SquadFusion

What SquadFusion does

SquadFusion is a cloud-based sports league management SaaS platform that enables non-technical administrators to run youth sports clubs, leagues, and recreational organizations without dedicated IT staff. The menu-driven platform consolidates custom registration forms, online payments, communications, roster management with draft and auto-assignment, scheduling, no-code website building, facility/service scheduling, and reporting into a single integrated system hosted on Amazon Web Services. Free mobile apps on iOS and Android extend the product to coaches, players, and parents, with a custom branded mobile app available on the top subscription tier. The company positions itself as purpose-built for volunteer administrators, contrasting with technical point solutions, and offers a free concierge onboarding service along with same-day customer support as primary adoption levers.

The company sells through a three-tier annual subscription model — Rookie at $399/year for organizations under 100 members, All Star at $798.96/year for 100-250 members, and MVP at $1,398.96/year for over 250 members — supplemented by transaction-based payment processing fees from integrated credit card and ACH/EFT processing through Stripe, PayPal, and Bambora. Go-to-market is product-led self-serve with a 14-day free trial and mobile app distribution on Apple App Store and Google Play, complemented by direct sales ('Request a Demo', 'Get a Free Quote') for mid-market buyers. Customer base is concentrated in the United States (HQ in San Ramon, California) with all named customers being SMBs across youth basketball, football, volleyball, bocce ball, and flag football. SquadFusion is privately held, bootstrapped with no disclosed funding rounds, operates with 1-10 employees, and was founded by former coaches, administrators, and parent athletes.

Name

SquadFusion

Legal name

SquadFusion

Website

https://squadfusion.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SquadFusion is a cloud-based sports league management SaaS platform that enables non-technical administrators of youth sports clubs and leagues to manage registrations, payments, scheduling, communications, rosters, and websites through one integrated menu-driven system.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports league management software
• Team registration software
• Online payment processing
• Roster management software
• Facility scheduling software

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Annual): Three-tier annual subscription model (Rookie at $399/year, All Star at $798.96/year, MVP at $1,398.96/year). Tier upgrades unlock additional features and higher notification allocations. Subscribers can cancel at any time with a 30-day money-back guarantee.
2. Payment Processing Transaction Fees: Integrated credit card and ACH/EFT processing via Stripe, PayPal, and Bambora. Processing fee tiers: Rookie plan has low fees on credit card only; All Star adds lower fees with ACH/EFT; MVP has the lowest processing fees. Optional custom third-party merchant service integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SquadFusion sells a cloud-based sports league and team management SaaS platform that combines online registration, payment collection, roster management, multi-channel communications, scheduling, website building, and reporting for youth and amateur sports clubs, leagues, and facilities. The platform is delivered as three tiered annual subscriptions (Rookie, All Star, MVP) priced by organization size, with companion iOS and Android mobile apps.

Product overview

SquadFusion is a unified sports league and team management software platform delivered as a single integrated solution. The platform combines core modules for custom registrations, online payments, communication management, roster management, scheduling, website management, facility/service scheduling, and reporting into one cohesive system. The software is offered through three tiered subscription packages (Rookie, All Star, MVP) that scale based on organization size and feature requirements. A free mobile app is available for both iOS and Android platforms. All tiers include cloud-based delivery hosted on Amazon Web Services infrastructure with a 14-day free trial and 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• SquadFusion Sports League Management Software Cloud-based SaaS platform that integrates registration, payment collection, multi-channel communications, roster management, scheduling, website creation, facility booking, and reporting into a single system for youth and amateur sports clubs, leagues, and facilities. Sold as three annual subscription tiers (Rookie, All Star, MVP) priced by organization size.
• SquadFusion Mobile App

Quantifiable outcome

• 29% reduction in no-shows with online booking and automated reminders for facility scheduling
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is one of three tightly integrated payment processing partners that handle online credit card charges within the SquadFusion platform. Stripe is the preferred partner for the Rookie tier (credit card only) and is available alongside PayPal and Bambora across all tiers.
• PayPalcoreTechnology or IntegrationPayPal is one of three tightly integrated payment processing partners that handle online credit card and debit card charges within the SquadFusion platform. Available as an alternative payment method alongside Stripe and Bambora.
• BamboracoreTechnology or IntegrationBambora is one of three tightly integrated payment processing partners that handle online credit card and debit card charges within the SquadFusion platform. Available as an alternative payment processor alongside Stripe and PayPal.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the cloud infrastructure provider hosting SquadFusion's platform. SquadFusion explicitly states that their cloud-based software functionality is delivered from servers managed by Amazon Web Services. This is the foundational infrastructure partnership enabling the SaaS delivery model.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SportsEngine: Owned by NBC Sports Next, SportsEngine provides registration, websites, and tournament management for youth sports organizations. Directly competes with SquadFusion for the same youth sports club and league buyers.
• TeamSnap: The leading team-management platform for youth and recreational sports, offering rostering, scheduling, communication, and payments to clubs, leagues, and families. Closest direct competitor to SquadFusion with overlapping SMB, volunteer-admin customer profile.
• LeagueApps: League and club management platform focused on youth and adult sports leagues, offering registration, scheduling, communication, and payment tools. Highly comparable product breadth and customer base to SquadFusion.
• PlayMetrics: Youth club management platform originally built for soccer clubs, now expanding into multi-sport registration, payments, and communication. Targets the same volunteer-admin and club director personas as SquadFusion.
• Heja: Mobile-first team management app focused on scheduling and communication for amateur sports teams. Overlaps with SquadFusion on scheduling and messaging, though lighter on registration and payment functionality.
• Jersey Watch: Youth sports team website and online registration platform serving travel and recreational teams. Comparable in serving non-technical administrators with website-building and registration needs.
• Bonzi: Sports team and club management platform offering registration, payments, website, and communication tools to amateur sports organizations. Niche direct competitor with similar feature set and target customer.
• Sports Connect: Youth sports league and tournament management solution with online registration and payment tools. Directly comparable in serving youth sports administrators with non-technical backgrounds.

Broad incumbents

• ACTIVE Network: Large incumbent in sports and recreation activity registration serving races, leagues, camps, and facilities. Broader portfolio than SquadFusion but overlaps on sports organization registration and facility scheduling workflows.

Emerging players

• Crossbar: Specialized sports club management software with focus on operations, scheduling, and communication. Emerging player intersecting SquadFusion's club-management niche, particularly for multi-team organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/squadfusioninc
• YouTubeyoutube.com/channel/UCbLB5kbvPVLAnrn4NH33HLA
• Facebookfacebook.com/squadfusion
• LinkedInlinkedin.com/company/squadfusion-inc.
• Instagraminstagram.com/squadfusion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SquadFusion