What Yara Eesti does

Yara Eesti OÜ is the Estonian sales and marketing subsidiary of Yara International ASA, a Norwegian multinational fertilizer producer. The company distributes mineral fertilizers and crop nutrition tools to Estonian agricultural producers through an authorized dealer network (edasimüüjad), headquartered at Papiniidu 5, Pärnu. Its product portfolio is organized in three tiers — foundation NPK compounds (YaraMila), nitrogenous fertilizers (YaraBela), and a foliar micronutrient range (YaraVita, with 19+ SKUs covering boron, manganese, zinc, copper, phosphorus, potassium, magnesium, and molybdenum) — supplemented by calcium nitrate (YaraLiva), water-soluble premium lines (YaraTera/Kristalon/Krista), and organic fertilizers (YaraSuna, EU 889/2008 certified). Crop-specific fertilization programs are offered for rapeseed, wheat, barley, potato, and strawberry.

The Estonian operation layers a digital farming toolset on top of the physical product range: Atfarm (satellite-based crop monitoring and variable-rate nitrogen mapping), YaraPlus (digital crop nutrition platform co-developed with John Deere, launched at LAMMA 2026), N-Tester BT (handheld nitrogen measurement), N-Sensor (tractor-mounted optical nitrogen sensor), Yara Megalab (soil and plant tissue analysis via a global partner-laboratory network), Tankmix/TankmixIT (tank-mix compatibility database with 30,000+ test results), and CheckIT (mobile photo-based nutrient-deficiency identification). Integrations include John Deere Operations Center and compatibility settings for Amazone, Bogballe, Kverneland, and Väderstad fertilizer spreaders.

Yara Eesti makes money through one-time product sales of fertilizers to distributors and dealers, and increasingly through recurring digital-tool subscriptions and agronomic advisory services. Direct revenue for the Estonian entity is not disclosed; product research, formulation, manufacturing, and global platform development are managed at the parent Yara International ASA level. The subsidiary's strategic role is localized go-to-market, agronomic advisory, and digital-tool deployment for the Estonian agricultural market.

Name

Yara Eesti

Legal name

Yara Eesti OÜ

Website

https://yara.ee

Company type

Private

Operating status

Operating

Short description

Yara Eesti OÜ is the Estonian sales subsidiary of Yara International ASA, distributing mineral fertilizers and digital crop nutrition tools (Atfarm, YaraPlus, YaraVita) to Estonian farmers through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Services (700)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industries

Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), NPK & Compound/Blended Fertilizers (IMAEAEAD)

Keywords

• Mineral fertilizers
• Crop nutrition
• Foliar fertilizers
• Precision agriculture
• Agronomic advisory

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fertilizer Product Sales: Sale of granular fertilizers (YaraMila NPK, YaraBela nitrogen), specialty fertilizers, and foliar products (YaraVita, YaraTera) through distributor network in Estonia.
2. Digital Tools and Services: Atfarm platform offering satellite-based crop monitoring and fertilization mapping services. Technical support services through local agronomists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Yara Eesti supplies a complete range of Yara-branded mineral fertilizers to Estonian farmers, spanning compound NPK (YaraMila), straight nitrogen (YaraBela), foliar micronutrient (YaraVita), calcium nitrate (YaraLiva), water-soluble fertigation (YaraTera), and organic (YaraSuna) formulations. Alongside the physical products, it sells and supports a suite of digital agronomy tools (Atfarm, TankmixIT, Megalab, N-Tester, N-Sensor, CheckIT) and provides crop-specific fertilization programs, scientific advisory services, and trade tools. The offering targets Estonian commercial arable, dairy-forage, and horticultural producers, delivered through authorized dealers with local agronomic expertise.

