Name

Ford Racing

Legal name

Ford Motor Company

Website

https://fordracing.com

Company type

Public

Founded year

1901

Operating status

Operating

Ownership category

akta.pro rank

Product category

Motorsport Vehicles and Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Services-Racing, Including Track Operation (7948), Engines & Turbines (3510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF), Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)

Keywords

• Motorsport vehicles
• Performance parts
• Crate engines
• Racing series
• Electric race vehicles

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Performance Parts and Accessories Sales: Direct sales of high-performance crate engines (Godzilla V8 at $9,790), complete powertrain solutions ($18,500), supercharger kits ($10,250-$10,500), and performance accessories through Ford dealership network and Ford Custom Garage program. Includes factory warranty coverage for installed parts.
2. Racing Merchandise: Sales of Ford Racing branded merchandise including apparel, accessories, and collectibles through merchandise.ford.com. Collaboration items with partners like Greyson Clothiers and Enchanté. Team replica merchandise for Oracle Red Bull Racing.
3. Racing Experiences and Programs: Revenue from Ford Performance Racing School driving experiences, Mustang Challenge and Mustang Cup race series entry fees, and enthusiast experiences including Ford Racing at Le Mans VIP hospitality. Driver Development Team programs.
4. Sponsorship and Brand Partnerships: Co-marketing partnerships with sponsors including Motorcraft, Quick Lane, Castrol, Pirelli, Michelin, BFGoodrich, Sparco, and Optima. Co-branded merchandise and event sponsorships across racing series.
5. Technology Licensing and Engineering Services: Technical expertise provided to Red Bull Powertrains in battery and electric motor technology, power unit control software, analytics, and internal combustion engine supporting hardware for F1 program. Engineering collaboration across F1, WEC Hypercar, and other programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Ford Racing designs, manufactures, and supports purpose-built race vehicles, high-performance crate engines and powertrains, electric demonstrators, and one-make racing series for professional and amateur competitors. The division supplies factory race cars and engines to professional teams competing in NASCAR, IMSA, FIA WEC, Formula 1, NHRA, and off-road series, while selling performance upgrade parts and accessories to consumer enthusiasts through Ford dealerships and direct e-commerce channels.

Product overview

Ford Racing is a comprehensive motorsports and performance vehicles division offering a diverse portfolio of purpose-built race vehicles, electric demonstrators, performance parts, and one-make racing series. The core vehicle lineup includes the Mustang family (Dark Horse R, GT3, GT4, NASCAR Cup, RTR Spec 5D for drifting), Ford GT Mk IV for endurance racing, and Red Bull Ford Powertrains F1 hybrid power units. Performance parts include Godzilla and Megazilla crate engines, Whipple supercharger kits, and complete powertrain solutions. Electric demonstrators showcase advanced EV technology in the SuperVan 4.2, Mustang Cobra Jet 2200, Super Mustang Mach-E, and F-150 Lightning SuperTruck. Off-road vehicles include Bronco DR, Raptor T1+, and Bronco Raptor variants for Ultra4 and rally-raid competition. The one-make racing ladder includes Mustang Challenge (IMSA-sanctioned), Mustang Cup USA (USAC-sanctioned), and Mustang Cup Australia, with driver development programs feeding into factory GT3 programs. Ford Racing competes across 35+ series including Formula 1, NASCAR (Cup, Xfinity, Trucks), IMSA, WEC, NHRA drag racing, Formula Drift, and off-road events.

Differentiator

Problem solved

Functional benefit

Brands

• Red Bull Ford Powertrains: Ford's Formula 1 powertrain partnership with Red Bull Racing, producing power units for Oracle Red Bull Racing and Visa Cash App Racing Bulls starting in 2026.

Products and services

• Mustang Dark Horse R Turnkey, track-ready race vehicle based on the Mustang Dark Horse platform, designed for one-make racing series and customer racing programs including Mustang Challenge and Mustang Cup.
• Mustang GT3 Purpose-built GT3 race vehicle featuring a 5.4L naturally aspirated V8 engine, carbon fiber body, and rear-mounted transaxle gearbox, competing in IMSA WeatherTech SportsCar Championship and global GT3 series including FIA WEC.

Quantifiable outcome

• 91 racing wins in 2025 season across all series
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

26 partnerships are on record, tiered core, flagship and minor.

