What Tasca Racing does

Tasca Racing is a privately held NHRA Nitro Funny Car racing team founded in 1969 by Bob Tasca Sr. and currently led by owner Bob Tasca III, who transitioned from the driver's seat to full-time team leadership ahead of the 2026 season. The team's sole racing product is a Ford Racing Nitro Mustang Dark Horse Funny Car — a 10,000+ horsepower, nitromethane-fueled, supercharged DOHC V8-powered vehicle capable of exceeding 330 mph, campaigned under multiple sponsor liveries (Ford Racing, Ford Performance, Motorcraft/Quick Lane, and PPG). Tasca Racing holds the historic distinction of producing the first-ever 340+ mph wheel-driven Funny Car pass (341.68 mph and 341.86 mph in 2024) and has accumulated 16 NHRA national event wins across the Tasca family legacy.

The business operates on a sponsorship-driven revenue model, with no disclosed pricing. Five enterprise sponsors are publicly named: Ford Racing (factory engine and technical partner), PPG Industries (25+ year technical and commercial partner, with PPG paint systems used across the Tasca Automotive Group's dealership and collision center network), Motorcraft and Quick Lane Tire & Auto Center (both Ford divisions), and BG Products. Distribution is event-driven — the team competes in the NHRA Mission Foods Drag Racing Series across approximately 20 national events per season in venues spanning California, North Carolina, Georgia, Arizona, Texas, Nevada, Maryland, Tennessee, and Florida. Marketing is executed through the team's website and five social channels (Facebook, Twitter/X, YouTube, Instagram, TikTok), supplemented by public speaking engagements such as the Audrain Newport Concours alongside Ford CEO Jim Farley.

For 2026, the team underwent a major operational rebuild: 2-time NHRA Nitro Funny Car World Champion Austin Prock was signed as driver, with his father Jimmy Prock as Crew Chief and brother Thomas Prock as Assistant Crew Chief, forming a championship-caliber family crew. The team has approximately 15 members, is operationally based at zMAX Dragway in Concord, North Carolina, and is commercially associated with the Tasca Automotive Group, a Ford franchise dealership operation that provides infrastructure and sponsor relationships.

Name

Tasca Racing

Legal name

Tasca Racing

Website

https://tascaracing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasca Racing is a privately held NHRA Nitro Funny Car team founded in 1969 that campaigns a Ford-powered Nitro Mustang Dark Horse Funny Car exceeding 330 mph. The team serves enterprise automotive and performance-brand sponsors (Ford Racing, PPG, Motorcraft, Quick Lane, BG Products) through event-driven motorsports visibility and championship competition.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Professional drag racing
• NHRA funny car
• Motorsports sponsorship
• Race team operations
• Ford racing program

Headquarters

HQ city

Brownsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Sponsorship Revenue: Tasca Racing operates primarily through sponsorship agreements with major brands including Ford Racing, PPG Industries, Motorcraft, Quick Lane Tire & Auto Center, and BG Products. These sponsorships provide funding in exchange for brand visibility on the racing vehicle, team uniforms, and event presence.
2. PPG Partnership: PPG and Tasca Racing have collaborated for more than 25 years. The Tasca Automotive Group operates multiple franchise dealerships and collision centers that rely on PPG products. The PPG Envirobase High Performance paint system serves as the preferred paint solution across the organization's collision center network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Tasca Racing fields a Ford-powered Nitro Mustang Dark Horse Funny Car in the NHRA Mission Foods Drag Racing Series, providing high-visibility motorsports exposure to enterprise sponsors. The team campaigns the car under multiple sponsor liveries (Ford Racing, Motorcraft Quick Lane, PPG) and sells brand placement, on-car advertising, and event presence to corporate partners through multi-year sponsorship agreements.

Product overview

Tasca Racing is an NHRA Nitro Funny Car racing organization that operates a single core racing product — a Ford-powered Nitro Mustang Dark Horse Funny Car — under multiple sponsor-branded iterations. The team competes in the NHRA Mission Foods Drag Racing Series, campaign cars under Ford Racing, Ford Performance, Motorcraft Quick Lane, and PPG liveries depending on the race event. The organization's product offering is its professional drag racing competition services, including driver performance, crew operations, and car preparation under the Ford Racing technical partnership. Bob Tasca III owns and previously drove the car; starting in 2026, 2-time NHRA Nitro Funny Car World Champion Austin Prock took over driving duties while Tasca transitioned to full-time team leadership. The team is headquartered at Tasca Automotive Group dealerships and operates under Ford's global racing program.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford Racing Nitro Mustang Dark Horse Funny Car Ford-powered nitro Funny Car competing in the NHRA Mission Foods Drag Racing Series under the Ford Racing livery. Used as the primary sponsorship platform for Ford Racing's involvement in NHRA Funny Car competition.
• PPG Nitro Mustang Dark Horse Funny Car PPG-sponsored iteration of the Nitro Mustang Dark Horse Funny Car driven by Austin Prock in the 2026 NHRA season. Provides brand exposure for PPG Industries' automotive coatings and connects to the 25+ year PPG-Tasca partnership spanning racing and dealership collision center operations.
• Motorcraft Quick Lane Nitro Mustang Dark Horse Funny Car Motorcraft and Quick Lane-branded iteration of the Nitro Mustang Dark Horse Funny Car campaigned by Bob Tasca III, providing sponsorship visibility for Ford's parts and service brands at NHRA national events.

Quantifiable outcome

• 341.68 mph - First ever Funny Car to exceed 340 mph barrier (Bob Tasca III, 2024)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• Ford RacingcoreStrategic or Co-development PartnerFord Racing, based in Dearborn, Michigan, is responsible for all global race programs including NHRA, NASCAR, IMSA, FIA World Endurance Championship, Formula Drift, and more. Official Ford Racing involvement in NHRA Funny Car competition includes Mustang competition with the Tasca Racing team. Ford Racing will return to the top tier of endurance racing with their WEC Hypercar program in 2027 while competing in Formula 1 with Red Bull Ford Powertrains beginning in 2026.
• PPG IndustriescoreStrategic or Co-development PartnerPPG Industries, a leading global supplier of paints, coatings, and specialty materials, has partnered with Tasca Racing for more than 25 years. The partnership spans competition, research, and real-world applications. The Tasca Automotive Group operates multiple franchise dealerships and collision centers that rely on PPG products, with the PPG Envirobase High Performance paint system serving as the preferred paint solution across the organization's collision center network.
• MotorcraftmajorStrategic or Co-development PartnerMotorcraft, a brand of Ford Motor Company, is dedicated to providing high-quality, reliable automotive parts and accessories. Specializing in products designed to fit Ford and Lincoln vehicles, Motorcraft offers an extensive range of components including batteries, brakes, belts, filters, oils, spark plugs, and more.
• Quick Lane Tire & Auto CentermajorStrategic or Co-development PartnerQuick Lane Tire & Auto Center, a division of Ford Motor Company, is dedicated to providing fast, convenient, and high-quality automotive service for all makes and models. The brand provides comprehensive maintenance and light repair services including oil changes, tire installations, brake repairs, battery replacements, and more.
• BG ProductssupportingStrategic or Co-development PartnerBG Products, Inc. is a leading provider of high-quality automotive fluids, additives, and maintenance services designed to improve the performance and longevity of vehicles. Founded in 1971, BG Products is committed to advancing the science of automotive maintenance through extensive research and development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alexis DeJoria Racing: NHRA Funny Car team previously associated with Alexis DeJoria and the Tequila Patrón brand. Directly comparable as an NHRA Funny Car entrant competing in the same championship with similar sponsor economics.
• Tim Wilkerson Racing: Long-running independent NHRA Funny Car team owned and driven by Tim Wilkerson. Comparable as a privately held, family-run single-car Funny Car operation with similar sponsorship-driven business model.
• J.R. Todd Racing: NHRA Funny Car team fielded by DHL/Toyota and associated with J.R. Todd, a former Funny Car world champion. Directly comparable as a factory-supported Funny Car entrant competing in the same NHRA series.
• Cruz Pedregon Racing: Two-time NHRA Funny Car champion Cruz Pedregon's independent Funny Car team. Directly comparable as a single-car (or small) Funny Car operation competing in the same series with sponsorship-driven economics.
• John Force Racing: Legendary multi-car NHRA Funny Car team and 16-time champion John Force's operation. Directly comparable as an NHRA Nitro Funny Car team competing in the same Mission Foods series with similar sponsorship-driven economics.
• Kalitta Motorsports: Top NHRA team running both Top Fuel and Funny Car entries with major sponsor support (Toyota, RevChem, Mac Tools). Directly comparable as a multi-category nitro team with similar scale and OEM-grade partnerships.
• Tony Stewart Racing: Tony Stewart's NHRA operation that absorbed Don Schumacher Racing assets. Directly comparable as a top-tier NHRA Funny Car team with multiple sponsor partners competing in the same championship.

Broad incumbents

• Hendrick Motorsports: Largest NASCAR Cup Series team with Chevrolet factory support. Comparable as a multi-car American motorsports team with deep OEM relationships and sponsorship-driven revenue model, though in a different series category.
• Team Penske: Premier multi-series American motorsports operation competing in NASCAR, IndyCar, and formerly in NHRA. Comparable as a large, well-capitalized motorsports team with OEM partnerships and sponsorship-driven economics, but operates at materially larger scale and broader series portfolio.
• Chip Ganassi Racing:

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tasca_Racing
• YouTubeyoutube.com/@Tasca3
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/tasca3
• TikToktiktok.com/@bobtasca3
• LinkedInlinkedin.com/company/tasca-racing-

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasca Racing