What SERVD SOFTWARE LIMITED does

Servd Software Limited is a privately held UK SaaS company that provides event management software to hospitality venues. Founded in Bury St Edmunds, Suffolk during the 2020–2021 pandemic period by Daniel Cobb and Scott Mitton, the company originated as a hotel room-service ordering tool before pivoting into a broader venue event-management platform. It operates as a bootstrapped business with no disclosed external funding, institutional investors, or parent company, and is registered in England and Wales.

The platform is cloud-based and combines online ticket sales and bookings, corporate event management (guest meal choice, seating plans, deposit collection), pre-event and on-the-night food and drink ordering via a QR-code table service, a branded guest self-service portal, and whitelabel customization. Payments are processed through Stripe, with Servd retaining a service fee as a percentage of the quoted transaction amount rather than holding venue funds. The technology is purpose-built for UK hospitality venues rather than adapted from a generic ticketing or POS product, and is sold via a consultative B2B motion through the company website.

Servd's go-to-market is sales-led and direct, targeting UK hospitality venues such as hotels, event venues, and conference spaces with a flexible monthly pricing model that is not publicly disclosed. Revenue is generated through a combination of transaction fees on each booking/order and subscription or platform access fees. The company is single-geography (United Kingdom), with its only disclosed named customer being Trinity Park, and its primary use cases center on Christmas party nights, corporate events, and year-round venue bookings.

Name

SERVD SOFTWARE LIMITED

Legal name

Servd Software Limited

Website

https://servd.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Servd Software Limited is a UK-based SaaS company that provides cloud event-management software — including bookings, ticketing, deposits, guest self-service portals, and on-the-day QR table service — to hospitality venues, with Stripe-handled payments and a percentage-based transaction fee model.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industry

Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

Keywords

• Event management software
• Venue booking platform
• Hospitality ticketing
• Guest self-service portal
• Corporate event booking

Headquarters

HQ city

Bury St Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Service Fees: Servd charges a service fee as a percentage of the Quoted Amount for transactions facilitated through the platform. This is a transaction-based revenue model where the company takes a cut of each order processed through the platform.
2. Subscription/Platform Access: The company provides a facilitation platform for venues. Given the mention of 'Flexible pricing plans. Any scale' for individuals, small teams, and growing enterprises, this suggests a subscription component for platform access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Servd provides a cloud-based event management SaaS platform for UK hospitality venues, enabling online ticketing and bookings, corporate event management (including Christmas party nights), deposit collection, food and drink upselling, QR-code on-the-day table service ordering, and a branded guest self-service portal. The platform replaces spreadsheets and email chains with a unified system for managing bookings, menu choices, seating plans, and payments in real time.

Product overview

Servd is an event management software platform for UK venues, comprising a core platform with integrated modules for online bookings/ticketing, guest self-service portals, on-the-day QR table service, and whitelabel branding options. The platform enables venues to sell tickets, collect deposits, manage meal selections, handle seating plans, and process food/drink orders and payments—all within a unified system.

Differentiator

Problem solved

Functional benefit

Products and services

• Servd Event Management Platform Cloud-based event management software for UK hospitality venues enabling online bookings, ticketing, corporate event management (including Christmas party nights), deposit collection, food and drink upselling, QR-code on-the-night table service, branded guest self-service portals, and real-time booking and payment dashboards.

Quantifiable outcome

• Hours of admin time freed up weekly per venue
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe serves as the third-party payment processing platform for Servd's transaction processing. The terms of service explicitly reference Stripe.com as the payment partner, with users required to agree to Stripe's terms. Stripe handles payment collection and processing for all transactions on the platform, including ticket sales, deposits, and food/drink purchases.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Skiddle: UK event ticketing and promotion platform selling tickets on behalf of venues and promoters. Direct competitor in UK event ticketing for venues with overlapping venue-management and ticketing workflows.
• DesignMyNight: UK-focused venue and bar booking platform helping operators fill tables and manage events. Most direct comparable given shared UK hospitality-venue focus, B2B SaaS model, and event management positioning.
• SevenRooms: Hospitality CRM, booking, and guest experience platform for restaurants, hotels, and venues. Comparable B2B SaaS model targeting hospitality operators with integrated booking, payment, and guest data workflows.
• TicketSource: UK-based event ticketing platform purpose-built for venues, theatres, and organizers. Directly comparable venue-centric ticketing and box-office functionality with similar UK geographic focus.

Broad incumbents

• Cvent: Enterprise-grade event management platform for corporate meetings, conferences, and MICE programs. Overlaps Servd's corporate event features (registration, deposits, attendee management) but at enterprise scale and breadth.
• Bizzabo: Event experience platform for in-person, hybrid, and virtual events. Comparable event management and registration functionality with broader enterprise positioning and international reach.
• OpenTable: Global restaurant reservation and guest management platform. Comparable hospitality SaaS model for venue operators with integrated booking and guest data, though restaurant-focused rather than event-focused.
• Eventbrite: Global self-service event ticketing and management platform. Overlaps Servd's ticketing and registration capabilities but at much broader scale, serving event creators across geographies and event types.

Emerging players

• Resy: Restaurant reservation and guest management platform owned by American Express. Comparable SaaS-for-hospitality model focused on booking and guest experience, though primarily restaurant rather than event-venue oriented.
• Hopin: Virtual and hybrid event platform with registration, ticketing, and attendee engagement. Adjacent rather than direct — overlaps Servd's registration/ticketing layer but specializes in online event delivery rather than physical venue management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/servd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVD SOFTWARE LIMITED