SAMSON HOMES
Samson Homes is a London-based, vertically integrated property developer delivering residential, mixed-use, social housing, and asset enhancement projects across London and the Home Counties for owner-occupiers, investors, local authorities, and capital partners.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SAMSON HOMES does
Samson Homes is a privately held London-based property development firm and part of the Samson Group, operating a vertically integrated development platform across London and the Home Counties. The company identifies, structures, and delivers residential-led and mixed-use development projects, retaining in-house capabilities across planning, design, engineering, construction oversight, and commercial management, with Samson Consultants (RICS Chartered Surveyors) providing embedded financial modelling and viability assessment for every project. Its portfolio since 2006 spans small brownfield conversions, mixed-use schemes, social housing partnerships, build-to-rent for NHS key workers, and a newer asset enhancement refurbishment service, delivered in boroughs including Newham, Hackney, Waltham Forest, Greenwich, Barnet, and Harrow.
The company generates revenue through two primary streams: sale of completed residential and mixed-use units to owner-occupiers and private investors, and structured development partnership fees from institutional and private capital partners who co-invest alongside Samson Homes across typical 12-24 month project cycles. Public-sector delivery for local authorities, registered providers, and NHS trusts represents a meaningful secondary channel, evidenced by completed projects for London Borough of Newham, Homerton Hospital, and an unnamed Registered Provider in Harrow. Pricing is not publicly disclosed and operates on a consultation-based model, with unit pricing varying by location, specification, and development type.
The forward pipeline extends through 2027 with upcoming projects including Hilmarton House (2026), Rathmore Place in Greenwich (2027), and Glebe Place in Barnet (2027), indicating sustained geographic broadening beyond the historical East London base. Distribution is regional and direct, relying on relationship-driven sales and partnerships rather than broad consumer marketing, with the company website and email newsletter serving as the primary digital channels. No external venture capital, private equity funding rounds, or acquisitions are disclosed.
SAMSON HOMES firmographics
Firmographics- Name
- SAMSON HOMES
- Legal name
- Samson Homes
- Website
- https://samsonhomes.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Samson Homes is a London-based, vertically integrated property developer delivering residential, mixed-use, social housing, and asset enhancement projects across London and the Home Counties for owner-occupiers, investors, local authorities, and capital partners.
- Ownership category
- akta.pro rank
SAMSON HOMES industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611), Residential Remodelers (236118)
- SIC
- Services-To Dwellings & Other Buildings (7340), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where SAMSON HOMES is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SAMSON HOMES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Property Development and Sales: Samson Homes develops residential and commercial properties across London and the Home Counties. Revenue is generated through the sale of completed developments including apartments, houses, and mixed-use schemes to owner-occupiers, private investors, and institutional buyers.
- Development Partnership Fees: Revenue generated through structured partnerships with capital partners who participate in development projects. Typical project duration 12-24 months with value-add residential-led developments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
SAMSON HOMES product offering
Product offeringCore offering
Samson Homes is a London and South East-focused property development firm that identifies, structures, and delivers design-led residential and commercial developments. The company operates a vertically integrated platform covering site acquisition, planning, design, engineering, construction oversight, and commercial management, and delivers projects including new builds, conversions (e.g., care homes, garages, showrooms), and asset enhancement refurbishments. It also provides structured development partnerships for institutional and private capital partners, supported by in-house RICS Chartered Surveyor financial modelling via Samson Consultants.
Product overview
Samson Homes operates as a vertically integrated property development platform offering design-led residential and commercial developments across London and the South East. The portfolio consists of development projects (new build, conversions, and refurbishments), asset enhancement services (transforming undervalued properties into high-end living spaces), and structured partnership services for institutional investors. Key development projects include Hilmarton House (conversion), Ashby House, White Cross, Zurich House, Olympus House, Duchess Drive, Kamran's House, Samson House, Smithy Mews, Elizabeth Manor, Saint George's, Rathmore Place, and Glebe Place. Asset enhancement offerings cover projects like Saint George's Avenue, Trehurst Road, Hillmarton Road, and Saint Paul's. The company also provides structured development partnerships with typical 12-24 month durations, supported by Samson Consultants for financial modelling and viability assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Hilmarton House Residential development project converting a Victorian children's care home in the Hillmarton Conservation Area into five luxury self-contained apartments with a single-storey rear extension and high-specification interiors; scheduled for completion in 2026.
