Puhas Särk OÜ

What Puhas Särk OÜ does

Puhas Särk OÜ is an Estonian private limited company (OÜ) operating a chemical dry cleaning service from two physical retail locations in the Tallinn metropolitan area — Pirita (Merivälja tee 1, Regati maja) and Viimsi (Randvere tee 6, Viimsi Kaubanduskeskus) — since 1998. The core service uses organic solvents rather than water-based washing, with environmentally friendly detergents, to clean delicate and multi-material garments (coats, suits, costumes, jackets, blazers, shirts, trousers, skirts) that carry P-symbol care labels requiring professional handling. Adjacent services extend the offering to clothing repair, household textile cleaning, carpet cleaning, water-based washing and ironing, and work clothes cleaning, all delivered through in-store drop-off and pickup with no pickup/delivery infrastructure.

The business model is transactional retail: customers bring garments to either storefront and pay per item at published unit prices (€5.00 shirt, €6.80 pants/skirt, €8.50 blazer, €14.00 jacket), with an optional bulk mechanic via a prepaid 22-shirt card at €66.00. Operating hours are 7:30-19:00 weekdays and 9:00-17:00 Saturdays, with documented COVID-era emergency reduced hours (Mon-Fri 10-18, Sat 10-17). The go-to-market is direct-to-consumer walk-in retail in residential and shopping-centre locations, supported by a bilingual Estonian/English informational website (puhastused.ee / en.puhastused.ee). No B2B contracts, enterprise clients, digital channels, mobile app, or pickup/delivery logistics are present in the available data.

The company is privately held with no disclosed ownership structure, investors, funding history, management team bios, or financial figures. The terms-of-service page documents standard liability disclaimers for garments without care labels or with pre-existing defects, but no industry certifications, awards, patents, or partnerships are evidenced. Customer base is exclusively individual walk-in consumers; there is no indication of uniform-contract, hospitality, or other B2B revenue streams.

Name

Puhas Särk OÜ

Legal name

Puhas Särk OÜ

Website

https://puhastused.ee

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Puhas Särk OÜ is an Estonian private dry cleaning company founded in 1998, operating two retail storefronts in the Tallinn suburbs of Pirita and Viimsi. It serves walk-in individual consumers with organic-solvent dry cleaning, clothing repair, and textile cleaning on a per-item basis.

Ownership category

akta.pro rank

Product category

Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

akta.pro secondary industries

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH), Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF), Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)

Keywords

• Dry cleaning services
• Garment cleaning
• Textile care
• Laundry services
• Clothing repair

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dry Cleaning Services: Per-item transaction-based dry cleaning service. Customers pay per garment item cleaned. Also offers bulk pricing through shirt cards (22-shirt card for 66.00€).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Puhas Särk OÜ provides professional dry cleaning services using organic solvents and environment-friendly detergents at two retail locations in the Tallinn area (Pirita and Viimsi). The company cleans garments, household textiles, carpets, and work clothes, and also offers clothing repair, washing, and ironing services on a per-item basis with walk-in drop-off and pickup.

Product overview

Puhas Särk OÜ is a dry cleaning service company operating since 1998 with two locations in Pirita and Viimsi, Tallinn, Estonia. The core offering is chemical/dry cleaning services, supplemented by related textile care modules including clothing repair, household textiles cleaning, carpet cleaning, washing and ironing, and work clothes cleaning. The company serves both individual retail customers and business clients requiring professional garment care.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Zipjet: European on-demand dry cleaning and laundry startup offering app-based pickup/delivery. Directly comparable to Puhas Särk in service category but operating with a fundamentally different (digital) distribution model.
• Rinse: Tech-enabled US dry cleaning and laundry company offering pickup/delivery via app. Represents the digital convenience model that Puhas Särk does not yet offer, making it a strategic threat and adjacent benchmark.

Broad incumbents

• 5àsec: International dry cleaning franchise operating across Europe with hundreds of locations. Comparable service offering and customer base, though substantially larger and more geographically diversified than Puhas Särk.
• Tide Dry Cleaners: Multi-location retail dry cleaning brand backed by Procter & Gamble, offering convenient drop-off service and eco-friendly processes. Comparable in service category, although operating at significantly larger scale and brand reach.

Direct peers

• CD One Price Cleaners: Retail dry cleaning chain with standardized pricing and multi-store footprint, comparable to Puhas Särk's per-item unit-pricing model and physical-storefront distribution.
• Mulberrys Garment Care: US-based retail dry cleaning chain with multiple storefront locations offering eco-friendly garment care, alterations, and pickup/delivery. Directly comparable to Puhas Särk in storefront model, service mix, and sustainability messaging.
• Jeeves of Belgravia: Premium UK dry cleaning service focused on delicate garments, household textiles, and high-end clientele. Comparable to Puhas Särk in specialty garment expertise and add-on service breadth (linens, household items).

Regional players

• Meurer Textilreinigung: German dry cleaning chain with multiple locations across Germany. Comparable to Puhas Särk in traditional retail storefront model and service offerings, though serving a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puhas Särk OÜ