What East Coasting does

East Coasting operates a single adult-use (recreational) cannabis dispensary at 178 NJ-35 #3B in Eatontown, New Jersey, serving legal consumers 21 and older under New Jersey's adult-use cannabis framework. The store is open seven days a week, 9AM to 9PM, and supports both walk-in traffic and online ordering with in-store pickup through a third-party Dutchie-powered e-commerce front. The product assortment covers the standard retail cannabis categories — flower, pre-rolls, vaporizers, edibles, concentrates, topicals, tinctures, and beverages — plus accessories and branded apparel. The dispensary carries multiple third-party cultivator and processor brands (Ozone, Fernway, Raw Garden, Rove, 1906, Camino, Grön, RYTHM, and others) alongside a proprietary house brand called EC Dank.

The business model is consumer-direct retail with a unit-pricing structure and aggressive promotional mechanics. Pricing on the published menu spans from $7.99 for a single pre-roll to roughly $200+ for premium bulk flower, with vaporizers and concentrates clustering in the $33–$95 band and edibles in the $13–$30 band. Recurring promotions include percentage discounts of 15–40%, multi-pack bundles (Buy 2 Get 1, 5 for $35, 10 for $65), and category-specific markdowns (e.g., 20% off all 28g flower). The EC Dank Club loyalty program layers repeat-purchase incentives on top of the discount cadence and is the principal customer-retention mechanism; communications are driven through an email newsletter opt-in and an Instagram presence (@ecdank). The company does not appear to operate cultivation, manufacturing, wholesale distribution, delivery, or a medical channel.

No ownership, management, financial disclosures, partnerships, awards, or regulatory actions are publicly available. The only external capital signal is a 2026-06 listing with Ascend Wellness noted as investor and lead, the economic terms of which are not disclosed. Accordingly, East Coasting presents as an independently operated, single-store New Jersey retailer with a house-brand and loyalty differentiation thesis, competing in a mature and crowded Monmouth County adult-use market without visible scale levers beyond a possible second license application funded by outside capital.

Name

East Coasting

Legal name

East Coasting

Website

https://eastcoasting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coasting operates a single adult-use cannabis dispensary in Eatontown, New Jersey, offering flower, pre-rolls, vaporizers, edibles, concentrates, topicals, beverages, and accessories under its EC Dank house brand and an in-store loyalty program.

Ownership category

akta.pro rank

Product category

Recreational Cannabis Retail

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Independent/Single-Location Cannabis Dispensaries (CRANAFAE), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Recreational cannabis dispensary
• Cannabis retail
• Adult-use cannabis
• Cannabis flower products
• Cannabis pre-rolls

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

East Coasting operates a single licensed adult-use cannabis dispensary in Eatontown, New Jersey, selling recreational cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, topicals, tinctures, and beverages. The dispensary carries its own house brand "EC Dank" alongside third-party cultivator brands and offers online ordering with in-store pickup, daily deals, and a loyalty program (EC Dank Club).

Product overview

East Coasting is a licensed cannabis dispensary operating in Eatontown, New Jersey, offering recreational and medical cannabis products. The company operates a unified retail model with their own house brand (EC Dank) alongside third-party cannabis brands. Their product portfolio spans multiple categories: Flower (whole cannabis buds), Pre-Rolls (pre-rolled joints), Vaporizers (cartridges and disposables), Edibles (infused foods and beverages), Concentrates (high-potency extracts), Topicals, Tinctures, and Beverages. They also offer Accessories and Apparel merchandise. The company runs an EC Dank Club loyalty program and provides daily deals and specials through their retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• EC Dank: The company's proprietary in-house cannabis flower and pre-roll product line sold exclusively at East Coasting locations.

Products and services

• Flower Whole cannabis flower available in various Sativa, Indica, and Hybrid strains, sold in sizes from 3.5g to 28g, for adult-use recreational consumers aged 21+.
• Pre-Rolls Pre-rolled cannabis cigarettes available in singles, multi-packs, and infused varieties from brands including Ozone, Honor Roll, High Wired, and Dogwalkers, for adult recreational consumers.
• Vaporizers Cannabis vaporization products including cartridges, disposable pens, and live resin options from brands like Ozone, Fernway, Raw Garden, Rove, and Legend.
• Edibles Cannabis-infused food products including gummies, soft chews, chocolates, and capsules from brands like Ozone, Encore Edibles, 1906, Camino, and Grön.
• Concentrates High-potency cannabis extracts including live resin, hash rosin, liquid diamonds, and solventless concentrates from brands like Ozone Reserve, RYTHM, and Journeyman.
• Topicals Cannabis-infused topical products applied externally, including creams and lotions.
• Tinctures Liquid cannabis extracts administered sublingually, available in various formulations.
• Beverages Cannabis-infused drinkable products for those seeking alternative consumption methods.
• Accessories Cannabis-related merchandise and consumption accessories available at the dispensary.
• Apparel Branded merchandise and clothing items featuring East Coasting's branding.
• EC Dank (House Brand) East Coasting's house brand of cannabis products featuring their own cultivated strains, sold exclusively at their Eatontown dispensary.
• EC Dank Club (Loyalty Program) Rewards program offering exclusive deals, early access to product drops, and member-only discounts for repeat dispensary customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Curaleaf Holdings: Largest US multi-state cannabis operator with significant New Jersey retail footprint. Comparable as a competing adult-use dispensary operator in the same regional market, with broader scale and brand portfolio.
• Ayr Wellness: Multi-state cannabis cultivator and retailer with New Jersey dispensaries. Comparable as a competing adult-use retailer with vertically integrated supply that may compete on price and assortment.
• Ascend Wellness Holdings: Multi-state cannabis operator with cultivation, processing, and retail in New Jersey. Listed as the lead investor in East Coasting's 2026 corporate action and is the most directly aligned counterparty, providing both wholesale supply and retail adjacency.
• Trulieve Cannabis Corp. Multi-state cannabis operator with a growing New Jersey dispensary presence. Comparable as a large-scale adult-use retailer operating in the same regulatory and competitive environment.
• Verano Holdings: Multi-state cannabis operator with retail, cultivation, and brand portfolio in New Jersey. Comparable as a competing adult-use dispensary chain operating in the same regional market.
• The Cannabist Company (formerly Columbia Care): Multi-state cannabis operator with established New Jersey dispensary presence. Comparable as a competing adult-use retailer serving the same state-level regulatory and consumer market.
• Green Thumb Industries (Rise Dispensaries): Multi-state cannabis operator operating Rise-branded dispensaries in New Jersey. Comparable as a competing adult-use retailer with national brand recognition and broader product assortment.

Direct peers

• Garden State Dispensary: New Jersey-based cannabis dispensary operator serving both medical and recreational customers. Comparable as a regional single-state retailer competing for the same NJ adult-use consumer base.
• Ethos Cannabis: Multi-state cannabis operator with dispensaries in New Jersey. Comparable as a regional adult-use retailer with similar store-level operations and product assortment strategy.
• Breakwater Treatment & Wellness: Long-established New Jersey cannabis dispensary operator with multiple storefronts serving both medical and adult-use customers. Directly comparable as a NJ-focused retail operator competing for the same Monmouth County-area recreational demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ecdank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coasting