What GAMIVO does

GAMIVO is a private, Malta-headquartered e-commerce marketplace that connects independent suppliers of digital gaming products with budget-conscious end consumers. Founded in 2017 and led by co-founder and CEO Mateusz Śmieżewski alongside co-founder and CMO Bartlomiej S., the company operates globally out of 99 Dingli Street, Sliema, with the gamivo.com storefront serving customers across Europe and the Americas (United States, Argentina, Colombia). The platform offers more than 10,000 video game CD keys, 7,000+ gift cards (covering gaming ecosystems such as PSN, Xbox, Steam, Nintendo, Razer Gold, and Roblox, plus entertainment services like Netflix, Spotify, Disney+, and Amazon), 1,900+ in-game top-up options via a partnership with Coda, plus DLCs, software, and gaming subscriptions across 10+ platforms including Steam, Xbox, PlayStation, Nintendo Switch, EA App, Ubisoft Connect, Epic Games, GOG, and Battle.net.

Name

GAMIVO

Legal name

GAMIVO

Website

https://gamivo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

GAMIVO is a Malta-headquartered global e-commerce marketplace that connects independent suppliers with budget-conscious gamers, offering discounted digital video game CD keys, gift cards, in-game top-ups, and gaming subscriptions across 10+ platforms via a self-serve storefront.

Ownership category

akta.pro rank

Product category

Digital Games Marketplace

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Digital game marketplace
• Cd key retail
• Gift card platform
• Gaming subscription service
• In-game top-ups

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Margin: GAMIVO operates as a marketplace platform connecting independent suppliers with gamers. Revenue is generated through the margin between wholesale purchase prices and retail sale prices to end customers. Transactions include CD keys, gift cards, DLCs, and in-game top-ups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GAMIVO operates a global online marketplace that connects independent suppliers with gamers, selling discounted digital video game CD keys, gift cards, DLCs, software, subscriptions, and in-game top-ups across multiple gaming platforms including Steam, Xbox, PlayStation, Nintendo, EA App, Ubisoft Connect, Epic Games, GOG, and Battle.net. The platform generates revenue through the margin between wholesale purchase prices and retail sale prices, augmented by its SMART subscription program offering daily 20% discount codes.

Product overview

GAMIVO is a global e-commerce marketplace for video games and digital products headquartered in Sliema, Malta. The platform operates as a multi-supplier marketplace connecting budget-conscious gamers with independent sellers offering discounted CD keys and digital content. The core product portfolio consists of the GAMIVO Marketplace, which distributes video games across 10+ platforms (Steam, Xbox, PlayStation, Nintendo Switch, EA App, Ubisoft Connect, Epic Games, GOG, Battle.net), gift cards for gaming and entertainment services, in-game top-ups (recently expanded via Coda partnership), DLCs, software, and subscriptions. The offering is enhanced by the SMART subscription add-on providing daily 20% discount codes and priority pre-order access, along with the Customer Protection Program for transaction security. The platform features over 10,000 video game products, 7,000+ gift cards, and 1,900+ in-game top-up options.

Differentiator

Problem solved

Functional benefit

Products and services

• GAMIVO Marketplace A global e-commerce marketplace that connects buyers with multiple independent suppliers to offer discounted digital video games, CD keys, gift cards, DLCs, and subscriptions across various gaming platforms. Targeted at individual gamers seeking affordable digital entertainment.
• Video Games Digital video game keys across multiple platforms including Steam, Xbox, PlayStation, Nintendo Switch, EA App, Ubisoft Connect, Epic Games, GOG, and Battle.net, available in various regions (Global, EU, US, Argentina, etc.). Sold to individual gamers at discounted prices.
• Gift Cards Digital gift cards for gaming platforms (PSN, Xbox, Steam, Nintendo, Battle.net, Razer Gold, Google Play, Roblox, Valorant, Riot Points, Fortnite V-Bucks) and entertainment services (Netflix, Disney+, Amazon, Zalando, Spotify, iTunes, Tidal, Walmart), plus GAMIVO-branded gift cards. Sold to individual consumers.
• DLCs Downloadable content and expansions for video games across supported gaming platforms. Sold to individual gamers.
• In-Game Top-Ups Direct top-up service for purchasing in-game currency, items, and credits across popular titles. Available through partnership with Coda, offering access to over 1000 items across 100 popular games. Targeted at individual gamers.
• Software Software products and licenses available through the GAMIVO marketplace for individual consumers.
• SMART Subscription A paid monthly subscription service offering daily 20% discount codes, free Customer Protection Program, pre-order priority, and exclusive VIP benefits for €0.99 for the first month. Targeted at individual budget-conscious gamers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• G2A: G2A is one of the largest third-party marketplaces for game CD keys, software, and in-game items. It directly competes with GAMIVO on marketplace-driven price discovery for game keys across PC and console platforms and has comparable subscription and protection-program features.
• CDKeys.com: CDKeys is a digital retailer specializing in discounted game keys, DLCs, and gift cards across all major platforms. It targets the same budget-conscious gamer as GAMIVO with aggressive promotional pricing, though it operates more as a retailer than a multi-supplier marketplace.
• Instant-Gaming: Instant-Gaming is a European digital game key retailer selling discounted codes across Steam, PlayStation, Xbox, and Nintendo platforms. It competes head-on with GAMIVO on price, multi-platform coverage, and European market reach, including subscription features and cashback programs.
• Eneba: Eneba is a direct competitor operating a global marketplace for discounted game keys, gift cards, and digital goods. It overlaps almost one-to-one with GAMIVO's product set (multi-platform keys, gift cards, subscriptions) and targets the same budget-conscious gamer segment, making it the closest like-for-like peer.
• Kinguin: Kinguin is a Poland-headquartered marketplace for game keys, DLCs, gift cards, and software. It mirrors GAMIVO's multi-supplier model with regional pricing variants, a VIP/subscription tier, and a customer protection program — making it a near-direct functional competitor.
• Fanatical: Fanatical is a UK-based digital game retailer offering discounted keys, bundles, and curated collections across PC platforms (Steam, Epic, GOG). It is comparable to GAMIVO in catalog breadth and target customer, though it leans more on authorized keys and bundle mechanics than third-party marketplace supply.

Emerging players

• Humble Bundle: Humble Bundle operates pay-what-you-want bundles, a Humble Store, and a Humble Choice subscription. It overlaps with GAMIVO in the discounted PC game key and subscription categories, but its bundle/charity positioning and authorized sourcing place it in an adjacent rather than directly competing niche.

Broad incumbents

• PlayStation Store (Sony): Sony's PlayStation Store is the first-party storefront for PlayStation keys, subscriptions, and top-ups. It is the upstream incumbent that ultimately controls the supply of keys resold on GAMIVO and defines the terms under which grey-market resellers operate.
• Green Man Gaming: Green Man Gaming is an authorized digital game retailer with a broad catalog of PC and console keys plus a loyalty program. It competes with GAMIVO in the discounted digital games category but differentiates through direct publisher relationships and authorized key sourcing.
• Epic Games Store: The Epic Games Store is a PC digital game storefront competing with Steam and offering free games and exclusive titles. While not a key-resale marketplace, it is comparable to GAMIVO as a PC digital game distribution channel and represents the kind of first-party competition that constrains third-party marketplace economics.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gamivocom
• Facebookfacebook.com/gamivo
• LinkedInlinkedin.com/company/gamivo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAMIVO