Limo
Limo is a Saudi ride-hailing platform by Shareeki Ride Hailing Company offering five service tiers (Lite, Comfort, Luxury, XL, Ladies) via mobile app to individual commuters, families, and airport travelers in Jeddah, with planned nationwide expansion.
- Company typePrivate
- Founded-
- HeadquartersJeddah, Saudi Arabia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Limo does
Limo is a Saudi ride-hailing and chauffeured transportation platform operated by Shareeki Ride Hailing Company, headquartered in Jeddah and licensed by the Transport General Authority to provide electronic ride-hailing services within Saudi Arabia. The platform operates through two companion mobile applications — Limo Rider for passengers and Limo Driver for drivers — available on Google Play and the Apple App Store. Limo offers a tiered service portfolio covering everyday commute, family travel, and women-only rides: Limo Lite (economy), Limo Comfort (mid-tier), Limo Luxury (premium), Limo XL (family/group), and Limo Ladies (women-only with female drivers). Underlying technology centers on real-time GPS ride tracking, interior dash cameras for incident recording, live location sharing with third parties, and multi-payment integration including Mada, Apple Pay, Google Pay, and credit cards.
The business model is a transactional marketplace: Limo earns commission on each ride mediated through the app (2.50 SAR plus tax for trips at or under 15 SAR; 3.50 SAR plus tax for trips above 15 SAR; plus a 0.58 SAR regulatory fee per trip). Distribution is fully mobile-first with no physical retail presence, and marketing is concentrated in app store optimization, the company website, and word-of-mouth driver recruitment. Drivers are onboarded without monthly fees and supplied with weekly/monthly performance bonuses, cars, mobiles, and discounted commissions under a tiered incentive program. Customers are individual Saudi consumers across personas including commuters, families, female passengers, and airport travelers.
Currently live only in Jeddah, the company has stated plans to expand across all five Saudi provinces and 46 airports, positioning itself as a localized, regulation-compliant alternative to global ride-hailing platforms. The company is privately held, founder-led by Khaled Alahmadi, with no disclosed institutional investors, funding rounds, M&A activity, or partnerships. Headcount is reported at 1-10 employees, consistent with an early-stage operator scaling from a single-city base.
Limo firmographics
Firmographics- Name
- Limo
- Legal name
- Shareeki Ride Hailing Company (شركة شريكي لتوجيه مركبات الأجرة)
- Website
- https://mylimoapp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Limo is a Saudi ride-hailing platform by Shareeki Ride Hailing Company offering five service tiers (Lite, Comfort, Luxury, XL, Ladies) via mobile app to individual commuters, families, and airport travelers in Jeddah, with planned nationwide expansion.
- Ownership category
- akta.pro rank
Limo industry classification
Industry- Product category
- Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)
- akta.pro secondary industries
- Premium Ride-Hailing (Executive / Black Car) (THADADAD), Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Limo is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Limo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Ride Commission/Transaction Fees: Limo acts as an intermediary platform connecting passengers with drivers and earns revenue through commission deducted from driver earnings. For trips 15 SAR or less, 2.50 SAR plus 0.37 SAR tax is deducted. For trips over 15 SAR, 3.50 SAR plus 0.52 SAR tax is deducted. An additional 0.58 SAR regulatory fee per trip is also collected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Limo Lite, Comfort, Luxury - Standard ride tiers |
| Transaction based/ take rate | Pay-as-you-go | Limo XL - Family rides |
| Transaction based/ take rate | Pay-as-you-go | Limo Ladies - Women-only premium service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Limo product offering
Product offeringCore offering
Limo operates a ride-hailing mobile platform that connects passengers with authorized drivers for on-demand transportation services across Saudi Arabia. The platform offers five vehicle tiers — Limo Lite (economy), Comfort, Luxury, XL (family), and Ladies (women-only) — and supports airport transfers and inter-city travel. Revenue is earned by taking a commission per ride, with no monthly fee charged to drivers.
Product overview
Limo is a Saudi ride-hailing platform operated by Shareeki Ride Hailing Company (شركة شريكي لتوجيه مركبات الأجرة) that provides transportation services through two companion mobile apps: Limo Rider for passengers and Limo Driver for drivers. The platform offers a tiered vehicle service portfolio including Limo Lite (economy), Limo Comfort (mid-tier), and Limo Luxury (premium) for standard rides, plus Limo XL for family/group travel and Limo Ladies for women-only rides with female drivers. All services are currently available in Jeddah with expansion planned across Saudi Arabia's five provinces and 46 airports. The Driver Incentive Program supplements the core platform by rewarding driver partners with tiered earnings bonuses and perks based on weekly trip performance.
Differentiator
Problem solved
Functional benefit
Brands
- Limo Lite: Everyday Lite trips for budget-friendly transportation
- Limo Comfort
- Limo Luxury
- Limo XL
- Limo Ladies
Products and services
- Limo Rider Mobile application for passengers in Saudi Arabia to request and book rides, track their journey in real time, share live location with loved ones, and pay for transportation across multiple vehicle tiers.