Product overview

Yara Eesti operates as the Estonian subsidiary of Yara International ASA, offering a comprehensive crop nutrition portfolio organized in three tiers: foundation (YaraMila NPK fertilizers), walls (YaraBela nitrogen fertilizers), and roof/finish (YaraVita foliar fertilizers). The product range spans granular and liquid fertilizers including specialized micronutrient formulations (YaraVita series with 19+ products), calcium nitrate (YaraLiva), water-soluble fertilizers (YaraTera/Kristalon/Krista), and organic fertilizers (YaraSuna). Digital agriculture tools include Atfarm (satellite-based crop monitoring), YaraPlus (John Deere integration), Tankmix/TankmixIT (tank mixing guidance), Megalab (soil and plant analysis), N-Tester BT, N-Sensor, CheckIT mobile app, PRECISE KIT, and BigBag knife. Fertilization programs are available for rapeseed, wheat, barley, potato, strawberry, and other crops.

Differentiator

Problem solved

Functional benefit

Brands

• YaraVita: Specialized micro-nutrient foliar fertilizers for crop nutrition
• Atfarm
• YaraMila
• YaraBela
• YaraLiva
• YaraTera
• YaraSuna
• YaraCheckIT
• Yara TankmixIT

Products and services

• YaraMila NPK Compound Fertilizers A branded Yara compound-fertilizer product line designed for base fertilization across cereals (winter wheat, winter barley), rapeseed and other Estonian field crops, with specific formulations such as YaraMila CropCare 11-11-21 for nutrient-deficient soils.
• YaraBela Nitrogen Fertilizers Straight nitrogen fertilizer product line for top-dressing cereals, oilseeds, and forage crops, distributed to Estonian farmers through the Yara authorized-dealer network.
• YaraVita Foliar Fertilizers A comprehensive foliar fertilizer range of 19 named SKUs delivering targeted micronutrients (boron, manganese, zinc, copper, molybdenum, calcium, magnesium, sulfur and multi-nutrient combinations) and specialty products to correct deficiencies or boost growth in cereals, rapeseed, potatoes, vegetables and fruit crops.
• YaraLiva Calcium Nitrate Fertilizers A calcium-nitrate fertilizer product line supplying fast-acting nitrate nitrogen combined with plant-available calcium, marketed for fruit, vegetable, potato, and horticultural crops where calcium nutrition and skin/firmness quality matter.
• YaraTera Water-Soluble Fertilizers Water-soluble NPK and specialty formulations designed for greenhouse, hydroponic, and open-field fertigation systems where nutrients are delivered through irrigation water.
• YaraSuna Organic Fertilizers A Yara organic fertilizer product line providing organic-approved nutrient sources for growers seeking regenerative or organic production systems.
• Atfarm Subscription-based satellite-imagery platform that monitors crop biomass and generates variable-rate fertilizer application maps (including custom NPK blends) for Estonian farmers.
• Yara Tankmix / TankmixIT Database-backed online and mobile tool that checks the physical and chemical compatibility of YaraVita foliar products with ag-chemical mixes before farmers add them to the spray tank.
• Yara Megalab Fee-based leaf-tissue analysis laboratory service combined with tailored fertilizer recommendations to diagnose crop nutritional status during the growing season.
• N-Tester BT Handheld Bluetooth-connected chlorophyll meter used to measure crop nitrogen status in the field and guide in-season top-dressing decisions in cereals.
• Yara N-Sensor Tractor- or implement-mounted optical sensor that measures crop reflectance in real time and adjusts fertilizer application rate on the go for variable-rate nitrogen application.
• CheckIT Mobile application that provides a library of crop images and nutrient-deficiency descriptions so farmers can diagnose nutrition problems in the field and identify the appropriate YaraVita product.
• YaraPlus Web platform that syncs with John Deere Operations Center to merge machinery and crop-nutrition data, enabling Estonian farmers to analyse machine operations and Yara fertilizer applications in one workflow.
• Fertilization Programs by Crop Bundled crop-specific fertilizer programs (crop-by-crop product and dose recommendations across the season) for winter wheat, winter barley, winter rapeseed and grass leys, sold to Estonian farmers as an agronomic package.