- Ashby House Mixed-use development transforming a former car-wash brownfield site in Waltham Forest into nine contemporary flats with a ground-floor commercial unit; completed 2016.
- White Cross Flagship mixed-use development in London E15 comprising 11 self-contained luxury apartments and a prime ground-floor retail unit with units ranging from 600 to 900 sq ft; completed 2012.
- Zurich House Private residential development in Newham delivering 10 high-quality apartments with secure underground car parking, tailored for young families; completed 2008.
- Olympus House Flagship development of 24 high-quality apartments between East Ham and Upton Park, providing social housing in partnership with London Borough of Newham; completed 2024.
- Duchess Drive High-specification redevelopment converting a former MOT garage into nine luxury flats for the private market, sold to local owner-occupiers; completed 2016.
- Kamran's House Delivery partnership with a Registered Provider for ten luxury 4-bedroom homes in Harrow, built to Sustainable Homes Code Level 3; completed 2010.
- Samson House Build-to-Rent development in Hackney providing 21 contemporary flats and ground-floor commercial space, delivered in partnership with Homerton Hospital for NHS staff and key workers; completed 2006.
- Smithy Mews Mixed-use scheme converting a former car showroom in Waltham Forest into three 3-bedroom townhouses, six contemporary flats, and a corner commercial unit; completed 2017.
- Elizabeth Manor Development comprising nine luxury apartments and seven mews houses (3–4 bedrooms) within walking distance of Plaistow station in Newham; completed 2014.
- Saint George's Transformation of an urban site in Forest Gate into nine self-contained apartments and a 1,300 sq ft retail unit; completed 2008.
- Rathmore Place Mixed-use redevelopment of a corner-plot car garage in Greenwich into 23 luxury apartments, a self-storage commercial unit, and sustainable green roof; coming 2027.
- Glebe Place Finchley development converting a former MOT garage into nine luxury apartments (one, two, and three-bedroom units) designed for sustainable urban living; coming 2027.
- Saint George's Avenue Asset Enhancement Asset enhancement of a ground-floor apartment through a single-storey side return and rear extension in N7, blending Victorian architecture with modern design; completed 2024.
- Trehurst Road Asset Enhancement Victorian terrace refurbishment delivering a luxury four-bedroom family home in Hackney, expanded from 1,140 sq ft to 1,582 sq ft with rear, side extensions and loft conversions; completed 2025.
- Hillmarton Road Asset Enhancement Two-bedroom apartment refurbishment within a Victorian conversion in the Hillmarton Conservation Area, featuring bespoke joinery and contemporary finishes; completed 2024.
- Saint Paul's Asset Enhancement Victorian house transformation in Arlington Conservation Area into a luxury four-bedroom family home with bespoke joinery, Neff appliances, and secluded rear garden; completed 2025.
- Structured Development Partnerships Structured partnership service for institutional and private investors to deliver residential-led value-add development opportunities across London and the Home Counties, with typical project duration of 12–24 months. Samson Homes identifies and secures opportunities, structures and manages projects, partners participate alongside, and the project is delivered and exited.
Companies that use SAMSON HOMES
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SAMSON HOMES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SAMSON HOMES partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Samson Consultants (RICS Chartered Surveyors)coreFinancial modelling and viability assessment services for all Samson Homes development projects. Provides independent validation, conservative assumptions, and contingency allocation with sensitivity testing across key variables.
- London Borough of NewhamcoreSuccessful partnership for social housing delivery. Flagship project Olympus House (24 apartments) completed in 2024 between East Ham and Upton Park, providing essential social housing for local tenants.
- Homerton HospitalcorePartnership for NHS staff and key worker accommodation. Samson House development in Hackney (21 flats plus commercial) prioritizes housing for NHS workers, delivered with local authority involvement.
