THE FUNDRAISING CLUB CIC

What THE FUNDRAISING CLUB CIC does

The Fundraising Club CIC is a not-for-profit Community Interest Company registered in England and Wales (Company Number 16034835) that operates a digital subscription lottery platform to generate recurring fundraising income for UK grassroots sports clubs. Founded in 2025 and headquartered in Leeds, the company licenses the operation through a Gambling Commission account (66163) and contracts Bee Ethical Limited as external lottery manager. Supporters pay £10 per month to enter monthly draws with a potential £25,000 jackpot plus weekly bonus draws and a bundled Gourmet Society membership, with 60% of every ticket (£6) paid out as a monthly grant to the supporter's nominated sports club and the remaining 40% covering operating costs, prizes, and administration.

The core technology stack consists of a self-serve web sign-up flow, the Do Your Bit mobile app (available on iOS and Android), pre-programmed NFC lottery key fobs for tap-to-join in-person sign-ups, and a club lottery management system for tracking players, fundraising totals, and grant payments. The platform is built on technology provided by The Pitchero Group. Distribution is community-led: each of 200+ affiliated clubs designates volunteer Lottery Champions and Ambassadors who recruit supporters within their networks, supported by a WhatsApp community, email automation, and physical marketing packs.

Revenue is generated entirely from monthly lottery ticket subscriptions at a flat £10 per ticket, with no alternative revenue streams disclosed. Based on the company's own projection of £120,000+ in grant payouts between March 2025 and March 2026 (the 60% share), implied gross ticket revenue is approximately £200,000. The leadership team comprises three directors with no external institutional funding, no parent company, and no acquisitions or divestitures disclosed. Customer concentration is low, spread across hundreds of small grassroots clubs in football, rugby, cricket, hockey, basketball, and netball.

Name

THE FUNDRAISING CLUB CIC

Legal name

The Fundraising Club CIC

Website

https://thefundraisingclub.org.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fundraising Club CIC is a UK not-for-profit that runs a digital subscription lottery platform, paying 60% of each £10 monthly ticket as a fundraising grant to participating grassroots sports clubs. It serves 200+ clubs across multiple sports via a self-serve web platform, mobile app, and volunteer-led affiliate network.

Ownership category

akta.pro rank

Product category

Sports Club Fundraising / Lottery-based Fundraising

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Sports club fundraising
• Community lottery platform
• Grassroots sports funding
• Digital lottery services
• Club fundraising tools

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Lottery Ticket Sales: Monthly lottery subscription at £10 per ticket. 60% of ticket revenue (£6 per ticket) is distributed as grants to affiliated sports clubs. 40% covers lottery operating costs including management, administration, marketing, and prize payouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Fundraising Club CIC operates a digital subscription lottery platform that enables UK grassroots sports clubs to generate recurring monthly fundraising income. Supporters purchase tickets at £10 per month via an online sign-up portal or the Do Your Bit mobile app, with 60% of each ticket (£6) distributed as monthly grants to the supporter's chosen affiliated sports club and 40% covering operating costs, prizes and administration. The platform is licensed by the UK Gambling Commission (account 66163) and operated with external lottery manager Bee Ethical Limited.

Product overview

The Fundraising Club is a not-for-profit digital community platform for UK sports clubs offering a unified lottery-based fundraising service. The core product is The Fundraising Club Lottery, a subscription-based digital lottery platform where players pay £10/month to enter draws with cash prizes up to £25,000, generating £6 per ticket in monthly grants for participating clubs. This core platform is supported by the Do Your Bit mobile app for player recruitment, Lottery Key Fobs for in-person sign-ups, and a Marketing Pack for promotional support. Additional services include the Club Lottery Toolkit (a 4-step launch guide), Fundraising Ideas blog, and CASC & Gift Aid advisory services for registered clubs. The platform connects hundreds of sports clubs across football, rugby, cricket, hockey, netball, and basketball.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fundraising Club Lottery A monthly subscription digital lottery (£10 per ticket) for UK sports club supporters, with 60% of revenue distributed as grants to affiliated clubs and prizes up to £25,000. Open to all sports, it enables clubs to generate recurring monthly fundraising income through player participation.
• Do Your Bit App

Quantifiable outcome

• 60% of lottery ticket revenue goes directly to club grants, with projected £120,000+ in grant payments March 2025-March 2026
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bee Ethical LimitedcoreTechnology or IntegrationExternal lottery manager responsible for operating The Fundraising Club Lottery. Bee Ethical Limited is licensed and regulated by the Gambling Commission under account number 44067. Located at Perio Mill Barns, Fotheringhay, PE8 5HU. Contact: 0800 3047722.
• Gourmet SocietyminorOthersProvides FREE Gourmet Society membership to all lottery players. Membership offers up to 50% off meals out, family day trips, and cinema tickets. Acts as an incentive benefit for players joining club lotteries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JustGiving: Large UK online donation and fundraising platform owned by Blackbaud. Overlaps with TFC as a digital fundraising channel for charities and community causes, but at much greater scale and breadth, not specifically sports-club focused.
• Allwyn (operator of The National Lottery): Operator of The National Lottery under licence from the Gambling Commission. Sits in the same licensed UK lottery category as TFC but at vastly greater scale and with a much broader product mix; relevant as the dominant regulated incumbent in UK lottery.
• ClubSpark: Sports club management platform (part of the Lawn Tennis Association ecosystem) used by UK grassroots clubs for booking, membership and payments. Adjacent rather than direct: TFC could plug into platforms like ClubSpark as a fundraising layer for clubs.

Direct peers

• Easyfundraising: UK cashback fundraising platform where shoppers raise donations for good causes via online retailer commissions. Comparable as an alternative recurring fundraising channel for UK charities and community groups, though mechanism differs.
• Give as You Live: UK cause-based fundraising platform combining online shopping cashback, donations and workplace giving. Targets the same UK charity and community fundraising space as TFC.
• Unity Lottery: Operates licensed weekly and monthly lotteries on behalf of UK charities and good causes, with revenue shared back to participating causes. Closely comparable to TFC in business model, regulatory setup and cause-based customer base.
• Lottery Fundraising (lotteryfundraising.com): UK external lottery manager running regular and super-jackpot lotteries for charities and not-for-profits. Directly comparable to TFC's licensed lottery-as-fundraising model for community organisations.
• The Lottery Company: Licensed external lottery manager providing weekly and seasonal lotteries for UK charities and community groups. Highly comparable service offering and target buyer (cause-based organisations) to The Fundraising Club CIC.
• Play It Forward Lottery: Online lottery platform that directs proceeds to UK charities and community causes. Competes in the same cause-based digital lottery category as TFC with a similar subscription-led model.
• Crowdfunder: UK crowdfunding platform used heavily by sports clubs, schools and community groups to raise project-based funds. Competes with TFC for the same grassroots club fundraising wallet via a different mechanism (one-off campaigns vs recurring lottery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-fundraising-club-cic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE FUNDRAISING CLUB CIC