PRIME AI LTD
Prime AI is a UK-based AI software company that provides predictive sizing, virtual try-on, visual search, and fraud-prevention tools for fashion and footwear e-commerce retailers, distributed via Shopify and enterprise sales.
- Company typePrivate
- Founded2018
- HeadquartersHerne Bay, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PRIME AI LTD does
Prime AI Ltd is a UK-headquartered (Herne Bay) private software company founded in 2018 that builds AI-driven sizing, try-on, and fraud-prevention products for fashion and footwear e-commerce retailers. Its core technology is a predictive sizing recommendation engine trained on analysis of 1,000,000 online fashion returns, delivered through a modular SaaS suite that includes Clothing Size Finder (Pro and Lite), Shoe Size Finder, Bra Size Finder, Virtual Try-On, Visual Search, Refund Abuse Prevention, and most recently a Persistent Device ID & Risk Signals API.
Underlying capabilities include recommendation engines, predictive analytics, computer vision, and anomaly/fraud detection. The Size Finder suite is distributed as a native Shopify App Store integration (with a free Lite tier and paid Pro subscription) plus direct enterprise field sales and API access. Virtual Try-On rendering is provided through third-party visualization sub-processors rather than in-house infrastructure. The Persistent Device ID API is sold as a developer product with usage-based pricing and 5,000 free calls.
Revenue derives from a freemium acquisition funnel (Lite) feeding into a Pro SaaS subscription, complemented by usage-based API revenue, custom AI development services, and optional Virtual Try-On add-ons. The customer base spans mid-market and enterprise fashion retailers with named logos including Speedo, New Balance, ASOS, Nike, Zalando, Playful Promises, Goddiva, and Bershka. Compliance footprint covers GDPR, UK GDPR, LGPD, CCPA, and COPPA with EU operations run through a Vilnius, Lithuania entity serving as sub-processor and GDPR representative.
PRIME AI LTD firmographics
Firmographics- Name
- PRIME AI LTD
- Legal name
- Prime AI Ltd
- Website
- https://prime-ai.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prime AI is a UK-based AI software company that provides predictive sizing, virtual try-on, visual search, and fraud-prevention tools for fashion and footwear e-commerce retailers, distributed via Shopify and enterprise sales.
- Ownership category
- akta.pro rank
PRIME AI LTD industry classification
Industry- Product category
- Fashion E-commerce AI Software
- NAICS
- Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ)
Keywords
Where PRIME AI LTD is headquartered
LocationHeadquarters
- HQ city
- Herne Bay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PRIME AI LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Size Finder Pro: Subscription-based pricing for predictive AI sizing tools. Pro tier includes advanced AI features, analytics, and deep integration capabilities. Annual or monthly billing with tiered pricing based on usage/features.
- SaaS Subscription - Size Finder Lite: Free tier with basic size recommendations, 1,000+ brand templates, and 15-language support. Acts as freemium acquisition channel for Pro upgrade.
- API Usage-based: Usage-based API calls for Persistent Device ID and risk signals. 5,000 free API calls offered initially, then consumption-based pricing.
- Enterprise Custom AI Services: Custom AI development and bespoke solutions for enterprise customers with specific integration needs.
- Virtual Try-On Add-on:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Clothing Size Finder Lite - Free tier for Shopify merchants |
| Subscription | Annual | Clothing Size Finder Pro - Advanced AI-powered sizing |
| Usage-based | Pay-as-you-go | Persistent Device ID API - Developer API access |
| Other | Multi-year contract | Custom AI Development Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
PRIME AI LTD product offering
Product offeringCore offering
Prime AI LTD provides AI-powered SaaS solutions for fashion and footwear e-commerce retailers, centered on its Size Finder Suite (predictive size recommendations for clothing, shoes, and bras) and complementary modules including Virtual Try-On, Visual Search, AI Photoshoot, Refund Abuse Prevention, and the Persistent Device ID API. The platform reduces product returns, improves conversion, and combats refund fraud through predictive AI, computer vision, and device telemetry, distributed via Shopify App Store and direct enterprise integrations.
