BowNow
BowNow is a cloud-based B2B marketing automation and CRM platform by Japan's Cloud CIRCUS, Inc. It serves SMEs and B2B companies across Japan and Southeast Asia, combining lead management, email automation, and web tracking with pricing starting from $100/month.
- Company typePrivate
- Founded2009
- HeadquartersShinjuku, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BowNow does
BowNow is a cloud-based B2B marketing automation and CRM platform developed and operated by Cloud CIRCUS, Inc., a Japanese corporation headquartered in Shinjuku, Tokyo. The product combines CRM capabilities (lead management, segmentation, ABM support) with marketing automation features including email drip campaigns, web visitor tracking, behavioral scoring, hot-lead auto-extraction, inquiry form creation, and graphical reporting. The platform is positioned as an accessible entry point for beginners and small teams, with no-code onboarding and end-to-end support through biweekly Zoom sessions.
The business model is primarily freemium plus subscription, with a free plan, paid subscriptions starting at $8/month for implementation and from $100/month for unlimited users, and a Cloud CIRCUS Console for license management. Go-to-market is hybrid: a product-led growth motion (free trial with no credit card, 3-minute registration) layered with inside sales demos (completed in 30 seconds) and a recurring 2–3x monthly webinar channel targeting Southeast Asian time zones.
BowNow primarily targets B2B companies and SMEs, with a strong focus on the Japanese domestic market and active expansion into Southeast Asia (Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia). The website supports five languages, and named case-study customers span manufacturing (FUJIKURA COMPOSITES, Kubota Chemix, Maxell), technology (IDX, Mitsubishi Space Software, Gaiax), real estate (Wedge Home), education (EN Japan), and digital agencies (LIG, Keyword Marketing). Integration depth remains limited (Salesforce, LINE) and the product explicitly excludes GDPR/CCPA-subject customers, constraining enterprise and Western expansion.
BowNow firmographics
Firmographics- Name
- BowNow
- Legal name
- Cloud CIRCUS, Inc.
- Website
- https://bow-now.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BowNow is a cloud-based B2B marketing automation and CRM platform by Japan's Cloud CIRCUS, Inc. It serves SMEs and B2B companies across Japan and Southeast Asia, combining lead management, email automation, and web tracking with pricing starting from $100/month.
- Ownership category
- akta.pro rank
Where BowNow is headquartered
LocationHeadquarters
- HQ city
- Shinjuku
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
BowNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Monthly or annual subscription for access to the BowNow CRM and marketing automation platform. Pricing tiers based on features and usage requirements. Cloud CIRCUS Console manages license agreements.
- Free Plan: Free license agreement for the Software where consideration for the license is free of charge. Allows users to try the platform before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry level with basic features |
| Subscription | Monthly | Paid Plan - Full CRM and MA features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
BowNow product offering
Product offeringCore offering
BowNow is a B2B marketing automation and CRM SaaS platform that combines lead management, email marketing, web visitor tracking, behavioral lead scoring, and analytics into a single integrated cloud solution. It enables B2B companies and SMEs to capture, score, segment, nurture, and convert leads through automated email workflows and visualize prospect behavior on their websites. The platform is offered under a freemium subscription model with self-serve onboarding and paid tiers from $8/month implementation and from $100/month for unlimited users.
Product overview
BowNow is a unified B2B marketing automation and CRM platform developed by Cloud CIRCUS, Inc. The product combines CRM features for managing leads and customer information with marketing automation capabilities including email marketing, web visitor tracking, lead scoring, and automated workflows. BowNow is positioned as an easy-to-use solution for beginners and SMEs, offering essential features at an affordable price point starting from $100/month for unlimited users. The platform is designed primarily for B2B companies in Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- BowNow BowNow is a B2B marketing automation and CRM platform designed for beginners and SMEs, combining lead management, email marketing, web visitor tracking, behavioral lead scoring, segmentation, account-based marketing (ABM), and graphical reporting in a single cloud SaaS solution. It enables small marketing teams to capture, score, nurture, and convert leads via automated email workflows and visualize prospect behavior on their websites without the complexity or cost of enterprise tools.
