Ethos Cannabis
Ethos Cannabis Co. is a privately held multi-state cannabis dispensary operator running 13 retail locations across Pennsylvania, Massachusetts, and Ohio, serving medical marijuana patients and adult-use consumers through in-store, pickup, delivery, and mobile app channels, with a wholesale distribution arm and four proprietary house brands.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Ethos Cannabis does
Ethos Cannabis Co. is a privately held multi-state cannabis dispensary operator headquartered in Philadelphia, Pennsylvania, with a stated employee count of 501-1,000. The company runs 13 retail dispensary locations across Pennsylvania (8 locations), Massachusetts (3), and Ohio (2), serving both medical marijuana patients in all three states and adult-use/recreational consumers in Massachusetts and Ohio. Customers can transact in-store, via curbside or drive-thru pickup, through home delivery in select markets, or through the Ethos App on iOS and Android, which also manages the Ethos Rewards loyalty program.
The retail offering spans the standard cannabis product taxonomy — flower, vaporizers, edibles, pre-rolls, concentrates, tinctures, topicals, and accessories — merchandised both as third-party SKUs and as four registered proprietary house brands: Eleven (premium flower), Headliners (pre-rolls, including infused formats), Meigs County, and Natural Selections (hand-trimmed, naturally grown flower). A 'Virtual Budtender' online consultation service supports product selection. Mix-and-match bundle pricing is offered on Eleven flower (e.g., eight 3.5G units for $119) and Headliners pre-rolls.
Ethos generates revenue through two streams: direct-to-consumer cannabis retail sales across its dispensary network and wholesale distribution of cannabis products to other licensed dispensaries in PA, OH, and MA. The company markets through content (a cannabis education blog), organic social (Instagram, Facebook, YouTube, LinkedIn), email, the mobile app, and its rewards program. A November 2025 partnership with the Last Prisoner Project launched the 'Clemency Kush' vape line across all three states, with a per-sale donation supporting cannabis justice reform. No revenue figures, funding history, parent company, or named executive team beyond a VP of Wholesale were disclosed in the source data.
Ethos Cannabis firmographics
Firmographics- Name
- Ethos Cannabis
- Legal name
- Ethos Cannabis Co.
- Website
- https://EthosCannabis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ethos Cannabis Co. is a privately held multi-state cannabis dispensary operator running 13 retail locations across Pennsylvania, Massachusetts, and Ohio, serving medical marijuana patients and adult-use consumers through in-store, pickup, delivery, and mobile app channels, with a wholesale distribution arm and four proprietary house brands.
- Ownership category
- akta.pro rank
Ethos Cannabis industry classification
Industry- Product category
- Cannabis Retail / Dispensary
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Ethos Cannabis is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Ethos Cannabis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Retail Sales: Revenue generated from retail sales of cannabis products including flower, vaporizers, edibles, pre-rolls, concentrates, tinctures, topicals, and accessories. Serves both medical patients and adult-use consumers across Pennsylvania, Massachusetts, and Ohio markets.
- Wholesale Cannabis: Wholesale distribution of cannabis products to other licensed dispensaries in Pennsylvania, Ohio, and Massachusetts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mix & Match Eleven - Flower bundles |
| Unit Pricing | Pay-as-you-go | Mix & Match Headliners - Pre-roll bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ethos Cannabis product offering
Product offeringCore offering
Ethos Cannabis operates a multi-state network of 13 retail dispensaries across Pennsylvania, Massachusetts, and Ohio, selling cannabis products (flower, vaporizers, edibles, pre-rolls, concentrates, tinctures, topicals, accessories) to medical marijuana patients and adult-use consumers. The company also distributes cannabis wholesale to other licensed dispensaries and supports customers through the Ethos App, online ordering, a rewards loyalty program, and a Virtual Budtender consultation service.