Quantifiable outcome

• 3-4% minimum yield increase demonstrated annually with YaraVita products in field trials
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Better Life Farming Alliance (Bayer, Netafim, Yara, IFC)coreStrategic or Co-development PartnerThe Better Life Farming alliance is a partnership between Bayer, Netafim, Yara, and IFC that supports smallholder farmers through training, technology, and market access. The program already supports over 12,000 smallholder farmers in Tanzania through the AgriConnect initiative.
• Air ProductsflagshipStrategic or Co-development PartnerAir Products and Yara are in advanced negotiations for the Louisiana Clean Energy Complex, where Yara would acquire ammonia production assets while Air Products provides hydrogen and nitrogen under a 25-year supply agreement. Deal expected to close by mid-2026, potentially worth $2-2.25 billion.
• John DeerecoreTechnology or IntegrationYara developed the YaraPlus digital crop nutrition platform in collaboration with John Deere. Atfarm integrates with John Deere Operations Center for seamless synchronization of field data and application maps.
• Northern Lights (Norway)flagshipStrategic or Co-development PartnerYara's ammonia plant in Sluiskil, Netherlands is set to capture approximately 800,000 tonnes of CO2 annually in a €200 million carbon capture project, with CO2 transported to Norway's Northern Lights storage facility.
• Northern LightsflagshipStrategic or Co-development PartnerA third LCO2 carrier vessel is set to launch Europe's largest carbon capture project in 2026, transporting CO2 captured from Yara's operations in the Netherlands for permanent geological storage in Norway under the Northern Lights initiative.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ADOB (PFC): Polish manufacturer of crystalline and liquid foliar fertilizers, EDTA chelates, and specialty crop nutrition products sold across Europe. Comparable as a European competitor in the foliar/EDTA micronutrient category overlapping with YaraVita products.
• COMPO EXPERT GmbH: German specialty fertilizer company offering NPK, slow-release, fertigation, and foliar products across Europe. Comparable as a European specialty crop nutrition competitor targeting the same professional farmer and greenhouse/horticulture segments.
• Haifa Group: Israel-based specialty fertilizer company focused on water-soluble fertilizers, controlled-release nutrients, and foliar products. Closely comparable to YaraTera and YaraVita specialty fertilizer lines sold by Yara Eesti.

Broad incumbents

• Yara International ASA: Global parent company and the world's largest nitrogen fertilizer producer. Directly comparable as the corporate owner of Yara Eesti; provides product portfolio, R&D, and digital tools that the Estonian subsidiary distributes.
• EuroChem Group: Swiss-headquartered global fertilizer producer (nitrogen, phosphate, potash) with significant European presence. Comparable as a vertically integrated nitrogen and NPK producer operating in European fertilizer distribution channels.
• Nutrien Ag Solutions: World's largest crop input retailer with a full fertilizer, crop nutrition, and digital agronomy portfolio serving North America, Australia, and South America. Comparable as a multi-product crop nutrition provider with bundled digital services.
• ICL Group: Israel-based specialty fertilizer and crop nutrition company producing NPK, water-soluble, and foliar products with global distribution. Comparable as a specialty fertilizer player competing with YaraVita and YaraTera portfolios in Europe.
• OCI Global: Global nitrogen and methanol producer with European production assets and a growing specialty fertilizer/distribution arm (OCI Global, formerly OCI Nitrogen). Comparable as a major nitrogen fertilizer supplier competing in European agricultural markets.
• CF Industries Holdings: North American nitrogen fertilizer leader (ammonia, urea, UAN) with European distribution via subsidiaries. Comparable as a large-scale nitrogen fertilizer producer competing in European agricultural commodity markets.
• K+S Aktiengesellschaft: German potash and salt producer with a European crop nutrition footprint including NPK and specialty fertilizers. Comparable as a European-headquartered mineral fertilizer competitor active in similar Baltic and Northern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFzEF97ZOZBjAGE8XnEyT5g
• Facebookfacebook.com/YaraEesti
• Instagraminstagram.com/yaraeesti

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yara Eesti