Product overview
Prime AI LTD offers a modular SaaS platform providing AI-powered solutions primarily for fashion and footwear e-commerce retailers. The core offering centers on the Size Finder Suite (Clothing Size Finder Pro/Lite, Shoe Size Finder, Bra Size Finder), which uses predictive AI and recommendation engine capabilities to reduce returns through accurate size predictions. Additional modules include Virtual Try-On (computer vision), Visual Search, AI Photoshoot, Refund Abuse Prevention, and a Persistent Device ID API for fraud detection. The platform is available via Shopify App Store integration and offers custom AI development services. The company processes personal data in compliance with GDPR and UK DPA 2018.
Differentiator
Problem solved
Functional benefit
Brands
- Clothing Size Finder Pro: AI-powered clothing size recommendation tool for fashion retailers
- Clothing Size Finder Lite
- Shoe Size Finder
- Bra Size Finder
- Persistent Device ID API
- Refund Abuse Prevention
- Visual Search
- Virtual Try-On
- Custom AI Services
- AI Photoshoot
- findclothesbypicture.com
Products and services
- Clothing Size Finder – Pro AI-powered clothing size recommendation tool using predictive analytics that delivers accurate, data-driven sizing recommendations tailored to individual retailers' size charts. Includes deep analytics and return-pattern analysis for scaling fashion e-commerce businesses.
- Clothing Size Finder – Lite Free Shopify sizing app providing instant, accurate size recommendations with 1,000+ predefined brand-specific templates and 15 languages of support. Designed for Shopify merchants not yet ready for paid predictive AI tools.
- Shoe Size Finder AI-powered footwear size recommendation tool providing accurate shoe size predictions for online fashion and footwear retailers across regional and brand-specific sizing systems.
- Bra Size Finder Specialized AI tool for predicting accurate bra sizes, complementing the Size Finder Suite for fashion and lingerie retailers.
- Virtual Try-On AI-powered virtual fitting technology allowing customers to visualize clothing on their own bodies, increasing purchase confidence and brand loyalty. Integrates with third-party visualization providers for garment rendering.
- Visual Search AI-powered visual search technology enabling customers to find products by uploading images rather than text queries, integrated with e-commerce platforms.
- Refund Abuse Prevention Software solution that detects and prevents fraudulent refund claims and return abuse by e-commerce retailers using anomaly detection and risk scoring.
- Persistent Device ID API Prime AI Telemetry API providing a persistent device ID and real-time risk signals for VPNs, proxies, private browsing, bots, browser tampering, developer tools activity, and suspicious device inconsistencies, returning JSON-formatted risk signals for backend integration.
- Custom AI Services Bespoke AI development services for fashion and footwear retailers requiring customized AI solutions beyond standard product offerings, typically delivered as multi-year enterprise engagements.
- AI Photoshoot AI-powered product photography service generating professional product images for fashion retailers, leveraging computer-vision image generation capabilities.
Quantifiable outcome
- 24% reduction in returns
- +5 more outcomes
Companies that use PRIME AI LTD
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
PRIME AI LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
PRIME AI LTD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycorePrime AI offers native Shopify App Store integration for Size Finder Lite and Pro products. The partnership enables self-serve distribution for Shopify merchants with easy installation (less than 10 minutes, no developers required). Prime AI can handle all necessary coding for integration.
- Third-party Visualization ProviderscorePrime AI integrates with trusted third-party visualization providers to enable Virtual Try-On (VTO) experiences. Partner acts as sub-processor under data-protection agreements. Images transmitted securely only for transient rendering purposes, not stored beyond session.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
PRIME AI LTD competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai provides AI products for fashion retailers including visual search, product tagging, and personalization. Its feature overlap with Prime AI's Visual Search, AI Photoshoot, and recommendation capabilities makes it a direct peer in AI-for-fashion-retail SaaS.
- Lily AI: Lily AI is an AI platform for fashion and retail covering product attribution, search, and recommendations. It is a direct peer to Prime AI's product-discovery (Visual Search) and recommendation capabilities and targets the same mid-market and enterprise fashion e-commerce customers.
- Syte: Syte offers visual AI for fashion e-commerce, including visual search, recommendation, and automated product tagging. It is a direct peer to Prime AI's Visual Search and discovery-oriented modules and shares the same Shopify, enterprise retailer customer base.
