Owler
Owler is a crowdsourced business intelligence platform providing company profiles, competitive data, and real-time news on 20M+ companies to sales, marketing, and research professionals. Now operates as a Meltwater subsidiary.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Owler does
Owler is a business information and insights platform founded in 2011 and headquartered in San Francisco that provides company profiles, competitive intelligence, and real-time news on more than 20 million public and private companies worldwide. The platform is built on a crowdsourced data model in which over 5 million business professionals contribute insider information about their employers and competitors; that input is processed through Owler's proprietary Crowdsight technology — a combination of automated algorithms and human curation — to maintain 45 million mapped competitive relationships, 150 million verified contacts, and over 180,000 weekly tagged news events across 16 event categories including funding, layoffs, partnerships, and product launches.
Owler operates a tiered product portfolio: a free Owler Community tier that allows users to follow up to five companies; Owler Pro at $39 per user per month, which unlocks unlimited company tracking, advanced search, the competitive graph, and real-time alerts; Owler Max, an enterprise tier that adds 150M+ verified contacts, direct dials, sales triggers, and workflow automation; Owler API for data licensing into custom applications and Salesforce instances; and Owler AI, a generative-AI-powered outbound writing companion. Distribution is hybrid: a product-led freemium funnel drives SMB and individual adoption, while direct enterprise sales engages larger accounts, with deep integrations into Salesforce, HubSpot, Slack, Microsoft Teams, Google Chrome, and ChatGPT extending the platform into existing customer workflows.
Owler firmographics
Firmographics- Name
- Owler
- Legal name
- Owler, Inc.
- Website
- https://owler.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Owler is a crowdsourced business intelligence platform providing company profiles, competitive data, and real-time news on 20M+ companies to sales, marketing, and research professionals. Now operates as a Meltwater subsidiary.
- Ownership category
- akta.pro rank
Where Owler is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Owler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Owler Pro: Premium subscription tier at $39/user/month providing unlimited company following, advanced search, competitive graph access, and news monitoring capabilities.
- Freemium - Owler Community: Free tier allowing users to follow up to 5 companies with basic company information and news alerts, serving as a lead generation funnel for paid upgrades.
- Enterprise - Owler Max: Premium enterprise tier with full contact data (150M+ verified contacts), direct dials, email addresses, sales triggers, and workflow automation. Includes Salesforce integration and advanced prospecting tools.
- Data Licensing / API: B2B data licensing and API access for enterprises and developers to integrate Owler's exclusive company data, competitive graph, and newsfeed into custom applications or Salesforce instances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic company following and news alerts |
| Subscription | Monthly | Premium tier with unlimited access and advanced features |
| Subscription | Annual | Enterprise tier with full contact data and workflow automation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Owler product offering
Product offeringCore offering
Owler operates a business and competitive intelligence platform that delivers company profiles, revenue estimates, competitive relationship mapping, real-time news, and contact data to sales, marketing, and business development professionals. The platform combines a crowdsourced data model with proprietary analytics and is offered through a freemium community tier, a paid individual subscription, an enterprise tier, and an API for data licensing.
Product overview
Owler is a business and competitive intelligence platform offering a tiered product portfolio: Owler Community (free) for following up to 5 companies, Owler Pro (paid subscription) for unlimited company access and competitive tracking, Owler Max (advanced tier) adding verified contact data and sales triggers, and Owler AI for generative AI-powered outreach. The Owler API enables enterprise data licensing for custom integrations. All tiers access Owler's database of 20M+ company profiles, 45M+ competitive relationships, and real-time news sourced from a community of 5M+ business professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Owler Pro: Premium subscription tier offering unlimited access to 20M+ companies, competitive tracking, and real-time news alerts
- Owler Community
- Owler API
- Owler Max
- Owler AI
Products and services
- Owler Pro Paid subscription product for individual sales, marketing, and business development professionals, providing company profiles, revenue estimates, competitive relationships, news alerts, contact data, and CRM-integrated workflows.
- Owler Community Free-tier community product that lets business professionals contribute company information, access basic firmographics and competitive signals, and serves as the acquisition funnel for paid offerings.
- Owler Max Enterprise subscription tier providing higher-volume data, advanced competitive analytics, team seats, and integration capabilities for larger sales, RevOps, and competitive intelligence functions.
- Owler API Programmatic data product licensing Owler's company, firmographic, and competitive data to developers and partner platforms for embedding into their own applications and workflows.
- Owler AI Generative AI product within Owler that assists users with personalized outreach drafting and intelligence-driven engagement using Owler company data.
- Owler Chrome Extension Browser extension delivering Owler company profiles, alerts, and contact data directly into the user's web browsing experience for in-flow research and prospecting.
