THE NOW WORK SUSTAINABILITY LTD

What THE NOW WORK SUSTAINABILITY LTD does

The Now Work Sustainability Ltd (trading as The Now Work) is a London-based sustainability services firm founded in 2022 that operates a dual-pillar business: a curated global talent network and a bespoke sustainability consultancy practice. The company connects organisations with vetted sustainability specialists across strategy, carbon accounting, circularity, communications, and systems thinking, and also designs custom teams to deliver specific client briefs. Its client base consists of multinational corporates, global brands (particularly in fashion, sportswear, homewares and home improvement), international NGOs (including UNEP), and senior sustainability leaders (CSOs and Directors of Responsible Business).

The Talent Solutions pillar offers three engagement models: Flexible Talent (on-demand project specialists), Permanent Hires (executive search with a stated 100% placement success rate), and Business Acquisition (mission-aligned M&A sourcing and values-alignment advisory). The Consultancy pillar delivers Impact Strategies, Communications, and Ways of Working engagements through bespoke team compositions drawn from the network. Underlying technology is minimal: a self-service 21-question talent registration portal and a free web-based diagnostic quiz hosted on ScoreApp. The company's primary intellectual property is 'The Principles of Doing the Impossible,' a nine-principle framework derived from interviews with sustainability leaders, paired with the diagnostic tool and supported by the 'Thinking' blog and the four-year Sustainability Leaders Survey published via Vogue Business.

Revenue is generated through professional services fees — project-based consultancy engagements, placement commissions on permanent hires, and advisory fees on business acquisition mandates — though no public pricing is disclosed. The go-to-market combines direct enterprise sales (consultative senior-level engagement via [email protected]), a self-serve talent registration portal that builds the supply side of the marketplace, and content marketing (the 'Thinking' blog, newsletter, podcasts, roundtables and earned media) to drive inbound demand. The company employs 1-10 people, is privately held, founder-led, and shows no evidence of external institutional funding. Named clients include On Running, GANNI, Dunelm, UNEP's Playing for the Planet, Positive Luxury, and Kingfisher PLC.

Name

THE NOW WORK SUSTAINABILITY LTD

Legal name

The Now Work Sustainability Ltd

Website

https://thenowwork.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Now Work is a London-based sustainability consultancy and talent network founded in 2022, connecting global brands, corporates, and NGOs with 2,000+ vetted sustainability experts via flexible, permanent, and acquisition advisory services.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG)

akta.pro secondary industry

Workforce Development, Employment Readiness & Job Placement (BPADAKAE)

Keywords

• Sustainability consulting
• Talent matching services
• Permanent recruitment
• Impact strategy advisory
• Circularity consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Placement: Matches organisations with vetted sustainability experts from a global talent network. Services include flexible talent (on-demand), permanent executive search, and business acquisition advisory. Revenue generated through project fees and placement commissions.
2. Consultancy Services: Bespoke sustainability consultancy engagements including impact strategy, communications, culture strategy, and ways-of-working transformation. Delivered through agile team models built from the talent network.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Now Work provides sustainability consultancy and a global talent matching service for organisations. Its Talent Solutions offering connects clients with vetted sustainability experts through flexible (on-demand project-based), permanent hiring, and business acquisition advisory models. Its Consultancy offering delivers bespoke engagements across impact strategy, communications, and ways-of-working/culture transformation, executed by agile teams assembled from the same expert network.

Product overview

The Now Work operates as a dual-core business combining a global talent network and a bespoke consultancy, both organized around solving sustainability challenges. The Talent Solutions pillar offers three engagement models: Flexible Talent (on-demand project specialists from a 2,000-person network), Permanent Hires (full-cycle executive search), and Business Acquisition (mission-aligned M&A sourcing). The Consultancy pillar delivers three service types: Impact Strategies (strategy design), Communications (brand/campaign/creative), and Ways of Working (culture/team effectiveness). Both pillars draw from the same expert network and are delivered through agile, bespoke team compositions. The company's proprietary intellectual property includes The Principles of Doing the Impossible (a nine-principle framework) and an accompanying diagnostic tool, which function as both standalone offerings and complementary resources to client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Solutions A talent matching and placement service connecting organisations with sustainability experts, available through flexible (project-based), permanent hiring, and business acquisition models. It draws on a 2,000-person global network of sustainability specialists across strategy, circularity, technical innovation, and impact communication.
• Consultancy Services Bespoke consulting engagements built from The Now Work's talent network to address specific sustainability challenges, delivered through agile sprint processes with specialist oversight at each stage. Spans impact strategy, communications, and ways-of-working transformations.
• Sustainability Diagnostic Tool A free online assessment of approximately five minutes that helps sustainability leaders identify which of the nine 'Principles of Doing the Impossible' are most relevant to their current situation, providing a personalised readout of strategic strengths and fault lines.

