Fishop

What Fishop does

Fishop (legal entity KOPAZAR OÜ, Tallinn, Estonia) operates a self-serve e-commerce storefront at fishop.store selling discounted Steam game activation keys and in-game cosmetic skins for CS2, Dota 2, and Rust. The company was founded in 2024 and targets Russian-speaking consumers in Russia and CIS countries, evidenced by Russian-language UX, RUB-denominated pricing, and compliance references to Russian 54-FZ (cash register receipts) and 152-FZ (personal data). The catalog contains 158 SKUs (81 game titles, 77 skins) with advertised discounts of 20–90% versus Steam retail; pricing spans from ~99₽ entry-level skins to ~1,599,999₽ for premium CS2 collectibles such as the AWP Dragon Lore.

The platform is built on standard web technology with Steam OpenID-based account authorization, QR-code bank acquiring, HTTPS/TLS encryption, and Yandex.Metrica for analytics. Order fulfillment is fully automated: game keys are delivered by email or in-account dashboard within ~5 minutes of payment confirmation, and skins are transferred via Steam trade. Customer support runs 24/7 through on-site chat and a Telegram bot (@fishop_support), and a 24-hour refund guarantee covers non-functional keys. There is no sales team, no physical inventory, no third-party marketplace presence, and no disclosed external funding; the company appears to be a bootstrapped retail operation.

Revenue mechanics are entirely transactional: one-time unit purchases with no subscription, recurring, or licensing component. Distribution is direct-to-consumer exclusively through fishop.store, with SEO and homepage promotional banners (including countdown-timed daily deals) serving as the primary demand-generation mechanism. No enterprise customers, partnerships, or institutional backers are referenced in the available data.

Name

Fishop

Legal name

KOPAZAR OÜ

Website

https://fishop.store

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Fishop (KOPAZAR OÜ, Estonia) is a 2024-founded self-serve e-commerce storefront selling discounted Steam game keys and CS2/Dota 2/Rust in-game skins to Russian/CIS consumers via automated instant digital delivery.

Ownership category

akta.pro rank

Product category

Digital Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Player-to-Player Marketplaces & Trading Platforms (MPAFAJAE)

Keywords

• Digital game keys
• In-game skins
• Steam marketplace
• Video game retail
• Digital game distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Game Activation Keys: One-time sale of digital game activation keys (e.g., Steam keys). Customers pay a single transaction price per key. Keys are delivered instantly via email or account dashboard after payment confirmation. Revenue is generated per unit sold with no recurring component.
2. In-Game Skins: One-time sale of in-game cosmetic items (skins) for CS2, Dota 2, Rust, and other games. Skins are delivered via Steam trade or account deposit. Prices vary significantly by item rarity and desirability, ranging from budget skins under 100₽ to premium collectibles priced above 1.5 million ₽.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fishop operates an online store at fishop.store selling digital Steam game activation keys (81 titles) and in-game cosmetic skins (77 items) for CS2, Dota 2, and Rust, with instant automated delivery after QR-code payment. Prices are listed in Russian rubles with discounts of 20%–90% off official pricing, targeting Russian/CIS consumers seeking cheaper alternatives to Steam's storefront.

Product overview

Fishop is a digital gaming marketplace operating since 2024, offering a two-part product portfolio: (1) Steam Game Keys for PC games with instant digital delivery via email or personal account dashboard upon payment, and (2) Game Skins marketplace for CS2, Dota 2, and Rust with Steam trade functionality. The platform also provides account top-up services. The store features daily promotions with discounts up to 90%, categorized into Games (81 products) and Skins (77 products) sections, with automatic delivery and 24/7 customer support via online chat and Telegram bot.

Differentiator

Problem solved

Functional benefit

Products and services

• Steam Game Keys Digital activation keys for PC games distributed through the Steam platform, delivered instantly via email or personal account dashboard upon payment confirmation. Discounts of 20%–90% off official pricing are applied; examples include Cyberpunk 2077 (1,999₽ vs 3,998₽), Persona 5 Royal (2,999₽ vs 4,998₽), and Skull and Bones (3,499₽ vs 6,998₽). Intended for individual PC gamers seeking discounted access to Steam titles.
• In-Game Skins (CS2, Dota 2, Rust) In-game cosmetic items (skins) for Counter-Strike 2, Dota 2, and Rust, transferred to buyers via Steam trade functionality after purchase. Prices are tiered by rarity, ranging from ~99₽ for common skins up to 1,599,999₽ for top-tier collectibles such as AWP | Dragon Lore, with intermediate items including Karambit variants and M4A4 | Howl. Intended for individual gamers seeking rare or premium cosmetic items at varied price points.
• Account Top-up Services Game account balance replenishment services for various gaming platforms including Steam, listed under the offer page of the Fishop storefront.

Quantifiable outcome

• Discounts up to 90% on games and skins offered daily
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fanatical: Curated game key marketplace with daily deals and bundle mechanics. Comparable to Fishop's daily-deal countdown model and discount-driven positioning, though focused on Western markets and licensed publisher bundles rather than grey-market keys.
• Skinport: Leading P2P marketplace for CS2 and Rust skins with instant Steam trade delivery. Directly comparable to Fishop's skin marketplace vertical, with stronger brand recognition and liquidity in the same CS2 premium-skin category Fishop lists (e.g., Karambit, AWP Dragon Lore).
• Kinguin: Global marketplace for discounted Steam game keys with instant delivery. Directly comparable to Fishop's game-keys vertical in product, pricing model, and digital delivery mechanics, though serving a broader international audience rather than Russia/CIS specifically.
• DMarket: Blockchain-influenced marketplace for in-game skins and items across CS2, Dota 2, Rust. Comparable to Fishop's skin trading functionality and target games, with similar Steam trade-based fulfillment and broader geographic reach.
• Plati.ru: One of the largest Russian digital goods marketplaces, offering game keys, software, subscriptions, and in-game items. Comparable to Fishop in product breadth, RUB-denominated pricing, and Russia/CIS customer focus; established incumbent with significant scale advantage.
• GGSel: Russia/CIS-focused game key and in-game items marketplace. Closest direct competitor to Fishop: same target geography, same Russian-language storefront, same dual focus on game keys and CS2/Dota skins, with substantially larger catalog and user base.
• Gamivo: Digital game key marketplace with discount-driven pricing model. Comparable to Fishop in product category (Steam keys), pricing approach (discounts off retail), and self-serve digital delivery, though with global rather than Russia/CIS focus.
• G2A: Major grey-market game key reseller with millions of SKUs. Comparable to Fishop in business model (third-party key reselling) and target audience (price-sensitive gamers), though at vastly greater scale and with global reach.

Emerging players

• CSFloat: Specialized CS2 skin marketplace with instant trade and price discovery tools. Comparable to Fishop's CS2 skin vertical but operates more as a P2P trading platform with float/pattern inspection features rather than curated retail.

Regional players

• Buff163: Dominant Chinese marketplace for CS2 and Dota 2 in-game skins with massive liquidity. Comparable to Fishop in product category and trading mechanics, but operates primarily in China rather than Russia/CIS, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishop