PERE

What PERE does

PERE (株式会社PERE) is a Tokyo-based consulting firm founded in 2023 that provides management, HR, recruitment, business succession/M&A advisory, and web services exclusively for Japan's veterinary hospital industry. The company operates from Adachi Ward, Tokyo, with primary service coverage in the Kanto region while extending M&A and consulting services nationally. PERE's customer base is small-to-mid-size animal hospitals and veterinary clinic owners facing structural challenges including chronic veterinary nurse shortages, succession planning difficulties, and limited business management expertise among clinically trained veterinarians.

The service portfolio comprises nine core offerings delivered through modular subscriptions, project fees, and transaction-based pricing: management assistant retainers (¥30,000-100,000/month), business health diagnostics (¥200,000+/session), recruitment consulting (¥100,000+ initial fee plus ¥5,000+/month), new clinic startup support (¥100,000+), M&A advisory using a Lehman formula with ¥2,000,000 minimum fee, bundled professional services (tax, legal, labor), employee training, engagement surveys, and website creation (¥400,000-1,000,000+). Revenue is generated primarily through professional services fees, with the CEO reporting that the bundled services offering delivers 30-50% cost savings versus individual specialist contracts.

The company is led by CEO Nakamura Shohei, a licensed veterinarian (Azabu University) with MBA and Small and Medium Enterprise Consultant credentials who previously supported over 1,000 animal hospitals during MR and new business roles at Anicom Non-Life Insurance and Boehringer Ingelheim Animal Health Japan, and CSO Kihara Shota, a former research manager with governance and M&A advisory experience. PERE operates with a lean internal team complemented by a curated network of partner professionals (tax accountants, labor attorneys, lawyers, veterinary administrative scriveners, and training instructors). The company is privately held, bootstrapped, and founder-controlled with no disclosed institutional investors, relying on content marketing through the PERE Column blog, note.com, and PR TIMES for inbound lead generation, and claiming a 99% inquiry acquisition rate and 45-day average hiring cycle for its recruitment service.

Name

PERE

Legal name

株式会社PERE

Website

https://pere.ltd

Company type

Private

Founded year

2023

Operating status

Operating

Short description

PERE is a Tokyo-based consulting firm founded in 2023 that provides specialized management, HR, recruitment, M&A advisory, and web services exclusively for Japan's small-to-mid-size animal hospitals, leveraging its veterinarian CEO's domain expertise and partner professional network.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Veterinary Practice Management Systems (PIMS) (HLAMAMAA)

Keywords

• Veterinary practice consulting
• Animal hospital management
• Veterinary recruitment services
• Veterinary business succession
• Animal hospital web design

Headquarters

HQ city

Tokyo (Adachi Ward)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: PERE generates revenue through multiple consulting service lines including business management assistance, startup support for new veterinary clinics, personnel management consulting, business succession/M&A advisory services, recruitment consulting, and website development services. Revenue is primarily project-based or recurring monthly retainer arrangements depending on service type.
2. Specialized Professional Partner Network: The company offers bundled access to specialized professionals (tax accountants, labor attorneys, lawyers, administrative scriveners) through a consolidated service, generating referral/coordination revenue while passing client engagements to partner professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PERE is a specialized consulting firm serving animal hospitals (veterinary clinics) in Japan. Its core offerings include management consulting, startup support for new clinics, personnel management and HR development, business succession/M&A advisory, recruitment services, and specialized website creation for veterinary practices. The firm bundles professional services (tax, legal, labor, administrative scrivener) and uses a subscription-style management assistant retainer model alongside project-based engagements.

Product overview

PERE（動物病院サプライバーズ）は、動物病院の経営支援サービスのみをとする специализированная консалтинговая компания для ветеринарных клиник. 同社のサービスポートフォリオは、顧問士業おまとめサービス、员工向け人材開発プログラム、経営健診、人才マネジメント、新規開業支援、事業了承・M&A、融資・補助金申請支援、求人代行・求人コンサルティングサービス、そして動物病院向けホームページ作成サービスの9つのコアサービス组成的。其中、M&A事業了承支援は完全明朗会計·最低手数料200万円からの業界最安値水準を実現。ウェブ制作サービスは2025年12月に新規公開され、SEO·LINE連携·オンライン予約システム等功能を提供。各サービスは独立しているが、动物病院経営の全面的サポートという统一れたミッションの基に相互に连携している。

