Tappeti

What Tappeti does

Tappeti Pty Ltd, founded in 2006 and headquartered in Lane Cove, Australia with a regional office in Singapore, designs and hand-crafts custom rugs and carpets for residential, commercial, and hospitality projects worldwide. Its core technology rests on traditional hand-knotting and hand-tufting techniques performed by artisans in Nepal using natural fibres such as Tibetan wool, New Zealand wool, hemp, cactus yarn, silk, and plant-cellulose-derived art silk, with non-toxic pot-dyeing for yarn coloration. The portfolio spans approximately 30 named collections ranging from entry-level hand-tufted pieces (Ora) through mid-range gradients and designer collaborations to luxury hand-knotted pieces priced up to A$16,819 and above on a quote basis, plus a Custom Design Service offering bespoke co-creation from creative brief through artwork, fibre selection from over 250 colours, and specification drawings.

The business generates revenue through four streams: in-stock rug sales via a direct-to-consumer e-commerce site, bespoke custom commissions, wall-to-wall carpet installations, and collaborative designer and artist collections (including the flagship Tappeti x YSG 'Real Majik' line and an Indigenous artist program that pays royalties to artists while preserving their copyright). Go-to-market is dual-channel: an e-commerce storefront with Australia-wide delivery and click-and-collect from the Lane Cove warehouse for stock items, alongside a project enquiry process in which dedicated sales managers work directly with architects, interior designers, and corporate clients on bespoke commissions. Customer concentration is spread across named enterprise accounts such as Apple, BBC, Four Seasons, Qantas, RBA, Lendlease, and Mirvac, as well as luxury residential clients, with the company positioned around sustainable procurement including 5-Star Green Star rated building specification and AWTA certification to the National Construction Code of Australia.

Name

Tappeti

Legal name

Tappeti Pty Ltd

Website

https://tappeti.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tappeti is an Australia-founded, privately held rug and carpet maker that hand-crafts bespoke and in-stock rugs in Nepal for luxury residential, commercial, and hospitality clients worldwide, selling via e-commerce, project enquiry, and designer partnerships.

Ownership category

akta.pro rank

Product category

Luxury Handcrafted Rugs and Carpets

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Handcrafted rugs
• Custom carpets
• Bespoke rug design
• Hand-knotted textiles
• Luxury floor coverings

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Stock Rug Sales: One-time sale of pre-made rugs from various collections including Ora, Gradient, Indigenous, Contemporary, and Fine Hand Knots. Products available in standard sizes with prices ranging from approximately $900 to $16,000.
2. Bespoke Custom Rug Commissions: Full-service custom design and manufacturing for unique, one-of-a-kind pieces. Process includes consultation, design development, material selection, and handcrafting. Pricing based on size, complexity, and materials selected.
3. Wall-to-Wall Carpet Solutions: Custom wall-to-wall carpet installations for commercial and residential applications. Includes Custom Wall-to-Wall product and various carpet collection options.
4. Collaborative Designer Collections: Revenue from special collections created with external designers and artists, such as the Designer Collective, Indigenous artists, and Tappeti x YSG collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tappeti designs, manufactures, and sells handcrafted custom rugs and carpets using traditional techniques such as hand-knotting and hand-tufting, with artisans based in Nepal. The company offers a portfolio of signature collections alongside a fully bespoke custom design service, producing rugs and carpets from natural fibres such as Tibetan wool, hemp, art-silk, silk, and linen for residential, commercial, and hospitality projects worldwide.

Product overview

Tappeti is a handcrafted rug and carpet company offering a diverse portfolio of collections and bespoke services. Their core offerings include ready-made stock rugs across collections like Ora, Gradient, Elysium, Terravo, Designer Collective, Indigenous, Super Neutrals, Fine Hand Knots, Contemporary, and specialty collections (Cavalli, Euro Weaves, Evoluzione, Faded Neon, GEO, Geometric, Griglia, High Low Lines, Luxe, Ombre, Reloaded, Tesoro, Traditional). They provide custom design services for bespoke handcrafted rugs and carpets tailored to individual specifications. The company operates across residential, commercial, and hospitality sectors, with handcrafted pieces using materials including Tibetan wool, New Zealand wool, art-silk, hemp, cactus yarn, silk, and linen. Their Designer Collective features collaborations with external design studios including Michael Fiebrich Design, Elliot James, Ethereall, Architology, EightyTwo, and artist YSG. The Indigenous Collection features collaborations with Indigenous Australian artists translating their artwork into luxury rugs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ora Collection An approachable entry-level line of hand-tufted and hand-knotted rugs in wool and wool/art-silk blends, offering varied colours and designs for residential and commercial interiors.
• Gradient Collection Hero hand-knotted and hand-tufted collection pairing colours into spectrums, ranging from complementary shades of a single hue to dramatic contrasting pairings.
• Fine Hand Knots Collection Sumptuous hand-knotted rugs crafted in Nepal using silk, nettle, wool, artsilk, hemp, cactus, and linen, representing the highest quality craftsmanship in the range.
• In Stock Rugs Ready-to-purchase handcrafted rugs available immediately for direct online purchase, comprising primarily Ora collection pieces and one-off custom-made designs in standard sizes.
• Custom Design Service Bespoke handcrafted rug design service starting from a blank canvas, including creative consultation, original artwork development, colour selection from over 250 colours, and specification of fibres, pile types, and finishing techniques.
• Carpet Collection Durable wall-to-wall carpet solutions for residential and commercial applications, including High Low Lines, Art-silk, Olympia, Renata, Trellis, and Custom Wall-to-Wall options.
• Designer Collective Collaborative collection featuring bespoke rug designs from external designers Michael Fiebrich Design, Elliot James, Ethereall, Architology, and EightyTwo, merging innovation with timeless artistry.
• Tappeti x YSG 'Real Majik' Inaugural rug collaboration with YSG studio, weaving colourful narratives of Egypt's faraway lands and pharaonic past through hand-knotted and hand-tufted designs named after Egyptian deities.
• Indigenous Collection Luxurious wool and art-silk rugs translating artwork by Indigenous artists including Lizzy Stageman, Cara Shields, and various Central Australian artists, with artists paid royalties and retaining copyright.
• Sale Discounted handcrafted rugs and carpets from various collections including discontinued designs and overstock items offered at reduced prices.

