SPORTFIN LIMITED

Name

SPORTFIN LIMITED

Legal name

SportFin Limited

Website

https://sportfin.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sport Analytics SaaS

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Social impact analytics
• Sport data platform
• Impact measurement software
• Sport CRM software
• Social return analytics

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: SportFin provides a platform for sport organizations to manage activity bookings, track participant data, and generate impact analytics. The platform offers free tier access with premium features for organizations seeking advanced analytics and reporting capabilities. Revenue appears to come from subscription-based access to the platform's analytics and reporting features.
2. Fundraising & Grants Management: Platform supports evidence-based fundraising process for sport organizations, helping them demonstrate impact to funders. This value proposition helps organizations secure and retain public funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SportFin provides a unified SaaS data and impact platform for sport organisations, combining a CRM for activity bookings and participant data, an Impact Analytics engine that quantifies social value using the SIMPLE framework, embedded live reporting, and a fundraising and grants management module. The platform unifies real-time sport participation data with open government statistics and academic research to generate health, educational, and societal impact correlations for funders.

Product overview

SportFin is a unified data and impact platform for the sport industry, combining a CRM, analytics engine, reporting tools, and fundraising management into a single integrated system. The core portfolio includes SportFin CRM (for managing activity bookings and participant data), Impact Analytics (for quantifying social value through academic research correlations), Embedded Reporting (for creating live interactive reports and dashboards), Fundraising & Grants Management (for evidence-based fundraising), and a Value of Sport Estimator (free modelling tool). The platform connects real-time sport activity data with open government statistics and the Sport England Social Value of Sport framework to help sport organisations demonstrate their social return on investment to funders.

Differentiator

Problem solved

Functional benefit

Products and services

• SportFin CRM A customer relationship management tool that enables sport organisations to manage activity bookings and collect participant data. Offered as a free core component of the SportFin platform.
• Impact Analytics Social impact analytics engine that quantifies the health, educational, and societal value sport organisations generate by correlating participation data with academic research and government health/crime statistics.
• Embedded Reporting Live, interactive reporting feature that enables organisations to create data-rich stories and dashboards that can be embedded on the SportFin platform or on external websites.
• Fundraising & Grants Management Module for managing evidence-based fundraising processes, helping sport organisations demonstrate social impact to funders and sponsors as part of the SportFin platform.
• Value of Sport Estimator Free estimation tool that allows sport organisations to model the social value they are generating based on programme demographics, activities, and location data using Sport England's Social Value of Sport and Physical Activity in England framework.

Quantifiable outcome

• £41.3M in NHS cost savings demonstrated for Healthworks through 2,155 individuals with positive health outcomes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sport:80: Sport management platform serving national governing bodies, clubs, and associations with membership, events, and data tools. Directly comparable to SportFin in targeting sport organizations with SaaS infrastructure, though with less focus on social impact analytics.
• OpenPlay: Activity booking and sports participation platform used by leisure operators and clubs in the UK. Comparable to SportFin's activity bookings and CRM functionality for sport and leisure organizations.
• TeamSnap: Widely-used sports team management platform with scheduling, registration, and communication tools for clubs and leagues. Comparable to SportFin in serving grassroots sport organizations with data and engagement tooling, though focused on operational management rather than social impact measurement.
• Playwaze: UK-based sports participation platform helping clubs, leisure providers, and NGBs run sessions and capture participation data. Closely comparable to SportFin's domestic UK focus and grassroots sport club/charity customer base.
• Upper Hand: Sports business management software for training facilities, academies, and clubs covering bookings, payments, and reporting. Comparable to SportFin as a SaaS platform serving sport businesses and clubs with data-driven management, though targeting commercial operators more than charities.

Others

• Social Value UK: UK professional body for social value and SROI methodology, providing frameworks and accreditation used by sport organizations to evidence impact. Comparable to SportFin as an ecosystem player shaping social impact measurement in the UK sport sector.
• New Philanthropy Capital (NPC): UK consultancy and data provider helping charities and funders measure social impact, including in sport and physical activity. Comparable to SportFin's impact measurement methodology and analytics, but as a services and research organization rather than a SaaS platform.

Emerging players

• SquadFusion: Club and team management platform for sports organizations with registration, communication, and member management features. Comparable to SportFin in targeting grassroots sport clubs with SaaS tooling, but with a broader operational rather than impact-analytics focus.

Broad incumbents

• Stack Sports: Sports technology platform serving governing bodies, clubs, and consumers across multiple sport segments with registration, management, and fan engagement tools. A broad incumbent comparable to SportFin's NGB and club focus at much greater scale.
• Active Network: Large established provider of activity and recreation management software serving leagues, camps, and community sports operators globally. Comparable to SportFin as a sport management SaaS incumbent, but with a much broader product portfolio and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportfin
• Facebookfacebook.com/https://www.facebook.com/sportfin.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTFIN LIMITED