What The Note Group does

The Note Group Ltd is a UK-based private limited company founded in 2014 that provides branded guest WiFi, customer data capture, and marketing services to hospitality venues, principally pubs, restaurants, hotels, and cafés. The company operates a portfolio of four product lines: Note Connect (the core branded guest WiFi and data-capture product), Note Marketing (a managed marketing services add-on covering email, SMS, social, SEO, review management, and online ordering), Note Advertising (a WiFi-based advertising platform), and the "Smarter WiFi" trade name. Distribution is direct sales-led within the United Kingdom, with no disclosed international footprint.

The platform is built on guest WiFi network infrastructure that includes a captive portal, bespoke branded login pages, and a marketing automation layer that triggers email and SMS campaigns based on visit frequency, recency, loyalty status, and birthdays. A dedicated analytics portal gives venue owners visibility into user behavior, session duration, and campaign performance. Service delivery is fully managed: The Note Group provisions hardware (access points, routers, switches), handles installation, configuration, and ongoing maintenance, and assigns a dedicated Account Manager to each venue, operating a hardware-agnostic model that can integrate with existing on-site equipment.

The Note Group generates revenue from three streams. Guest WiFi is sold as a recurring subscription priced per access point and billed annually, with monthly options available. Managed marketing packages are recurring monthly subscriptions starting at £150/month, scoped to the services selected. Advertising on venue WiFi login screens, thank-you pages, and follow-up communications is monetized through a transaction-fee revenue-share model in which venues receive a share of fees paid by local business advertisers. The company is founder/owner-operated with no disclosed external investors, parent company, or funding rounds, and operates exclusively in the UK market.

Name

The Note Group

Legal name

The Note Group Ltd

Website

https://notegroup.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

The Note Group provides branded guest WiFi, customer data capture, and managed marketing and advertising services to UK hospitality venues (pubs, restaurants, hotels, cafés) via Note Connect, Note Marketing, Note Advertising, and Smarter WiFi.

Ownership category

akta.pro rank

Product category

Hospitality WiFi and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Amenities, Value-Adds & Service Level Agreements (Breakfast, Wi‑Fi, Parking, etc.) (THACAGAK), Reputation Management & Guest Feedback (THALACAK)

Keywords

• Guest WiFi solutions
• Hospitality marketing automation
• WiFi advertising platform
• Customer data capture
• Managed marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Guest WiFi Subscription Services: Recurring subscription fees for branded Guest WiFi networks. Pricing based on number of access points required per venue. Typically billed annually with monthly options available for certain circumstances. Includes managed service covering installation, configuration, and maintenance.
2. Marketing Packages: Managed marketing services including email marketing, SMS marketing, social media management, website design, SEO, review management, online ordering platform, and reporting. Starting at £150 per month with bespoke packages tailored to client needs.
3. WiFi Advertising: Revenue share model where venues host external business advertisements on their WiFi login screens and marketing channels. Venues receive a share of advertising revenue from local businesses targeting their customers.
4. Managed Services: Ongoing support and maintenance services included with WiFi packages, including equipment provision (access points, routers, switches) as part of managed service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

The Note Group provides branded Guest WiFi networks, customer data capture, and managed marketing/advertising services for hospitality venues in the UK. Its three primary offerings are Note Connect (branded WiFi with captive portal and analytics), Note Marketing (email/SMS marketing, social media, SEO and review management packages), and Note Advertising (WiFi advertising allowing venues to monetize via local business adverts). The service is sold as a turnkey managed subscription with hardware provision, installation, and ongoing maintenance included.

Product overview

The Note Group provides a multi-product platform for hospitality venues (pubs, restaurants, hotels, cafes) comprising three interconnected offerings: Note Connect is the core branded Guest WiFi product that captures customer data and provides marketing automation tools; Note Marketing is a managed service add-on providing email marketing, SMS marketing, social media management, website design, SEO, review management, and online ordering capabilities; and Note Advertising enables venues to monetize their WiFi infrastructure by hosting targeted advertisements from local businesses on login screens and marketing channels. The products are designed to work together to help venues connect with guests, capture data, and drive repeat business.

