YOOK Production AS

What YOOK Production AS does

YOOK Production AS is an Estonian plant-based food and beverage company that became operational in 2024, producing oat drinks and fermented oat products (under the YOOKGURT sub-brand) from its production facility in Türi, Järva County. The product portfolio comprises eleven SKUs across two categories: oat drinks (Organic, Barista in multiple variants, Gluten-Free Barista, Organic Barista, Extra Creamy Barista, Orange & Cardamom Barista, Vitamins & Calcium, Chocolate, Mango) and fermented oat yogurts (Natural, Passion Fruit, Cherry). Manufacturing relies on Nordic organic oats combined with modern food processing technology, using gellan gum as stabilizer and chicory root fiber for texture in beverages, and fermentation culture with faba bean protein for the YOOKGURT range. All products are positioned as lactose-free, plant-based, and vegan, with no added white sugar or glucose in the core range, and carry a sustainability narrative (1/6 the water of almond drinks, 80% less land, 60% less energy, 20% of greenhouse gases versus dairy).

The company operates a sales-led go-to-market targeting both HoReCa (Hotel/Restaurant/Café) and retail channels, with barista-specific formulations positioned as the key B2B wedge for coffee applications, and a growing B2C retail presence across 10+ international markets within 24 months of launch. Revenue is generated primarily through product sales (oat drinks and YOOKGURT), with HoReCa and retail partnerships as the dominant distribution channels. Capital structure is unusual for a 2024-vintage startup: production has been substantially de-risked by approximately EUR 1.39 million in non-dilutive grant funding from PRIA, EU Cohesion Fund, and NextGenerationEU, while growth and refinancing are being funded by a public bond programme of up to EUR 6 million issued at the parent holding entity (Yook OÜ) level and listed on Nasdaq Baltic First North, with a first tranche of EUR 3 million at 11% annual interest maturing May 2029. The parent-controlled ownership structure and absence of disclosed venture capital investment, combined with bond-as-growth-capital financing, distinguish YOOK from a typical VC-backed plant-based CPG playbook.

Name

YOOK Production AS

Legal name

YOOK Production AS

Website

https://yook.eu

Company type

Private

Founded year

2024

Operating status

Operating

Short description

YOOK Production AS is an Estonian plant-based food and beverage manufacturer, operational since 2024, producing oat drinks and fermented oat yogurts (YOOKGURT) for HoReCa and retail customers across 10+ international markets from its Türi production facility.

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG)

akta.pro secondary industry

Non-Dairy Fermented Beverage Production (Coconut/Plant Kefir, Cultured Plant Drinks) (AFAFAHAF)

Keywords

• Plant-based beverages
• Oat milk products
• Fermented oat yogurt
• Barista oat drinks
• Dairy alternatives

Headquarters

HQ city

Türi

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Oat Drink Sales: Production and sale of oat-based drinks including Barista versions, organic, flavored, and vitamin-enriched varieties. Revenue generated from B2B partnerships with HoReCa and retail sectors, and B2C retail sales.
2. YOOKGURT (Fermented Oat Product) Sales: Production and sale of fermented oat-based yogurt alternatives in natural and flavored varieties (cherry, passion fruit). Sold through retail channels.
3. Bond Financing: Public bond offering program of up to EUR 6,000,000 with first tranche of EUR 3,000,000 at 11% annual interest rate. Funds used for growth financing, operations expansion, and refinancing existing debt.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

YOOK Production AS manufactures plant-based oat drinks (organic, barista, flavored, vitamin-enriched, and chocolate/mango variants) and fermented oat yogurts (YOOKGURT) using Nordic organic oats. Products are sold through B2B HoReCa partnerships and B2C retail channels across 10+ international markets. The company operates its own production facility in Türi, Estonia, producing both beverages and fermented snacks.

Product overview

YOOK Production AS is a plant-based food and beverage company producing oat drinks and fermented oat products (YOOKGURT). The product portfolio consists of two main categories: (1) Oat Drinks - including organic oat drinks, barista-style oat drinks (regular, gluten-free, organic, extra creamy, and flavored variants with orange/cardamom), vitamin-enriched oat drinks, and flavored oat drinks (chocolate, mango); and (2) YOOKGURT - fermented oat-based yogurts available in natural, passion fruit, and cherry flavors. All products are plant-based, lactose-free, and use Nordic organic oats combined with modern technology. The company operates from Estonia and targets both domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• YOOKGURT: Fermented oat-based yogurt-style products available in Natural, Passion-flavored, and Cherry-flavored varieties. 100% plant-based and lactose-free.
• YOOK Production AS

