TILBEA LIMITED

What TILBEA LIMITED does

Tilbea Limited is a UK-based direct-to-consumer fashion brand founded in 2017 by sisters Nicky Wacey (former criminal barrister) and Claire Walsh (fashion stylist), operating under the trade names "Tilbea" and "Tilbea London" (company number 11143511, VAT GB 297375939). The company designs, markets, and sells maternity and nursing clothing exclusively through its Shopify-powered e-commerce storefront (tilbea.com), serving pregnant and breastfeeding mothers in the UK. The product portfolio centers on a proprietary "Under Bust" design concept — claimed as the UK's #1 breastfeeding top — offering discreet nursing access via under-bust construction, with the range spanning nursing vests, tops, bodysuits, bras, hoodies, jumpsuits, and maternity bottoms manufactured using LENZING ECOVERO viscose, GOTS-certified organic cotton, and recycled fibres.

The business model is straightforward unit-sale retail: individual items priced £24–£69, with bundle pricing tiers (Duo saves 15%, Triple saves 20%) and free UK shipping on orders over £70. There is no subscription, no wholesale/retail channel, no international shipping evident, and no disclosed external funding — the company is bootstrapped and founder-led. Marketing is executed via organic social media (Instagram, Facebook, LinkedIn), email through MailChimp, and earned media coverage in outlets including BBC, The Guardian, Mother & Baby, Channel 4, Daily Mail, This Morning, Fabulous, Parentfolk, and Loose Women. The company reports 20,000+ lifetime customers and a 4.8/5.0 Trustpilot rating across 153 reviews.

The company has accumulated brand-level recognition including the Best Maternity & Nursing Clothing Brand (London) award at the 2021 Parent & Baby Awards. There is no proprietary technology stack beyond standard Shopify e-commerce tooling, no app or API surface, and no AI/ML capabilities evident in the product or operations. The team is implied to be small and founder-centric, with no disclosed headcount or investor backing.

Name

TILBEA LIMITED

Legal name

Tilbea Limited

Website

https://tilbea.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tilbea Limited is a UK-based direct-to-consumer fashion brand specializing in maternity and nursing clothing, serving pregnant and breastfeeding mothers through its Shopify storefront with proprietary under-bust nursing-access designs and sustainably sourced fabrics.

Ownership category

akta.pro rank

Product category

Maternity & Nursing Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Maternity & Nursing Intimates (CRAAAIAH), Bras & Bralettes (CRAAAIAA)

Keywords

• Maternity clothing
• Nursing apparel
• Breastfeeding wear
• Pregnancy fashion
• Nursing tops

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Tilbea generates revenue through one-time product sales of maternity and nursing clothing via its e-commerce platform. Products are sold at fixed retail prices with bundle discounts available (Duo bundles save 15%, Triple bundles save 20%). No subscription or recurring revenue model is currently in place.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tilbea Limited designs and sells maternity and nursing clothing directly to consumers through its own e-commerce storefront at tilbea.com. The product range centres on the signature Under Bust layering system — vests, tops, and bodysuits that sit under the bust to convert any existing wardrobe into breastfeeding-friendly clothing — alongside nursing bras, tops, jumpsuits, hoodies, and maternity bottoms. All products are made from sustainable fabrics such as LENZING ECOVERO viscose, GOTS-certified organic cotton, and recycled fibres.

Product overview

Tilbea is an award-winning maternity and nursing clothing brand offering a comprehensive wardrobe solution for mothers throughout pregnancy and breastfeeding. The product portfolio centres on their patented Under Bust design technology, which allows mothers to convert their existing wardrobes into breastfeeding-friendly clothing through clever layering pieces. Core products include the award-winning Under Bust Nursing Vest (the UK's #1 breastfeeding top), Under Bust Long Sleeve Nursing Top, and Under Bust Nursing Bodysuit, all featuring the signature low-front scoop design. The range extends to seamless nursing bras, nursing tops in various styles (roll neck, polo neck, sparkly, frill), breastfeeding jumpsuits, nursing hoodies, and maternity bottoms (leggings and skirts). All products are designed with discreet breastfeeding access, sustainable materials (LENZING™ ECOVERO™, organic cotton, recycled fibres), and versatile silhouettes that work from pregnancy through postpartum and beyond. The company was founded in 2017 by sisters Nicky Wacey and Claire Walsh and has served over 20,000 happy customers with a 4.8 Trustpilot rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Under Bust Nursing Vest

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mothercare: Established UK heritage retailer for maternity, baby and children's products, the legacy incumbent in this category with physical stores and broader product portfolio versus Tilbea's pure-play DTC approach.
• JoJo Maman Bébé: UK maternity, baby and children's clothing retailer with catalogue and online presence, overlapping with Tilbea in nursing wear but with broader category scope and physical catalogue heritage.
• H&M Maternity (H&M Mama): Mass-market maternity line from global fast-fashion giant H&M, offering accessible price points across nursing and pregnancy wear — competes on breadth and price rather than fashion-specialist positioning.
• ASOS Maternity: Online fashion retailer's dedicated maternity range, competing with Tilbea for the same digitally-native UK millennial mother demographic at lower price points and broader assortment.

Direct peers

• Boob Design: Swedish maternity and nursing brand with sustainable positioning, similar product DNA to Tilbea (nursing bras, tops, sustainable fabrics) and direct overlap on Scandinavian-origin eco-conscious design ethos.
• Isabella Oliver: Premium UK maternity wear brand offering workwear and occasion wear for pregnant women, comparable to Tilbea in targeting professional, style-conscious expectant mothers willing to pay premium prices.
• Seraphine: UK-based premium maternity and nursing brand, the closest direct competitor to Tilbea with overlapping product range (nursing tops, bras, dresses) and similar fashion-forward positioning targeting style-conscious mothers.

Emerging players

• Kindred Bravely: US-based DTC nursing and maternity bra brand with overlapping product category (nursing bras, loungewear) and similar direct-to-consumer e-commerce model, though focused on intimates rather than full wardrobe.
• Bump Start Maternity: Small-batch UK-based maternity and nursing apparel brand with similar founder-led, design-led ethos and overlapping product category targeting style-conscious pregnant women in the UK.

Regional players

• Mamalicious: Netherlands-based maternity brand owned by Bestseller, offering pregnancy and nursing wear across European markets with comparable product range but different geographic focus than UK-centric Tilbea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TilbeaLondon
• LinkedInlinkedin.com/company/tilbea-london-ltd/about
• Instagraminstagram.com/tilbea_london

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TILBEA LIMITED