Differentiator

Problem solved

Functional benefit

Products and services

• Note Connect Branded Guest WiFi network solution with data capture capabilities for hospitality venues. Provides bespoke branded login pages, customer redirects to websites or social media, marketing automation (email/SMS triggers based on visit frequency, loyalty, birthdays), review request automation, promotion delivery, survey integration, and a dedicated analytics portal covering user behavior and session duration. Pricing depends on the number of access points and is typically billed annually, with hardware (access points, routers, switches) provided as part of the managed service.
• Note Marketing Managed marketing service package for hospitality venues, including email marketing, SMS marketing, social media management, website design, customer review management, SEO, online ordering platform, and reporting. Packages begin at £150 per month and are fully bespoke, built to client specifications through initial consultation with additional services addable to any package. Post-sale account management is provided via phone, email, or WhatsApp.
• Note Advertising WiFi advertising platform that enables venues to monetize their WiFi infrastructure by displaying targeted advertisements from local businesses on login screens, thank-you pages, and via follow-up email/SMS campaigns. Local businesses can run location-targeted campaigns with formats including banner ads, landing page features, sponsored content, and direct email/SMS promotions. Venues hosting adverts receive a share of the advertising revenue. Pricing is fully bespoke and negotiable, supporting both short-term local campaigns and long-term multi-venue partnerships.

Quantifiable outcome

• High engagement rates for WiFi advertising due to captive audience of guests actively connecting to WiFi

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zenreach: US-based guest WiFi marketing platform providing branded WiFi, customer data capture, and automated marketing tools for restaurants, retailers, and entertainment venues. Functionally equivalent to The Note Group's Note Connect + Note Marketing stack, with comparable SMB hospitality go-to-market.
• Linkyfi: Guest WiFi marketing and analytics platform that captures guest data via captive portals and delivers targeted marketing campaigns to venue visitors. Closely mirrors The Note Group's combined Note Connect + Note Advertising value proposition, serving hotels, restaurants, cafés, and other public venues.
• Purple WiFi: UK-origin guest WiFi and location analytics platform focused on venues including hospitality, retail, and stadiums. Directly comparable to The Note Group's Note Connect offering — branded captive portal, data capture, and venue analytics — and historically competed in the same UK SMB hospitality segment before being acquired by Cisco.
• Beambox: Guest WiFi and customer engagement platform built for hospitality and retail venues, offering branded splash pages, data capture, and automated marketing. Direct overlap with The Note Group on the SMB hospitality WiFi-and-marketing use case.
• Cloud4Wi: Location-based guest WiFi and marketing platform serving multi-site retail, hospitality, and venue customers with branded captive portals, analytics, and proximity marketing. Comparable to The Note Group across the full Note Connect / Note Marketing / Note Advertising stack.
• Splash Access: Guest WiFi and engagement platform targeting hotels, resorts, and venues with branded splash pages, data capture, and analytics. Comparable to The Note Group in hospitality WiFi and guest data capture, though typically at the upper end of the hospitality market.

Broad incumbents

• Aruba Networks (HPE): HPE-owned enterprise networking vendor offering guest WiFi, captive portal, and analytics capabilities as part of a broader networking portfolio. Adjacent incumbent to The Note Group in the venue WiFi layer, particularly for hotel and multi-site hospitality deployments.
• Cisco (Meraki): Cisco's Meraki platform includes enterprise guest WiFi with captive portals, analytics, and location services, and Cisco acquired Purple WiFi to expand into venue marketing. Represents a well-capitalised incumbent offering overlapping capabilities to The Note Group's core Note Connect product, typically at larger venue chains.
• SinglePlatform (acquired by Constant Contact): Restaurant marketing platform providing digital presence management, online ordering, and customer engagement tools for hospitality SMBs. Overlaps with The Note Group's Note Marketing offering on the marketing services layer, though without the underlying WiFi/data capture infrastructure.

Others

• Yelp: Local business discovery and reviews platform serving restaurants, cafés, and hospitality venues with consumer engagement tools. Adjacent rather than directly competing, but its review-management and venue-marketing tools overlap with parts of The Note Group's Note Marketing review-management feature set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Note Group