FIELD MANAGEMENT EXPAND

What FIELD MANAGEMENT EXPAND does

FIELD MANAGEMENT EXPAND (FMX) is a Tokyo-based "Creative Professional Firm" established on January 4, 2021, that operates as a wholly-owned subsidiary of KANAMEL Co., Ltd. The company employs approximately 280 people across two Tokyo offices (Aoyama headquarters and Hiroo) and runs three interlocking service divisions: Consulting (new business development, corporate branding, CX design, and marketing & sales strategy), Agency (creative development, production, and communication design including TV/digital commercials, brand campaigns, and PR), and Event & Conference (B2B conferences, exhibitions, showrooms, and large-scale promotional events such as ALOHA TOKYO). FMX positions itself between traditional consulting firms and advertising agencies, offering end-to-end engagement from strategy through execution via agile team formations assembled per client mandate.

The company's revenue model is professional services–based and project-based, with no publicly disclosed pricing. Customer acquisition runs through direct enterprise field sales supported by case-study presentations, dedicated contact forms segmented by service line, and thought-leadership content via a "Consulting Note" blog. Marketing channels include the corporate site news page, Facebook, and Instagram (the latter recruitment-oriented). The named client roster is dominated by large Japanese enterprises and a handful of multinational brands: Kubota, Toyota, Yamaha Music Promotion, Mitsubishi Corporation, Nomura Real Estate Solutions, Tokyu Property Management, BOOK-OFF, HENNGE, Nagase, CTC, Koikeya, and Bike-Oh, spanning industries from automotive and agriculture to retail, IT, real estate, chemicals, and music education.

FMX has no proprietary technology platform. Internal operations use Google Workspace with Gemini, and the company reports a 73% AI utilization rate for staff productivity tasks (visual prototyping, brand-asset consistency checks, internal portal HTML generation). The company holds ISO 20121:2024 certification for sustainable event management (issued June 2026 by BSI Group Japan) covering ALOHA TOKYO operations, and operates the Hachijojima TENNEI site as an SDGs demonstration project that includes the "8jo Zero Emission Factory" digital studio and "8jo Digital Camp" remote-work program. The company is a strategic partner with Eight Hundred for the joint "Growth Design Engine" analytics-and-creative solution and has spun off its Dwarf animation division to AOI Pro. via absorption-type company split in February 2026.

Name

FIELD MANAGEMENT EXPAND

Legal name

株式会社FIELD MANAGEMENT EXPAND

Website

https://group-fm.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

FIELD MANAGEMENT EXPAND (FMX) is a Tokyo-based "Creative Professional Firm," wholly owned by KANAMEL, that provides integrated consulting, creative agency, and event/conference services to large Japanese enterprises across automotive, retail, real estate, IT, and consumer-goods industries.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Management consulting services
• Creative agency services
• Brand communication strategy
• Event production services
• Experience marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Strategy consulting services including new business development, corporate branding, CX design, and marketing & sales support. Delivered as project-based engagements with cross-functional professional teams.
2. Agency Services: Creative development, production, and communication design services including TVCM, digital content, brand campaigns, and PR. Services span from strategy to execution.
3. Event & Conference Services: Experience marketing and event production services including BtoB conferences, exhibitions, showrooms, and promotional events. Full-service from planning to operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FIELD MANAGEMENT EXPAND (FMX) is a "Creative Professional Firm" that delivers three interconnected service divisions to enterprise clients: Consulting (new business development, corporate branding, CX design, and marketing & sales strategy using an output-driven agile methodology), Agency (creative development, production, and communication design as an integrated "All in One" agency), and Event & Conference (experience marketing, BtoB conferences, exhibitions, showrooms, and promotional event production from planning through operations). The firm positions itself between traditional consulting firms and advertising agencies, providing strategy-through-execution services through cross-functional agile teams.

Product overview

FMX operates as a 'Creative Professional Firm' offering three interconnected core service divisions: Consulting, Agency, and Event & Conference. The Consulting division provides four specialized service modules (New Business Development, Corporate Branding, CX Design, and Marketing & Sales) using an output-driven, agile methodology. The Agency division delivers creative development, production, and communication design as an integrated 'All in One' agency model. The Event & Conference division provides experience marketing and comprehensive event production services. All three divisions cross-function to provide clients with end-to-end support from strategy through execution, unified under the group knowledge of KANAMEL with over 60 years of accumulated expertise.

Differentiator

Problem solved

Functional benefit

Brands

• 八丈島TENNEI (Ten nei): SDGs co-creation demonstration base located on Hachijojima island, focusing on sustainable island initiatives and creative work.
• 8jo Zero Emission Factory
• 8jo Digital Camp

Products and services

• Consulting
• Agency
• Event & Conference

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Four partnerships are on record, tiered minor and strategic.

• BSIグループジャパン株式会社 (BSI Group Japan)minorOthers · 1 June 2026Certification body for ISO 20121:2024 event sustainability management system certification. FMX received certification from BSI Japan for ALOHA TOKYO event operations.
• Eight HundredstrategicStrategic or Co-development Partner · 29 October 2024Strategic partnership for 'Growth Design Engine' solution combining research & analytics with creative capabilities. Joint solution development focused on data-driven creative strategy.
• K&L Inc. (Global Communication Agency)minorOthersGroup company within KANAMEL ecosystem. International communication agency.
• 株式会社 祭 (MAZRI Inc.)minorOthersGroup company within KANAMEL ecosystem. Music and entertainment event company that organizes the 'MAZRI no Matsuri' music event.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AOI Pro. Japanese commercial film production and creative group; acquired FMX's Dwarf animation division in Feb 2026. Operates in adjacent production, event, and creative service lines and is a structurally related group-company peer.
• TBWA\Hakuhodo: Japan joint venture combining TBWA's global creative network with Hakuhodo's local scale. Closely comparable as a 'disruption-led' creative agency targeting enterprise brand transformation, similar in positioning to FMX's 'Creative Professional Firm'.
• Interbrand Japan: Global branding consultancy with a strong Japan presence; explicitly named among FMX talent alumni sources. Direct peer in corporate branding and brand strategy engagements with similar consulting-led positioning.

Broad incumbents

• ADK Holdings: Major Japanese advertising holding company with integrated creative, media, and content capabilities. Competes directly with FMX on enterprise brand campaigns and event production, with a longer operating history.
• McCann Worldgroup Japan: Global network agency operating in Japan with strong creative and brand strategy practices. Competes for enterprise brand campaigns and CX assignments across the same Japanese client set FMX serves.
• Hakuhodo: Second-largest Japanese advertising group and a key competitor for FMX's brand communication and consulting work. Competes for the same enterprise clients (Toyota, Kubota, Mitsubishi, etc.) but with much broader media and digital capabilities.
• Dentsu: Japan's largest advertising network and a direct competitor across FMX's agency and event services. Operates at far greater scale across creative, media, and CX, offering overlapping capabilities but as part of a global, diversified portfolio.
• Sunwolves / Hakuhodo DY ONE: Digital and CX-focused subsidiary within the Hakuhodo DY group. Closely comparable in offering digital experience, consulting, and CRM services to enterprise clients, but at greater scale.
• Deloitte Digital Japan: Digital transformation arm of a Big Four firm operating in Japan. Competes with FMX's consulting and CX design practices for enterprise mandates, with deeper technology and global delivery resources.

Emerging players

• Electric Sheep / PARTY: Tokyo-based creative collective and FMX 'Creative Alliance' partner. Comparable as a boutique creative and experience design firm serving enterprise clients; competing for similar creative talent and project mandates in Japan.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FMS.FMX
• Instagraminstagram.com/fmx_recruit/?hl=ja
• LinkedInlinkedin.com/company/xpd-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELD MANAGEMENT EXPAND