- Limo Driver Companion mobile application for authorized drivers to receive ride requests, navigate routes, manage earnings, and access on-spot support while providing ride-hailing services in Saudi Arabia.
- Limo Lite Economy vehicle tier offering hassle-free, comfortable everyday rides at affordable fares for budget-conscious riders in Saudi Arabia.
- Limo Comfort Mid-tier vehicle service providing elevated comfort and convenience for passengers seeking a step above economy travel.
- Limo Luxury Premium ride tier providing luxurious journeys with distinctive elegance and top-tier vehicle standards for passengers seeking a high-end experience.
- Limo XL Family-oriented ride service at competitive pricing with larger vehicle space for comfortable group travel and trips with luggage.
- Limo Ladies Women-only ride service with extra comfort, luxury, and distinctive elegance, operated with female drivers to serve female passengers seeking culturally tailored premium transportation.
- Driver Incentive Program Rewards program for Limo driver partners offering weekly or monthly earnings partnership bonuses, tiered benefits, and perks such as cars, mobiles, and discounted commissions for high-performing drivers, designed to grow the supply-side network.
Companies that use Limo
Customer profileSegments4 records
Ideal customer profiles4 records
Limo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Limo partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Limo competitors and assessment
Company assessmentBroad incumbents
- Uber: Uber operates globally and through Careem in Saudi Arabia, offering on-demand ride-hailing, multiple vehicle tiers, and corporate solutions. It is a broad incumbent that competes with Limo in the same ride-hailing category but at vastly greater scale and capital depth.
- Didi: Didi is a global ride-hailing incumbent from China that has expanded into MENA markets. While it does not currently dominate Saudi Arabia, it is a broad incumbent in the ride-hailing category with potential to compete with Limo through regional expansion.
Direct peers
- Jeeny: Jeeny is a ride-hailing platform operating across Saudi Arabia and other MENA markets, offering on-demand rides via mobile app with multi-tier service. It directly competes with Limo for both riders and drivers in the same Saudi geographies.
- Careem: Careem is the dominant ride-hailing platform in Saudi Arabia (now owned by Uber) and the most direct competitor to Limo. Both target everyday commuters with multi-tier app-based ride services, accept local payment methods, and operate across Saudi cities, making them the benchmark for Limo's market expansion.
Others
- Gett: Gett is a business-focused ground transportation and ride-hailing platform with corporate and executive client segments. It is comparable to Limo as an adjacent player in the chauffeured/mobility platform space, particularly for corporate travelers.
Regional players
- Blacklane: Blacklane is a premium chauffeur and executive car service operating globally with a presence in Saudi Arabia, comparable to Limo's Limo Luxury and Limo Ladies premium tiers. It is a regional premium competitor rather than a direct mass-market rival.
- Saudi National Transport (SNT): SNT is a Saudi-based transport services company offering taxi, chauffeur, and corporate ground transport across the Kingdom. It is a regional player with overlapping chauffeur and corporate travel services that intersect with Limo's offerings.
- Tabni: Tabni is a Saudi-based ride-hailing and local mobility platform focused on the Kingdom. It is a regional peer with overlapping product category (Saudi-targeted app-based ride-hailing) competing with Limo for drivers and riders in the same geography.
Emerging players
- inDrive: inDrive is a ride-hailing platform that has expanded into Saudi Arabia and other MENA markets, distinguished by its negotiation-based fare model. It competes with Limo for budget-conscious Saudi riders and represents a partial-overlap emerging challenger.
- Bolt: Bolt is a global ride-hailing challenger expanding into Saudi Arabia and the wider MENA region, offering app-based on-demand rides with competitive pricing. It is comparable to Limo as a growing platform competitor targeting the same everyday commuter segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Limo social profiles
Digital presenceLimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limo leadership team
Management profileNumber of profiles
Profiles1 record
Limo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limo
What does Limo do?
Limo operates a ride-hailing mobile platform that connects passengers with authorized drivers for on-demand transportation services across Saudi Arabia. The platform offers five vehicle tiers — Limo Lite (economy), Comfort, Luxury, XL (family), and Ladies (women-only) — and supports airport transfers and inter-city travel. Revenue is earned by taking a commission per ride, with no monthly fee charged to drivers.
Is Limo a public or private company?
Limo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Limo founded?
Limo was founded in -1. It employs 1 to 10 people.
Where is Limo based?
Limo is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Limo make money?
One revenue line is on record: ride Commission/Transaction Fees.
Who are Limo's main competitors?
Broad incumbents on record are Uber and Didi. Direct peers are Jeeny and Careem. Gett is listed as an others. Regional players are Blacklane, Saudi National Transport (SNT) and Tabni. Emerging players are inDrive and Bolt.
Does Limo have an API?
No public API is recorded for Limo.
What industry is Limo in?
Limo's product category is Ride-Hailing Services. Its primary akta.pro industry code is THADADAA, On-Demand Private Ride-Hailing (Solo Rides), with a secondary code of THADADAD, Premium Ride-Hailing (Executive / Black Car). Its NAICS code is 485310 and its SIC code is 4700.