Sproud
Sproud is a Swedish plant-based beverage company that produces dairy alternatives from a proprietary yellow split pea protein blend, serving health-conscious and sustainability-focused consumers seeking lactose-free, plant-based milk options. Founded in 2018 in Malmö.
- Company typePrivate
- Founded2018
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sproud does
Sproud is a Swedish food and beverage company headquartered in Malmö that produces plant-based milk alternatives manufactured from a proprietary blend of yellow split pea protein. Founded in 2018, the company targets health-conscious and sustainability-oriented consumers seeking dairy substitutes due to lactose intolerance, dairy allergies, or environmental concerns. The company's product portfolio centers on pea-protein-based dairy alternatives, differentiated within the broader plant-based beverage market by its reliance on yellow split peas as the primary protein source rather than soy, almond, or oat.
Sproud operates as a privately held consumer packaged goods business with 11–50 employees. Its go-to-market is oriented toward horizontal consumer segments, though specific retail and distribution channels are not disclosed in available source data. Pricing details are likewise not publicly disclosed, and no revenue figures have been released. The company is led by co-founder Maria Tegmen alongside a broader leadership team that includes Sara Berger as Global CEO, co-founder Christopher Robertson as Commercial Director, and Nicklas Jungberg as Chairman of the Board.
In May 2025, Sproud received a strategic 10% minority investment from Lantmännen Biorefineries, a Swedish agricultural cooperative, aimed at strengthening Lantmännen's position in the pea protein value chain and supporting Sproud's growth amid rising global demand for plant-based products. Earlier, in January 2021, the company raised approximately $6.57 million in a funding round led by VGC Partners. The company maintains its principal online presence at besproud.com.
Sproud firmographics
Firmographics- Name
- Sproud
- Website
- https://besproud.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sproud is a Swedish plant-based beverage company that produces dairy alternatives from a proprietary yellow split pea protein blend, serving health-conscious and sustainability-focused consumers seeking lactose-free, plant-based milk options. Founded in 2018 in Malmö.
- Ownership category
- akta.pro rank
Sproud industry classification
Industry- Product category
- Plant-based beverages
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
Keywords
Where Sproud is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Sproud business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Sproud product offering
Product offeringCore offering
Sproud manufactures and sells a range of plant-based milk beverages made from a proprietary blend of yellow split pea protein. The company operates in the pea protein value chain, producing dairy-free milk alternatives for health-conscious and sustainability-focused consumers seeking lactose-free, allergen-friendly options.
Product overview
Sproud is a company specializing in plant-based dairy products, with a focus on the pea protein value chain. The available source data does not provide specific product names, descriptions, or details about their product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Sproud Plant-Based Milk
Companies that use Sproud
Customer profileSegments1 record
Ideal customer profiles1 record
Sproud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sproud partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Sproud competitors and assessment
Company assessmentDirect peers
- Ripple Foods: Ripple Foods is a US-based plant-based milk producer that, like Sproud, builds its products on pea protein. It is the most directly comparable peer in terms of protein source differentiation, target consumer (health- and sustainability-conscious), and category positioning versus oat and almond incumbents.
- Oatly: Oatly is the category-leading oat-based milk brand and the most prominent plant-based dairy alternative globally. While Sproud uses pea protein rather than oats, both target the same health- and sustainability-conscious consumer with premium-priced, barista-grade RTD plant-based milk sold through retail and foodservice channels.
- Califia Farms: Califia Farms is a US-based premium plant-based beverage company producing almond- and oat-based milks, creamers, and barista products. It competes with Sproud in the same premium RTD plant-based segment with similar foodservice and retail distribution strategies.
- Mighty Pea: Mighty is a UK-based plant-based milk brand also built on yellow split pea protein. It is one of the closest direct competitors to Sproud, sharing the same protein source, sustainability narrative, and European go-to-market focus.
- Minor Figures: Minor Figures is a plant-based milk brand specializing in barista-grade oat milk. While oat-based rather than pea-based, it targets the same foodservice and specialty coffee channel and competes with Sproud for premium barista application share.
- Plenish: Plenish is a UK-based plant-based milk and beverage brand owned by Britvic. It competes in the same premium health- and sustainability-positioned dairy alternative category as Sproud, with a comparable retail and DTC presence in European markets.
- Good Karma Foods: Good Karma Foods is a US-based producer of plant-based milks and yogurts with a focus on flaxseed and other plant proteins. It operates in the same plant-based dairy alternatives category as Sproud with similar positioning around health, allergen-free, and sustainable consumption.
Broad incumbents
- Alpro: Alpro is the European plant-based dairy pioneer owned by Danone and offers a broad portfolio of soy, oat, almond, and other plant-based milks, yogurts, and creams. It is the dominant incumbent Sproud competes against in European retail, with substantially greater scale and distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sproud social profiles
Digital presenceSproud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sproud leadership team
Management profileNumber of profiles
Profiles4 records
Sproud funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sproud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sproud
What does Sproud do?
Sproud manufactures and sells a range of plant-based milk beverages made from a proprietary blend of yellow split pea protein. The company operates in the pea protein value chain, producing dairy-free milk alternatives for health-conscious and sustainability-focused consumers seeking lactose-free, allergen-friendly options.
Is Sproud a public or private company?
Sproud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sproud founded?
Sproud was founded in 2018. It employs 11 to 50 people.
Where is Sproud based?
Sproud is headquartered in Malmö, Sweden, in the Europe region.
Who are Sproud's main competitors?
Direct peers on record are Ripple Foods, Oatly, Califia Farms, Mighty Pea, Minor Figures, Plenish and Good Karma Foods. Alpro is listed as a broad incumbent.
Does Sproud have an API?
No public API is recorded for Sproud.
What industry is Sproud in?
Sproud's product category is Plant-based beverages. Its primary akta.pro industry code is AFAHAJAF, Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD). Its NAICS code is 3115 and its SIC code is 2080.