Terve Puhastus

What Terve Puhastus does

Terve Puhastus is a privately held Estonian company headquartered in Tallinn that operates three interrelated commercial lines under a single brand: (i) probiotic-based cleaning services, (ii) cleaning machine rental, and (iii) an online store selling cleaning products and health-related consumer goods. The combination of a service business, a physical-asset rental line, and a DTC e-commerce store implies a vertically integrated model in which the company both applies and supplies its own cleaning methodology and equipment. The probiotic-based cleaning positioning, rather than conventional chemical-based approaches, is the stated technical/methodological differentiator visible in the available description.

The revenue model appears to be a hybrid of service fees (cleaning jobs), recurring rental fees (cleaning machines), and product sales (online store). No pricing details, contract structures, customer segments, distribution partners, or unit economics are disclosed in the available data. The market footprint is centered in Estonia, with no stated international expansion; the website (tervepuhastus.ee) is the primary online surface and is geodomain-scoped to Estonia.

Material data gaps are significant. The only verified source is a loading/verification page on tervepuhastus.ee that returns no substantive company content. As a result, the company description above relies on the firmographic short-description line; no headcount, no funding history, no leadership, no customer logos, no revenue figures, no certifications, and no partnerships are documented. This represents a thin-information situation in which any analysis must be treated as provisional.

Name

Terve Puhastus

Website

https://tervepuhastus.ee

Company type

Private

Operating status

Operating

Short description

Terve Puhastus is a Tallinn, Estonia-based private company offering probiotic-based cleaning services, cleaning machine rental, and an online store for cleaning and health products, serving local Estonian residential and commercial customers across services, rental, and DTC e-commerce channels.

Ownership category

akta.pro rank

Product category

Cleaning Services

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)

akta.pro secondary industry

Disinfecting All-Purpose Cleaners (CRAJAMAB)

Keywords

• Probiotic cleaning services
• Cleaning machine rental
• Eco-friendly cleaning products
• Biological cleaning supplies
• Household cleaning solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Core offering

Terve Puhastus provides probiotic-based cleaning services performed at customer locations, rents out cleaning machines so customers can carry out the probiotic cleaning themselves, and operates an online store selling cleaning products and health-related supplies. The combined offering gives consumers three ways to access the company's probiotic cleaning approach: full-service cleaning, rental-based self-cleaning, or purchase of retail cleaning products.

Differentiator

Problem solved

Functional benefit

Products and services

• Probiotic-based cleaning service On-site professional cleaning service using probiotic/biological cleaning formulations, delivered to customers in the Tallinn, Estonia area. Targeted at households and individual consumers who prefer non-toxic, eco-friendly cleaning delivered by the company's staff.
• Cleaning machine rental Rental program for cleaning machines so customers can perform probiotic cleaning themselves at home. Targeted at Estonian consumers who want to use the company's cleaning methodology on a self-service basis without hiring cleaning staff.
• Online store for cleaning and health products Company-owned online retail store (tervepuhastus.ee) selling its own cleaning products and health-related supplies directly to consumers. Targeted at Estonian consumers and anyone able to order from the company's online store, supporting DIY use of probiotic cleaning products.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Benefect: North American natural/botanical disinfectant manufacturer. Comparable on positioning around non-traditional (non-quat, non-bleach) disinfection chemistry for cleaning services and facility use.
• Bio-D: UK-based manufacturer of eco-friendly and probiotic cleaning products. Comparable as a small independent brand selling ecological cleaning products through online and B2B channels.
• Greenspeed: Belgian/Dutch probiotic and ecological cleaning products and systems provider. Directly comparable to Terve Puhastus on the probiotic cleaning chemistry and on bundled cleaning services/systems/products offering to commercial and institutional customers.
• Chrisal: Belgian pioneer of probiotic cleaning products (PIP). Closely comparable on core technology (probiotic/biological cleaning formulations) and on serving facility managers and cleaning service operators.

Broad incumbents

• Method Products: Eco-friendly cleaning and personal care brand owned by Ecover/SC Johnson. Comparable as a brand-led natural cleaning products company targeting similar values-driven consumers and B2B buyers.
• Seventh Generation: Major North American eco-cleaning consumer brand (Unilever). Comparable as an established green-cleaning consumer-products competitor, though at much larger scale.
• Ecover: Established European eco-cleaning brand (now part of SC Johnson). Comparable as a large-scale ecological cleaning products player competing for the same sustainability-minded B2B and consumer customers as Terve Puhastus.

Regional players

• Helpling: European on-demand home cleaning services marketplace. Comparable as a digital/online platform organising cleaning services in Europe, although operating as a marketplace rather than a single brand operator.

Emerging players

• Roam Technology: Belgian biotechnology firm developing probiotic and bio-disinfection solutions (e.g., Huwa-San). Comparable on the biotechnology/probiotic chemistry angle targeting professional cleaning and disinfection markets.
• Wecoline: Dutch circular cleaning products and systems supplier. Comparable on the systems-plus-consumables model that combines microfibre/sustainable tools with cleaning chemistry for facility customers.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terve Puhastus