Differentiator

Problem solved

Functional benefit

Products and services

• Consultant Professional Services Bundle (顧問士業おまとめサービス) Bundled access to attorneys, tax accountants, labor/social insurance specialists, and administrative scriveners tailored for animal hospitals. Connects veterinary clinic operators with experienced professionals and reduces monthly professional service costs by approximately 30-50% versus individual contracts. For veterinary clinic owners in Japan.
• Employee Talent Development Program (従業員様向け人材開発プログラム) Specialized human resource development program for animal hospital staff, combining veterinary industry-specific training (trends and technical updates) with communication skills and teamwork skill-building workshops. Linked to a proprietary personnel evaluation system. For veterinary clinic managers and HR leaders.
• Management Health Check (経営健診) Periodic diagnostic assessment of an animal hospital's management condition, identifying strengths and improvement opportunities from a third-party perspective. Includes external environment analysis, internal diagnostics, and mission/vision achievement support. Starting from 200,000 yen per session. For veterinary clinic owners.
• Human Resources Management (人材マネジメント) Personnel management service combining qualitative analysis (one-on-one listening sessions) with quantitative analysis (engagement surveys) to improve employee engagement and the workplace environment for animal hospital staff. For veterinary clinic owners and managers.
• New Clinic Opening Support (新規開業支援) Companion-style startup support for veterinarians opening new animal hospitals. A walk-along advisory style that supports financing planning, property search, staff hiring, and medical equipment selection, with the veterinary doctor remaining the central decision-maker. Starting from 100,000 yen. For veterinarians planning new clinic openings.
• Business Succession/M&A Advisory (事業承継・M&A) Veterinary hospital succession and M&A support led by a licensed veterinarian CEO, providing buy-side and sell-side matching, valuation, and transaction support. Uses a transparent Lehman formula-based fee structure with a minimum fee of 2 million yen, no hidden costs, and no mandatory post-sale consulting contracts. Currently lists 13 succession cases nationwide. For veterinary clinic owners looking to sell or acquire practices.
• Financing/Subsidy Application Support (融資・補助金申請支援) Financing and subsidy/grant application support for veterinary clinic owners. Includes management plan formulation from an SME consultant's perspective and application document preparation by licensed veterinarians who are also administrative scriveners. Supports medical equipment introduction, facility upgrades, and infection control measures. For veterinary clinic owners seeking capital.
• Recruitment Agency / Recruitment Consulting (求人代行・求人コンサルティングサービス) Industry-specialized recruitment agency and consulting service for animal hospitals, covering veterinarians, veterinary nurses, groomers, and reception staff. Initial fee from 100,000 yen and monthly fixed fee from 5,000 yen, with no success-based fees. Achieves a 99% inquiry acquisition rate and average hiring period of 45 days. For veterinary clinic owners seeking staff.
• Animal Hospital Website Creation Service (動物病院向けホームページ作成サービス) Specialized website creation service designed for animal hospitals' unique needs, including responsive design, fast loading, online booking functionality, SEO/MEO strategy, CMS implementation, and security measures. Template plan from 400,000 yen and original plan from 1,000,000 yen, plus monthly management plans from 5,000 yen. For veterinary clinic owners needing web presence.
• Management Assistant Service (経営アシスタント) Subscription-style retainer service providing ongoing management support for animal hospitals, available in tiered monthly packages ranging from 5 hours/month at 30,000 yen to 15 hours/month at 100,000 yen (with separate site visit charges). For veterinary clinic owners needing ongoing operational support.
• Personnel Evaluation System Implementation (人事評価制度の導入) Support for introducing a personnel evaluation system tailored to animal hospitals, including post-implementation follow-up. Starting from 150,000 yen. For veterinary clinic owners establishing HR systems.
• Engagement Survey (エンゲージメントサーベイ) Quantitative employee engagement survey for animal hospitals, producing data-driven improvement recommendations. Starting from 150,000 yen per session. For veterinary clinic owners seeking organizational diagnostics.
• In-house Seminars (各種院内セミナー) Customized in-house seminar sessions for animal hospital staff covering training and skill-building topics. Starting from 50,000 yen per session. For veterinary clinic managers seeking staff development.
• Outside Director/Advisor Service (社外取締役・アドバイザー) Outside director and advisory support for pet-related businesses. Starting from 100,000 yen/month. For pet business operators seeking external governance perspective.

Quantifiable outcome

• 99% inquiry acquisition rate for recruitment services
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core.

