleanser, day and night creams, and an SPF50+ facial sunscreen, organized into two collections: "Cildi Arındır & Yenile" (Cleanse & Renew) and "Besle & Koru" (Nourish & Protect). All formulations carry Turkish Ministry of Health (Sağlık Bakanlığı) approval documents and undergo a multi-layer testing protocol—dermatological testing on sensitive-skin volunteers, microbiological safety verification, preservative-efficacy testing, pH optimization, ingredient safety analysis, and stability testing—whose results the company publishes on a public transparency policy page.

The business runs a pure DTC e-commerce model, selling exclusively through its own Turkish-language storefront at therebornlondon.com with contracted third-party logistics and 3D Secure payment processing. Unit pricing ranges from approximately 699.99 TL to 1,299.00 TL, with most SKUs shown at an 11–15% promotional discount off original retail; no subscription or recurring billing model is apparent. The go-to-market is product-led, leaning on organic social channels (Instagram, TikTok, YouTube, Facebook), email newsletter capture ("Reborn Hareketine Katıl"), and SEO/organic search to drive traffic to the single storefront. The company serves Turkish-speaking individual consumers with skincare concerns (anti-aging, acne/sebum imbalance, dryness, hyperpigmentation, sun protection), targeting both general and sensitive-skin use cases; the UK entity appears to function as a brand and corporate anchor rather than a fully built-out local sales channel in the disclosed data. There is no evidence of retail distribution, marketplace listings, B2B/wholesale accounts, or app/SDK distribution.

Name

The Reborn London

Legal name

Reborn Kozmetik Sanayi ve Ticaret Limited Şirketi

Website

https://therebornlondon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Reborn London is a privately held, Turkey-anchored DTC skincare brand selling an eight-SKU portfolio of dermatologically tested serums, creams, tonics, cleanser, and SPF50+ sunscreen through its own e-commerce site to Turkish-speaking consumers seeking clinically validated, vegan formulations.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Skincare products
• Anti-aging serums
• Facial cleansers
• Vegan cosmetics
• Dermatologically tested skincare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer online sales of skincare products. Customers purchase products through the e-commerce website with one-time transaction payments. The brand offers two product collections: 'Cildi Arındır & Yenile' (Cleanse & Renew) and 'Besle & Koru' (Nourish & Protect).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Reborn London develops and sells clinically tested skincare formulations — including serums, toners, day/night creams, facial cleansers, and SPF50+ sunscreen — directly to consumers via its own e-commerce website. The brand differentiates through a multi-layer testing process (dermatological, microbiological, preservative efficacy, pH, ingredient safety, stability) with results published through a Transparency Policy, alongside vegan and paraben-free formulations. It operates through two legal entities in Turkey (Reborn Kozmetik Sanayi ve Ticaret Limited Şirketi) and the United Kingdom (The Reborn London Lab Ltd).