Product overview
Ethos Cannabis operates as a multi-state dispensary retailer offering cannabis products through both online ordering and physical dispensary locations across Pennsylvania, Massachusetts, and Ohio. The company offers a diverse portfolio of product categories including flower, vaporizers, edibles, pre-rolls, concentrates, tinctures, and topicals. Their house brands include Eleven (premium flower), Headliners (pre-rolls), Meigs County (regional brand), and Natural Selections (hand-trimmed premium flower). The company provides an Ethos App for mobile shopping and rewards, supports online ordering with store pickup and delivery options, and features a Virtual Budtender service. A notable initiative is the Clemency Kush vape product line launched in partnership with Last Prisoner Project to support cannabis justice reform.
Differentiator
Problem solved
Functional benefit
Brands
- Eleven: Flower brand featured in mix-and-match specials.
- Headliners
- Meigs County
- Natural Selections
Products and services
- Eleven Eleven is Ethos Cannabis's premium in-house cannabis flower brand, sold as mix-and-match bundles in 3.5G, 7G, and 14G quantities at dispensary locations across PA, MA, and OH, targeted at flower consumers seeking bundled pricing.
- Headliners Headliners is Ethos Cannabis's proprietary pre-roll brand offering various pre-roll formats (singles, 2-packs, 5-packs, 10-packs) and infused varieties in 0.35G to 1G sizes, targeted at recreational and medical consumers seeking pre-rolled cannabis products.
- Meigs County Meigs County is an Ethos Cannabis house brand originating from the Meigs County, Ohio region, offered as part of the proprietary brand portfolio at Ethos dispensaries.
- Natural Selections Natural Selections is Ethos Cannabis's hand-trimmed, naturally grown craft cannabis flower brand, featuring daily updated pricing and targeting premium-quality flower consumers.
- Clemency Kush Clemency Kush is a special edition vape product line launched by Ethos Cannabis in partnership with the Last Prisoner Project, with a donation from each sale supporting cannabis justice reform and incarcerated individuals. Available in Pennsylvania, Ohio, and Massachusetts dispensary locations during the campaign period.
- Ethos App The Ethos App is a mobile application (iOS and Android) that allows customers to browse and shop cannabis products, earn and redeem rewards points, and access exclusive member benefits at Ethos Cannabis dispensaries across PA, MA, and OH.
- Ethos Rewards Program The Ethos Rewards Program is a customer loyalty program available to medical marijuana patients and adult-use consumers in Pennsylvania, Massachusetts, and Ohio, allowing members to earn points on purchases and redeem exclusive member benefits.
- Virtual Budtender Virtual Budtender is an online consultation service provided by Ethos Cannabis that helps customers browse and select cannabis products remotely with expert guidance, supporting informed purchasing decisions for medical patients and adult-use consumers.
Companies that use Ethos Cannabis
Customer profileSegments3 records
Ideal customer profiles3 records
Ethos Cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ethos Cannabis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Last Prisoner ProjectcoreEthos Cannabis partnered with Last Prisoner Project to launch 'Clemency Kush' vape products in Pennsylvania, Ohio, and Massachusetts. The campaign runs from November 17 to January 1, with a donation from each sale supporting cannabis justice reform. The partnership aims to end cannabis-related injustices, support incarcerated individuals, and promote reform legislation.
Scale indicators2 records
Expansion highlights2 records
Ethos Cannabis competitors and assessment
Company assessmentDirect peers
- AYR Wellness: Multi-state cannabis operator with retail, cultivation, and wholesale across the Northeast, Midwest, and Florida. Closely comparable to Ethos as a mid-size MSO with similar geographic concentration in PA/MA-adjacent markets and overlapping medical-adult-use hybrid strategies.
- Acreage Holdings: Multi-state MSO with significant retail and cultivation in Pennsylvania and the broader Northeast. Directly comparable to Ethos through overlap in core geographies (PA-heavy footprint) and a similar dual medical/adult-use retail strategy.