Products and services

• Organic Oat Drink Award-winning lactose-free organic oat drink with a mild taste, suitable for drinking on its own or using as an ingredient in meals; contains no added sugars. Targets lactose-intolerant and vegan consumers seeking a sustainable dairy alternative.
• Gluten-Free Barista Oat Drink Premium barista-style oat drink crafted for coffee lovers; gluten- and lactose-free with a mild taste that adds creamy texture to coffee, dissolves effortlessly, froths easily, and provides stable velvety foam. Enriched with vitamins and calcium; aimed at HoReCa operators and home baristas.
• Vitamins & Calcium Oat Drink Lactose-free oat drink delivering a mild, milk-like taste, ideal for overnight oats, porridges, or dishes requiring creamy texture; enriched with essential vitamins and calcium with no added sugars. Targets consumers looking for fortified dairy alternatives.
• Chocolate Oat Drink Chocolate-flavored oat drink serving as a cocoa alternative, ideal for chia puddings, overnight oats, or smoothies; enriched with vitamins and calcium and naturally sweetened with fruit sugars.
• Mango Oat Drink Mango-flavored oat drink for drinking on its own or for smoothies, chia puddings, overnight oats, and baking; enriched with vitamins and calcium.
• Extra Creamy Barista Oat Drink Premium barista oat drink designed to enhance coffee with a smooth, creamy texture and naturally mild sweetness; blends seamlessly, foams effortlessly, and offers exceptional foam stability for velvety lattes and cappuccinos.
• Orange & Cardamom Barista Oat Drink Premium barista blend infused with cardamom and orange zest, lactose-free with no added sugar; designed for baristas with excellent frothing capability and foam stability.
• Natural YOOKGURT Natural fermented oat-based yogurt created for breakfast, snacks, desserts, or cooking; made from locally produced YOOK oat drink and wholegrain oat flakes; 100% plant-based and lactose-free.
• Passion-flavored YOOKGURT Passionfruit-flavored fermented oat product for breakfast, snacks, desserts, or baking; made from locally produced YOOK oat drink with a bright passionfruit flavor; 100% plant-based and lactose-free.
• Cherry-flavored YOOKGURT Cherry-flavored fermented oat product for breakfast, snacks, desserts, or baking; made from locally produced YOOK oat drink delivering midsummer cherry taste; 100% plant-based and lactose-free.

Quantifiable outcome

• Uses 1/6 as much water as almond drinks
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Provamel (Alpro): Alpro's organic and plant-based sub-brand with a similar organic, no-additives positioning to YOOK. Comparable as an organic-focused plant-based milk peer under the larger Danone/Alpro umbrella.
• Alpro (Danone): Danone-owned European plant-based beverage leader with broad portfolio spanning oat, soy, almond, and yogurt alternatives across retail and foodservice. Comparable as a much larger incumbent competing in the same plant-based dairy-alternative category.
• Pacific Foods: US-based plant-based beverages and broths brand owned by Campbell Soup, with broad retail and foodservice distribution. Comparable as a larger incumbent in plant-based drinks with overlapping barista and shelf-stable beverage formats.

Direct peers

• Plenish (Britvic): UK plant-based drinks brand (oat, almond, coconut) owned by Britvic, sold in retail and on-premise. Comparable as a multi-SKU plant-based beverage peer targeting health-conscious consumers with barista and flavored variants.
• Sproud: Swedish/UK plant-based drinks brand focused on pea- and oat-based milks with strong HoReCa presence in European coffee shops. Comparable as a Nordic-region plant-based barista milk peer with similar HoReCa-led GTM.
• Rude Health: UK premium plant-based drinks brand (oat, almond, coconut, soy) sold across European retail and foodservice. Comparable as a similarly-positioned premium plant-based beverage peer with an organic, no-added-sugar value proposition.
• Minor Figures: UK-based plant-based barista milk specialist known for HoReCa-led distribution and specialty coffee positioning. Closely comparable to YOOK on barista formulation focus, HoReCa GTM, and premium oat drink portfolio.
• Califia Farms: US-based plant-based beverage brand with a strong barista and creamers portfolio in retail and coffee-shop channels. Comparable as a multi-category plant-based drink specialist competing for the same consumer occasion as YOOK.
• Oatly: Swedish oat-milk market leader offering a broad range of barista and consumer oat drinks across global HoReCa and retail channels. Directly comparable as a pure-play oat beverage brand competing for the same shelf and coffee-shop menu space as YOOK.

Emerging players

• Bobs Red Mill (Beverage line): US-based natural foods brand with plant-based beverage offerings, including oat-based drinks. Comparable as a natural-ingredient-focused brand extending into the plant-based beverage space with similar organic sourcing emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YOOKeu
• Facebookfacebook.com/YOOKeestieu
• LinkedInlinkedin.com/company/yook
• Instagraminstagram.com/yook_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOOK Production AS