Product overview

The Reborn London is a dual-market skincare brand operating in Turkey and the United Kingdom, offering a scientifically-formulated product portfolio centered on two core collections: Cildi Arındır & Yenile (Cleanse & Renew) and Besle & Koru (Nourish & Protect). The Cildi Arındır & Yenile collection includes the Arındırıcı ve Nemlendirici Yüz Yıkama Jeli (foaming cleanser), Aydınlatıcı Gözenek Sıkılaştırıcı AHA BHA Tonik (exfoliating toner), and Niacinamid 1% Zinc Serum (balancing serum). The Besle & Koru collection encompasses three serums—Vitamin C Aydınlatıcı Serum, Hyaluronik Asit Ve Kolajen Serum, and Niacinamid 1% Zinc Serum—alongside Gece Kremi (night cream) and Gündüz Kremi (day cream), all formulated with clinically tested active ingredients. The portfolio is completed by SPF50+ Güneş Kremi (sunscreen). All products undergo multi-stage testing including dermatological testing, microbiological analysis, preservative efficacy testing, pH optimization, and stability testing, with results published through the company's Transparency Policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin C Brightening Moisturizing Anti-Aging Serum (Vitamin C Aydınlatıcı Nemlendirici Ve Yaşlanma Karşıtı Serum) A brightening and anti-aging serum formulated with 3-O-Ethyl Ascorbic Acid, Niacinamide, Lactic Acid, Panthenol, and Licorice Root Extract to reduce spots, even skin tone, and provide antioxidant protection. Targeted at consumers seeking brightening and anti-aging skincare.
• Hyaluronic Acid & Collagen Anti-Aging Serum (Hyaluronik Asit Ve Kolajen Yaşlanma Karşıtı Serum) A deep moisturizing anti-aging serum combining Hyaluronic Acid and Hydrolyzed Collagen with Niacinamide, Glycerin, and Chamomilla Recutita Extract to combat signs of aging and improve skin elasticity. Targeted at anti-aging focused consumers.
• Niacinamide 1% Zinc Sebum-Balancing Anti-Acne Renewing Serum (Niacinamid 1% Zinc Cilt Sebum Dengeleyici Ve Akne Karşıtı Yenileyici Serum) A sebum-balancing and anti-acne serum with 1% Niacinamide and Zinc PCA, supplemented with Salicylic Acid, Azelaic Acid, and natural bark extracts to regulate oil production and reduce acne formation. Targeted at consumers with acne and sebum imbalance concerns.
• Brightening Pore-Tightening AHA BHA Toner (Aydınlatıcı Gözenek Sıkılaştırıcı Ve Arındırıcı AHA BHA Tonik) A brightening exfoliating toner combining Glycolic Acid (AHA) and Salicylic Acid (BHA) with Niacinamide, Aloe Vera, and Pomegranate Seed Extract to gently renew skin surface, minimize pores, and even skin tone. Targeted at consumers seeking exfoliation and pore care.
• Purifying and Moisturizing Facial Cleansing Gel (Arındırıcı ve Nemlendirici Yüz Yıkama Jeli) A gentle foaming facial cleanser with Cocamidopropyl Betaine, Lauryl Glucoside, and Zinc PCA that effectively removes dirt and oil while maintaining moisture balance, enriched with Aloe Vera, Green Tea Extract, and Allantoin for skin soothing. Targeted at daily-use skincare consumers.
• Anti-Aging Moisturizing Intensive Repair Night Cream (Gece Kremi Yaşlanma Karşıtı Nemlendirici ve Yoğun Onarıcı) An intensive overnight anti-aging moisturizer featuring Squalane, Ceramide NP, Prunus Armeniaca Kernel Oil, Collagen, and Propolis Extract that deeply nourishes skin, strengthens barrier function, and supports overnight repair and renewal. Targeted at anti-aging focused consumers.
• Anti-Aging Moisturizing Skin-Repairing Day Cream (Gündüz Kremi Yaşlanma Karşıtı Nemlendirici ve Cilt Onarıcı) A daytime anti-aging moisturizer with Shea Butter, Calendula Extract, and Apricot Kernel Oil that provides deep nourishment, protects skin barrier, and helps reduce signs of aging while maintaining moisture balance. Targeted at anti-aging focused consumers.
• SPF50+ Spot-Correcting Skin-Tone-Evening Facial Sunscreen (SPF50+ Leke Karşıtı Cilt Tonu Eşitleyici Yüz Güneş Kremi) A broad-spectrum SPF50+ facial sunscreen with Ethylhexyl Triazone, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, and Arbutin that provides high UVA/UVB protection while reducing spots and evening skin tone. Targeted at consumers seeking daily sun protection and tone-evening.

Quantifiable outcome

• Products are dermatologically tested on sensitive skin volunteers
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Rosense: Heritage Turkish skincare brand primarily known for rose-based products. Comparable to The Reborn London as a Turkish-market skincare brand, though positioned more on natural heritage than clinical actives.

Direct peers

• Paula's Choice: Clinical skincare brand with a 'no myth, just science' positioning, strong active-ingredient portfolio (BHA, Vitamin C, Niacinamide, retinol), and published ingredient transparency. Directly mirrors The Reborn London's evidence-based, actives-driven proposition.
• The Ordinary: Direct-to-consumer actives-based skincare brand known for transparent ingredient lists and affordable pricing. Closest positional comparable to The Reborn London due to its 'clinical actives, low markup, transparency-led' identity.
• COSRX: Korean skincare brand famous for actives-driven products (AHA/BHA, Snail Mucin, Niacinamide) and a strong ingredient-transparency narrative. Comparable to The Reborn London on actives portfolio and sensitive-skin positioning.
• The Inkey List: Affordable, single-active-focused skincare brand selling serums, exfoliants, and treatments primarily through DTC and Sephora. Closely comparable to The Reborn London on price point, active-ingredient focus, and digital-first go-to-market.

Broad incumbents

• La Roche-Posay: L'Oréal dermocosmetics brand built around dermatologist recommendations, clinical testing, and sensitive-skin formulations. Competes with The Reborn London in the dermatologically-tested, sensitive-skin positioning.
• CeraVe: L'Oréal-owned dermatologist-developed skincare brand with strong positions in sensitive skin, barrier repair, and ceramides. Overlaps with The Reborn London on sensitive-skin testing and ceramide-containing formulations, but at significantly larger scale and distribution.

Emerging players

• Naturium: Actives-focused skincare brand offering Vitamin C, Niacinamide, AHA, and SPF products at accessible prices via DTC and select retailers. Comparable to The Reborn London on ingredient strategy and clean-beauty positioning.
• Good Molecules: Affordable, ingredient-forward DTC skincare brand with serums, toners, and actives at accessible price points. Competes with The Reborn London in the entry-level 'clinical actives' DTC segment.
• Some By Mi: Korean skincare brand popular for AHA/BHA, Niacinamide, and sensitive-skin products with strong social-media-driven DTC sales. Comparable to The Reborn London on actives portfolio and TikTok/Instagram-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@therebornlondonglobal
• Facebookfacebook.com/people/Therebornlondon/61554041926058
• Instagraminstagram.com/therebornlondon
• TikToktiktok.com/@therebornlondonglobal
• Xx.com/RebornLondonTR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reborn London