Quantifiable outcome
- 98.4% client retention rate
- +4 more outcomes
Companies that use BowNow
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles2 records
BowNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
BowNow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cloud CIRCUS SoftwarecoreBowNow is developed and provided by Cloud CIRCUS, Inc. Integration with other Cloud CIRCUS software products is available as part of the ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BowNow competitors and assessment
Company assessmentDirect peers
- HubSpot: HubSpot offers an integrated CRM, marketing automation, email, and sales-hub suite for SMBs and mid-market companies, overlapping directly with BowNow's core product positioning. Both target B2B SMEs with freemium/PLG motions; HubSpot serves as the global scale benchmark that BowNow competes against in Asian markets.
- Mailchimp: Mailchimp provides email marketing automation, audience management, and basic CRM features aimed at small businesses, directly competing with BowNow's email and lead-nurturing capabilities. Both emphasize ease of use, freemium onboarding, and PLG, with comparable pricing tiers.
- ActiveCampaign: ActiveCampaign combines email marketing automation, CRM, and sales engagement for SMBs and mid-market B2B firms, a very similar feature mix to BowNow. Both compete on automation depth at affordable price points targeting non-enterprise marketers.
- Zoho CRM: Zoho's suite spans CRM, marketing automation (Zoho Campaigns), and lead scoring with strong SMB and Asia-Pacific reach, positioning it as a comparable SME-focused, low-cost alternative to BowNow. The bundling and pricing philosophy are similar.
Broad incumbents
- Pardot (Salesforce): Salesforce Pardot offers B2B marketing automation tightly integrated with Salesforce CRM, primarily for mid-market and enterprise. It overlaps with BowNow on B2B lead nurturing but serves a different price and complexity tier, and represents the integration partner/competitive incumbent.
- Marketo (Adobe): Adobe Marketo is a leading enterprise B2B marketing automation platform with ABM, lead scoring, and revenue attribution. It competes with BowNow in B2B MA but at a much higher price tier and complexity, representing the incumbent ceiling BowNow's SME customers would graduate toward.
Emerging players
- GetResponse: GetResponse provides email marketing, automation funnels, and webinar tools aimed at SMBs, overlapping with BowNow's email automation and webinar functionality. Both pursue global SME customers with similar freemium-to-paid pricing ladders.
- Mautic: Mautic is an open-source marketing automation platform offering email, lead nurturing, and campaign management that competes with BowNow on capability at potentially lower cost. While BowNow is closed SaaS, Mautic represents a free/cheap alternative for cost-sensitive Asian SMEs.
Regional players
- b-dash: b-dash is a Japanese B2B marketing automation and CDP platform by Flectoria, targeting similar SME and mid-market B2B customers as BowNow within Japan. It is one of BowNow's closest domestic direct competitors in the Japanese MA market.
- SATORI: SATORI is a Japan-based MA platform specialized in anonymous visitor identification and lead nurturing, directly comparable to BowNow's web tracking and hot-list features. It competes with BowNow primarily in the Japanese SME segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BowNow social profiles
Digital presenceBowNow compliance and trust
Trust signalCompliance2 records
BowNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
BowNow leadership team
Management profileNumber of profiles
BowNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BowNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BowNow
What does BowNow do?
BowNow is a B2B marketing automation and CRM SaaS platform that combines lead management, email marketing, web visitor tracking, behavioral lead scoring, and analytics into a single integrated cloud solution. It enables B2B companies and SMEs to capture, score, segment, nurture, and convert leads through automated email workflows and visualize prospect behavior on their websites. The platform is offered under a freemium subscription model with self-serve onboarding and paid tiers from $8/month implementation and from $100/month for unlimited users.
Is BowNow a public or private company?
BowNow is a private company. It is classified as unknown and is currently operating.
When was BowNow founded?
BowNow was founded in 2009. It employs 101 to 250 people.
Where is BowNow based?
BowNow is headquartered in Shinjuku, Japan, in the Asia region.
How does BowNow make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are free Plan.
Who are BowNow's main competitors?
Direct peers on record are HubSpot, Mailchimp, ActiveCampaign and Zoho CRM. Broad incumbents are Pardot (Salesforce) and Marketo (Adobe). Emerging players are GetResponse and Mautic. Regional players are b-dash and SATORI.
Does BowNow have an API?
No public API is recorded for BowNow.