What Loving Adult Family Home does

Loving Adult Family Home is a licensed residential senior care facility operating from a two-acre gated property at 21807 45th Ave SE in Bothell, Washington. Founded in 2015 by Otilia M. Girjoaba, the home is a sole-proprietorship, family-owned micro-provider licensed to serve 2-6 residents under Washington's adult family home regulations. The facility is staffed 24/7 with licensed caregivers and an RN (Cynthia L. Nelson, 20+ years geriatric experience), and delivers care across five tiers — Level 1 Independent Living through Level 5 Hospice Care — with specialization in dementia, Alzheimer's, Parkinson's, stroke recovery, and chronic disease management. The home is wheelchair-accessible, with private bathrooms, central air-conditioning, home-cooked meals, and on-site services including beauty/grooming, transportation, and an activities program.

The business model is a recurring monthly subscription charged per resident, with rates ranging from $4,500 for shared rooms with lower-acuity care to $9,000 for private rooms with complex/specialized care, dependent on assessment. There is no external sales force; the home uses direct-to-consumer channels — phone, email, website contact form — supplemented by SEO-driven content marketing (blog authored by founder Girjoaba) and organic social on Facebook, LinkedIn, and Instagram. Healthcare provider referrals (hospice agencies, hospitals, home health) provide a secondary intake channel. Geographic scope is regional, limited to Bothell and the broader King and Snohomish County area.

The underlying technology is non-proprietary residential infrastructure (emergency call systems, air filtration, wheelchair-grade build-out) rather than a technology product. The source materials describe no app, no API, no SDK, no integrations, and no AI/ML capability. The defensible value proposition rests on the high caregiver-to-resident ratio enabled by the 2-6 resident cap, the consistency of caregiving staff, the RN clinical oversight, and the physical quality of the property — factors that drive the long resident tenure (2-5+ years) documented in family testimonials.

Name

Loving Adult Family Home

Legal name

Loving Adult Family Home

Website

https://lovingafh.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Licensed family-owned adult family home in Bothell, WA, providing 24/7 residential senior care for 2-6 residents across five care levels from independent living to hospice, with an RN on staff and specialty in dementia and chronic disease care.

Ownership category

akta.pro rank

Product category

Residential Senior Care

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Adult family home care
• Residential senior care
• Memory care services
• Assisted living facility
• Hospice care services

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Senior Care Fees: Monthly fees for room, board, and care services. Rates vary based on room type (shared vs private), level of care required, and specialization needs. Typical range is $4,500 to $9,000 per month in the King/Snohomish County area. Care levels range from independent living (Level 1) through hospice care (Level 5).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Loving Adult Family Home is a licensed residential senior care facility in Bothell, WA that serves 2-6 residents in a home-like setting with 24-hour professional caregiver supervision, an RN on staff, and personalized care plans. The home is organized across five care levels ranging from independent living (Level 1) through hospice care (Level 5), with specialized offerings in memory and dementia care, respite care, and companion care. Pricing is monthly and varies by room type (shared vs. private) and level of care required.

Product overview

Loving Adult Family Home is a licensed residential senior care facility in Bothell, WA, providing 24/7 personalized care for 2-6 residents in a home-like environment. The company operates as a single unified care service organized across five levels of care (Level 1 Independent Living through Level 5 Hospice Care), supported by specialized service offerings including Memory and Dementia Care, Health Services, Nutrition and Dining, Transportation, Beauty Services, Activities and Recreation, and Companion Care. The facility features an RN on staff and offers services ranging from basic assistance with daily activities to intensive medical support, including hospice coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Family Home Residential Care Licensed residential senior care facility serving 2-6 residents in a home-like setting in Bothell, WA. Provides 24/7 personalized care, meals, housekeeping, and support with daily activities under an RN-supervised model.
• Memory and Dementia Care Specialized care for seniors with dementia, Alzheimer's, and memory-related conditions, offering structured routines, behavioral support, and a calming environment with Alzheimer's and Dementia certified caregivers.
• Respite Care Short-term or temporary care services providing relief for family caregivers, allowing them to take breaks while their loved ones receive professional care in the home.
• Companion Care Services Non-medical companion care providing emotional support, engaging activities, conversation, meal planning assistance, light housekeeping, and transportation accompaniment for elderly residents.

Quantifiable outcome

• Family testimonials report resident health improvements including increased engagement, alertness, laughter, and conversation after moving to the home
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Home Instead: Large franchised home care provider offering personal care, memory care, and hospice support. Represents the at-home alternative families compare against residential AFH placement.
• Sunrise Senior Living: National senior living provider offering assisted living and memory care with multiple Washington State communities. Direct competitor for families evaluating institutional assisted living vs. smaller AFH settings.
• Atria Senior Living: National assisted living and memory care provider with communities in the Seattle metro area. Competes for the same memory care and assisted living families that Loving AFH serves.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living and memory care communities nationwide, including the Pacific Northwest. Sets the institutional benchmark for staffing and pricing that small AFHs like Loving differentiate against.
• Aegis Living: Established assisted living and memory care operator with multiple communities across the Puget Sound region, including Bothell-area locations. Comparable as the larger-scale assisted living alternative Loving AFH competes against for family referrals.

Emerging players

• Senior Helpers: National provider of in-home senior care including Alzheimer's/dementia and Parkinson's care. Competes for the private-duty, family-funded segment of senior care in the Pacific Northwest.

Others

• A Place for Mom: Largest senior care referral network connecting families to assisted living, memory care, and adult family homes. Functions as a key referral channel for Loving AFH and comparable facilities in the local market.

Regional players

• Era Living: Seattle-based independent and assisted living operator with several Eastside communities near Bothell. Direct local competitor for private-pay assisted living and memory care residents.

Direct peers

• Comfort Keepers: National franchisor of in-home companion and personal care services for seniors. Comparable as a private-duty care alternative for families deciding between home-based care and a residential AFH setting.
• Visiting Angels: Franchised provider of in-home senior care, dementia care, and respite services across the U.S. Competes for families weighing in-home caregiver services against placement in an adult family home like Loving AFH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQHQ0oAli5vmmeOhAMkMO3Q
• Facebookfacebook.com/profile.php?id=61587936539725
• LinkedInlinkedin.com/company/lovingadultfamilyhome
• Instagraminstagram.com/loving_afh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loving Adult Family Home