- Registered Provider (unnamed)coreDelivery partnership for social housing. Kamran House project delivered 10 luxury 4-bedroom homes in Harrow, built to Sustainable Homes Code Level 3 for local tenants.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SAMSON HOMES competitors and assessment
Company assessmentBroad incumbents
- Barratt London: The London arm of Barratt Developments, focused on large-scale, design-led apartment schemes across London boroughs. Overlaps with Samson Homes on multi-family residential product and London borough geographies but at materially larger project scale.
- Berkeley Group: One of the UK's largest London-focused residential developers spanning affordable through luxury tenures. Much larger scale, but operates in the same product categories (apartments, mixed-use, regeneration) and serves the same London institutional and end-purchaser demand as Samson Homes.
- Crest Nicholson: A UK national housebuilder with significant London and South East residential division producing multi-unit apartment and townhouse schemes. Comparable end-product category and regional overlap with Samson Homes' South East operating geography.
- Lendlease (UK): Global developer with a substantial UK urban regeneration and residential development business across London and the South East. Comparable regeneration-led, mixed-tenure residential and partnership model, but operates at much larger scale.
Direct peers
- Regal London: A boutique London residential developer producing design-led, mixed-tenure apartment schemes across prime and emerging London boroughs. Comparable in scale and approach to Samson Homes with vertically integrated design, planning, and development capability targeting similar customer segments.
- Pocket Living: London-based developer of compact, design-led affordable homes targeted at first-time buyers and key workers, frequently working with public-sector partners. Comparable to Samson Homes' NHS/key-worker accommodation and social housing delivery streams.
- Mount Anvil: A London-focused residential developer of design-led, mid- to high-end apartment schemes with a partnership-led model serving institutional capital and city authorities. Closely comparable to Samson Homes in geography (London), product (multi-unit boutique apartments), and customer base (institutional partners, registered providers, and end purchasers).
- London Square: A residential developer focused on new-build homes and apartment-led mixed-use schemes across Greater London and the South East. Comparable footprint, similar multi-unit residential product mix, and overlapping borough-level operating geographies with Samson Homes.
Regional players
- Notting Hill Genesis: A London-based housing association and registered provider delivering affordable and key-worker housing across the capital. Comparable to Samson Homes on Registered Provider/London Borough partnership work for social and key-worker housing supply.
- Peabody: One of London's largest housing associations, partnering with developers to deliver social and affordable homes. Comparable to Samson Homes on the affordable-housing procurement channel represented by its London Borough of Newham and Registered Provider partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SAMSON HOMES social profiles
Digital presenceSAMSON HOMES compliance and trust
Trust signalCompliance1 record
SAMSON HOMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAMSON HOMES leadership team
Management profileNumber of profiles
Profiles1 record
SAMSON HOMES subsidiaries and ownership
Company hierarchySubsidiaries1 record
SAMSON HOMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAMSON HOMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAMSON HOMES
What does SAMSON HOMES do?
Samson Homes is a London and South East-focused property development firm that identifies, structures, and delivers design-led residential and commercial developments. The company operates a vertically integrated platform covering site acquisition, planning, design, engineering, construction oversight, and commercial management, and delivers projects including new builds, conversions (e.g., care homes, garages, showrooms), and asset enhancement refurbishments. It also provides structured development partnerships for institutional and private capital partners, supported by in-house RICS Chartered Surveyor financial modelling via Samson Consultants.
Is SAMSON HOMES a public or private company?
SAMSON HOMES is a private company. It is classified as corporate owned and is currently operating.
When was SAMSON HOMES founded?
SAMSON HOMES was founded in -1. It employs 1 to 10 people.
Where is SAMSON HOMES based?
SAMSON HOMES is headquartered in London, United Kingdom, in the Europe region.
How does SAMSON HOMES make money?
Two revenue lines are on record. Property Development and Sales are the primary driver. The others are development Partnership Fees.
Who are SAMSON HOMES's main competitors?
Broad incumbents on record are Barratt London, Berkeley Group, Crest Nicholson and Lendlease (UK). Direct peers are Regal London, Pocket Living, Mount Anvil and London Square. Regional players are Notting Hill Genesis and Peabody.
Does SAMSON HOMES have an API?
No public API is recorded for SAMSON HOMES.
What industry is SAMSON HOMES in?
SAMSON HOMES's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 7340.