TREATWELL LIMITED

What TREATWELL LIMITED does

Treatwell Limited is a UK-headquartered private company that operates a two-sided digital marketplace connecting individual consumers with hair, beauty, massage, nail, and grooming service providers across 15 European countries. The platform aggregates over 75,000 salon partners and processes more than 5 million bookings per month, with localized web and mobile applications (iOS and Android) enabling 24/7 discovery, booking, payment, and review of local venues. The company employs approximately 700 staff and is headquartered at 1st Floor, 6 St Andrew Street, London, EC4A 3AE (Companies House number 06457679).

The product portfolio centres on the Treatwell booking marketplace and is extended through Treatwell Connect and Treatwell Pro (salon diary and management SaaS for partners), Treatwell Rewards (a points-based loyalty programme earning up to 3 points per £1 online), the Treatwell Gift Card (digital prepaid product), the Lookbook visual discovery feature, and The Treatment Files editorial hub. The 5-Year Top Rated Award recognition programme is used to surface consistently high-performing venues. No public-facing developer API, SDK, or documented integrations are offered.

Treatwell does not charge consumers to use the booking platform and earns revenue via marketplace commissions and transaction fees on bookings processed through the platform, supplemented by listing/partner subscriptions paid by salons. Go-to-market combines a self-serve, product-led consumer funnel with a partner acquisition motion supported by trained Onboarding Specialists. The company operates across the UK, Germany, France, Italy, Spain, the Netherlands, Belgium, Ireland, Austria, Switzerland, Portugal, Greece, and Lithuania, and was previously known as Wahanda.

Name

TREATWELL LIMITED

Legal name

Treatwell Limited

Website

https://treatwell.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Treatwell Limited operates a two-sided online marketplace connecting consumers with over 75,000 hair, beauty, and grooming venues across 15 European countries, processing more than 5 million bookings monthly and earning revenue through partner commissions and salon management software.

Ownership category

akta.pro rank

Product category

Online Beauty and Salon Booking Marketplace

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Online beauty booking
• Salon marketplace platform
• Hair and beauty appointments
• Salon management software
• Consumer booking marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fees: Treatwell operates as a booking aggregator and centralised booking point for third-party salon partners. The company processes bookings and earns revenue through transaction fees or commissions on bookings made through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Treatwell operates a two-sided online marketplace connecting consumers with hair and beauty salons, barbers, massage centres, and nail salons for 24/7 appointment booking across 15 European countries. The company also provides salon partners with digital management software (Treatwell Connect and Treatwell Pro), a proprietary loyalty programme (Treatwell Rewards), and digital gift cards, earning revenue through booking commissions and partner listing fees.

Product overview

Treatwell operates as a two-sided marketplace connecting consumers with hair and beauty service providers. The core Treatwell platform (treatwell.co.uk and companion mobile apps) serves as the primary booking interface for customers, while the Treatwell Connect and Treatwell Pro tools serve salon partners as a salon management and diary system. The product portfolio also includes the Treatwell Rewards loyalty programme (earn-to-redeem points and vouchers), the Treatwell Gift Card (prepaid treatment credit), Lookbook (visual discovery), The Treatment Files (editorial guides), and the Top Rated Award recognition programme. The platform covers 15 European countries, processing over 5 million bookings per month across more than 75,000 salon partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatwell Online Booking Platform Online marketplace and booking platform enabling customers to discover and book appointments at hair and beauty salons, barbers, massage centres, and nail salons. Aggregates third-party service providers and provides centralised scheduling, reviews, and payments across 15 European countries.
• Treatwell Rewards Loyalty programme allowing customers to earn points (up to 3 points per £1 spent) on bookings made through the app or website. Points can be redeemed for £10 or £25 discount vouchers upon reaching milestone thresholds of 1500 or 2500 points respectively.
• Treatwell Gift Card Digital gift card product purchasable on the platform for use toward any treatment or service available on Treatwell, including manicures, massages, colonics, and cryotherapy.
• Treatwell Customer Mobile Application iOS and Android mobile application enabling customers to browse venues, book treatments, manage appointments, track loyalty points, and redeem vouchers directly from their devices.
• Treatwell Connect Salon diary and management tool mobile application provided to salon partners for managing their bookings, schedules, and operations on the Treatwell platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Boulevard: Boulevard provides business management software for salons, spas, and barbershops, with self-booking and client-management features. It is an emerging player in the salon software category that overlaps with Treatwell's Connect/Pro toolset.
• GlossGenius: GlossGenius offers booking, payments, and marketing tools for beauty professionals with a strong mobile-first experience. It is an emerging player intersecting with Treatwell's salon software category, primarily in North America.

Direct peers

• Fresha: Fresha operates a global beauty and wellness booking marketplace with integrated salon management software, directly competing with Treatwell on the same two-sided model. It is the most analogous direct peer given overlapping consumer and salon segments.
• StyleSeat: StyleSeat is an online marketplace for beauty and barbering professionals with booking and business management tools. It competes in the same category as Treatwell, though its primary market is North America.
• Phorest Salon Software: Phorest provides salon management software and an online booking marketplace, particularly strong in Ireland and the UK. It directly competes with Treatwell's Connect/Pro offering and partner base across the British Isles.
• Vagaro: Vagaro offers an online booking, marketplace, and salon management platform for beauty, fitness, and wellness businesses. It is a direct peer in product functionality and SMB customer base, with broader vertical coverage.
• Booksy: Booksy provides online booking and salon management software for beauty and wellness professionals, competing head-to-head with Treatwell across Europe. It targets the same SMB salon segment with a comparable SaaS-plus-marketplace proposition.

Broad incumbents

• Mindbody: Mindbody is an established booking and business management platform for wellness, beauty, and fitness services. It is a broad incumbent that overlaps with Treatwell in beauty/spa verticals but serves a wider portfolio of wellness and fitness categories.
• Square Appointments (Block): Square Appointments provides booking and scheduling tools as part of Block's broader payments and SMB software suite. It is a broad incumbent offering overlapping appointment-booking functionality for salons, though beauty is one of many verticals.

Regional players

• Planity: Planity is a European-focused online booking platform for hair salons and beauty professionals, headquartered in France. It is a regional peer competing for the same European salon partners with comparable SaaS-plus-marketplace positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Treatwelluk
• YouTubeyoutube.com/user/wahanda
• Facebookfacebook.com/treatwelluk
• LinkedInlinkedin.com/company/deborah-s-beauty-in-the-city
• Instagraminstagram.com/treatwell_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREATWELL LIMITED