Quantifiable outcome

• Specified in 5-Star Green Star rated buildings
• +1 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Michael Fiebrich DesigncoreStrategic or Co-development PartnerDesign collaboration as part of Tappeti Designer Collective. Michael Fiebrich Design creates bespoke rug designs translated into handcrafted pieces including Strie collection.
• Elliot James InteriorscoreStrategic or Co-development PartnerDesign collaboration as part of Tappeti Designer Collective. Elliot James creates bespoke rug designs including Magnifying Nature collection.
• Ethereall Interior Design StudiocoreStrategic or Co-development PartnerDesign collaboration as part of Tappeti Designer Collective. Ethereall creates bespoke rug designs including Fragmented collection.
• ArchitologycoreStrategic or Co-development PartnerDesign collaboration as part of Tappeti Designer Collective. Architology creates bespoke designs including Whirlwind rug featured in The Promont Singapore project.
• EightyTwo Design StudiocoreStrategic or Co-development PartnerDesign collaboration as part of Tappeti Designer Collective. EightyTwo creates bespoke rug designs including Huit collection.
• YSG (Y姗Studio)flagshipStrategic or Co-development PartnerFlagship collaboration - inaugural rug collection 'Real Majik' weaving colourful narratives of Egypt's faraway lands and pharaonic past. Hand-knotted and hand-tufted artisanship featuring 12 designs including OSIRIS, Neith, Bes, SETH, Thoth, Bastet, Hathor, Ra, Amun, Ma'at, Nut, and Nephthys.
• TRAKS TextilesminorStrategic or Co-development PartnerSustainability partnership for rug recycling. TRAKS Textiles' mission is to keep rugs and furnishings out of landfill by recycling them into new yarn, supporting circular economy.
• Australian Himalayan FoundationminorStrategic or Co-development PartnerPartnership in West Nepal Educate & Elevate Donor Circle in partnership with NAWIC and Davenport Campbell. Raising funds to improve schools and health facilities in West Nepal.
• Indigenous Artists (Various)coreStrategic or Co-development PartnerCollaborations with Indigenous artists translating their artwork into luxurious rugs made in wool and artsilk. Artists include Lizzy Stageman, Cara Shields, Angelina Nampijinpa Tasman, Gayle Napangardi Gibson, Elizabeth Napaljarri Katakarinja, Christine Nakamarra Curtis, Molly Napurrurla Martin, Lynette Nangala Singleton, Evelyn Nampijinpa Daniels, Nola Napangardi Wilson Fisher, and Davinder Hart. Artists are paid royalties on every sale and retain copyright of original designs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Armadillo & Co: Australian heritage brand producing hand-loomed rugs with natural fibres and fair-trade artisan production. Comparable on handmade craft, sustainability narrative, and premium residential/hospitality positioning.
• Designer Rugs: Australian bespoke rug maker offering custom designs alongside in-stock collections for residential and commercial clients. Closest direct peer given shared Australian base, custom design service, and architect/designer channel.
• The Citizenry: US-based artisan home goods brand with a curated rug collection featuring handmade global craftsmanship. Comparable on direct-to-consumer artisan rug model, designer collaborations, and ethical sourcing story.
• Knots Rugs: London-based bespoke rug maker specialising in hand-knotted and hand-tufted rugs for designers and architects. Comparable on bespoke custom design service, premium construction, and trade channel.
• The Rug Company: UK-based luxury rug maker known for designer collaborations (e.g., Vivienne Westwood, Alexander McQueen) and bespoke hand-knotted pieces. Comparable on design-led positioning, premium pricing, and hospitality/commercial specification.
• Rug & Kilim: US-based atelier specialising in bespoke, hand-knotted and handwoven rugs for designers and collectors. Comparable on custom design service, premium positioning, and interior designer channel.
• Floor_Story: UK-based modern rug brand offering designer and custom collections for residential and commercial interiors. Comparable on design-led catalog, custom service, and international shipping.
• Jaipur Rugs: Large Indian handmade rug manufacturer connecting rural artisans to global markets. Comparable on handmade craft, artisan base, hand-knotted construction, and broad catalog including custom offerings.

Emerging players

• Ruggable: US-based DTC rug brand built around a washable, two-piece rug system with frequent designer collaborations. Competes in the same end-market but in a different value segment (accessible, functional, mass-market) rather than handcrafted luxury.

Broad incumbents

• Interface: Global modular carpet tile manufacturer serving commercial offices, hospitality, and public spaces. Comparable on the commercial carpet specification channel but operates at much larger scale in mass-market commercial flooring rather than bespoke luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TappetiRugs
• Instagraminstagram.com/tappeti
• Pinterestpinterest.com.au/tappetirugs
• LinkedInlinkedin.com/company/tappeti-fine-hand-crafted-rugs-carpets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tappeti