- Fit Analytics: Fit Analytics (acquired by Snap Inc.) offers AI size-and-fit recommendations for fashion e-commerce. It is a direct competitor in the predictive sizing category and was the original global leader before being absorbed into Snap's AR commerce strategy.
- 3DLOOK: 3DLOOK provides AI body scanning and virtual try-on for apparel and footwear retailers. Its body-measurement technology overlaps with Prime AI's body-scanning-driven FitFinder, and it competes for the same virtual fitting room budgets.
- True Fit: True Fit provides AI-driven footwear and apparel sizing recommendations for fashion retailers, including a 'Fashion Genome' data asset. It is the closest direct competitor to Prime AI's Size Finder Suite, competing for the same enterprise fashion e-commerce accounts.
Broad incumbents
- Snap Inc. Snap acquired Fit Analytics and offers AR try-on tools directly to consumers via Snapchat and to retailers via its AR commerce SDK. It is a broad incumbent with significant resources competing in the same sizing/try-on category through a consumer-platform distribution model that Prime AI cannot match.
- Zeekit: Zeekit (acquired by Walmart) pioneered virtual try-on technology for apparel. It is a broad incumbent competing in the same VTO category as Prime AI but with the distribution and capital of Walmart behind it.
Emerging players
- Signifyd: Signifyd provides fraud prevention and abuse detection for e-commerce, overlapping with Prime AI's Refund Abuse Prevention module and the Device ID API risk-signals capability. It is an emerging-adjacent competitor in the fraud/abuse layer of the fashion e-commerce stack.
- SnapStyle / Revery.ai: Revery.ai provides AI virtual try-on for fashion retailers. It is an emerging player with overlapping capabilities in the VTO category and competes with Prime AI's Virtual Try-On module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PRIME AI LTD social profiles
Digital presencePRIME AI LTD compliance and trust
Trust signalCompliance5 records
PRIME AI LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIME AI LTD leadership team
Management profileNumber of profiles
Profiles1 record
PRIME AI LTD subsidiaries and ownership
Company hierarchySubsidiaries1 record
PRIME AI LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIME AI LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIME AI LTD
What does PRIME AI LTD do?
Prime AI LTD provides AI-powered SaaS solutions for fashion and footwear e-commerce retailers, centered on its Size Finder Suite (predictive size recommendations for clothing, shoes, and bras) and complementary modules including Virtual Try-On, Visual Search, AI Photoshoot, Refund Abuse Prevention, and the Persistent Device ID API. The platform reduces product returns, improves conversion, and combats refund fraud through predictive AI, computer vision, and device telemetry, distributed via Shopify App Store and direct enterprise integrations.
Is PRIME AI LTD a public or private company?
PRIME AI LTD is a private company. It is classified as unknown and is currently operating.
When was PRIME AI LTD founded?
PRIME AI LTD was founded in 2018. It employs 1 to 10 people.
Where is PRIME AI LTD based?
PRIME AI LTD is headquartered in Herne Bay, United Kingdom, in the Europe region.
How does PRIME AI LTD make money?
Five revenue lines are on record. SaaS Subscription - Size Finder Pro is the primary driver. The others are saaS Subscription - Size Finder Lite, API Usage-based, enterprise Custom AI Services and virtual Try-On Add-on.
Who are PRIME AI LTD's main competitors?
Direct peers on record are Vue.ai, Lily AI, Syte, Fit Analytics, 3DLOOK and True Fit. Broad incumbents are Snap Inc. and Zeekit. Emerging players are Signifyd and SnapStyle / Revery.ai.
Does PRIME AI LTD have an API?
Yes. Prime AI Telemetry API provides a persistent device ID and real-time risk signals for VPNs, proxies, private browsing, bots, browser tampering, developer tools activity, and suspicious device inconsistencies. Returns JSON response containing device ID, VPN, proxy, private browsing, browser tampering, and risk signals. Also offers Size Finder API products for fashion and footwear retailers. Free tier includes 5,000 API calls. Developer documentation is at www.prime-ai.com/en/persistent-device-id-api.
What industry is PRIME AI LTD in?
PRIME AI LTD's product category is Fashion E-commerce AI Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 51321 and its SIC code is 7372.