THE VR SHOWCASE LTD
The VR Showcase Ltd. (VR Games Showcase) is a UK-based digital media company that produces seasonal, Direct-style showcase events for VR gaming, charging VR studios submission fees to feature exclusive game announcements and trailers to a global YouTube and partner-streamed audience.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What THE VR SHOWCASE LTD does
The VR Showcase Ltd., operating as VR Games Showcase (VRGS), is a UK-registered private limited company that produces Nintendo Direct-style digital showcase events for the VR gaming industry. Founded in 2024 by VR veterans Jamie Feltham (CEO) and Zeena Al-Obaidi (Co-Creator and Creative Director), the company curates and broadcasts seasonal showcases featuring exclusive announcements, trailer premieres, and developer updates from VR game studios across Meta Quest, PlayStation VR2, and PC VR platforms. The product portfolio comprises the main VR Games Showcase event (with an indie-focused Pre-Show segment) and the VR Developer Direct format launched in June 2025, both delivered primarily as YouTube Premieres and co-streamed through a 50+ partner network that includes IGN, Gamespot, Future Games Show, TikTok, and Road to VR.
VRGS operates an event-driven, curator-style go-to-market model with no proprietary technology platform. Its revenue model is straightforward: VR game studios pay submission fees to participate in showcases, with pricing tiered by announcement length and disclosed only on request. The company deliberately does not pursue external sponsorship, making developer fees its sole revenue stream. Its customer base spans enterprise publishers (Bandai Namco Entertainment, IO Interactive, Gaijin Entertainment, Innersloth) and VR-native startups (Flat2VR Studios, Fast Travel Games, nDreams, Owlchemy Labs, Schell Games, Triangle Factory, Polyarc), serving a global audience across the US, UK, India, Germany, France, Japan, Australia, and Brazil. Since launch, VRGS has delivered six major showcases accumulating over 1 million total views, with approximately 25 game exclusives per event.
THE VR SHOWCASE LTD firmographics
Firmographics- Name
- THE VR SHOWCASE LTD
- Legal name
- The VR Showcase Ltd.
- Website
- https://vrgamesshowcase.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The VR Showcase Ltd. (VR Games Showcase) is a UK-based digital media company that produces seasonal, Direct-style showcase events for VR gaming, charging VR studios submission fees to feature exclusive game announcements and trailers to a global YouTube and partner-streamed audience.
- Ownership category
- akta.pro rank
THE VR SHOWCASE LTD industry classification
Industry- Product category
- Digital Gaming Events
- NAICS
- Motion Picture and Video Exhibition (51213), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
- akta.pro secondary industries
- VR/AR Gaming Platforms (BPAMAKAG), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
Keywords
THE VR SHOWCASE LTD business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Developer Submission Fees: The VRGS revenue comes entirely from developer submission fees. Studios pay fees depending on the length of their announcement to participate in the showcase. The company is not actively seeking sponsorship but reviews proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Developer participation fee based on announcement length |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
THE VR SHOWCASE LTD product offering
Product offeringCore offering
The VR Showcase Ltd produces and broadcasts a recurring Nintendo Direct-style digital showcase event (VR Games Showcase) focused exclusively on VR gaming, featuring blockbuster reveals, trailer premieres, and updates from VR game studios. VR game developers pay submission fees (priced by announcement length) to participate in curated showcase events distributed via YouTube and co-streaming media partners. The company also operates a secondary event format, VR Developer Direct, which provides in-depth developer-focused presentations on select VR titles.
Product overview
VR Games Showcase is a single unified product offering: a Nintendo Direct-style digital showcase event for VR gaming. The core product is the VR Games Showcase itself, which presents blockbuster VR game reveals and updates from prominent studios. The event format includes a main show presentation and an indie-focused Pre-Show segment. A related sub-product, VR Developer Direct, provides in-depth developer-centric presentations on select VR titles.
Differentiator
Problem solved
Functional benefit
Products and services
- VR Games Showcase Independent Direct-style digital showcase event for VR gaming featuring blockbuster reveals, trailer premieres, and updates from VR game studios for Meta Quest, PlayStation VR2, and PC VR. VR studios pay submission fees (priced by announcement length) to have titles featured; gamers watch for free on YouTube and partner channels.
- VR Developer Direct Secondary event format providing in-depth, developer-focused presentations on select VR titles, featuring extended looks, developer interviews, and behind-the-scenes content. Inspired by Annapurna Interactive Showcase and Xbox Developer Direct.
Quantifiable outcome
- 1M+ total views across all shows since 2024 launch
- +3 more outcomes
Companies that use THE VR SHOWCASE LTD
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
THE VR SHOWCASE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE VR SHOWCASE LTD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Fast Travel GamescoreFeatured partner studio in March 2026 showcase. Swedish VR game developer known for titles like Apex集训.
- CreaturecoreFeatured partner studio in March 2026 showcase, showcasing their VR games.
- ARVOREcoreFeatured partner studio in March 2026 showcase, showcasing their VR projects.
