mamalicious

What mamalicious does

Mamalicious is a private European direct-to-consumer apparel retailer founded in 2005 that designs and sells maternity, nursing, and baby clothing for women before, during, and after pregnancy. The company operates exclusively through its own e-commerce storefront at mamalicious.com, with no documented wholesale, marketplace, or physical retail presence in the available data.

The storefront is localized for at least 15 European countries — including Denmark, Germany, Netherlands, Spain, France, Belgium, Switzerland, Italy, Norway, Sweden, Finland, Austria, the United Kingdom, Ireland, and Poland — with support for 11+ languages (Danish, English, German, Dutch, Spanish, French, Italian, Norwegian Bokmål, Swedish, Finnish, Polish) and presumably corresponding currencies. Products, discounts, and promotions are explicitly noted to vary by country, suggesting market-specific merchandising rather than a single uniform catalog.

Mamalicious monetizes through one-time retail purchases of apparel SKUs to individual end consumers; pricing is not publicly disclosed and customers are directed to the website for product-level prices. The company is described as for-profit and private, with no parent company, subsidiaries, funding rounds, M&A, leadership changes, or strategic transactions disclosed in the input data. There is no evidence of in-house AI/ML, technology platforms beyond a standard localized e-commerce stack, or named enterprise customers.

Name

mamalicious

Website

https://mamalicious.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Mamalicious is a private European DTC e-commerce brand, founded in 2005, that designs and sells maternity, nursing, and baby apparel to expectant and new mothers across 15+ European countries via a localized multi-language online storefront.

Ownership category

akta.pro rank

Product category

Maternity Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Maternity clothing
• Nursing apparel
• Pregnancy wear
• Baby clothing
• Maternity fashion

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Retail: Direct-to-consumer online retail of maternity and baby clothing through the company's website. Products are sold directly to end consumers across multiple European markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mamalicious designs and sells maternity and nursing clothing for women before, during, and after pregnancy. The company operates as a direct-to-consumer online retailer distributing branded maternity and baby apparel across 15+ European markets through its own localized e-commerce storefront.

Product overview

Mamalicious appears to be an e-commerce website offering products, discounts, and promotions. The available source content is limited to a country/language selector page showing support for multiple European markets (Denmark, Germany, Netherlands, Spain, France, Belgium, Switzerland, Italy, Norway, Sweden, Finland, Austria, United Kingdom, Ireland, Poland). No specific product names, product categories, or detailed service offerings were present in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity and nursing clothing Apparel designed for women before, during, and after pregnancy, sold directly to expectant and new mothers through the mamalicious.com storefront across 15+ European countries with localized language and currency support.
• Baby clothing Baby apparel sold alongside the maternity and nursing range through the mamalicious.com DTC e-commerce storefront, serving the same expectant and new-mother customer segment across multiple European markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Seraphine: Specialist maternity and nursing apparel brand selling directly to expectant and new mothers across multiple markets. Closely comparable to Mamalicious in target customer, product focus, and specialty positioning.
• Isabella Oliver: Specialist maternity and pregnancy apparel brand focused on contemporary and occasion wear for expectant mothers. Closely comparable to Mamalicious as a niche DTC maternity specialist.
• Vertbaudet: European multi-category retailer specializing in maternity, baby, and children's clothing with strong presence in France, Germany, and surrounding markets. Comparable in product mix and European DTC orientation.
• JoJo Maman Bébé: UK-based specialist retailer of maternity, baby, and children's clothing and accessories. Comparable as a specialist European DTC brand spanning the same maternity-to-baby lifecycle.

Broad incumbents

• ASOS (Maternity): Global fashion e-commerce platform that operates a dedicated maternity category within its broader assortment. Comparable as a direct competitor in online maternity retail, but operates at vastly larger scale across many more categories.
• H&M Maternity: Mass-market fast-fashion retailer offering a dedicated maternity line as part of its broader womenswear assortment. Competes with Mamalicious on price and convenience within the same online maternity category.
• Boohoo Maternity: Online fast-fashion retailer carrying a maternity line within its broader womenswear portfolio. Directly competes with Mamalicious in DTC maternity e-commerce across European markets.
• Zalando (Maternity): Largest European online fashion platform carrying a maternity assortment within its broader marketplace. Overlaps with Mamalicious as a destination for online maternity purchases across European markets.
• Marks & Spencer (Maternity): Established UK-based apparel and general merchandise retailer with a dedicated maternity line. Overlaps with Mamalicious in maternity apparel, with particular strength in the UK and Ireland markets in the company's footprint.
• Next Maternity: Large UK apparel and home retailer with a maternity range sold through its online platform. Competes with Mamalicious in the UK and Ireland portions of its footprint within a much broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mamalicious-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mamalicious