Quantifiable outcome
- Over 18,000 mission-critical news events delivered monthly to members
- +2 more outcomes
Companies that use Owler
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Owler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Owler partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- SalesforcecoreNative Salesforce integration that syncs company insights, news alerts, and sales triggers directly into Salesforce workflows, giving sales teams complete control over data synchronization and real-time updates on leads and accounts.
- HubSpotcoreHubSpot integration enabling sales teams to see critical news and alerts about deals, customers, and competitors, with automatic task generation based on key news events and existing deals in HubSpot.
- Google ChromecoreOwler Google Chrome Extension providing up-to-the-minute news and company insights while browsing websites, LinkedIn, or CRM tools, functioning as a sales companion for customer engagement.
- SlackmajorSlack integration delivering critical business insights, instant alerts, and company news directly into organizational channels for tracking leads, competitive monitoring, and team collaboration.
- Microsoft TeamsmajorMicrosoft Teams integration providing set-it-and-forget functionality to access company insights and instant alerts within specified channels, enabling personalized outreach using relevant news and triggers.
- ChatGPT (OpenAI)coreOwler ChatGPT plugin available to all ChatGPT Plus users, combining Owler's data with generative AI capabilities for accelerated company research, outreach drafting, and customer engagement preparation.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Owler competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is the leading B2B sales intelligence and contact data platform with a similar company/contact dataset, sales-trigger events, and CRM-integrated GTM workflow product. It is Owler's most direct large-scale competitor in sales/competitive intelligence.
- Apollo.io: Apollo.io provides a B2B contact database, company intelligence, and sales engagement platform at a more accessible price point, directly competing with Owler Pro/Max in the SMB and mid-market sales intelligence segment.
- Crunchbase: Crunchbase is a company intelligence platform focused on private/public company data, funding events, and competitive insights. It overlaps directly with Owler's company profile, funding, and acquisition intelligence capabilities.
- Lusha: Lusha provides B2B contact data (emails, phone numbers) and company intelligence, often used as a browser extension similar to Owler's Chrome extension. It competes head-to-head in the contact-data and prospecting segment.
- Clearbit: Clearbit (HubSpot) offers company intelligence and enrichment APIs that surface firmographic and technographic data inside CRM and marketing workflows. It competes with Owler's API/data licensing products and Owler Max.
- Datanyze: Datanyze provides technographic and sales intelligence data on companies, directly comparable to Owler's firmographic and contact intelligence offerings for sales and marketing teams.
- Slintel: Slintel (now part of 6sense) offers buyer-intent and sales intelligence for prospecting and account prioritization, overlapping with Owler's competitive intelligence and lead-generation use cases.
Broad incumbents
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is Microsoft's sales intelligence solution leveraging LinkedIn's professional graph for lead, company, and account research. It competes with Owler Pro/Max for the same sales-development and account-based marketing budgets.
- PitchBook: PitchBook (Morningstar-owned) provides deep company, funding, M&A, and private-market intelligence. It overlaps with Owler for tracking company events, funding rounds, and acquisitions, particularly for financial and corporate development buyers.
Emerging players
- 6sense: 6sense is an AI-driven account intelligence and intent data platform that competes in the same sales-trigger and account-based marketing category, often as an enterprise alternative to Owler Max.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Owler social profiles
Digital presenceOwler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owler leadership team
Management profileNumber of profiles
Profiles2 records
Owler funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owler
What does Owler do?
Owler operates a business and competitive intelligence platform that delivers company profiles, revenue estimates, competitive relationship mapping, real-time news, and contact data to sales, marketing, and business development professionals. The platform combines a crowdsourced data model with proprietary analytics and is offered through a freemium community tier, a paid individual subscription, an enterprise tier, and an API for data licensing.
Is Owler a public or private company?
Owler is a private company. It is classified as corporate owned and is currently operating.
When was Owler founded?
Owler was founded in 2011. It employs 101 to 250 people.
Where is Owler based?
Owler is headquartered in San Francisco, United States, in the North America region.
How does Owler make money?
Four revenue lines are on record. Subscription - Owler Pro is the primary driver. The others are freemium - Owler Community, enterprise - Owler Max and data Licensing / API.
Who are Owler's main competitors?
Direct peers on record are ZoomInfo, Apollo.io, Crunchbase, Lusha, Clearbit, Datanyze and Slintel. Broad incumbents are LinkedIn Sales Navigator and PitchBook. 6sense is listed as an emerging player.
Does Owler have an API?
Yes. Owler API provides access to Owler's exclusive company data and newsfeed for integration into custom applications or Salesforce instances. The data licensing solution offers Dynamic Firmographics (real-time business data on public and private companies), Competitive Relationship Graph (competitive dynamics across 20M+ businesses), and Content Monitoring (real-time news and actionable business insights). Developer documentation is at www.owler.com/data-licensing.