Quantifiable outcome

• 100% success rate in talent placement
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• GANNIcoreGTM or Marketing PartnerThe Now Work worked with fashion brand GANNI to place a Social Impact Manager through permanent recruitment, and GANNI appears as a 'proud partner' on The Now Work's homepage. The partnership appears to be ongoing with GANNI's Chief Sustainability Officer Lauren Bartley providing a testimonial.
• DunelmcoreGTM or Marketing PartnerThe Now Work partnered with UK homewares retailer Dunelm on a circularity strategy sprint, designing an upstream circularity vision, metrics, targets, and new circular business model concepts. Dunelm appears as a 'proud partner' on the homepage.
• On RunningcoreGTM or Marketing PartnerThe Now Work supported sportswear brand On Running with culture strategy, leadership development, and workshop facilitation for the sustainability team, as well as talent matching for a circularity programme manager. On appears as a 'proud partner' on the homepage.
• Kingfisher PLCcoreGTM or Marketing PartnerThe Now Work has delivered consultancy services for Kingfisher PLC (owner of B&Q and Screwfix). Dorothée D'Herde, Director of Responsible Business at Kingfisher PLC, provided a testimonial praising the firm's technical knowledge, strategic thinking, creativity and flexibility.
• LenzingminorGTM or Marketing PartnerLenzing (specialist in sustainable fibres) appears as a 'proud partner' on The Now Work's homepage, suggesting a collaborative or referral relationship in the sustainability space.
• MSC (Marine Stewardship Council)minorGTM or Marketing PartnerThe Marine Stewardship Council appears as a 'proud partner' on The Now Work's homepage, indicating a collaborative relationship in sustainability.
• WBCSD (World Business Council for Sustainable Development)coreGTM or Marketing PartnerWBCSD appears as a 'proud partner' on The Now Work's homepage, indicating a strategic collaboration between The Now Work and a major global sustainability business organisation.
• British Airways HolidaysminorGTM or Marketing PartnerBA Holidays appears as a 'proud partner' on The Now Work's homepage.
• WPPcoreGTM or Marketing PartnerWPP appears as a 'proud partner' on The Now Work's homepage, suggesting a strategic relationship with the global advertising and communications group in the sustainability space.
• TeklaminorGTM or Marketing PartnerTekla (sustainable fashion brand) appears as a 'proud partner' on The Now Work's homepage.
• BugoboominorGTM or Marketing PartnerBugoboo (stroller brand) appears as a 'proud partner' on The Now Work's homepage.
• Positive LuxurycoreGTM or Marketing PartnerThe Now Work developed a new communications platform for Positive Luxury's Butterfly Mark sustainability certification, including consumer research, brand positioning, messaging, visual identity, and campaign strategy.
• UNEP Playing for the PlanetcoreGTM or Marketing PartnerThe Now Work partnered with UN Environment Programme's Playing for the Planet initiative to create the campaign strategy and creative direction for the annual Green Game Jam 2025, targeting over 3.4 billion gamers worldwide.
• GivenminorGTM or Marketing PartnerGiven (sustainability consultancy/agency) appears as a 'proud partner' in The Now Work's talent network section, suggesting a referral or collaboration relationship.
• Think BeyondminorGTM or Marketing PartnerThink Beyond appears as a 'proud partner' in The Now Work's talent network section.
• REminorGTM or Marketing PartnerRE appears as a 'proud partner' in The Now Work's talent network section.
• XynteominorGTM or Marketing PartnerXynteo (sustainability advisory firm) appears as a 'proud partner' in The Now Work's talent network section.
• FuterraminorGTM or Marketing PartnerFuterra (sustainability communications agency) appears as a 'proud partner' in The Now Work's talent network section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Futerra: Futerra is a sustainability communications and strategy agency listed as a "proud partner" on The Now Work's talent network. Overlaps directly with The Now Work's Communications and Impact Strategies offerings for fashion and lifestyle brands.
• Volans: Volans is an impact advisory firm where CSO Richard Johnson previously worked. Comparable to The Now Work's consultancy pillar on sustainability strategy and impact advisory work for corporates and startups.
• Acre: Acre is a recruitment and talent firm focused on sustainability, climate, and ESG roles. Directly comparable to The Now Work on the talent placement side, with similar target buyer (CSOs and sustainability teams at corporates) and overlapping service offerings in permanent and interim search.
• Climate People: Climate People is a specialist sustainability and climate talent network connecting professionals with organisations. Closest direct peer to The Now Work's flexible talent and permanent placement offering for the same enterprise sustainability buyer.

Broad incumbents

• Anthesis Group: Anthesis is one of the largest specialist sustainability consultancies, offering strategy, communications, and implementation services globally. Comparable to The Now Work on the consultancy side but at much larger scale and with deeper technical offerings.
• South Pole: South Pole is a leading climate and sustainability advisory and solutions provider serving large corporates. Comparable on the consultancy pillar, with overlapping services in impact strategy and climate programme delivery, though larger and more vertically integrated.
• Baringa Partners (Climate & Sustainability Practice): Baringa Partners is a global consultancy with a dedicated climate and sustainability practice serving energy and corporate clients. Comparable on enterprise sustainability strategy work, though broader in scope and larger in scale.
• EcoAct: EcoAct is an international consultancy specialising in carbon strategy, climate reporting, and net-zero advisory. Comparable to The Now Work's consultancy work with enterprises on sustainability strategy and circularity, but focused on carbon and climate technical advisory.

Emerging players

• Given: Given is a sustainability communications and strategy agency listed as a partner in The Now Work's talent network. Closely comparable on creative sustainability communications for brands, with a more specialist niche positioning.
• Think Beyond: Think Beyond is a sustainability and climate advisory firm listed as a partner in The Now Work's talent network. Comparable on the consultancy side for sustainability strategy work with brands and impact-focused organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thenowwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE NOW WORK SUSTAINABILITY LTD