- Liberty Cannabis: Mid-size multi-state cannabis operator with dispensary locations in Pennsylvania, Massachusetts, and other East Coast markets. Closely comparable to Ethos due to overlapping state footprint (PA, MA) and similar medical/adult-use dual retail strategy at mid-tier scale.
Broad incumbents
- Cresco Labs: Publicly traded MSO operating Sunnyside dispensaries and a national wholesale-plus-retail brand portfolio (High Supply, Good News). Comparable to Ethos through multi-state retail with house brands, though Cresco leans more heavily wholesale than Ethos.
- Trulieve Cannabis Corp: U.S. cannabis MSO with dense retail coverage in the Northeast and Southeast, including significant Pennsylvania presence. Comparable to Ethos through its medical-forward model, multi-state retail expansion, and integrated cultivation-retail model in states where Ethos also operates (notably PA).
- Curaleaf Holdings: One of the largest U.S. multi-state cannabis operators with retail, cultivation, and processing across ~20 states. Directly comparable to Ethos through its multi-state dispensary footprint, dual medical/adult-use operations, and house-brand strategy, though at significantly larger scale.
- Columbia Care: National MSO (now operating as The Cannabist Company post-Cresco merger integration) with retail dispensaries and cultivation across multiple states including the Midwest and Northeast. Comparable to Ethos via multi-state retail footprint and medical-adult-use hybrid model.
- Green Thumb Industries (GTI): Publicly traded MSO operating Rise Dispensaries and a national retail-cultivation-processing footprint. Directly comparable to Ethos via its multi-state dispensary model with both medical and adult-use licenses, proprietary brands (Rythm, Dogwalkers, &Shine), and rewards-driven customer engagement.
- Verano Holdings: Publicly traded MSO operating Zen Leaf and other dispensary banners across 13+ states with proprietary cultivation brands. Comparable to Ethos via multi-state dispensary density, dual medical/adult-use market participation, and premium flower-led brand positioning.
Emerging players
- PharmaCann: Multi-state cannabis operator with retail presence in Pennsylvania and other Northeast/Midwest states. Comparable to Ethos through geographic overlap in core markets and a similar medical-adult-use hybrid retail strategy at comparable scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ethos Cannabis social profiles
Digital presenceEthos Cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethos Cannabis leadership team
Management profileNumber of profiles
Profiles1 record
Ethos Cannabis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethos Cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethos Cannabis
What does Ethos Cannabis do?
Ethos Cannabis operates a multi-state network of 13 retail dispensaries across Pennsylvania, Massachusetts, and Ohio, selling cannabis products (flower, vaporizers, edibles, pre-rolls, concentrates, tinctures, topicals, accessories) to medical marijuana patients and adult-use consumers. The company also distributes cannabis wholesale to other licensed dispensaries and supports customers through the Ethos App, online ordering, a rewards loyalty program, and a Virtual Budtender consultation service.
Is Ethos Cannabis a public or private company?
Ethos Cannabis is a private company. It is classified as unknown and is currently operating.
When was Ethos Cannabis founded?
Ethos Cannabis was founded in -1. It employs 501 to 1,000 people.
Where is Ethos Cannabis based?
Ethos Cannabis is headquartered in Philadelphia, United States, in the North America region.
How does Ethos Cannabis make money?
Two revenue lines are on record. Cannabis Retail Sales are the primary driver. The others are wholesale Cannabis.
Who are Ethos Cannabis's main competitors?
Direct peers on record are AYR Wellness, Acreage Holdings and Liberty Cannabis. Broad incumbents are Cresco Labs, Trulieve Cannabis Corp, Curaleaf Holdings, Columbia Care, Green Thumb Industries (GTI) and Verano Holdings. PharmaCann is listed as an emerging player.
Does Ethos Cannabis have an API?
No public API is recorded for Ethos Cannabis.
What industry is Ethos Cannabis in?
Ethos Cannabis's product category is Cannabis Retail / Dispensary. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 459991 and its SIC code is 5122.