What Deal does

Deal.ee is an Estonian business intelligence portal operated by the private limited company Deal B2B OÜ (registration code 17465507). The platform aggregates publicly available data from the Estonian Business Register (Äriregister) and the Tax and Customs Board (EMTA), exposing searchable profiles of more than 300,000 Estonian companies and individuals together with ownership networks, financial fields, sector TOP rankings (revenue, profit, employees, capital) covering up to 5,000 companies per sector across 19 sectors, TOP Salaries rankings derived from quarterly EMTA declarations, and daily-updated risk indicators spanning 17,069 tax debtors (€223 million total outstanding), 659 bankrupt companies, and 8,974 companies in liquidation. Adjacent utility tools — a 2026 Estonian salary calculator, a dividend calculator at the 22% rate, a fringe benefit calculator with company-car kW valuation, and a Peppol BIS Billing 3.0 e-invoice generator that processes data client-side — extend the platform into payroll, tax, and invoicing workflows. The portal is trilingual (Estonian, Russian, English) and built on a freemium model in which anonymous users access basic search and TOP-50 rankings at no cost while registered accounts unlock full TOP-5,000 rankings, watchlists, company claims, and data exports.

Monetization is driven primarily by referral fees generated when users engage vetted third-party partners surfaced through a verified services marketplace across five categories: accounting (from €99/month), company formation (from €200), liquidation (from €200), website development (from €1,500), IT recruitment (from €2,000 per placement), and manufacturing recruitment (from €1,000 per placement). A complementary IT-Data-AI services arm sells custom data engineering, AI/ML integration, cloud architecture (AWS, GCP, Azure), and e-commerce builds to external clients, leveraging the team's senior full-stack and AI expertise. The platform integrates Cloudflare (DNS, CDN, WAF, Turnstile bot protection), Google OAuth and Estonian eID providers (Smart-ID, Mobiil-ID, ID-card) for identity verification of company claims, and consent-gated Google Analytics 4 and Microsoft Clarity for usage analytics; data is hosted on EU infrastructure. The customer base is broad and horizontal — Estonian entrepreneurs, investors, analysts, HR/finance professionals, and SMBs seeking vetted local service providers — with no named enterprise anchor customers and a 1-10 employee operating footprint.

Name

Deal

Legal name

Deal B2B OÜ

Website

https://deal.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deal.ee is an Estonian business intelligence portal aggregating public registry data on 300,000+ Estonian companies, offering free company search, sector rankings, risk indicators, payroll/tax calculators, a Peppol e-invoice generator, and a verified SMB services marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Estonia

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Referral fees from verified service partners: Deal.ee earns referral/affiliate fees when users purchase services from vetted partners including accounting, company formation, liquidation, website development, and recruitment services. Services are priced from €99-2,000+ per engagement.
2. Freemium premium features: Core platform is free for anonymous users. Registered accounts unlock full TOP rankings (up to 5000 companies per sector), watchlists, company claims, and data exports. Future paid tiers may be introduced.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Deal.ee is an Estonian business intelligence portal that aggregates and publishes public data from the Estonian Business Register (Äriregister) and the Tax and Customs Board (EMTA), providing searchable access to over 300,000 companies and individuals with ownership networks, sector TOP rankings, and daily-updated risk indicators (tax debtors, bankruptcies, liquidations). It supplements the database with free business tools—salary, dividend, and fringe-benefit calculators plus a Peppol BIS 3.0 e-invoice generator—and connects users to a verified marketplace of third-party accounting, legal, IT, and recruitment service providers.

Product overview

Deal.ee is an Estonian business intelligence portal that aggregates and publishes publicly available data from the Estonian Business Register (Äriregister) and the Tax and Customs Board (EMTA). The core product is the unified deal.ee portal, which combines a searchable database of over 300,000 companies with sector TOP rankings (TOP Rankings and TOP Salaries), risk indicators (tax debtors, companies in liquidation, bankrupt companies), and a company browser filtered by revenue country, EMTAK code, new registrations, and location. Adjacent to the portal, Deal offers a set of free financial tools — the Salary Calculator, Dividend Calculator, Fringe Benefit Calculator, and E-Invoice Generator — that serve Estonian payroll, tax, and invoicing workflows. The Verified Services module links to vetted third-party partners providing accounting, company liquidation, legal formation, website development, and recruitment services. Additional modules cover company sales, investment listings, educational articles, and labor market statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Deal.ee Business Intelligence Portal
• TOP Rankings
• TOP Salaries
• Risk Lists
• Company Browser
• Salary Calculator
• Dividend Calculator
• Fringe Benefit Calculator
• E-Invoice Generator
• Verified Services Marketplace
• Companies for Sale
• Investments
• Statistics
• IT-Data-AI Development Services

Quantifiable outcome

• Daily updates from official Estonian government registries

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• ErpFlow.aiminorGTM or Marketing PartnerAffiliate partner featured on invoice generator page promoting ErpFlow.ai as an Estonian AI ERP platform for complete business management (ERP, CRM, sales, catalog, and finance). Deal.ee receives referral fees when users click through to sign up.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creditinfo Eesti: Estonian arm of Creditinfo, providing business credit reports, company information, and risk analytics on Estonian companies. Directly comparable in targeting due-diligence use cases, risk scoring, and company research workflows in the same Estonian market.
• Owler: Company data and competitive intelligence platform offering company profiles, revenue estimates, and competitor tracking. Comparable in the freemium business intelligence model, company search use case, and targeting of business professionals researching companies.
• Inforegister: Estonian business information portal offering company search, financial data, and credit reports on Estonian companies. Directly competes with Deal.ee in the same Estonian market, with overlapping company database, credit/risk indicators, and ownership data.

Broad incumbents

• ZoomInfo: Major B2B intelligence platform offering company data, contact information, and buyer intent signals for sales and marketing teams. Significantly larger and more enterprise-focused than Deal.ee, but a comparable reference for the company data aggregation business model.
• Bisnode (now Dun & Bradstreet) Estonia: Legacy European business information provider (now part of Dun & Bradstreet) offering company data, credit reports, and B2B databases. Operates broadly across many European markets including Estonia, with deeper enterprise sales motions and broader data products than Deal.ee.
• Kompass: Global B2B directory and company information platform with searchable company databases, industry classifications, and sales leads. Comparable in the company search and directory functionality but operating globally with a broader incumbency advantage.

Others

• e-Äriregister (Estonian Business Register): Official Estonian government business registry providing free public access to company filings and data. A primary upstream data source for Deal.ee rather than a direct competitor, but represents the public-alternative baseline against which Deal.ee's aggregator value is measured.
• Estonian Tax and Customs Board (EMTA): Government authority providing direct public access to tax-debtor data and company financial declarations. A primary data source for Deal.ee rather than a peer, but represents an alternative direct-access channel that competes for the same user need.

Regional players

• Endole: UK-focused business information portal aggregating free public Companies House data into searchable company profiles, financial summaries, and risk indicators. Functionally analogous to Deal.ee in serving a single national market by repackaging public registry data.

Emerging players

• Crunchbase: Business information platform focused on company, funding, and founder data — particularly for private and venture-backed companies. Partial overlap with Deal.ee's company research and investment listings use cases, but focused on the funding/startup ecosystem globally rather than Estonian SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deal