• Hexagon Manufacturing IntelligencecoreTechnology or Integration · 1 February 2026Provided ultra-high accuracy metrology technologies including Leitz PMM-C coordinate measuring machines and Leica Absolute Scanner AS1. Enabled Red Bull Ford Powertrains to achieve sub-micron tolerances for F1 powertrain development. Supports approximately 30,000 design changes per season.
• Oracle Red Bull RacingflagshipStrategic or Co-development Partner · 1 January 2026Formula 1 team using Red Bull Ford Powertrains power units from 2026. Driver lineup: 4-time World Champion Max Verstappen and young talent Isack Hadjar. Team has earned 6 World Constructors' Championship titles and 8 World Drivers' Championship titles since 2005.
• Visa Cash App Racing BullscoreStrategic or Co-development Partner · 1 January 2026Formula 1 team serving as talent incubator for Red Bull program. Drivers: Liam Lawson and rookie Arvid Lindblad. Uses Red Bull Ford Powertrains power units. Consistent competitor since 2006 that has launched drivers who won races and championships.
• Red Bull TechnologycoreTechnology or Integration · 1 January 2026Engineering collaboration facility at Red Bull Technology Campus in Milton Keynes, UK. Ford engineers embedded alongside Red Bull teams for F1 powertrain development. Michigan and Milton Keynes facilities working on battery energy management, controls calibration, and heat management strategies.
• WhipplecoreTechnology or Integration · 1 January 2025Supercharger kit development partnership for 2026 Mustang GT, Dark Horse, and F-150. Whipple 3.0L twin-screw blower developed specifically for Ford engines. Kits available through Ford Custom Garage with factory warranty. Generates 810 hp for Mustang and 700 hp for F-150.
• Red Bull PowertrainsflagshipStrategic or Co-development Partner · 1 February 2023Ford's technical partner for Formula 1 power unit development. Ford provides expertise in battery and electric motor technology, power unit control software, analytics, and ICE supporting hardware. Ford re-enters F1 in 2026 after 22-year absence, supplying power units to Oracle Red Bull Racing and Visa Cash App Racing Bulls. Partnership represents Ford's highest-profile motorsport initiative.
• Multimatic MotorsportscoreStrategic or Co-development PartnerFord GT3 Factory Team operator for IMSA WeatherTech SportsCar Championship. Builds and operates Mustang GT3 race cars. Provides technical support to customer teams. Develops Mustang Dark Horse R for Mustang Challenge series.
• Team PenskecoreChannel Partner/ Reseller/ DistributorPremier NASCAR Cup Series team with Ford Mustang Dark Horse entries. Drivers Austin Cindric (#2) and Joey Logano (#22). Multiple championships and race wins. Longstanding Ford factory team partnership.
• RFK RacingcoreChannel Partner/ Reseller/ DistributorNASCAR Cup Series team with Ford factory support. Drivers Brad Keselowski (#6) and Chris Buescher (#17). Keselowski co-owner brings driver development perspective. Established Ford program with championship aspirations.
• Wood Brothers RacingcoreChannel Partner/ Reseller/ DistributorHistoric NASCAR team with iconic No. 21 entry. Partnership with Ford since 1970s. Current driver: Josh Berry. Represents Ford's heritage in American stock car racing with legendary pit crew legacy.
• RTR MotorsportscoreChannel Partner/ Reseller/ DistributorFormula Drift championship team. Drivers: Vaughn Gittin Jr., James Deane, Ben Hobson. Five Formula Drift championships won with Ford Mustang. James Deane won 2025 championship. RTR Spec 5D Mustang developed for drifting competition.
• Tasca RacingcoreChannel Partner/ Reseller/ DistributorNHRA Nitro Funny Car team with driver Bob Tasca III. Holds NHRA Funny Car world speed record at 341.68 mph. Factory-supported Ford program with multiple race wins.
• SCAG Wilkerson RacingminorChannel Partner/ Reseller/ DistributorNHRA Nitro Funny Car team with driver Austin Prock (374 career wins). Ford factory-sponsored program competing at highest levels of drag racing.
• M-SportcoreStrategic or Co-development PartnerFord M-Sport Rally Raid Factory Team competes in World Rally-Raid Championship and Dakar Rally. Drivers include Carlos Sainz Sr., Mattias Ekström, and Nani Roma. Operates Raptor T1+ in extreme off-road competition.
• Proton CompetitioncoreChannel Partner/ Reseller/ DistributorFIA WEC team with Ford Mustang GT3. Signed former F1 driver Logan Sargeant for 2026 season. Advancing to WEC Hypercar class in 2027 as part of Ford's sports car racing expansion.
• Haupt Racing TeamcoreChannel Partner/ Reseller/ DistributorEuropean Ford racing partner. Won 2023 British GT Championship with Academy Motorsports Mustang GT4. Competes in ADAC GT Masters and Nürburgring endurance series with Mustang GT3.
• Dick Johnson RacingcoreChannel Partner/ Reseller/ DistributorAustralian Supercars Championship team. Ford factory partner in Australian touring car series with Mustang Supercar. Part of Ford's global sports car racing program.
• Triple Eight RacingcoreChannel Partner/ Reseller/ DistributorAustralian Supercars Championship team. Ford-supported operation competing with Mustang Supercar in Repco Supercars Championship.
• MichelincoreTechnology or IntegrationOfficial tire supplier for multiple Ford Racing programs including IMSA WeatherTech SportsCar Championship, SRO series, and Formula 1 (via Red Bull Ford Powertrains partnership).
• BFGoodrichcoreTechnology or IntegrationOff-road racing tire partner for Bronco and Raptor programs. Supplies tires for King of the Hammers, Baja 1000, and other off-road competitions.
• CastrolminorGTM or Marketing PartnerLubricants partner for Ford Racing programs historically associated with motorsport. Includes co-branded merchandise and event sponsorship.
• PirellicoreTechnology or IntegrationFormula 1 tire supplier for Red Bull Ford Powertrains F1 program. Exclusive tire supplier for F1 championship.
• Optima BatteriesminorGTM or Marketing PartnerBattery partner for Ford Racing. Sponsorship and technical partnership for racing applications.
• MotorcraftminorGTM or Marketing PartnerFord parts brand sponsor for NASCAR programs including Tasca Racing and other Ford teams. Co-branded racing program sponsorship.
• Quick LaneminorGTM or Marketing PartnerFord quick service brand sponsor for NASCAR programs. Co-branded sponsorship with Tasca Racing Motorcraft/Quick Lane Racing.
• Kincer ChassisminorStrategic or Co-development PartnerCollaboration with Ford Racing Parts to develop Muscle Series AWD aftermarket chassis for classic Ford trucks (1961-1996). Built around Ford Racing's highest-horsepower crate engine (supercharged 5.0L Coyote V8 producing 810 hp).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honda Racing Corporation USA: Honda competes in F1 (power unit supplier to Aston Martin from 2026), IndyCar, IMSA, NHRA, and off-road. Honda's F1 PU role with Aston Martin places it directly opposite Ford's Red Bull partnership in the 2026 F1 power unit landscape.
• BMW M Motorsport: BMW's factory racing program competes in IMSA, WEC (M Hybrid V8 GTP), DTM, and customer GT racing with M4 GT3. Like Ford Racing, BMW M sells warranty-backed M Performance Parts through its dealer network and pursues motorsport-to-production technology transfer.
• Stellantis Motorsport (Dodge / Mopar / Peugeot): Dodge returns to NHRA drag racing with the Charger and competes in NASCAR, IMSA, and WRC (via Mopar). Stellantis's factory-supported Dodge//SRT NHRA program and Mopar parts business directly compete with Ford Racing's NHRA presence and performance parts operations.
• Mercedes-AMG Motorsport: Mercedes-AMG operates factory programs in F1 (Power Units), WEC/IMSA (GTP with BMW alliance), DTM, and customer GT racing. AMG's F1 PU program is a direct competitor to Red Bull Ford Powertrains in the 2026 hybrid power unit era.
• Audi Sport: Audi is entering F1 in 2026 as a power unit manufacturer and competes in Dakar Rally (RS Q e-tron), WEC LMDh, and DTM. Audi's 2026 F1 entry creates direct head-to-head competition with Ford's Red Bull Ford Powertrains for championship positioning and brand exposure.
• Porsche Motorsport: Porsche operates one of the most successful factory motorsport programs in history, competing in WEC (963 LMDh), IMSA GTP, Formula E, and customer GT racing. Porsche's customer racing model with the 911 GT3 R and Cayman GT4 parallels Ford's Mustang GT3/GT4 customer programs.
• Toyota Racing (Toyota Gazoo Racing): Toyota's global factory motorsport division competes directly with Ford in NASCAR (Camry TRD), WEC/Le Mans (GR010 Hybrid Hypercar), WRC, and Dakar Rally. Toyota's hybrid Hypercar program and multi-series customer-team model parallel Ford's F1/WEC/NASCAR structure.
• Ferrari Racing: Ferrari competes in F1 (factory team), WEC (499P Hypercar), and customer GT racing while selling performance parts through its Corse Clienti program. Ferrari's F1 factory team and Hypercar program directly compete with Ford's F1 power unit supply and WEC Hypercar entries.
• Chevrolet Racing (General Motors): GM's factory motorsport program is Ford Racing's most direct NASCAR, IMSA, NHRA, and off-road competitor. Like Ford, Chevrolet fields factory-supported customer teams (Hendrick Motorsports, Chip Ganassi Racing in NASCAR; Corvette Z06 GT3.R in IMSA GTD Pro), sells performance crate engines (e.g., Chevy Performance ZZ632), and operates an OEM-backed performance parts distribution network.

Emerging players

• Hyundai N (Motorsport): Hyundai's N brand competes in WRC, TCR, and customer racing while developing N performance road cars. While not yet at Ford's scale in GT3/F1/NASCAR, Hyundai's growing motorsport commitment and performance-road-car parallels make it a relevant emerging peer in the OEM motorsport-to-road-car pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FordRacing
• YouTubeyoutube.com/@FordRacing
• Facebookfacebook.com/FordRacing
• Instagraminstagram.com/fordracing
• TikToktiktok.com/@fordracing?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Racing