What Splash Access does

Splash Access (legal entity: Ormit Solutions Ltd) is a UK-based software provider specializing in cloud-managed captive portal, WiFi authentication, and Individual Pre-Shared Key (IPSK/EasyPSK) solutions built natively on the Cisco Meraki platform. The company offers a portfolio of captive portal variants (Guest Wi-Fi, Payment, Ambassador, Education, City Wide, Healthcare, Co-Working, Custom Development) plus analytics modules leveraging Meraki MV Sense camera data and integrations with Azure AD/Entra ID, Duo MFA, Opera Micros PMS, Webex, Twilio, Mailchimp, and social login providers. Its core technology differentiator is per-device credentialing via IPSK/EasyPSK, replacing shared passwords in education and multi-dweller (MDU) environments, with adjacent applications in hospitality, retail, corporate BYOD, and healthcare.

The business operates a subscription-based SaaS model with quote-based enterprise pricing and no public rates. Go-to-market is sales-led (Request a Demo, Book a Meeting) supplemented by a reseller/channel partner program and deep embedding within the Cisco Meraki partner ecosystem. Named customers include global enterprise brands across food and beverage (KFC, McDonald's, Starbucks, Pizza Hut), retail fashion (Reiss, Charles Tyrwhitt, White Stuff, Monsoon Accessorize), and watches (Movado), alongside the company's primary focus verticals of education and MDU. On November 10, 2025, Splash Access merged with Purple, the global guest WiFi platform serving approximately 500 million users across 80,000 venues in 89 countries; Splash Access retains its brand, Leyland UK headquarters, and 4–10 person team (led by CEO Tim Ormrod) while gaining access to Purple's distribution, partner channel, and international footprint.

Name

Splash Access

Legal name

Ormit Solutions Ltd

Website

https://splashaccess.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash Access is a UK-based Cisco Meraki software specialist providing cloud-managed captive portals, IPSK/EasyPSK WiFi authentication, and location analytics for education, MDU, hospitality, retail, healthcare, and corporate BYOD customers. It merged with Purple in November 2025.

Ownership category

akta.pro rank

Product category

WiFi Network Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

Keywords

• Captive portal software
• WiFi authentication
• Guest access solutions
• Cisco Meraki integration
• Network access control

Headquarters

HQ city

Leyland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses/Subscriptions: SaaS platform providing captive portal and authentication solutions for Cisco Meraki WiFi networks. Revenue generated through software licensing, likely subscription-based with tiered pricing for different features and scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Splash Access develops and sells a cloud-managed captive portal and WiFi authentication software platform built specifically for Cisco Meraki networks. Its core offering combines Individual Pre-Shared Key (IPSK) and EasyPSK technologies for secure per-device credentials with configurable Guest Captive Portals, location analytics, MV camera analytics, 802.1X authentication, and integrations with DUO MFA, Azure AD/Entra ID, Opera Micros PMS, Mailchimp, Facebook, Twilio, and Webex. The platform targets enterprise and institutional buyers in education, multi-dweller residential (MDU), hospitality, retail, healthcare, and corporate BYOD environments.

Product overview

Splash Access is a specialized third-party software platform providing the most advanced cloud-managed captive splash pages for Cisco Meraki WiFi networks. The product portfolio is organized as a platform-plus-modules architecture centered on Cisco Meraki integration. The core offerings include the Cisco Meraki IPSK Solution (Individual Pre-Shared Keys) for secure device-specific authentication and the Guest Captive Portals system (offering Guest Wi-Fi, Payment, Ambassador, Education, Healthcare, City Wide, and Custom variants). Analytics modules include Wi-Fi Analytics and MV Camera Analytics. Supporting sub-products include SplashAuth 802.1x for enterprise authentication, DUO MFA integration, Azure AD Entra ID integration, Voucher Printing, and QR Visitor Systems. Following the November 2025 merger with Purple, Splash Access now operates as part of the combined entity while maintaining its specialized focus on education and MDU environments within the Purple global connectivity platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cisco Meraki IPSK Solution Individual Pre-Shared Key (IPSK) and EasyPSK software for Cisco Meraki networks, delivering unique per-user or per-device WiFi credentials. Includes EasyPSK for large-scale deployments, IPSK MDU Solution, and Senior Living/Care Homes configurations for enterprise and institutional buyers.
• Guest Captive Portals Cloud-managed captive portal platform for Cisco Meraki WiFi networks offering multiple system variants (Guest Wi-Fi, Payment, Ambassador, Education, City Wide, and Custom Development) for enterprise and institutional deployments.
• Wi-Fi Analytics Advanced location analytics module providing footfall overview, dwell time measurement, and repeat visitor rates using Cisco Meraki cloud data, delivering real-time visitor behavior insights across locations.
• MV Camera Analytics (Splash Sense) Analytics module integrating with Cisco Meraki MV smart cameras via the MV Sense API to provide visitor traffic monitoring and threshold alerts via Twilio SMS for retail and venue operators.
• SplashAuth 802.1x Enterprise-grade 802.1X port-based network access control authentication solution for hybrid office environments, providing identity-based access control for corporate networks.
• Meraki Go Portals Captive portal solution for Cisco Meraki Go hardware platform, providing simplified guest WiFi onboarding for smaller deployments.
• Catalyst EasyPSK + UDN Individual Pre-Shared Key solution integrating Cisco Catalyst 9800 wireless controller with User Defined Network support, enabling secure per-user network segmentation.
• Custom Development Bespoke development service creating custom splash pages and specialized features tailored to specific client requirements for Cisco Meraki WiFi deployments.
• Opera Micros Hotel PMS Integration Hospitality-specific solution integrating Splash Access captive portal with Opera Micros Property Management System and Cisco Meraki, enabling synchronized guest WiFi access with hotel operations.

Quantifiable outcome

• Retailers using WiFi analytics to optimize layout and staffing observed 11-18% improvements in conversion rates within approximately six months
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PurplecoreStrategic or Co-development Partner · 10 November 2025Merger completed November 10, 2025. Purple, the leading global guest WiFi platform serving nearly 500 million users across 80,000 venues in 89 countries, merged with Splash Access. The merger combines Purple's large-scale guest WiFi network with Splash Access's specialized Cisco platform, particularly for MDU and education markets. All Splash Access staff remain in their current roles. The combined entity aims to create a seamless, secure, and universally available WiFi network.
• Cisco MerakicoreTechnology or IntegrationPrimary technology platform partner. Splash Access provides the most advanced cloud-managed captive splash pages for Cisco Meraki WiFi networks. Deep API integrations with Meraki Cloud, MV cameras, and access points. Products include Cisco Meraki IPSK Solution, EasyPSK for large deployments, and various captive portal options specifically designed for Meraki infrastructure.
• Ormit Solutions LtdcoreOthersParent company of Splash Access. Copyright 2023 Ormit Solutions Ltd. Also publishes SplashCMX analytics platform and digital marketing automation content including buyer's guides.
• CloudseminorChannel Partner/ Reseller/ DistributorHardware partner referenced for Cisco Meraki hardware supply. Linked from Splash Access website as 'Cisco Meraki Hardware' resource.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Cisco Spaces (formerly Cisco DNA Spaces): Broad incumbent providing native captive portals, location analytics, and WiFi monetization within the Cisco Meraki ecosystem. Represents the platform risk for Splash Access, as Cisco could expand native capabilities that compete with Splash Access's specialized features.
• Juniper Mist (HPE): AI-driven enterprise WiFi platform with guest access, analytics, and indoor location services. Competes with Splash Access for enterprise guest WiFi and analytics budgets as part of a larger networking stack.
• HPE Aruba Networking (Captive Portal & AirWave): Enterprise networking incumbent offering captive portal, ClearPass-based authentication, and location services. Comparable to Splash Access at the enterprise WiFi access layer but as part of a broader networking portfolio.
• Cisco Identity Services Engine (ISE): Cisco's enterprise policy and access control platform integrated by Splash Access for User Defined Network segmentation. Represents the broader ecosystem against which Splash Access's authentication and segmentation features compete.

Direct peers

• Social WiFi: Social WiFi and marketing platform offering captive portal, social login, and analytics for venues. Direct overlap with Splash Access on social login flows and marketing data capture through guest WiFi.
• Purple: Direct peer and now parent company. Purple is the leading global guest WiFi platform serving nearly 500 million users across 80,000 venues in 89 countries, overlapping directly with Splash Access in captive portal, analytics, and social WiFi capabilities.
• Cloud4Wi: Cloud WiFi platform focused on guest WiFi, captive portals, location analytics, and marketing data capture. Directly competes with Splash Access across hospitality, retail, and venue use cases.
• Linkyfi: Guest WiFi and analytics platform providing captive portals, marketing automation integrations, and location analytics. Targets similar hospitality, retail, and venue verticals as Splash Access.
• Zenreach: Guest WiFi marketing and customer data platform with captive portal, walk-through analytics, and CRM integrations. Closely comparable in retail and hospitality guest WiFi monetization use cases.

Emerging players

• Bloom Intelligence: AI-driven guest WiFi marketing and analytics platform serving restaurants and retail. Overlaps with Splash Access on captive portal, footfall analytics, and customer engagement features for SMB-to-mid-market venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/splashaccess
• Facebookfacebook.com/splashaccess
• LinkedInlinkedin.com/company/splashaccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Access