• Mase Satoshi (間瀬 聡) - Rebirth Accounting OfficecoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner tax accountant and certified public accountant representing Rebirth Accounting Office (Rebirth会計事務所). Specializes in medical and welfare sector tax services including tax filing, monthly auditing, tax advisory, and medical corporation establishment. Experience ranges from small organizations with hundreds of millions in sales to large organizations with billions in revenue. Joined as PERE partner tax advisor in 2023.
• Yamaoka Hiroaki (山岡 洋秋) - Human Treasure Support OfficecoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner special labor and social insurance attorney (特定社会保険労務士) representing Human Treasure Support Office (ヒューマントレザーサポートオフィス). Former Tohoku Electric Power employee with 20 years experience in general affairs, human resources, labor, and sales before becoming social insurance attorney. Known for 'Shogi de Jinji Roumu' (将棋で人事労務) human resources methodology (registered trademark). Joined as PERE partner labor advisor in 2023.
• Mizutani Minoru (水谷 実) - Hito. ToHito. Law OfficecoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner attorney (弁護士) representing Hito. ToHito. Law Office (ヒト．トヒト．法律事務所). Graduate of Doshisha University Faculty of Law and Nagoya University Law School. Previously worked at Nagoya First Law Office before independence. Handles inheritance, divorce, real estate, and other individual legal matters, plus broad corporate advisory services. Known for client-oriented consulting approach and approachable communication style. Joined as PERE partner legal advisor in 2023.
• Yoshida Masanori (吉田 昌則) - Administrative Office MitacoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner veterinarian and administrative scrivener (獣医師・行政复议書) representing Administrative Office Mita (行政复议オフィス三田). Represented by a veterinarian with training at university hospitals and board certification as veterinary dermatologist (Japanese Society of Veterinary Dermatology). Provides veterinary services at multiple animal hospitals in Tokyo, Kanagawa, Chiba, and Shizuoka, while also teaching at animal technical schools. Works on building mechanisms for pets to live happily throughout their lives when owners can no longer care for them. Provides subsidy application support services.
• Miyata Chika (宮田 知花) - Soramone Administrative OfficecoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner veterinarian and administrative scrivener (獣医師・行政复议書) representing Soramone Administrative Office (ソラモン行政复议オフィス). After more than 10 years of small animal clinical practice at animal hospitals in the Kanto region and serving as a training veterinarian at university hospitals, obtained board certification as veterinary dermatologist (Japanese Society of Veterinary Dermatology). Currently provides comprehensive medical services including internal medicine, surgery, and specialized dermatology. Provides subsidy application support, pet legal affairs, and pet inheritance/trust support services.
• Kuwata Mika (桑田 みか) - EducommunicationcoreImplementation/ SI/ Consulting Partner · 1 January 2023Partner instructor/consultant (パートナー 講師) representing Educommunication (エデュコミュニケーション). Former dental hygienist who transitioned to medical professional training after personal experience with family medical care issues. Since founding in 2002, has conducted training sessions at hospitals, dental offices, animal hospitals, and educational institutions nationwide. The company name represents communication learning that helps people bring out their abilities enjoyably. Provides psychology-based training that goes beyond mere knowledge to practical application, helping all medical professionals work with vitality.
• Human Resources Evaluation Research Institute (人事評価制度研究所)coreImplementation/ SI/ Consulting Partner · 1 January 2023Research institute providing supervision and expertise for PERE's proprietary personnel evaluation system for animal hospitals. Their endorsement adds credibility to the evaluation methodology used in PERE's talent development programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veterinary Management Groups (VMG): VMG is a US-based veterinary practice management consulting and group-buying organization serving independent veterinary hospitals. It is highly comparable in business model—vertical consulting and operational support for vet clinics—even though it operates in a different geography.
• QIX Inc. QIX is a Japanese pet-industry business support company that provides business consulting, M&A brokerage, and operational support specifically to animal hospitals and pet-related businesses, making it the closest direct vertical peer to PERE.

Emerging players

• Wiz Co., Ltd. Wiz is a Japanese tech-enabled SMB business support provider covering web, HR, recruitment, and M&A advisory for small businesses. It is comparable to PERE in its multi-line SMB support model, although it is broader and less veterinary-specialized.
• DYM Co., Ltd. DYM is a Japanese HR and recruiting firm with industry-specialized units, including healthcare and clinical staffing. Its vertical recruiting model overlaps with PERE's animal-hospital recruitment service line.

Regional players

• A'alda Co., Ltd. A'alda operates one of Japan's larger corporate animal hospital groups and is an active consolidator in the vet M&A market—the same buyer pool PERE's succession service feeds. Comparable on the veterinary-operations side but not as a consulting firm.

Others

• Primo Corporation: Primo is a Japanese animal hospital chain operator with a central support organization that provides HR and operational guidance to member clinics. Comparable as a customer or counterparty for PERE's succession and HR services, rather than a direct consulting competitor.

Broad incumbents

• Members Inc. Members is a sizable Japanese digital marketing and website-production agency that also serves SMBs including clinics. Its website and digital marketing services compete directly with PERE's newly launched animal-hospital website service.
• Anicom Sompo Holdings: Japan's largest pet insurance group and PERE's founder's former employer, Anicom maintains deep relationships with thousands of veterinary clinics and provides various forms of business and operational support. It is a broader incumbent whose veterinary network could overlap with PERE's pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERE