THE EQUINE MARKET LTD

What THE EQUINE MARKET LTD does

The Equine Market Ltd is a privately held UK online marketplace launched in 2024-2025 by founder Kayleigh Price, a BHS Stage 4 accredited former British Horse Society Welfare Officer. Headquartered in Newport, Wales, the platform enables UK equestrian buyers and sellers to transact across clearance, outlet, pre-loved, and new unsold equestrian goods, organised into categories including Bulk Buys, Outlet, Preloved, Free Items, and Everyday Essentials. The technology stack is built on AWS S3 for product image storage and Stripe for payment processing, with a self-serve interface, in-house buyer-seller chat, and a buyer protection policy backed by an 8% buyer protection fee plus a 50p per-transaction service fee; sellers pay no listing or selling fees and retain 100% of sale proceeds.

The company operates a product-led, community-driven go-to-market model, leveraging organic social channels (Instagram, Facebook, TikTok), a content blog, email newsletter, and a Brand Ambassador Programme targeting grassroots riders. It also runs a first-party sub-brand, TEM BARGAINS, which lists proprietary bundle products (Feed Bundles, Grooming Bundle, Tack Care Bundle) alongside third-party seller inventory. Revenue is generated solely through buyer-side transaction fees, with no subscription, listing, or seller monetisation currently in place. The company is entirely founder-owned, bootstrapped with no external institutional investment, and operates exclusively within the United Kingdom, with the founder's domain credibility and a 2025 Wales Retail Entrepreneur of the Year award serving as primary intangible assets.

Name

THE EQUINE MARKET LTD

Legal name

The Equine Market Ltd

Website

https://theequinemarket.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Equine Market Ltd operates a UK online marketplace for buying and selling clearance, outlet, pre-loved, and new equestrian products, serving budget-conscious British riders, brands, and individual sellers with zero seller fees and buyer-side transaction charges.

Ownership category

akta.pro rank

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Buyer Protection Fee: The Equine Market charges buyers an 8% buyer protection fee on the purchase price, which aids in the refund process if items do not arrive or get damaged during delivery.
2. Service Fee: A fixed 50p per transaction service fee is charged to buyers on top of the purchase price and Stripe processing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Equine Market operates an online UK marketplace where equestrian buyers and sellers transact for new, clearance, outlet, pre-loved, bulk-buy, and free equestrian products including tack, clothing, stable equipment, and horseboxes. Sellers list items at no cost and keep 100% of sale proceeds, while the platform monetises through an 8% buyer protection fee and a fixed 50p service fee per transaction processed via Stripe.

Product overview

The Equine Market is an online UK marketplace for buying and selling equestrian products, structured as a multi-category platform. The core product is the marketplace connecting buyers and sellers of new, clearance, outlet, and pre-loved equestrian goods. The platform organizes products into main categories: Everyday Essentials (feeding equipment, stable supplies), Bulk Buys (wholesale quantities), Outlet (clearance items), Preloved (second-hand gear), and Free Items. Proprietary product bundles include Feed Bundles (colored starter kits), Grooming Bundles, and Tack Care Bundles, all sold through the marketplace. The platform layers buyer protection, secure Stripe payments, and direct seller communication as trust and transaction features.

Differentiator

Problem solved

Functional benefit

Brands

• TEM BARGAINS: The company's own branded store offering equestrian essentials and bundles including feed bundles, grooming bundles, bedding, and stable equipment sold at discounted prices.

Products and services

• The Equine Market Marketplace Core online UK marketplace platform enabling equestrian buyers and sellers to list, browse, communicate, and transact for new, clearance, outlet, pre-loved, bulk-buy, and free equestrian goods. Includes buyer protection, seller-buyer chat, reviews, and Stripe payment processing.
• Feed Bundle (Blue, Pink, Purple, Red) Starter kit bundle containing essential feeding equipment including feed bins, scoops, water buckets, haynets, and brushes. Available in multiple colours at £90.00 each. Sold to equestrian owners and yard managers seeking convenient bundled supplies.
• Grooming Bundle Comprehensive horse grooming kit bundle priced at £71.99 for horse owners seeking complete grooming supplies in a single purchase.
• Tack Care Bundle Essential tack cleaning and maintenance supplies bundle priced at £17.20 for horse owners needing tack care basics.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Redwings Horse SanctuarycoreStrategic or Co-development Partner · 11 December 2025The Equine Market has partnered with Redwings Horse Sanctuary, a major UK horse welfare charity. The company donates 1.5% of all profits to Redwings and will soon offer a 'round-up for Redwings' checkout option allowing customers to donate spare change. This partnership aligns with the company's sustainability mission and founder Kayleigh Price's background as a former BHS Welfare Officer. The collaboration supports horse welfare while providing donors with a way to give back.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Facebook Marketplace: Meta's general-purpose C2C marketplace, widely used by UK equestrians to sell tack, clothing, and equipment locally and nationally. Competes with TEM on zero seller fees and broad inventory, but lacks vertical specialisation, buyer protection, and equestrian-specific trust signals.
• Horse & Hound: The leading UK equestrian media brand with an established classifieds section covering horses, tack, and equestrian equipment. Comparable as a UK equestrian category authority where buyers search for gear, but it operates as listings/editorial rather than transactional marketplace.
• eBay: The dominant general-purpose online marketplace where a meaningful share of UK equestrian preloved and clearance trade already occurs. Competes with TEM on breadth of inventory and zero listing-fee structure, but lacks vertical specialisation and equestrian-specific trust/community features.

Emerging players

• Vestiaire Collective: A luxury resale marketplace emphasising authentication, curation, and buyer protection—mirroring TEM's buyer protection fee and trust mechanisms. Relevant as a comparable resale model with bundled authentication/processing fees rather than as a direct vertical competitor.

Direct peers

• Gumtree: A UK classifieds platform with strong C2C adoption including equestrian listings for tack, stables, and horseboxes. Comparable to TEM in UK focus, individual-seller orientation, and free basic listings, though without a transactional, protected-payment marketplace model.
• Vinted: A leading resale marketplace with similar zero-seller-fee economics and community-led growth, primarily focused on fashion. Comparable to TEM in C2C marketplace mechanics, buyer fee structure, and grassroots marketing approach, though operating in a larger vertical.
• Depop: A peer-to-peer resale marketplace with social, community-led positioning similar to TEM's grassroots marketing approach. Comparable on C2C mechanics, zero seller fees for basic listings, and emphasis on lifestyle/vintage categories, though with a fashion and youth-focused brand.
• Preloved: A long-standing UK-based classifieds and resale marketplace with category breadth spanning vehicles, pets, and hobby goods including equestrian items. Comparable to TEM as a UK-focused reuse-oriented marketplace serving individual sellers, with similar circular-economy positioning.
• Horse Deals: A specialist UK equestrian marketplace and listings platform where individuals and businesses advertise horses, tack, and equestrian equipment. The closest direct vertical competitor to TEM for UK equestrian product resale, though it operates via listings/classifieds rather than full transaction processing.

Regional players

• EquineNow: A US-based equestrian classifieds marketplace for horses, tack, and equestrian equipment. Comparable as a dedicated equestrian vertical marketplace, though operating in North America rather than the UK and primarily as listings rather than full transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@the_equine_market
• Facebookfacebook.com/Theequinemarket
• Instagraminstagram.com/the_equine_market
• TikToktiktok.com/@the_equine_market
• LinkedInlinkedin.com/company/the-equine-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE EQUINE MARKET LTD