SCRATCHMARK LTD

What SCRATCHMARK LTD does

Scratchmark Ltd is a privately held UK company founded by Mark Willis, registered in England & Wales (Company No. 10516635) and headquartered in Crawley. The company builds, owns, and operates a diversified portfolio of online digital services and video games, spanning free-to-play mobile games (Space: Defender Xtreme, Devon the Electric Racer, Bubble Grid, Mathsnapics) distributed on iOS and Android, self-serve advertising and marketing platforms (AdClerks, Email & SMS marketing), and a set of utility web tools (NoteTin, Gamertag, New Pet Name, If Invested Bitcoin, ChallengeBob). Its professional services arm designs, develops, and maintains websites, e-commerce platforms, booking systems, and in-store EPOS terminals for business clients, including the website and EPOS infrastructure for Pizza GoGo (100+ UK stores) and the self-serve booking platform for Brighton Getaways.

The company operates a hybrid go-to-market combining product-led growth for its free games and self-serve ad marketplace with a sales-led motion for bespoke web development work to business clients. Its technology stack centers on web platforms, mobile applications, browser-based games, and proprietary marketplace infrastructure, with AdClerks functioning as a self-serve advertising exchange processing millions of daily impressions across hundreds of vetted publisher sites. Scratchmark also maintains Scratchmark Games as a wholly-owned subsidiary for its gaming portfolio.

Scratchmark monetizes through three primary streams: marketplace commissions on AdClerks ad transactions, transaction-linked revenue from owned e-commerce platforms, and professional services fees for web design, development, and UI/UX work. The company reports no external funding, is bootstrapped and founder-owned, and discloses no institutional investors or parent holding company. Its owned web properties collectively attract over 500,000 daily visitors, and the e-commerce platforms it builds trade between seven and eight figures annually in gross volume.

Name

SCRATCHMARK LTD

Legal name

Scratchmark Ltd

Website

https://scratchmark.co.uk

Company type

Private

Operating status

Operating

Short description

Scratchmark Ltd is a UK-based, founder-owned company that builds, owns, and operates video games, self-serve advertising and marketing platforms, utility web tools, and bespoke web development and e-commerce platforms for business clients such as Pizza GoGo and Brighton Getaways.

Ownership category

akta.pro rank

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Platform Trading: Owned e-commerce platforms and websites attracting half a million daily visitors, trading between seven and eight figures annually.
2. Self-serve Advertising (AdClerks): Self-serve ad marketplace enabling publishers to monetize websites. Handles millions of ad impressions daily through an open marketplace with hundreds of vetted sites.
3. Web Development Services: Website design, development, UI/UX design services for businesses including Pizza GoGo and Brighton Getaways. Builds and maintains client websites and e-commerce platforms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Scratchmark builds, owns, and operates a portfolio of online digital services and video games, including mobile games (Space: Defender Xtreme, Devon the Electric Racer), browser games (Mathsnapics, Bubble Grid), a self-serve advertising platform (AdClerks), and various web tools and services. The company also provides professional web design, development, UI/UX, SEO, and email/SMS marketing services to business clients such as Pizza GoGo and Brighton Getaways.

Product overview

Scratchmark Ltd builds, owns, and operates a portfolio of online digital services and video games. Their gaming portfolio includes Space: Defender Xtreme (a retro 2D arcade space shooter), Devon the Electric Racer (3D racing), Mathsnapics (maths game), and Bubble Grid (puzzle game). Their web services include AdClerks (self-serve advertising platform handling millions of daily impressions), NoteTin (note-taking service), Brighton Getaways (vacation rental booking), Pizza GoGo (restaurant chain website and EPOS systems), Gamertag (gamer tag checker), If Invested Bitcoin (cryptocurrency calculator), New Pet Name (pet naming tool), and ChallengeBob (identity verification app). The company also offers professional services including website design and development, UI/UX design, online advertising platforms, email and SMS marketing tools, and SEO services. Their websites attract half a million daily visitors and their e-commerce platforms trade between seven and eight figures annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Mathsnapics A fast-paced browser-based maths game for testing and training mental arithmetic and agility.
• Devon the Electric Racer Fast-paced and challenging 3D arcade racing game available on iOS and Android with 100% custom electric cars.
• Space: Defender Xtreme Endless retro style 2D arcade space shooter available free on Android and iOS with no ads or in-app purchases.
• Bubble Grid A calming yet addictive tile-based strategic match-3 puzzle game.
• NoteTin A note-taking and list creation service that allows users to share code snippets and markup files including CSS, JavaScript, PHP, and HTML.
• AdClerks Self-serve advertising platform bridging the gap between website owners and advertisers, handling millions of ad impressions daily with no hidden fees.
• Brighton Getaways A short-term vacation rentals business for the Brighton, UK area, featuring a self-serve booking platform built and maintained by Scratchmark.
• Pizza GoGo (client website and EPOS platforms) Website and in-store terminal EPOS systems built and maintained for Pizza GoGo, the largest UK-owned pizza chain with over 100 stores nationwide.
• If Invested Bitcoin A historical Bitcoin value calculator that shows what could have happened if a user had invested in Bitcoin years ago.
• Gamertag Xbox Gamertag availability checker that reached 1,000,000 total lookups on 19th May 2017.
• New Pet Name A pet name database with a random name generator to help users find the perfect name for a new pet.
• ChallengeBob Identity verification app that protects users, loved ones, and businesses from social engineering scams.

Quantifiable outcome

• 500,000+ daily visitors to owned websites
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ezoic: AI-driven ad platform optimizing yield for publishers across thousands of websites. Comparable to AdClerks as a technology-enabled ad marketplace for independent site owners, though operating at significantly larger scale.
• PropellerAds: Self-serve ad network offering display, push, and popunder formats across a global publisher base. Operates in the same self-serve marketplace category as AdClerks.
• Noodlecake Studios: Independent mobile game publisher and developer working with indie creators on iOS and Android. Closest comparable to Scratchmark Games as a small, indie-focused mobile game publisher with multiple titles.
• BuySellAds: Self-serve advertising marketplace connecting publishers and advertisers across vetted sites. Closest direct analogue to Scratchmark's AdClerks platform, with a similar open-marketplace model and audience of independent web publishers.
• Carbon Ads: Self-serve ad network focused on design and developer audiences with vetted publisher inventory. Comparable in model to AdClerks' curated marketplace approach.
• Mediavine: Ad management platform purpose-built for independent content publishers, monetizing impressions via header bidding and programmatic demand. Directly comparable to AdClerks in serving publishers seeking to monetize site traffic at scale.

Broad incumbents

• Squarespace: Website builder and booking/e-commerce platform serving SMBs and creators. Comparable as a broader platform alternative to Scratchmark's bespoke web development and booking system builds for small businesses like Brighton Getaways.
• Wix.com: Website builder and e-commerce platform serving SMBs and individuals. Comparable as the broader category competitor to Scratchmark's web development services and e-commerce platform builds (e.g., Pizza GoGo, Brighton Getaways).
• Voodoo: Major mobile game publisher known for hyper-casual arcade titles distributed via app stores. Comparable category to Scratchmark Games' casual arcade offerings (e.g., Space: Defender Xtreme, Bubble Grid).
• Ketchapp: Mobile game publisher (now part of Ubisoft) specializing in casual and arcade-style games distributed globally on iOS and Android. Comparable to Scratchmark Games' arcade-style mobile titles but operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/scratchmarkuk
• Facebookfacebook.com/scratchmark.co.uk
• LinkedInlinkedin.com/company/scratchmark-ltd
• Instagraminstagram.com/scratchmarkuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRATCHMARK LTD