- Flat2VR StudiosflagshipMajor recurring partner studio featured at multiple VRGS events. Featured titles include Postal 2 VR, Roboquest VR, Wrath: Aeon of Ruin VR, Shadowgate VR, Out of Sight VR, Surviving Mars: Pioneer, and more.
- Spectral GamescoreFeatured partner studio showcasing The Lightkeepers, a co-op survival game.
- Bandai Namco EntertainmentcoreFeatured Little Nightmares VR: Altered Echoes at the March 2026 showcase.
- Road to VRcoreOfficial media partnership for November 2025 showcase. Road to VR provides coverage and information about games featured in the show.
- IGNflagshipPrimary streaming partner that co-streams VRGS events on their frontpage and YouTube channels, providing major reach amplification.
- GamespotcoreCo-streaming partner for showcase events, providing additional reach through their platform.
- Future Games ShowcoreCo-streaming partner for showcase events.
- TikTokcoreSecondary streaming platform partner for live events, launched March 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
THE VR SHOWCASE LTD competitors and assessment
Company assessmentEmerging players
- UploadVR: A VR-focused media outlet founded by Jamie Feltham (VRGS CEO) before starting VRGS. Comparable as a VR-native media brand covering VR game announcements, though it is editorial/news rather than event-driven.
- Day of the Devs: Indie-focused gaming showcase event produced by iam8bit and Double Fine. Comparable in being a curated, presentation-style game reveal event with an indie-friendly format, similar to VRGS's Pre-Show segment.
- Road to VR: Long-running VR-specialist media outlet covering VR hardware and software. Already a media partner of VRGS for the November 2025 showcase. Comparable as a VR-focused media property serving the same ecosystem.
Broad incumbents
- Gamescom (Koelnmesse): The world's largest gaming trade fair, including Opening Night Live digital showcase. Comparable as a major game reveal event, though primarily a physical expo with a digital component rather than a pure digital showcase.
- IGN Live / IGN Showcase Events: IGN produces multiple gaming showcase events throughout the year as part of its broader media portfolio. Operates a similar digital showcase format to VRGS but as one offering within a much larger gaming media business.
- Xbox Developer Direct: Microsoft's platform-hosted developer-focused showcase format, also cited as inspiration for VR Developer Direct. Comparable in format but operates as one component of Microsoft's first-party Xbox marketing strategy.
- Nintendo Direct: The original Direct-style showcase format that VRGS explicitly emulates. Comparable in structure and audience experience, though Nintendo Direct is a first-party platform marketing channel rather than an independent third-party event.
Direct peers
- Future Games Show: A twice-yearly digital gaming showcase event from Future plc that streams new game announcements. Directly comparable format to VRGS, and notably already a co-streaming partner of VRGS.
- The Game Awards: Geoff Keighley's annual gaming awards and showcase event. Closest analog to VRGS in that both are curated, direct-to-audience digital showcase events produced by a small team, monetized through industry participation and viewership.
- Annapurna Interactive Showcase: Publisher-hosted digital showcase event explicitly cited as inspiration for VRGS's VR Developer Direct format. Comparable as a curated, presentation-style game reveal event produced by a small core team.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
THE VR SHOWCASE LTD social profiles
Digital presenceTHE VR SHOWCASE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE VR SHOWCASE LTD leadership team
Management profileNumber of profiles
Profiles2 records
THE VR SHOWCASE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE VR SHOWCASE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE VR SHOWCASE LTD
What does THE VR SHOWCASE LTD do?
The VR Showcase Ltd produces and broadcasts a recurring Nintendo Direct-style digital showcase event (VR Games Showcase) focused exclusively on VR gaming, featuring blockbuster reveals, trailer premieres, and updates from VR game studios. VR game developers pay submission fees (priced by announcement length) to participate in curated showcase events distributed via YouTube and co-streaming media partners. The company also operates a secondary event format, VR Developer Direct, which provides in-depth developer-focused presentations on select VR titles.
Is THE VR SHOWCASE LTD a public or private company?
THE VR SHOWCASE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE VR SHOWCASE LTD founded?
THE VR SHOWCASE LTD was founded in 2024. It employs 1 to 10 people.
How does THE VR SHOWCASE LTD make money?
One revenue line is on record: developer Submission Fees.
Who are THE VR SHOWCASE LTD's main competitors?
Emerging players on record are UploadVR, Day of the Devs and Road to VR. Broad incumbents are Gamescom (Koelnmesse), IGN Live / IGN Showcase Events, Xbox Developer Direct and Nintendo Direct. Direct peers are Future Games Show, The Game Awards and Annapurna Interactive Showcase.
Does THE VR SHOWCASE LTD have an API?
No public API is recorded for THE VR SHOWCASE LTD.
What industry is THE VR SHOWCASE LTD in?
THE VR SHOWCASE LTD's product category is Digital Gaming Events. Its primary akta.pro industry code is MPAFABAK, VR/AR Game Publishing & Distribution, with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 51213 and its SIC code is 7830.