Kukuru

What Kukuru does

Kukuru Co., Ltd. (ククル株式会社) is a Tokyo-based Japanese SaaS company that develops and operates QQURU (ククル), a cloud-based customer relationship management and member-organization platform with native LINE Official Account integration. Founded on August 1, 2023, with registered capital of JPY 1,000,000 and operating as a subsidiary of albedo Japan Inc. (アルビド・ガ・ジャンパン株式会社) — which handles sales, billing, and customer contracts — Kukuru targets small and mid-sized businesses across retail, food service, beauty, automotive retail, bridal, healthcare, and B2B verticals. The product runs on AWS infrastructure, integrates with Stripe for payments, and exposes APIs for POS system connection.

The QQURU platform is structured around a freemium core (customer database, member my page, customer dashboard, and LINE Official Account management) with twenty-plus optional add-on modules — LINE messaging/chat, email broadcast, stamp cards, points, coupons, instant-win, surveys, hearing sheets, purchase database, POS integration, digital membership cards, subscriptions, reservations, payments, and product management. Pricing follows a modular SaaS model introduced in September 2024 as QQURUtas, with a base plan and monthly-per-feature add-ons (typically 1,000-2,000 JPY per module), plus per-1,000-customer capacity fees. The platform is certified ISO/IEC 27001:2022 and claims GDPR/CCPA-aligned privacy practices.

Go-to-market is product-led with a free tier (up to 100 customers, 10 admin users, no credit card) supplemented by direct sales through the qquru.jp website, content marketing (YouTube, note blog), LINE-based demos through "My QQURU," and event participation such as CAFERES JAPAN 2026. The company maintains a single named executive (Representative Director Motegi Hiroshi) and discloses no external funding, customer logos, or revenue figures.

Name

Kukuru

Legal name

ククル株式会社 (Kukuru Co., Ltd.)

Website

https://qquru.jp

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Kukuru Co., Ltd. (ククル株式会社) develops QQURU, a LINE-integrated CRM SaaS platform for Japanese small and mid-sized businesses in retail, food service, beauty, automotive, bridal, healthcare, and B2B. It offers a freemium customer database, member organization tools, and modular add-ons for marketing automation.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS (QQURUtas): Core subscription model with base fee plus modular add-on features. Base plan includes customer database and basic member organization tools. Additional features can be added/removed flexibly on a monthly basis.
2. Customer Volume Fees: Per 1,000 customer capacity expansion at 1,000 yen per increment. For accounts with more than 100 customers, additional capacity fees apply.
3. Feature Add-ons: Optional features including LINE official account management (2,000 yen/account), LINE messaging (2,000 yen/month unlimited), stamp cards, points, coupons, POS integration, subscription management, booking system, and more.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

QQURU (くくる) is a cloud-based CRM and member organization SaaS platform natively integrated with the LINE Official Account API. It consolidates customer database management, member my page services, loyalty features (stamps, points, coupons), and multi-channel communication (LINE messaging, chat, email) into a single platform for Japanese small and mid-sized businesses. Customers can start free for up to 100 customers and 10 admin users, then add modular features and capacity on a monthly subscription basis through the QQURUtas (くくるたす) add-on model.

Product overview

QQURU (ククル) is a unified CRM platform for customer management and member organization building with native LINE integration. The core platform includes customer database, member my page, customer dashboard, and LINE official account management. Additional features are available as modular add-ons including LINE messaging/chat, email broadcasting/receiving, stamp cards, point system, coupons, instant win campaigns, surveys, hearing sheets, purchase database, POS integration, user action tracking, digital membership cards, subscription/plan management, reservation booking, payment processing, and product management. Users start with basic functions free (up to 100 customers) and add features incrementally via QQURUtas model.

Differentiator

Problem solved

Functional benefit

Brands

• QQURUtas (くくるたす): Modular add-on plan introduced in September 2024, allowing users to add specific features to the base plan as needed.

Products and services

• QQURU (くくる) CRM Platform A cloud-based CRM and member organization SaaS platform natively integrated with LINE Official Accounts. Provides a customer database, member my page, customer dashboard, LINE official account management, and a suite of modular add-ons (LINE messaging/chat, email, stamp cards, points, coupons, reservations, POS/Stripe integration) for Japanese SMBs in retail, food service, beauty, automotive, bridal, healthcare, and other service verticals.

Quantifiable outcome

• Free tier allows up to 100 customers with no credit card required
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or Integration · 7 April 2026Stripe provides payment processing infrastructure for QQURU's subscription management and e-commerce features. Users can register and manage credit cards through Stripe for product purchases and subscription billing. Stripe account setup is required for merchants using payment features.
• LINE Yahoo Corporation (LINEヤフー株式会社)coreTechnology or Integration · 19 April 2023LINE Yahoo Corporation provides the LINE Official Account API that QQURU leverages for its customer management and messaging features. QQURU is officially built using LINE's API technology and is marketed as a service that utilizes LINE official accounts. This is a fundamental technology partnership enabling LINE-based customer engagement features.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the cloud infrastructure for QQURU's services. The company explicitly states they operate on AWS, benefiting from AWS's global infrastructure security, high availability, and robust physical security features.
• albedo Japan Inc. (アルビド・オブバンク株式会社)coreChannel Partner/ Reseller/ Distributoralbedo Japan Inc. serves as the sales company (販売会社) for QQURU, handling billing and transactions. They are the official distribution partner responsible for sales operations and customer contract management. QQURU Inc. is the development company while albedo Japan handles sales.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mazrica: Mazrica (formerly Co-meet) is a Japanese marketing automation and CRM platform serving B2B and B2C SMBs with email, scoring, and customer journey features. Comparable to QQURU as a Japan-focused SMB CRM/MA solution, though Mazrica emphasizes B2B use cases and sales pipeline workflows.
• Kairos3: Kairos3 is a Japanese marketing automation and CRM platform used by SMBs for email, web tracking, and customer engagement. It competes directly with QQURU in the Japanese SMB CRM/MA market and has a longer operating history with established brand recognition.
• Liny: Liny is a Japanese LINE-integrated CRM and marketing automation tool targeting SMBs, similar in positioning to QQURU. Both platforms build on the LINE Official Account API to deliver customer database, segmentation, and messaging capabilities to retail and service businesses in Japan.
• Plaid: Plaid is a Japanese marketing automation platform offering email, web, and customer database capabilities targeted at SMBs. Directly comparable to QQURU as a Japan-focused SMB MA/CRM vendor with similar freemium-led go-to-market motion.
• BowNow:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@QQURU

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kukuru